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LOL Launches Cozmic Lab Blends Technology And Fashion For Business Owner And Consumer



Do you spotted LOL in the shopping mall? Check it out! Malaysia’s fashion industry has reached new heights with the introduction Cozmic Lab, a new innovative platform by LOL, a leading home-grown apparel brand.

Cozmic Lab was materialised from a unique collaboration between LOL and Brother International, one of the world’s most renowned brands in printing and imaging technologies. Moving beyond the ready-to-wear apparels, Cozmic Lab offers customers an exciting, cost-efficient and environmentally friendly avenue to co-create or customise their own apparel.

Utilising digital technology, customers are able to select the apparel’s design, quality, quantity, types and location to collect the final product. Furthermore, budding entrepreneurs are also invited to create their very own fashion products by leveraging on Cozmic Lab.


Joey Chong Yan Kit, CEO of Super Gem Resources Sdn Bhd, the company behind the LOL brand, said, “We are delighted to collaborate with Brother International to bring this unique blend of fashion and technology to LOL fans.”

“Blending fashion and technology is a global trend and being a fashion-forward brand, LOL believes that Cosmic Lab is a powerful way for us to connect to our customers and engage them through a distinct, innovative and customisable way to shop and experience our brand.”

"As Malaysia moves forward towards embracing Industry 4.0 as well as the digital economy, LOL is thrilled to be at the forefront of a platform that is rich in e-commerce, data analytics and Immersive Experience potential. Cozmic Lab is also revolutionising the way fashion retail brands do business; we are inviting other entrepreneurs to utilise the platform to create their very own range of products,” Chong added.


Itsuo Segawa, Country Head of  Brother International (Malaysia) Sdn Bhd, said, ”We are delighted to work with LOL Malaysia in creating a unique platform that allows customers to curate their own apparel with Cozmic Lab. We are always focused on providing hassle-free, easy and cost-efficient imaging and printing solutions to customers and this collaboration is an example of how we can achieve our goal."

Cozmic Lab has a series of designer and multiple international brand collaborations to enable customers to create apparels that are unlike any currently available at LOL. 

Customers can look forward to iconic characters including Doraemon, Lotto Lifestyle Collections and, for the first time in Malaysia, Peanuts Global Artist Collective, Peanuts and Nasa as well as a complete collection of Sega’s Sonic. There are over 200 visuals to select from and customers can even upload their own creation.


So kawaii ne… mouse mommy likes the Doraemon printing and design. So cool that we can select and create our own. Personalised good quality T-shirt with nice printing.

Hmmm... Would it be a good idea to DIY our own family theme T-shirt OR parent-kid outfit for upcoming Chinese New Year celebration? 


The OEKO-TEX 100 certified brother digital garment printer will be able to generate the final product quickly and easily, one minute for one apparel. Overall, the printing process is environmentally friendly as it uses water-based inks and cleaning solutions. The personalised fashion apparel will not be limited to only clothing but also selected footwear and accessories.  

Moving forward, Cozmic Lab will expand its capabilities by bringing more unique and exclusive collaborations as well as continuously modernising its offerings with self-pick up at the kiosk, delivery services and further design aesthetic. The platform will also be embracing more technology innovations including embroidery and 3D printing, providing customers with a seamless experience.


Cozmic Lab is now available at LOL store in IOI City Mall, Putrajaya, and will be opening at LOL stores in Sunway Pyramid, Sunway Velocity, Berjaya Times Square and Paradigm Mall Johor Bahru, throughout December. Stay tune!

Interested to get more information about LOL,

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Bring Family Closer Via Kidzathon Family Fun Run!



Kidzathon is a healthy family fun run event that mouse mommy and family join every year! Kidzathon – A Walk Through Our Culture is the theme for this year by Urban Health Magazine


Mouse mommy loves to promote healthy family lifestyle and parents-kids bonding moments. A strong family bonding is able to discuss, share points of views, tolerance and cooperation with each and others. 


There are many external influence factors nowadays for adults and kids such as digital gadgets, e-sport, multiple TV channels and apps from national and international. 

We got to carefully pick the correct, positive and real information that we want to learn.


Logical thinking and appropriate judgments come into our life in order we know what is right and wrong to follow.


Some mommies friends told mouse mommy that my kid do not want to share anything with them. The parents got clueless what is happening with their kids in school, daycare centre or nanny’s house. 


Their kids only love to play digital gadget and games or watching their favourite TV animation shows. 

Same goes to MR and MH, as a parent, we unable to avoid the digital world, but we can control the usage and time.   


One of my mommy friends was complaining to mouse mommy that her child throws her mobile phone whenever she holds the handphone at home. She got no ideal why her 2yo baby acting like this? 


Her handphone already has many-cracked screen due to frequently throwing by the baby. The baby already get mad on the mobile phone as in whenever her mommy home, mommy was pay attention to her mobile phone instead of her. 

The baby cannot talk and only able to throw her mommy’s handphone to show that “mommy, please focus on me.”


This is a real life cases happen everyday around us. Social bonding between people to people becomes less and lesser. Mouse mommy also a working mom and truly understand how hard to make work-life balance

It is not an easy arrangement with wakeup early go to work, rush home to fetch kids, kids homework, tuition, enrichment class and many more. 


Therefore, mouse mommy loves to bring along family and kids to join family fun run! It is a healthy family activity that promotes family engagement together



We can see and appreciate our surroundings and get to know what is happen around us. Parents and kids get to explore, experience and refresh their knowledge about Ethnic Traditional Cultural in Malaysia via Kidzathon family fun run.


