This Hari Raya, immerse yourself in the warmth of family togetherness with the support of guardian.
"Hari Raya is a time for families to strengthen bonds and cherish relationships with loved ones, both near and far, regardless of age, gender, or circumstances. guardian has always stood by you during these celebrations, ensuring you have everything you need to lead a healthy and beautiful life," said Priscilla Wu, Managing Director of guardian Malaysia.
Speaking at the launch of guardian's 'Raya Untuk Semua' campaign at TRX Kuala Lumpur, Priscilla added:
"As the title of our Raya campaign suggests, guardian celebrates Raya inclusively, as a brand for everyone - from the young to the old, through different generations. Our curated products and services are designed to ensure everyone can enjoy the festivities feeling and looking their best."
"guardian is a brand that fosters family togetherness, playing an integral role in our customers' lives with a wide range of products offered at great value," Priscilla emphasized.
In conjunction with guardian's 'Raya Untuk Semua' campaign, a Raya music video has been launched on YouTube.
This year's video, a sequel to last year's, reiterates the importance of strong family ties and values during significant occasions like Hari Raya.
Reprising their roles in the video, the main cast comprises of Sham Visa and Amy Mastura as the father and mother; and their 4 lovely daughters played by Dr Amanda Elli, PuteriShazwani Megat Ahmad Shahriman, Yasmin Khalid and Afeefa Ooi. The catchy song with joget vibes will also be aired on Era FM from the 1st to 12th April.
The video showcases how guardian contributes to the family's journey towards a healthy and beautiful life, spanning across generations from grandparents to grandchildren.
As Ramadan encourages self-reflection, self-improvement, and empathy towards the less fortunate, members of the media, influencers, and guests at the launch were invited to pick up Raya presents at the guardian store at TRX for 100 children from Pertubuhan Kebajikan Dan Perlindungan Nur Qaseh Malaysia, comprising 50 girls and 50 boys, with a total contribution amounting to RM10,000.
Additionally, ‘Pulut Kuning Zarina’ was distributed as gifts to launch guests. Zarina Zainuddin, a mother and entrepreneur, was recognized as one of guardian's outstanding International Women's Day personalities.
Despite personal challenges, Zarina balances her entrepreneurial pursuits with the responsibilities of motherhood to her autistic sons with grace.
To celebrate guardian's 'Raya Untuk Semua' campaign, a substantial range of offers has been curated with savings of up to 50% including 60% discount on all Hair Color and all Beauty Mask & Lip Balm for purchase of a 2nd item.
Moreover, attractive Gift With Purchases are available at guardian stores during this Raya promotion period,which starts from 21 March 2024, such as:
•
Free Puffy Beauty Pouch with purchase of RM180 and above in a single receipt for any beauty products including Skin Care, Derma Skin Care, Cosmetics, Beauty Accessories and Fragrances.
•
Free Quby Stainless Steel Lunch Box with Thermal bag with purchase of RM120 and above in a single receipt for Hair Care, Bath Care, Oral Care, Deodorant, Shaving, Feminine Care and Baby Toiletries
•
Free Foldable Trolley with purchase of RM188 and above in a single receipt for all Health Care products, GMS & Food and Confectionary
•
Free guardian Raya Packets ( 8pcs ) with purchase of RM68 and above in a single receipt while stocks last
•
Free RM5 coupon with every purchase over RM68 in a single receipt
Priscilla concluded: "We are thrilled to celebrate Raya with you and your family, with everyone, in fact.
Remember, guardian is for everyone. Regardless of who you are, your needs, age, or gender, guardian is a brand that caters to all your health and beauty needs, bringing families together. We will always be here for you." #guardianRaya2024
This year’s International Women’s Day (IWD) theme, ‘Inspire Inclusion’ resonates very closely at the heart of guardian as we celebrate the diverse contributions and achievements of women everywhere.
Priscilla Wu, Managing Director of guardian Malaysia, emphasized, “At guardian, diversity and empowerment are at the core of our values. We believe in fostering an inclusive environment where women are empowered to lead and contribute to our success at every level.”
She added, “This year, we extend our celebration to include not just women, but also the men who support and uplift them. At guardian, we want to celebrate with you and your loved ones including the men in your family that has helped you achieve the success you enjoy or helped you overcome challenges that you have faced.
We got to learn many skincare tips from the expert dermatologist and CeraVe team via Guardian X CeraVe Derma Care Workshop! Bring home many skincare products!
Developed with dermatologists, CeraVe offers a range of skincare products that contain three essential ceramides (ceramides 1, 3, and 6-II) to help lock-in moisture and support the health of the skin‘s moisture barrier.
The Cerave range is designed with moisturising MultiVesicular Technology [MVE] to maintain hydration levels in the skin for 24 hours. It works well for my skin, instant hydration absorbs into my skin. Check it out at your nearest guardian stores!
“Whether you’re shopping for yourself or for the remarkable women in your life – mothers, sisters, caregivers, or relatives – guardian has incredible deals for all.”
As part of our commitment to inspiring inclusion, guardian Malaysia has featured six special short stories on TikTok, highlighting extraordinary individuals who have triumphed over adversity:
1. Rocyie Wong - Psoriasis Advocate: Raising awareness about psoriasis and inspiring others through her journey.
2. Dr. Aiesha Asmadi - Medical Doctor, Professional Athlete & Fitness Advocate: A two-time Cancer Survivor dedicated to motivating others.
