Mouse Mommy Treats: baby

KAO Malaysia “Welcome to My Modern Parenthood” For Parents!

Sunday, April 7, 2019

KAO Malaysia officially announced the launch of this year’s anticipated “Welcome to My Modern Parenthood” campaign at 1 Utama Shopping Centre.

Initiated in 2016, the first parenting campaign in Malaysia is back to emphasize the importance of family quality time by providing busy parents fun, yet quick and easy solutions to making their daily routine more manageable.

KAO Malaysia doubled its efforts this year by targeting millennial parents aged 25 to 35 years old. “As solution providers, KAO Malaysia is always dedicated in enriching the lives of people. Using our previous campaigns as a reference, we’ve set a new milestone by taking a more digital and innovative approach which suits the current, fast-paced lifestyle of millennial parents” said Fujiwara Masaki, President of KAO Malaysia.

“Technology plays a huge role in their everyday lives and millennials are constantly connected and on-the-go. We’ve decided to take on the challenge by reworking some of our previous initiatives to be made easily accessible at any time within their reach” he added.

Revolving around this year’s theme, “Value Your Time, Value Your Happiness”, KAO Malaysia has revamped the campaign microsite, including a free to download digital version of it’s renowned parenting guidebook, “The Secret to My Modern Parenthood”. Co-created with KAO Japan Lifestyle Research Centre and Positive Parenting, the Official Parenting Educational Arm of the Malaysian Paediatric Association, the guidebook provides easy to follow suggestions and tricks for manageable baby care and hassle-free housework solutions. 39,000 guidebooks have been distributed to NGOs, hospitals to various childcare partners.

The initiative led to the induction of the guidebook into The Malaysia Book of Records for “Most Number of Parenting Guidebook Distribution”, as well as its accolade, “Japan Home Care Expert”. “We are more than proud to receive such a prestigious recognition and we hope to double last year’s numbers especially with the guidebook now accessible online,” said Tan Poh Ling, Marketing Vice President of KAO Malaysia.

Further into KAO Malaysia’s effort in providing timesaving and hassle-free solutions, selected chapters of the guidebook were also converted into five chapters of video content. Topics highlighted by the videos include the importance of open communication and bonding time, the various roles a father can play in creating a happy parenthood, tips & tricks for diaper changing and getting a baby ready for bed, the teamwork of doing laundry together and efficient solutions to housework and baby care.

“The launch of this year’s efforts was derived from understanding the wants and needs of millennial parents. This is our fourth year conducting the campaign and our insights have inspired us to better improve our initiatives. We hope both our products and the “Welcome to My Modern Parenthood” campaign instilled the brand’s essence in providing timesaving solutions to making parenting and family chores a breeze,” said Tan Poh Ling.

Daddies Mommies, do remember to grab a copy of The Secret To My Modern Parenthood as useful parenting guide in daily practice. Let’s have a open communication, share workload, clean smart and be supportive to each and others!

SMILE & SMILE JOURNEY WITH MERRIES

A baby's smile signifies that they are happy and comfortable. 24 hours a day, 365 days a year, MERRIES keeps babies happy with its soft, super absorbent and all-round breathability for comfort all day long.

MERRIES diapers with its new 3 layer air-through system along with its soft-in air cushion is gentle on the skin, reducing skin irritation. Millennial parents will not have to worry about their babies’ discomfort as MERRIES diapers have an ultra soft and fluffy surface. Unwanted leakages can be avoided as MERRIES diapers also helps prevent leakages with its 3D side gathers and back gathers.

With MERRIES diapers, both millennial parents and their babies can live their moments comfortably while creating more smiles and happiness to share along the way.

MAGICLEAN, Japan’s No.1* Home Care Range

MAGICLEAN is the modern way of home cleaning that allows millennial parents who are constantly on-the-go to have their household chores be done in a flash. Whether its cleaning your kitchen surface, dusty appliances, stubborn stains or more, MAGICLEAN is here to ensure you a clean and hygienic home, safe for whole family.

No hassles and say goodbye to flyaway dust! Magiclean wiper mop and sheets provides quick and easy cleaning with just one wipe. Less of a workout; more of a solution especially for millennial parents!

Not only that, MAGICLEAN also provides total home cleaning solution from the kitchen to bathroom. From the walls and floors to the seats and sinks, clean all corners of a dirty bathroom in no time with Magiclean scrub-free cleaning solutions.

Cleaning up after cooking can be done in a flash with MAGICLEAN’s anti-bacterial kitchen cleaning solutions, where greasy stains can be instantly removed in 30 seconds.

Living spaces at home can be extra clean with MAGICLEAN floor cleaner! The “Magnet Tech” formula removes stains 4x more effectively and is quick drying, giving comfort to the feet.

* No.1 by brand in Japan home care market (kitchen cleaner, bath cleaner, toilet cleaner) in terms of Sales Value based on SRI data of INTAGE Inc. , January 2017 to December 2018

ATTACK, Japan’s No.1* Laundry Detergent Brand

Stains and odour are often the two most common problems faced when doing laundry. Washing with normal detergent alone is not enough to kill bacteria and germs. The newly formulated ATTACK Laundry Detergent provides a superb & hygienic cleaning performance with an advanced anti-bacterial formula for sweat and odour prevention all day long – an effective laundry solution for millennial parents.

For busy, on-the-go millennial parents, ATTACK Liquid Detergent & ATTACK Power Detergent variants are also suitable for overnight and indoor drying, making one less worry out of their way.

