Congratulations Aisha Nazar Be The AirAsia And Sony #ThroughTheLens Ambassador 2018

AirAsia and Sony was revealed at a star-studded media event and announced to be 29 year old Aisha Nazar from Kuala Lumpur, after a 10-week global search of the joint ambassador. Her visual stories stood out amongst over 700 submissions from around the world and won the hearts of the professional judges, clinching her the one-year joint ambassadorship prize with the two leading travel and technology brands.

AirAsia X Group Head of Commercial Barry Klipp said, “It is almost 11 years now since we started flying long haul, low cost, enabling consumers to travel further, for less. It is heartwarming to see so many visually compelling travel stories from our guests shared through this inaugural joint ambassador search with Sony. These inspiring stories are a great example of what drives us at AirAsia to continue to expand our long-haul network and make more destinations accessible to all as we continue to live up to our promise of now everyone can fly extra long. I take the opportunity to thank Sony for their support and enthusiasm in this partnership and I congratulate all of our winners including our appointed joint ambassador, who now has the opportunity of a lifetime ahead of her.”

#ThroughTheLens we can tell and share the story behind the scenes. Mouse mommy loves photography so much. Photography able to capture moments, express emotions and feeling too! A great photography composition, angulation and technique able to bring live to the photo.

Mouse mommy has go through all the photography works by the contestant and spotted some great work. Keep it up for all photography lovers and snap more meaningful and positive energy photos!

Sony Malaysia Managing Director Satoru Arai said, "We can see that the passion for photography and travel has advanced tremendously, as it is now possible for everyone to produce high quality photos with amazing aesthetics to tell inspiring travel stories with the latest visual technology, much like all the submissions we have received from this joint ambassador search. Our hope is to keep this passion for photography alive so that more people can share the beauty of this world through their camera lens when they travel.”

To further inspire travelling, AirAsia will be running a special two-week promotion to ALL destinations with fares on sale discounted by up to 70%. Guests can book online at airasia.com from now until 28 October for immediate travel or until 30 June 2019.

The newly appointed joint ambassador for AirAsia and Sony, Aisha Nazar, will soon travel to Tokyo on AirAsia’s award winning Premium Flatbed for an exclusive tour at Sony’s technology lab to experience their future technologies and inventions which are yet to be publicly released. Besides this money-can’t-buy experience, she will also undergo a full year apprenticeship with Sony and take home the latest full frame mirrorless camera Sony Alpha A7 III K as well as Sony h.ear on 2 wireless headphone, both valued at over RM10,000.

As an extension to #ThroughTheLens campaign, this joint ambassador search with Sony has received more than 700 photo submissions from all over the world featuring AirAsia destinations which can be viewed at throughthelens.airasia.com. Nine other shortlisted finalists will also receive special prizes which include AirAsia X flights and a Sony RX100V camera valued at RM4,299 each.

Renowned Malaysian artistes Elfira Loy, Alvin Chong, Izara Aishah, Zahirah MacWilson and Che Puan Juliana Evans were also announced as the faces of AirAsia’s #ThroughTheLens campaign inspiring travel videos which will see them flying to popular AirAsia destinations such as Xi’an, Tokyo, Amritsar, Taipei and Seoul. Fans can look out for these videos on airasia.com/throughthelens from today onwards.

Interested to know AirAsia's latest promotions and activities,

Website : https://www.airasia.com/en/home.page

Facebook : facebook.com/AirAsia

Twitter : twitter.com/AirAsia

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BabyCon 3.0 Bring The World’s Best Baby Products And Brands To Malaysia For Parents And Kids!

Malaysia’s leading business-to-business baby product convention, BabyCon, is kicking off its third edition with a impressive range of cutting-edge baby brands in tow and the chance for baby product retailers to connect with international industry speakers and reputable distributors.

Dubbed BabyCon 3.0, the new and improved convention will be held from 9am to 6pm on the 5th of October at The Starling Mall in Damansara Utama, offering attendees the chance to get up close and personal with distributors representing more than 50 baby brands, collectively showcasing the most recent innovations in the baby product space.

The convention is organised by the Baby Product Assocation of Malaysia (BPAM). The association counts some of the country’s biggest retailers and distributors amongst its members and provides members various benefits including special booth rates at international conventions and access to a network of business support services, while also catering a proven platform in BabyCon to drive awareness and boost sales.