3. Anissa Jailani - Sign Language Teacher: Breaking stereotypes and promoting inclusivity through education.
4. Ashyy Edwards - Plus Size Beauty Influencer: Spreading body positivity and self-love.
5. Zarina Zainuddin - Mother and Entrepreneur: Balancing motherhood to autistic sons and entrepreneurship with grace.
6. Jared Lee - YouTube Filmmaker: A cancer survivor whose wife has been his unwavering support.
Don't miss out on these inspiring stories of resilience and triumph!
In addition to these inspiring stories, Guardian Malaysia is offering a range of special promotions in March, including storewide discounts on health and beauty products.
Whether you're treating yourself or celebrating the women in your life, Guardian has something for everyone.
Head to your nearest guardian store now to take advantage of these amazing offers.
Join us as we celebrate you and your loved ones and their incredible achievements together this International Women's Day.
In a ground-breaking initiative, Dr. Jest Wong has pioneered the Corrective Aesthetic Movement in accordance with United Nations Sustainable Development Goals’ (UNGC) 10 principles, challenging conventional beauty norms while emphasizing the importance of inner beauty and mental wellness. Corrective Aesthetic stands for the belief that beauty emanates from within and should be accessible to all.
As the initiator behind this campaign, Dr. Jest Wong contends that true beauty is not solely determined by outward appearances. According to him, the most radiant smiles come from within, prompting all Westwood Clinic and participant clinics to integrate mental wellness practices into their aesthetic treatments.
Westwood Clinic has taken a bold step as the first ESG (Environmental, Social, and Governance) clinic in Malaysia. Aligning with the United Nations Sustainable Development Goals 3, 16, and 17, the clinic actively promotes good health and well-being, peace and justice, and partnerships. Corrective Aesthetic thrives on inclusivity, with individuals striving to create a positive impact in the world and community.
Despite the comprehensive approach to mental wellness, the price of treatments at Westwood Clinic remains well within budget, ensuring that quality results are not compromised.
Dr. Jest Wong, in an exclusive interview, emphasized that his motivation stems from a desire to contribute to a better Malaysia and humanity at large. The Corrective Aesthetic Movement has garnered widespread support through awareness campaigns, charity initiatives, and collaborative discussions.
United Nation Global Compact, Universities globally, NGOs, and government sectors have rallied behind the movement, turning Corrective Aesthetic into a championed cause under a project umbrella where all participants can contribute their strengths.
This noble movement is reshaping the aesthetic landscape, challenging taboos and stigmas surrounding beauty and mental health awareness. Dr. Jest Wong's philosophy, encapsulated in the mantra, "To make a country a better place, it doesn't just start from who you vote for but requires a correct mindset and a kind heart," is gaining momentum, inspiring positive change and fostering a society that values holistic well-being over conventional standards of beauty.
The entire core team member of this project is aligning with UN global compact principles while working hard tirelessly in ensuring a new benchmark is set in the aesthetic and mental wellness industry.
The launch of the #IYKYK Beauty category by Guardian in Kuala Lumpur marks a significant step towards becoming a leader in emerging trending beauty brands in the market.
This game changing new category is set to ignite a fresh wave of excitement in the market and its customers.
Say hello to #IYKYK Beauty – If You Know, You Know! - a hashtag that Guardian is redefining and turning into something extraordinary.
#IYKYK is now Guardian's latest category, showcasing Beauty brands that have taken the online world by storm, racking up explosive sales and becoming the talk of the town.
These are the brands that have dominated conversations on IG and TikTok, and Guardian has brought them physically into all their stores nationwide.
Anna Ng, the Marketing Director of Guardian Malaysia, emphasized the company's commitment to staying abreast of the latest beauty trends globally and bringing them to customers at the best value.
“The #IYKYK Beauty category is designed to feature brands that have made a substantial impact online, creating a buzz on social media and we believe these sensational products deserve a wider stage, making it easier for YOU to get your hands on them, both online and in-store,” she said.
The term #IYKYK stands for 'If You Know You Know,' commonly used by social media content creators to signify that their posts may be understood by a select audience or those in the know.
The launch event, held at Guardian’s flagship store at Mid Valley Mega Mall, unveiled the dedicated #IYKYK Beauty sales section, gradually introducing more than 20 viral trending online beauty brands.
The brands featured in the #IYKYK Beauty category includebrands from Korea, Indonesia, China, Japan, France, Vietnam, the US, Canada and Taiwan. They include;
1. Skintific
2. Hanasui
3. 3W Clinic
4. True to Skin
5. The Raw
6. Cocoon
7. Garnier
8. Aiken
9. Nacific
10. Round Lab
11. Dododots
12. Perfect Diary
13. Makeover
14. BnB Cosmetics and Skin
15. CeraVe
16. Glad to Glow
17. Skinmade
18. Be Minimalist
Guardian customers can explore the #IYKYK Beauty section both in physical stores and online through the Guardian webpage or app.
The section will also offer Beauty Tips and Trends video links, brand features, product details, special offers, and more related to the featured #IYKYK beauty brands.
Anna Ng mentioned that the #IYKYK Beauty category will be regularly updated with new brands introduced on a timely basis, ensuring customers stay informed about the latest online beauty trends.
For all beauty trend enthusiasts out there, Guardian is now your go-to destination for everything that's making waves in the beauty care space.
To this end, Guardian has started Project House of Creator which aims to engage and educate leading Malaysian content creators on what’s trending and what’s new in addition to upskilling them to create better and more impactful content.
“Through this effort, we will also create a dynamic social media content ecosystem and build the next generation of Health and Beauty content creators,” Anna said.
Guardian's commitment to delivering the best health and beauty products at the best value to customers remains a top priority.
.jpeg)
.jpeg)
.jpeg)