The ATTACK Laundry Detergent also doubles the job by both cleaning and softening clothes with an easy-to-iron effect. It also has a refreshing fragrance which keeps clothes staying fresh all day long.

No.1 by brand in Japan Laundry Detergent market in terms of Sales Value based on SRI data of INTAGE Inc. (January 2015 to December 2018)

Interested to get to know more about KAO Malaysia “Welcome to My Modern Parenthood” events and activities,

Website : https://www.kao.com/my/my-modern-parenthood/

Facebook : https://www.facebook.com/wtmmp/

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PETPET Revolutionary Diaper Keep Babies' Hours Of Joy!

Saturday, March 23, 2019

Parents with babies and toddlers can understand just how important it is to ensure their little ones stay dry and snug throughout the day. It keeps these little rays of sunshine smiling, cooing and playful when they are not wet, sticky and uncomfortable.

To fully understand what parents, want when looking for the right diaper, PETPET spoke to families and discovered the top three functions that are most important are no leakages, long lasting and continuous dryness.

PETPET introduced its new and improved range of diapers that promises to keep the little ones happy and comfortable for longer periods of time.

Having put in numerous amounts of research and development to ensure those three concerns are dealt with, PETPET brings to the fold their range of diapers that promises to bring hours and hours of joy to families.

“PETPET has always been a brand that puts itself in the shoes of the consumer. Our products are not just about catering to a market need, it is centred around providing products that support our consumers in their everyday lives. We understand that family time is extremely important in this day and age where everything moves at lightning speed, so to ensure that our parents have the best time with their little ones, we have developed a range of diapers that will ensure they get those memorable moments together,” commented Yeoh Aik Cheong, Managing Director of PETPET Malaysia.

The new range of PETPET diapers utilises non-woven fabric and absorbent material processing and moulding techniques that is very much ahead of the industry.This superior ‘Fast Dry’ technology coupled with its 360°AirThru system allows more comfort and a quick drying mechanism that keeps babies comfortable and happy for up to 10-hours a day.

Unlike most diapers, where frequent changing is required, parents can now rest easy knowing that their most precious family member will be joyful not only throughout the daytime, but as they sleep blissfully in their cribs.

For the ‘New-Born’ product in particular, PETPET has ensured that their diapers are significantly softer against a new-born’s sensitive skin and has been designed to also take into account the child’s healing navel area so that there is no pressure or overlay.

For parents this is a dream come true. The need for overpacking baby stuff every time they leave the house is now a thing of the past. With PETPET’s well-designed diapers, that come with cute and cuddly mascot prints, families can now have more stress-free quality time to create memorable moments together.

To inaugurate its new and improved range of diapers, PETPET will be setting up special promotion booths all around the Klang Valley starting 19th March 2019. Special premiums, games and deals will be available, so be sure to catch the PETPET roadshows.

Interested to get more information about PETPET,

Facebook : https://www.facebook.com/petpetMY

Instagram : https://instagram.com/petpetmalaysia
#petpetjoyland #petpet10hoursofjoy

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Surprise Toy In The CARRIE JUNIOR Bubbly Bar For Kids!

Wednesday, February 20, 2019

Bath time is the moments that MR and MH look for everyday! They love to bath and of course enjoy water-splashing fun together. That is just a perfect time for precious parents and kids bonding moments.

It is a daily routine that children can benefit most from the extra loving care from parents and caregivers. Bathing helps children relax and the physical touch reassures children in the tender loving care of parents.

Indeed, bathing is a personal care to keep us clean and hygiene to avoid any skin disease that might cause due to sweat and dirty.

CARRIE JUNIOR the trusted brand in children’s toiletries introduces new bath time fun with the CARRIE JUNIOR Bubbly Bar. The new CARRIE JUNIOR Bubbly Bar will give bath time a whole new dimension of fun in the bathroom. The transparent bathing bar imprinted with a 3D image of Carrie comes in 3 bright and attractive colours of pink, green and blue in accordance with the variants.

The new CARRIE JUNIOR Bubbly Bar is a Glycerine soap, making it gentler on skin than most soaps. Glycerine which is derived from natural plant oils makes the soap lower in pH compared to other soaps. It cleanses as it leaves a layer of moisturizing protection behind, helping the skin stay moist.

Glycerine in the CARRIE JUNIOR Bubbly Bar also acts as a humectant, drawing moisture to the skin keeping it hydrated all the time. The humectant property does not make skin greasy, but instead it keeps it supple. CARRIE JUNIOR Bubbly Bar is dermatologically tested, suitable for all skin types, very mild and gentle on the skin; when diluted with water, it has a soothing effect and is also softening to the skin.

Keep your child’s skin hydrated constantly, giving it a moist feeling for up to several hours after bath. Regular use of the CARRIE JUNIOR Bubbly Bar makes skin softer and suppler. The gentle scrubbing effect while using the bathing bar also helps relaxes the body.

The CARRIE JUNIOR Bubbly Bar comes in the 3 best-selling, delightfully fruity scents of Groovy Grapeberry, Cheeky Cherry and Double Milk keeps skin fresh and clean. The CARRIE JUNIOR Bubbly Bars are specially formulated with the Carrie Junior signature ingredient Fruito-E, which is a natural combination of fruit extracts. Fruito-E is rich in vitamins and nutrients to help nourish and moisturize skin.