Says Tze-Co Gwei, CEO of BPAM: “BabyCon is our flagship event and we are proud that, during the last edition of the event, our exhibitors amassed a total of RM3 million in sales within one day! This is proof that the platform we have created is indeed valuable in assisting our members and growing the industry as a whole”.

Fittingly, BabyCon is being endorsed by YB Hannah Yeoh, the Deputy Minister of Women, Family and Community Development. As Guest of Honour for the convention, YB Hannah Yeoh will witness the echange of a Memorandum of Understanding between BPAM and OrphanCare Foundation (OCF), a local charity which is doing critical work in transitioning children institutionalised in orphanages to family and community-based care, while providing unplanned, at-risk, newborn babies the joy and benefits of growing up in a family.

Under the partnership, BPAM and OCF will explore the possibilities of jointly funding work and projects to raise awareness of institutionalised children and at-risk newborn babies to the public, private sector, MPs and local government. 

The two organisations will also look at ways for local organisations and community groups with an interest in the cause to lend their support as well.

In addition, BPAM is also supporting OCF’s baby hatch programme, whereby hatches have been set up nationwide to provide a second chance for babies who are unwanted or whose parents cannot afford to take of them. 

Under the programme, babies left at the hatch are handed over to couples who are registered for the adoption process carried out by the foundation, thus providing babies with a way out of insitutional upbringing and a chance at a family-based upbringing.

Celebrity stardust will also be present at BabyCon 3.0 thanks to Wong Chui Ling, a well known TV and radio host, who will be part of the panel of judges for the IBUENCER Awards. 

As the first-of-its-kind in the baby industry, the IBUENCER Awards recognises Malaysian mummy influencers who have used their social media power for good, whether by helping other mothers through their parenting challenges or recommending trustworthy baby products and brands. Winners will receive a share of RM50,000 worth of baby products.

Thank You readers for your support and glad that you found #MouseMommyTreats blog is practical and provide useful information in parenting for parents and kids. 

Mouse mommy was feeling blessed and appreciate so much for being awarded Top 10 BPAM IBUENCER Award 2018! Thank YOU!  

All in all, retailers and distributors can look forward to the most complete baby product convention to ever come to Malaysia. 

Apart from a wide range of brands and offerings, a focus on quality means that attendees will almost certainly find a suitable range of products which can bring their business to the next level. More photos can click here to view Album 1 | Album 2 | Album 3 | Album 4 | Album 5 | Album 6. 

BPAM’s top priority is to develop its own BPAM Code of Practice in tandem with the government. The aim of the Code of Practice is to define and standardize baby product regulations within Malaysia to safeguard the welfare of babies while protecting the business interests of retailers and distributors.

Interested to know more about Babycon 3.0 and BPAM,

Website : www.bpam.org.my   

Facebook : https://www.facebook.com/mybpam/

Instagram : https://www.instagram.com/bpam_my/

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Deputy Minister of Youth & Sports Launches Fresh Breath For Malaysia Youth Empowerment Campaign By Guardian Malaysia and Limkokwing University of Creative Technology

The Deputy Minister of Youth and Sports, YB Steven Sim launched Fresh Breath For Malaysia, a youth empowerment and digital communication campaign by Guardian Malaysia and Limkokwing University of Creative Technology today.

A recent study of Malaysian dental students found that one in every two suffer from clinical oral malodour or bad breath[1]. Worldwide figures indicate that from 22 percent to 50 percent of the global population suffer from moderate bad breath[2]. Bad breath can have social and psychological effects on suffers including low self-confidence and low self-esteem, and it should be taken seriously[3].

Guardian Malaysia, the largest health, beauty and personal care chain in Malaysia, with more than 400 stores nationwide held the campaign in conjunction with the introduction of its new Fresh Mouth 6 Actions mouthwash range.

The campaign’s goal is to empower Limkokwing students to creatively interpret the theme of Fresh Breath for Malaysia as a showcase of positive energy towards the nation while encouraging better oral hygiene through visual expression and multimedia. A total of RM14,000 in cash prizes will be awarded to the top ten entries across two categories.

According to the Deputy Minister of Youth and Sports, YB Steven Sim, the Fresh Breath for Malaysia campaign offers youth for Malaysia and around the globe the opportunity to be facilitators of change who can communicate from the heart and responsibly on an issue that afflicts many.

