Every day, countless beauty-related comments
invade social media. But are they really heard when new products are created?
Avon introduces True 5 in One Lash Genius,
the mascara that answers social media’s most-desired lash benefits: Full
Volume, Beautiful Length, Lasting Lift, Precise Definition and Dramatic Lash
Black Colour.
Through the development of the Genius
Algorithm, an exclusive machine learning and artificial intelligence tool
created in partnership with data science and creative production company
MediaMonks, Avon sliced through the largest beauty database in
the world -- the internet -- to read, filter and process thousands
of consumer comments and rank the top features they craved.
“The Genius Algorithm allowed us to sort
through a huge amount of user generated content on social media and to understand
the correlations and interconnections in what people really wanted in a
mascara. The big finding was
realizing that consumers actually don’t want to choose between
one feature or the other: 60,97% of them want their product to be multi-benefit.
Lift and volume are inarguably the most requested benefits by the beauty
community. Everybody is seeking that coveted full and fanned-out lash look, but
nobody wants to give up other important benefits, such as length and dramatic
intense black color. True 5 in One Lash Genius delivers it all,” says James
Thompson, Avon’s global Chief Marketing Officer.
Developed by Avon’s multiple-awarded R&D
team, True 5 in One Lash Genius combines a high-tech multi-action, Smart
Control brush and a Quick Glide Gel formula infused with deep carbon-black
pigments that are both buildable and lightweight. While the short bristles quickly
load the formula onto lashes from root to tip and corner to corner to deliver
the internet’s number one benefit, dramatic multi-dimensional volume, the comb
grabs the lashes to lengthen, lift and separate each one of them.
True 5-in1
Lash Genius is also smudge-proof and water-resistant, standing up to heat and
humidity to put an end on mirror-checks throughout the day.
“Within this mass of data lies the answers to
what each person wants, and this is the root of our business. Co-creating with
consumers is the future and we very are excited to keep listening to them,” Thompson
concludes.
Mouse mommy was amazed with True 5 in One
Lash Genius Mascara after applying it. It is really can give an impact to my eyelash
immediate lift, volume and getting longer. Easy and simple to use, even
suitable for newbie beauty users. Recommended!
With True 5 in One Lash Genius Mascara, Avon Korean Beauty also
have a range of products that included Power Essence CC Cushion that come in 15gm with 3 shades which is Nude,
Shell & Light (price RM89.00 for each color).
It gives Porcelain perfection and able to moisturize for 24 hours. The
benefits of CC Cream with Power Essence that easily improve skin texture and set
the skin tone immediately.
The airtight container is unique designed which is more hygienic and less
exposed. Mouse mommy just press one pump and apply evenly with the sponge
given.
Easy to apply and light coating with poreless and matte finishing. Love
it!
Brow Powder Liner - Light Brown & Dark Brown (price RM25.90 for each
color)
is ultra-fine
powder pigments create natural eyebrows. Easy to use without error that
suitable for all. Long lasting and not fading after apply it.
Avon True Dual Color Gradient Lipstick (price Rm29.90 for each color) is
using
Avon True Color Technology gives us a bright tone throughout the day. The
lipsticks formulated with vitamin E, honey extract and Aloe Vera for soft &
moisturizing lips.
2-in-1 colours Avon True Dual Color Gradient Lipstick highlight my lips! It is allow
very moist, mouse mommy especially loves the Avon lipstick products that is
high quality, moist, easy to slide on and pigmented. The ombre lips are neat in just
one sweep. If you wish to have contrast in lips ombre, can sweep for few times
to see the effects.
For the lower lip, apply Avon True Dual Color Gradient Lipstick lipstick with a darker tone
on top. Reverse the lip tone and apply it to the upper lip.
There are 9 variant
colours to choose from Red Flush, Splendidly Red, Berry Pink, Fuchsia Pop, Romantic Rose, Mauve
Maven, Berry Sorbet, Blush Nude and Mocha Latte.
AVON Toll-Free Line : 1-800-18-AVON
(2866)
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