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Exclusive Limited Edition Guardian X Tokidoki Travel Series | Colourful | Cute | OOTD



So colourful and cute Tokidoki! Guardian Malaysia continues to excite and reward its customers by collaborating with the internationally recognised and iconic lifestyle brand tokidoki and launching its Guardian Exclusive tokidoki Travel Series at discounted prices beginning 31 October until 31 December 2019 in all Guardian stores.



DY Cho, Marketing Director, Health and Beauty, South East Asia, Guardian Health And Beauty Sdn Bhd said; “We are extremely excited to have this collaboration with tokidoki, a brand that has achieved a global cult-like following with its colourful, eye-catching, larger-than-life characters and art-form created and designed by co-founder and Chief Creative Officer Simone Legno.”


“With this promotion, our customers can purchase these beautiful limited-edition Guardian tokidoki travel bags at more than an incredible 70% discount.” “As a global brand, tokidoki has collaborated with world class brands such as Karl Lagerfeld, the Guggenheim Museum, LeSportsac, Onitsuka Tiger, Marvel, Hello Kitty, Fujitsu, Levi's, Xbox, Barbie, Canon and many others.”


“Therefore Guardian is especially honoured when Simone Legno created the art on 3limited edition travel bags which we call the Guardian Exclusive tokidoki Travel Series. If you look carefully, you will see that the designs are incorporated with health and beauty item elements with the tokidoki characters. You can see some items, for example, like lipstick and nail polish which you can buy at Guardian and you will also see an Orange Store included which represents Guardian stores.”


“We believe that this Guardian Exclusive tokidoki Travel Series will be a hit with our customers because travel is a key part of our modern lifestyle. 


Our customers’ value experiences that money can’t buy, and travel is one of the best ways to get these experiences. Hence the boom we are seeing in the travel industry currently and what better timing to have this promotion with the year-end Christmas and New Year holidays coming up,” Cho added.


In a special video recorded for this launch, Simone Legno said he was proud to have collaborated with Guardian Malaysia, Malaysia’s leading pharmacy, health and beauty retail chain on this impactful initiative and hoped that these travel bags will inspire a whole new tribe of tokidoki travellers.


Simone said: “Travelling to me is a very important part of the modern lifestyle. To me travelling inspires me and opens my mind to different cultures and people of the world and gets my creativity going. tokidoki and travelling are synonymous with each other.”


tokidoki which means ‘sometimes’ in Japanese, signifies waiting for that moment that can change one’s destiny, that can happen in one’s life by chance or by meeting a new person.”


“And travelling can allow that moment to happen,” Simone concluded.


The Guardian Exclusive tokidoki Travel Series contains a Tote Bag, Backpack and
a 20 inch Luggage. 


They are available at a discounted price of ;


• Tote Bag RM80 (Purchase with purchase) RSP* RM280


• Backpack RM100 (Purchase with purchase) RSP* RM440



• Luggage RM170 (Purchase with purchase) RSP* RM600
* RSP = Regular Selling Price


To qualify to buy these travel bags at these discounted prices, Guardian customers only need to spend RM30 and above with participating brands in a single receipt or RM50 and above without participating brands in a single receipt.


As the Guardian Exclusive tokidoki Travel Series are limited-edition, purchases are on a first-come, first-served basis.


Mouse mommy is ready to depart! See you! 


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Guardian Malaysia’s Most Voted Brands Awaits You!



Every year, Guardian Malaysia’s brand appreciation contest is held, which is now in its 20th year, the contest will close on 29 September 2019. We as customer can vote for our favourite health and beauty brands!


Ms Wong Vai Chi, Head of Marketing and Promotions, Guardian Malaysia, speaking at the launch, said: “We are extremely proud and excited to tell you that this year’s Most Voted Brands will feature 313 products from the extensive brand offerings found in our stores!”

Millions of Guardian Malaysia customers, will get this opportunity to vote, once again, for their favourite health and beauty brands, and stand to win prizes worth up to RM40,000.


“In fact, 313 products and 139 brands will be vying for 73 category awards this year, which will make this year’s awards as hard won as ever. And because the votes are from our customers, those who actually buy and use these products, it gives brand owners an unbiased evaluation of where their brand stands.

“The votes taken as a whole, will give an unbiased snapshot of brands that have reached and impacted our customers the most,” she added.


Giving the background to the Awards, Ms Wong said: “When Guardian Malaysia conceptualised the award in the year 2000, our objective was to connect our millions of shoppers to all our business partners and brand owners, by having them vote their favourite brand. Today, this award is even more relevant as we are driven to connect with and understand our customer lifestyle needs, preferences and behaviour that is constantly changing and evolving.”

“I believe Guardian Malaysia’s Most Voted Brands are among the most definitive and prestigious in the market, taking into consideration the depth and breadth of the products, brands and categories involved,” she added.

Reflecting the digital lifestyle of a majority of today’s consumers, the voting process will continue to be conducted entirely in digital format. This means, all voting will be done online.

However, as an added bonus for this year, Guardian customers can also enter the MVB Hunt in all Guardian stores using their mobile phones. The Guardian MVB Hunt is a treasure hunt conducted in all Guardian stores and customers can win product vouchers for more savings.

Customers can start treasure hunting by scanning the QR code at Guardian stores or by entering mvb19.guardian.com.my into their browser. After voting, they will get a product voucher of their choice of category. In order to unlock the next stages and product vouchers, customers need to upload their receipts.

Customers who have voted 3 times can then enter the online voting for an even higher chance to win the Mega Prizes.

Guardian customers are encouraged to do this MVB Hunt first before doing their online voting because there are more opportunities to earn product vouchers.

To qualify to vote online, Guardian customers need only spend a minimum of RM10 in a single receipt at the store or online. Then log on to https://mvb19.guardian.com.my/#/onlinevoting. Voting can be done anytime between 5 September and 29 September 2019.

All customers who submit their votes with a valid receipt will stand a chance to win one of 68 Mega Prizes, totalling RM40,000 in Guardian vouchers.
The Mega Prizes are as follows:
- One (1) grand prize of RM12,000 Guardian vouchers
- Two (2) first prizes of RM5,500 Guardian vouchers
- Five (5) second prizes of Guardian vouchers worth RM1,000
- Sixty (60) consolation prizes of Guardian vouchers worth RM200.
The contest is open to those aged 18 and above. As proof of purchase, shoppers must keep the original Guardian receipt.

Check out more information and full terms and conditions of the Guardian Malaysia MVB Hunt and the voting, please visit https://mvb19.guardian.com.my/#/term

So start voting and be in the running for fantastic prizes this September!

Interested to get to know more about Guardian Malaysia Most Voted Brands,

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