Balancing Growth and Development of Generation Alpha

Every mother wants the best for her child. Today’s young children aged one to six years belongs to what is known as the ‘generation Alpha’ or the group who are born into a fast-paced digital world and whose overall development is more important than ever.  

That’s why new Anmum ESSENTIAL GOLD is scientifically formulated with key nutrients to support the all rounded growth and development of children aged one to six. Anmum ESSENTIAL GOLD is formulated with 33% more DHA*, MFGM+ GA, prebiotics and 15 key nutrients. Good nutrition and stimulation are important to support the eight important areas of a child’s development.

                                    

The 8 important areas of development include physical growth; good gut environment to absorb nutrients needed to support physical growth; good body resistance to help the child stay protected; cognitive development including learning ability; eye development, which supports both the ability to focus and learn and social and emotional development.

A recent Anmum Essential online survey showed nine out of ten mums agreed there are many areas of their children’s growth and development they need to support. The survey polled 304 Malaysian mothers with children aged one to six years. However, some of those parents also admitted that they don’t place equal importance on every aspect of their child’s development. For example, the importance of healthy eye development and social and emotional development can be overlooked. Dr. Rajini Sarvananthan, Consultant General and Developmental Paediatrician says parents need to understand that children’s social and emotional development influences all other areas of development.

“Social and emotional development allows children to understand who they are, what they are feeling and what to expect when interacting with others. It will go on to help them form and sustain positive relationships; experience, manage and express emotions; as well as explore and engage with their environment.”

Children’s relationships affect their development. This is because relationships create important experiences that teach her what’s around her and shape the way she sees the world. A child’s most important relationship is with her parents. Relationships with other family members, carers, including educators, and other children, are also very important. A child forms her world through these important relationships.

Wendy Goh, Scientific and Nutrition Manager of Fonterra Brands Malaysia Sdn Bhd says that’s where Anmum Essential Gold can help.

“Anmum Essential Gold is fortified to support the overall growth and development of Generation Alpha. Children need energy for their daily activities and interactions as part of social development. MFGM, or milk fat globule membrane, is key – scientific study has shown the improvement of emotional and behavioral regulation in children supplemented with MFGM¹.”

Along with these social and emotional benefits, Anmum Essential Gold contains nutrients including Vitamin A to support the eye function. In the Anmum Essential survey, seven out of ten mums admitted they did not bring their children for vision examinations despite agreeing eye development is important.

“Vision problems, if left unchecked, can cause difficulties in fine motor coordination, dexterity and manipulation; depth perception, which impact ability to move on uneven surfaces, stairs and climbing heights; and developing literacy and numeracy skills that can result in attention problems and learning disabilities,” says Dr. Rajini.

She also noted that being born into a digitised world, Generation Alpha are often exposed to on-screen activities through smart devices, and this increased screen time may be detrimental to children’s vision.

Other than physical, social and emotional development, a child also needs balanced nutrition to build a strong mind and body in order to excel later in life.

Dr. Yong Junina Fadzil, Consultant Paediatrician and Paediatric Cardiologist of Pakar Kanak-Kanak Junina agrees that a child’s holistic development cannot take a backseat as parents focus on brain growth and learning development.

“In this aspect, his gut health is important as the gut is the gateway to good nutrient absorption as well as bacteria or virus that cause illness,” she says.

“The gut is home to 70% of the body’s immune system. If your child’s gut is not a strong barrier, they will be more likely to pick up nasty bugs which can lead to illness. By supporting the growth of good bacteria in your child’s gut, you can help build their immunity and keep them feeling energetic and not miss out on classes and socialising with peers!” adds Dr. Yong Junina.

Wendy Goh explains, “a good intestinal environment is essential for effective nutrient absorption. This is where, prebiotics in new Anmum ESSENTIAL GOLD come in, helping to promote the growth of good bacteria and good gut environment”.

Your child’s holistic development starts with good nutrition! New Anmum ESSENTIAL GOLD Step 3 is suitable for children aged 1 to 6 years old. It is now retailing at major supermarkets nationwide and e-commerce platforms, with the recommended retail pricing of RM44.90 for 550g and RM86.90 for 1.1kg.