Parents and kids got the opportunity to learn Malay, Chinese, Indian, Kadazan, Iban tradisional cultural dance and childhood games throughout the run. 

Not forget to mention the exciting Wau Flying! So much fun for the kids to explore and play together with parents!


Wau Bulan is a popular tradisional leisure activity among Malay community. Mouse mommy also plays kite flying during childhood time, it required balancing skill in order the kite can fly high in the sky!  


Learn through play, parents and kids also learn to be tolerance, acceptance and understanding each and others as a Malaysian. Respect the elder and love the younger one!


At the end of the Kidzathon family 2km fun run, parents and kids awarded a pair of medals that represent parents and kids bonding activities together-gather. Koby with rotated Wau design was really nice! So thoughtful of the organizer. Thank you!


Mouse mommy and kids MR MH are looking forward next year Kidzathon family fun run! Cheers!

Interested to get to know more about Kidzathon by UrbanHealth Magazine,

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A Magical Christmas With Barbie™ Dreamtopia LIVE Show At Paradigm Mall Petaling Jaya!



Wow! Do you want to surprise your kids with Barbie Dreamtopia Live Show? Petaling Jaya’s iconic neighbourhood mall, Paradigm Mall Petaling Jaya (Paradigm Mall PJ) celebrated the arrival of Christmas with the FIRST Barbie™ Dreamtopia LIVE show in Malaysia. As part of the Christmas celebration, Paradigm Mall PJ hosted a magical get-together for underprivileged children at the mall recently.


Over sixty (60) underprivileged children aged between two (2) to twelve (12), along with their caretakers from Rumah Impian Kanak-Kanak and Rumah Ozanam were mesmerized by a LIVE performance of the iconic and dazzling Barbie™ and friends. 


This LIVE show was the result of Paradigm Mall PJ’s unique collaboration with Mattel Malaysia Sdn Bhd to bring Barbie™ Dreamtopia, A Christmas Special. Throughout the 20-minute performance, Barbie™, other Dreamtopia characters sang and dance through rainbow rivers and cotton candy clouds.


In addition to the live show, the children also enjoyed spectacular Christmas-themed dance performances. They were also given the opportunity to take photographs with Santa and the Elves. Following this merriment, the management team of Paradigm Mall PJ presented some Christmas gifts to all the children and treated them to a scrumptious lunch at October Steamboat.


Tan Boon Leong, Centre Manager of Paradigm Mall PJ, said, “Christmas is one of those festive holidays that we hold close to our hearts. It is a time of joy and being with loved ones as well as indulging in the pleasure of giving. Paradigm Mall PJ has, once again, reached out to the less fortunate to celebrate the season of sharing.”


“This year, we played host to our special guests from Rumah Impian Kanak-Kanak and Rumah Ozanam. We sincerely hope that they enjoyed the fun-filled programmed that we have put together just for them.”


Paradigm Mall PJ will be offering an extraordinary opportunity to its shoppers to experience the glam and wonder of Barbie™ at the Meet & Greet sessions from 18 December till 23 December. While the Barbie™ Dreamtopia, A Christmas Special Live Show will be running from 20 December 2018 to 23 December 2018.


The mall’s Christmas shoppers can book a seat for their kids for an exclusive tea party with Barbie™ on 23 December 2018, with a minimum spend of RM300. The tea party is limited to only 40 customers per session and will take place at the Upper Atrium on Level UG. 

Some of the other activities which will be held during this festive season include Meet & Greet sessions with Santa Claus; Christmas carolling; magic shows, kids dance performance, kids workshop along with several booths and fairs set up for avid Christmas shoppers.


Paradigm Mall PJ will also be giving away exclusive Christmas gifts to their loyal shoppers. With a minimum purchase of RM300, a shopper will be able to redeem an exclusive limited-edition Barbie™ Cover Notebook, available in two collectable designs. 

The second design (Refuse to be Ordinary) will be redeemable from now until 1 January 2018. Exclusive Barbie™ gift boxes will also be made redeemable to brighten up any Christmas gift. Shoppers who are registered as WCT Buddy Loyalty app members only are entitled to this redemption.


To further engage shoppers to be part of the mall’s corporate social responsibility program, a Christmas Wishing Tree will be made available for shoppers to fulfil the wishes of children from various charity homes

Interested shoppers will just need to go to the Christmas Wishing Tree located near the Concierge Counter on Level CC and pick a ‘Wish Card’ and fulfil the child's wish as stated in the card and drop the gift into the Gift Box located beside Concierge Counter, Level CC.


This Christmas also marks another milestone for the mall as it recently completed the first phase of its first major Asset Enhancement Initiative (AEI) after six years of service. 

Patrons can now look forward to new eateries such as Ah Cheng Laksa, Warung Mama, Ipoh Ais Kopi, Sushi King, Sukiya, Aroi Thai, Toastbox, I Love Yoo, Luvbite, Dum Dum Thai Tea My Dimsum colors & wincaa, Yogu.


As part of the mall’s long-term initiative of creating a rewarding and enriching shopping experience for its patrons, the mall has also recently introduced its first WCT Buddy loyalty mobile app. This app allows shoppers to collect points by scanning receipts of purchase from most outlets and redeeming them through the app’s e-wallet. 

WCT Buddy is available in App Store and Google PlayStore and registration is free. 200 WCT Buddy points are given to first-time registrations. Members of the app will be able to redeem e-vouchers and utilise them at some of the participating outlets.

Interested to get to know more about Barbie™ Dreamtopia at Paradigm Mall,
Customer service Hotline : 03 7801 1188

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