“Today you take on oral care, tomorrow you take on even greater issues. A large part of the openness in Malaysia is driven by digital life as the reach and impact are profound. The challenge is to communicate responsibly and with kindness when tackling sensitive issues. The Fresh Breath for Malaysia campaign by Guardian and Limkokwing is a good platform to empower and to incentivise youth to have their say,” YB Steven Sim said.

More than 100 entries were received from Limkokwing students, with 20 shortlisted  entries sharing the rationale for their work before the Deputy Minister of Youth and Sports, the top management of Guardian and Limkokwing, industry partners and more than 500 of their peers.

Guardian Health and Beauty Sdn Bhd, Chief Executive Officer Mr Soren Lauridsen said of the Fresh Breath for Malaysia campaign: “It is a platform for youth to be empowered to trust their vision of tackling the ‘taboo’ issue of bad breath in inspirational ways that allow more people to join the conversation on better oral hygiene with passion. They will have done something meaningful and important for many Malaysian youth – getting the problem of bad breath out in the open, and offering a way to talk about it.”

The Guardian Fresh Mouth 6 Actions Mouth Wash reduces dental plaque, prevents cavities, strengthens teeth, freshens breath, promotes healthier gums and restores mineral to enamel while killing 99.9% of germs. There are three variants of Cool Mint, Peppermint and Tea Leaf.

When used as part of a complete oral care routine of twice daily brushing, flossing and with a good diet, mouthwashes may offer additional benefit in terms of reducing bad breath and cavities[4].

Limkokwing University’s Industry Empowerment Senior Vice President, Dato’ Raja Aznil Raja Hisham explained that the university and its students are uniquely suited to give a different perspective to the Fresh Breath for Malaysia campaign.

“Our Cyberjaya campus hosts students from 160 countries. The multicultural milieu on campus gives rise to work that has a depth and breadth of creative global thinking and implementation that show through in the submissions we have received for the Fresh Breath for Malaysia campaign. The exposure that they have received and the industry experience they have received through this campaign is good preparation for their future careers. This 40-year track record gives the University an enormous advantage in providing valuable experiences to students. Limkokwing students work with some of the largest and most successful brands worldwide that market a wide range of products now including Guardian. This unique collaboration with industry has also been extended to build competitiveness and global reputation through innovative design and effective branding.” Dato’ Raja Aznil explained.

Limkokwing University is a multicultural learning institution that provides students with industry exposure. Students gain industry insights and professional networking opportunities giving them the extra edge needed to succeed in a globalised environment.

Online voting will begin on 20 September 2018, and the best digital communication campaign for Fresh Breath for Malaysia will be determined via the deliberation of an industry panel and online votes. Let's Support the great work and effort done by the students! Jom VOTES! 

The Guardian Fresh Mouth 6 Actions Mouth Wash range is available at all Guardian outlets nationwide, and through the Guardian e-store at www.guardian.com.my in three variants of Cool Mint, Peppermint and Tea Leaf in 250ml at RM9.33, 750ml at RM16.88, or pack of 2 of 750ml at RM24.43.  

Interested to know more about Guardian Malaysia,

Website : https://www.guardian.com.my/

Facebook : https://www.facebook.com/GuardianMalaysia/
Instagram : https://www.instagram.com/guardianmalaysia/

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[1] Rani, H, Ueno, M., Zaitsu, T, Furukawa, S, and Kawaguchi, Y, 2015. Factors associated with clinical and perceived oral malodour among dental students. J Med Dent Sci, 62(2): 33-41 https://www.ncbi.nlm.nih.gov/pubmed/26183831

[2] Akaji, Ezi & Folaranmi, Nkiru & Ashiwaju, Olufunmilayo. (2014). Halitosis: A Review of the Literature on Its Prevalence, Impact and Control. Oral health & preventive dentistry. 12. 297-304. 10.3290/j.ohpd.a33135. https://www.researchgate.net/publication/269767667_Halitosis_A_Review_of_the_Literature_on_Its_Prevalence_Impact_and_Control

[3] Akaji, Ezi & Folaranmi, Nkiru & Ashiwaju, Olufunmilayo. (2014). Halitosis: A Review of the Literature on Its Prevalence, Impact and Control. Oral health & preventive dentistry. 12. 297-304. 10.3290/j.ohpd.a33135. https://www.researchgate.net/publication/269767667_Halitosis_A_Review_of_the_Literature_on_Its_Prevalence_Impact_and_Control

[4] https://www.ada.org/en/member-center/oral-health-topics/mouthrinse

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