Interested to check out more info about Anmum Essential,

Website : https://www.anmum.com/my/

Facebook : https://www.facebook.com/AnmumEssentialMY/

*Compared to current Anmum Essential in a single serve

Reference:

[1] Veereman-Wauters, G., Staelens, S., Rombaut, R., Dewettinck, K., Deboutte, D., Brummer, R. J., Boone, M., & Le Ruyet, P. (2012). Milk fat globule membrane (INPULSE) enriched formula milk decreases febrile episodes and may improve behavioral regulation in young children. Nutrition, 28(7-8), 749 -752.

For more about Mouse Mommy Treats, do follow us*

Website  | Facebook | Instagram | YouTube | ConfirmPlusChop | MeCan Trade

Domino's 50% Off On All Pizzas | Sharing Love Back To Community !

Domino’s is sharing the Love Back with us to indulge and enjoy Domino’s pizza at 50% off! Living up to its promise of “It’s All About You”, Domino’s Pizza keeps its customer’s hearts and minds at the centre of all its pizza delivery expertise. With the latest announcement of 50% off on all pizzas, customers are able to enjoy affordable pizzas with their family and friends without feeling the pinch in their pockets.

Effective 13^th July 2020, customers who prefer to take-away their meal will be able to enjoy a whopping 50% off for all its pizzas on the menu. For greater convenience, this offer is available for its exclusive Potong-Q and Pandu Ambil services too!

Linda Hassan, Group Chief Marketing Officer, Domino’s Pizza Malaysia and Singapore said, “We understand that in this current situation, Malaysians are prudent in their spending and some may be facing greater challenges than others. We felt it was timely and highly appropriate to introduce a valuable offer that will allow us to cater to all of our customers. At Domino’s, our customers are always our number one priority and we are ever ready to go the extra mile to offer our customers their favourite pizzas at a fantastic value.”

“The thought behind this value deal goes down to filling the needs and wants of our customers and rest assured that we will always stand by our promise in creating great moments for our customers, families and friends. To all value seekers, this is for you!”

Applicable for any purchase of a Regular, Large or Xtra Large pizza, customers can now enjoy Domino’s 50% off offer for all its carry out services at Domino’s stores nationwide. Pizza lovers who prefer a more convenient and seamless take away experience may opt to Pandu Ambil their pizzas and enjoy the 50% off offer at the comfort of their home, “It’s Just That Easy”. So, grab the promotion now while it is still hot from the oven!

With the 50% off, customers can now enjoy their favourite pizzas from as low as RM15.95. For a limited time only, one Regular, Large or Xtra Large pizza will be available at RM15.95, RM21.45 and RM26.45 respectively. Surcharge applies for Classics, First Class pizza range, Cheese burst crust and Cheese Tarik crust.

Domino’s encourages its customers to utilise cashless payment services. Therefore, customers who do not have a credit or debit card may also opt to other payment methods available through its cashless options such as GrabPay and other online banking options.  

Keen to get a hold of more great offers to savour your cravings for pizzas? Stay tuned with Domino’s for additional offers set in line in the upcoming weeks! Customers who opt to Potong-Q or Pandu Ambil may place their order and payment on www.dominos.com.my or via the Domino’s Pizza mobile application to enjoy the latest 50% off promotion.

Interested to check out Domino’s Pizza,

Website : www.dominos.com.my

Facebook : https://www.facebook.com/DominosMY/

Instagram : https://www.instagram.com/dominosmy/

For more about Mouse Mommy Treats, do follow us*

Website  | Facebook | Instagram | YouTube | ConfirmPlusChop | MeCan Trade

FAMA, Shopee Host First Virtual Durian Fair

The Federal Agricultural Marketing Authority (FAMA) is working with Shopee, Malaysia’s no. 1 e-commerce platform on yet another initiative, the Durian E-Fiesta, as a display of commitment to its e-commerce agenda.

Dato’ Zainal Abidin bin Yang Razalli, Director General of FAMA said, “When the Covid-19 outbreak in Malaysia was at its peak back in March, it took the entire country by shock and various sectors including agriculture were no exception. Prior, no one thought they could sell their fresh and frozen produce online, but the outbreak led to many including farmers exploring selling online for the first time. This move is also in line with the Prime Minister’s hope that the business sector improve on e-trade and make it a new business channel. That is why, we are working with Shopee to further incentivize the agriculture sector to stay in the online game and more importantly, for more farmers to benefit from e-commerce, even post-RMCO. We will do this via a series of thematic campaigns starting with the Durian E-Fiesta on Shopee in conjunction with the durian season that is upon us.”

