Play | Ride | Sing | Fun With Didi and Friends by ZOOMOOV At The Mines Shopping Mall!

The store, called Playtime with Didi & Friends, is the result of collaboration between ZOOMOOV (Malaysia) Sdn Bhd and the owners of Didi & Friends IP - DD Animation Studio Sdn Bhd (Digital Durian) and Astro Malaysia Holdings Berhad (Astro).

Malaysia’s first concept store offering Didi & Friends themed electronic rides and craft activities has made its debut in the City at The Mines shopping mall (The Mines), much to the delight of families with pre-school and young children!

General Manager of ZOOMOOV (M) Sdn Bhd, Ms Larisa Siah says the concept store brings to live, ZOOMOOV’s proposition of providing childhood and family experience with electronic animal rides and craft, through the much adored characters of Didi & Friends, Malaysia’s top pre-school TV programme.

At the official launch today, 30 children from two orphanages Rumah Bakti Al-Kausar and Rumah Amal Limpahan Kasih were treated to an entire afternoon of wholesome fun with Didi & Friends.

Not only did they enjoy musical rides with Didi, Nana and Jojo, they also spent time with the Mascots, snap photos with them, as well as immerse themselves in craft activities. Later, they were treated to a buka puasa reception at the mall’s middle-eastern restaurant, Almendi’s.

The much adored characters of Didi & Friends; Nana, Didi and Jojo.

Fans of the popular nursery rhymes can now go on a musical ride with Didi, Nana and Jojo (RM10 for a 5-minute ride or RM20 for three 5-minute rides), participate in the arts and craft activities, browse through a mini shop, and enjoy cozy sing-along sessions at the store.

Marketing Communication Manager for The Mines, Ms Paulin Lim said Playtime with Didi & Friends’ activities which encourages bonding between parents and children complements the young family crowd profile of the mall. She added that The Mines is delighted to provide this avenue together with ZOOMOOV for families to spend fun time together.

Encik Sinan Ismail, CEO and Director of Digital Durian, commenting on the collaboration with ZOOMOOV said. “As owners of the Didi & Friends IP, there are three main things that we want to achieve; to make children happy, to have the Didi & Friends experience go beyond the screen, and to encourage family activities between children and parents. Playtime with Didi & Friends ticks all three boxes. We hope that children and parents have great fun together.”

“We are always on the lookout for fun and immersive experiences to offer Didi & Friends’ loyal fan base, whether they be the millions of Astro subscribers who tune in daily through linear and on demand, our YouTube subscribers who now number more than 500,000 and who have contributed to over half a billion views in a short span of three years, or the thousands of families that buy our merchandise and attend our on-ground events.

And according to Mr. Goh Hsu-Teik, Head of Animation & Merchandising at Astro: “Extending our 360 proposition to our fans, Playtime with Didi & Friends promises a fun-filled session for parents and kids alike who have sung and danced along with Didi & Friends on TV, online and in cinemas – and now they can ride them too!”

"We had great fun bringing ZOOMOOV to Malaysia, now we want to offer the kids more edutainment activities. Digital Durian and Astro are the best partners we could dream of, as Didi & Friends is such a popular cartoon and has a compelling story to it. We hope all kids in Malaysia will have a fun experience at Playtime with Didi & Friends,” said Mr. Miguel Pereira, Partner of ZOOMOOV.