The Durian E-Fiesta on Shopee will be the first-ever virtual durian fair in Malaysia. Taking place from 15 to 19 July and featuring over 220 deals, durian lovers can choose from a myriad of durian species such as Musang King, Udang Merah, D24, Hor Lor, Kampung, amongst others. 

As an impetus for enterprise transformation, both FAMA and Shopee will provide durian sellers with a boost through funding of attractive vouchers like the RM5 off with a minimum spend of RM1, RM20 off with a minimum spend of RM100 and more. Additionally, consumers can also find Musang King on Shocking Sale for only RM10 during the Durian E-Fiesta.

Commenting on the collaboration with FAMA, Ian Ho, Regional Managing Director of Shopee said, “It is usually the incubation period for both the sellers and consumers that is most difficult. First, we need to ensure that sellers stay in the system and that their service is up to par. Simultaneously, we have to train consumers' acceptance and get them used to buying their fresh produce online. Therefore, we are very encouraged to have a partner like FAMA that has a deep understanding of the e-commerce ecosystem and is willing to work with us to propel the digitalisation of Malaysia’s agriculture sector. Additionally, what better time than now to do this as Malaysians have an undeniable love for durian.”

Both organisations also accounted for those who do not appreciate the King of Fruits. The Durian E-Fiesta will also have other local selections such as mangosteen, mangoes, pineapples and more at the campaign. The first edition of this campaign will be limited to Klang Valley and to ensure the freshness of the fruits, deliveries will be made the following day once orders are placed.   

Fruits, particularly durian sellers will receive maximum marketing support and exposure throughout the campaign via in-app banners, dedicated microsite, push notifications and more.

It is understood that FAMA and Shopee’s objective for this long-term partnership is to push the agriculture sector to be self-sustainable in the long run.

Shopee, on the other hand, revealed that over 2 tonnes (2,000kgs) of durians were sold on its platform within 24 hours upon receiving exposure in its 6.6 Super Sale campaign last June.   Keyword ‘durian’ has also been one of consumers’ most searched words on the platform.

To satisfy your durian cravings, head over to https://shopee.com.my/m/durian-e-fiesta

In addition to the Durian E-Fiesta, FAMA will also be extending vouchers to customers who purchase products from their official store on Shopee. Visit https://shopee.com.my/agrobazaar_fama  to enjoy a RM10 off with minimum spend of RM50 on items such as chicken, beef, vegetables, fruits and more.

For more about Mouse Mommy Treats, do follow us*

Website  | Facebook | Instagram | YouTube

Jom Cari Makan With Shopee

As Malaysians continue to practice social distancing in the fight to eradicate Covid-19, Shopee is bringing mouth-watering deals from over 140 F&B merchants with more than 400 outlets across Malaysia so there is no need to queue and dine with the crowd. Not only do you get to support and help our local eateries to recover, you also get to be kind to your wallets!

Jom Cari Makan! campaign is taking place from 8 June to 14 June 2020 where Malaysians can search for Makan & Minum deals up to 50% off daily, and receive 50% off coins cashback daily.

With so many to choose from, Shopee has split the week into Bubble Tea Monday, Breakfast Tuesday, Lunch Faves Wednesday, Fast Food Thursday, and Drinks Friday before ending with a blast on Saturday and Sunday, 13 and 14 June. These two days of Mega Food and Drinks Favourites are where you can find even bigger deals from popular F&B names. To get you started, here are some crazy, attractive deals offering big savings and a wholesome burp upon redemption.

Boba Craze: Admittedly, most of us would have missed going to Subang’s famous Boba Street and be spoilt for choice; but many of the shops have closed down. Fans are left wondering when they will ever have the chance to get their hands on their favourite milk tea with pearls. Fret not, for Shopee has some boba-licious deals for you. Best part is, you do not have to queue!

●      Black Whale Brown Sugar Milk Tea (L) - RM6.45 [RRP: RM12.90]

●      Black Whale Fiery Brown Sugar Black Whale Milk (M) - RM7.88 [RRP: RM12.90]

●      Tiger Sugar Brown Sugar Boba + Pearl Milk - RM8.88 [RRP: RM13.70]

●      Tiger Sugar Brown Sugar Boba + Pearl Milk with Cream Mousse - RM8.88 [RRP: RM13.70]

Sakae Sushi: We can never get enough of Japanese food. ‘Nuff said. Shopee hears you and has partnered with several crowd-favourites like Sakae Sushi to bring you a range of hearty meals. They’re offering deals where you can buy 2 Jyu for the price of 1 for selected items all week. Don’t miss out on something that the entire family can enjoy together.

●      Sakae Sushi Curry Katsu Jyu - RM13.00 [RRP: RM26.00]

●      Sakae Sushi Chicken Teriyaki Jyu - RM12.00 [RRP:RM24.00]

●      Sakae Sushi Mori Ten Jyu - RM13.00 [RRP:RM26.00]

Domino’s Pizza: Peeling off the vouchers on their pizza box while trying not to tear them is what most of us look forward to. Well, now you can just scroll the vouchers on Shopee. Plus, these promotions let you feed your family of pizza-lovers without having to incur a huge bill. Check out these attractive pizza deals at Domino’s! As they always say, the key to happiness is through a person’s tummy.

●      Domino’s Regular Pizza - RM9.90 [RRP: RM31.90]

●      Domino’s Large Pizza - RM19.90 [RRP: RM42.90]

●      Domino’s Extra large Pizza - RM29.90 [RRP: RM52.90]

Awa Noodle Bar: For noodles lovers, don’t feel left out as there are also bowls of hot promotions to slurp on. Selected items at Awa Noodle Bar are going for only RM6.90 per bowl!

●      Awa Noodle Bar 阿瓦豚骨捞面  Tonkotsu Dry Noodle - RM6.90 [RRP:RM18.90]

●      Awa Noodle Bar 阿瓦麻辣汤米线 Signature Spicy Noodle Soup - RM6.90 [RRP:RM21.90]

●      Awa Noodle Bar 阿瓦番茄汤米线 Double Boiled Tomato Noodle Soup - RM6.90 [RRP:RM20.90]

Salad Atelier: Those opting for a healthier alternative can check out Salad Atelier that is offering cash vouchers for only half the actual price. This means a big bowl of healthy goodness at a lower cost.

●      Salad Atelier 30% OFF Total Bill - RM0.99 [RRM: RM5.00]

●      Salad Atelier RM50 Cash Voucher - RM35.00 [RRM: RM50.00]

●      Salad Atelier RM100 Cash Voucher - RM50.00 [RRM: RM100.00]

Hoshino Coffee: Started out in Japan in 2011, this establishment has since ventured out to Singapore, South Korea, China and now, Malaysia. It is best known for its coffee and desserts such as Pancake Souffle. For those who have not tried this eatery, now is the chance! 

●      One (1) Pescatora Seafood + Pot-baked Souffle + Coffee/Tea - RM29.98 [RRP: RM62.40]

●      One (1) French Toast + Pot-baked Souffle + Two (2) Coffee/Tea - RM29.98 [RRP: RM67.80]

San Francisco Coffee: Most of us may recall those days of walking into San Fran and instantly get hit with the aromatic smell of coffee. Well, now’s your chance to grab some offers on your favourite drinks at the nearest San Francisco Coffee outlet.

●      San Francisco Coffee Large Hot Latte (16oz.) - RM6.50 [RRP: RM13.00]

●      San Francisco Coffee Large Ultimate Latte (20oz.) - RM9.25 [RRM: RM18.50]

●      San Francisco Coffee Large Ultimate Mocha (20oz.) - RM9.25 [RRM: RM18.50]

OLDTOWN White Coffee: Lauded as Malaysia's largest halal-certified kopitiam restaurant chain, OLDTOWN White Coffee is usually the place to gather with friends and family to yumcha. Why not take a trip down memory lane and pack home that much-loved kaya butter toast for the family? Nothing beats like enjoying comfort food in the comfort of your own home.

●      OLDTOWN Kaya Butter Toast (Single) - RM0.15 [RRM: RM3.06]

●      OLDTOWN Crunchy Sugar Hainan Toast+White Coffee-Gao (Cold/Hot) - RM3.30 [RRP: RM10.10]

Baskin Robbins: Attention all ice cream lovers, here’s a deal specially for you! Only on 13 June, Baskin Robbins is offering Shopee users a tub of handpacked ice cream for a super sweet deal. Hurry, get your hands on your favourite ice cream to enjoy with your loved ones over a good movie!

●      Baskin Robbins Handpacked Ice Cream - 1 x Pint - RM25.13 [RRP: RM33.50]

●      Baskin Robbins Handpacked Ice Cream - 1 x Quart - RM44.63 [RRP: RM59.50]

In fact, there are so many more deals that we could not fit everything into words! So hurry now, set your reminders from 8 June to 14 June and be the first to grab these deals* on Shopee at https://shopee.com.my/m/jom-cari-makan.

To complete the Shopee experience, there will be exciting Shopee Games for you to play and win up to 1.2 million worth of Shopee Coins that you can use to offset your purchases.

*Remember to read the terms and conditions of the vouchers, redemption locations, and validity period.

For more about Mouse Mommy Treats, do follow us*

Website  | Facebook | Instagram | YouTube

Nestlé Continues Innovation Streak With Launch of Starbucks® Premium Instant/Soluble Coffee !

#StayAtHome with Starbucks Premium Instant Soluble Coffee. No coffee machine required. Nestlé Malaysia is introducing another compelling segment with the launch of Starbucks^®Premium Instant (Soluble) coffee. 

The new range consists of Medium Roast and Dark Roast coffees, as well as a variety of coffee beverages. Available in multi-serve tins and single-serve formats, the products combine the unrivaled expertise and heritage of Nestlé in the instant coffee segment with the unique signature premium taste of Starbucks^®.  

From April 2020, consumers will be able to enjoy high quality Starbucks^®coffees in a convenient instant/soluble format, at home. This comes after Nestlé Malaysia introduced Malaysians to the exciting ‘Starbucks^® at Home’ coffee last September 2019. 

The range was made up of 11 products, including whole bean and roast and ground packaged coffees, as well as the first-ever Starbucks^® capsules developed using Nescafé Dolce Gustoproprietary coffee and system technologies. The products were the first innovation jointly developed by Nestlé andStarbucks^® after the two companies formally created a global alliance allowing Nestlé to expand its coffee portfolio, beyond Nescafé and Nespresso, adding another iconic brand, Starbucks^®.

Mouse mommy and MR love the richness and creamy chocolatey taste of Starbucks Caffè Mocha.

Starbucks Caramel Latte also taste smooth and caramelly sweet that will be a good treats of the day!

Mouse mommy loves this new range of Starbucks Premium Instant Soluble Coffees that convenient, time-saving and of course premium taste of the coffee! Real exciting ‘Starbucks^® at Home’!

Medium Roast is a smooth and balanced Latin American coffee with creamy notes of milk chocolate and nuts, while the Dark Roast is a fuller-bodied, bold Latin American coffee with a sweet roast flavor and notes of delicious dark chocolate. 

The new coffee beverages are directly inspired by signature Starbucks^® beverages, available in Cappuccino, Caffè Latte, Caffè Mocha and Caramel Latte.

Mr Othman Chraibi, Business Executive Officer, Beverages Unit, Nestlé Malaysia Bhd,said, "The continued strong collaboration between Starbucks^® and Nestlé enabled us to move at speed and to expand the Starbucks^®brand into the instant/soluble coffee segment, which consumers in Malaysia know and love. 

We are delighted to keep leveraging on our coffee expertise to create new coffee premium experiences for consumers to enjoy conveniently in the comfort of their homes.

We are very excited to introduce our high-quality Starbucks^® premium instant coffee range, as it is a great solution to recreate the signatureStarbucks^®beverage with no preparation hassle. It has never been easier to be your own Barista.”

All products are crafted with the same high-quality, ethically sourced C.A.F.E. Practices Arabica beans that are served in Starbucks^® coffeehouses around the world.

The ‘Starbucks^®at Home’ Premium Instant (Soluble) coffee range will be available on Lazada and Shopee as well as selected retailers and supermarkets.

Interested to know more about ‘Starbucks^®at Home’,

Instagram: https://www.instagram.com/starbucksathome_my/

For more about Mouse Mommy Treats, do follow us*

Website  | Facebook | Instagram | YouTube