In conjunction of Systema Malaysia Gumbatte Towards 1 Million Gum Health Checks awareness and education campaign 2019, Mouse mommy and MR also support this Systema Gum Health Check campaign to bring education and awareness among the Malaysians!
Do you have gum disease problem? Are you
among the 94% of Malaysian adults with gum disease?
If you are unsure, visit gumhealthcheck.com for a free online assessment that
can help you achieve healthy gum and teeth for life.
The free gum health check website is part of Systema’s
Gumbatte Towards 1 Million Gum Health Checks awareness and education campaign
2019, a collaboration with the Malaysian Dental Association.
The campaign aims to help Malaysians achieve
better oral health outcomes with the ultimate goal of motivating more people to
retain 20 of their natural teeth when they are 60 years and above
so that they can enjoy better health
expectancy, in line with the Ministry of Health’s goals.
The ambitious Gumbatte campaign plays on the
Japanese motivational cry of ‘Ganbatte’ that means ‘you can do it’ as a
rallying call to get Malaysians to take charge of their gum health and reach
the 1 million gum health checks figure.
The campaign was launched by Dr. Norliza bt
Mohamed, Acting Principal Director of Oral Health, in conjunction with National
Oral Health Day at the 1 Utama Mall in Bandar Utama.
According to Dr Norliza, oral health is often
perceived as being less important than general health but t his neglect must
stop due to the seriousness of the issue. She pointed out that poor oral health
is often associated with other health problems.
“Research studies show corelations between gum
disease and heart disease, diabetes, and most recently Alzheimer’s disease.
These are life-threatening diseases and if early detection and treatment of gum
disease can lower these corelations we should explore it.”
She said that Systema’s Gumbatte campaign was
on the right track with its emphasis on online gum health checks as the
majority of Malaysians, even in rural areas get their information online.
“The Gumbatte Towards 1 Million Gum Health
Checks campaign can help the Ministry of Health Oral Care Division educate more
people on the critical need for better gum care and oral health quickly, and
with immediate results.”
Southern Lion Sdn Bhd, Senior General
Manager, Ms Carmen Foo highlighted Systema’s social purpose of creating higher
awareness of oral health because strong teeth begins with healthy gums. Systema
is a core brand of Lion Corporation, Japan and has an oral care heritage of
over 120 years gleaned from working with dental professionals, health policy
makers, scientists and researchers.
“The
Systema Anti-Plaque System combines the Systema
Advance Anti-Plaque toothpaste to break down plaque and kill harmful bacteria
even within gum pockets, and the Systema 0.02mm tapered bristles toothbrushes
to aid in the physical removal of plaque even from hard-to-reach places between
teeth, along the gum line and inside gum pockets. Now, we have the solution ready. Therefore, it is time to raise awareness
of gum disease as it is the foundation of healthy gums and teeth for life. This
is why we introduced the Gumbatte Towards 1 Million Gum Health Checks campaign
– to build the self-awareness needed for positive change,” Ms Foo said.
“Malaysians
get much of their information from social media. This is why we are working
with entertainment and social media power couple Wawa Zainal and Aeril Zafrel
to viralise the campaign. We believe that through this strategy, the importance
of having gum health checks can reach more people and inspire them to take action
for better oral health,” she added.
Actor Aeril Zafrel was shocked by
the high rates of gum disease among Malaysians. “Being in the entertainment
industry or any customer facing industry, having good personal hygiene
including oral hygiene is a must. I hadn’t realised the extent of the gum
disease problem among us. I feel compelled to share this information because it
can make a difference especially given the link between gum disease and heart
disease, diabetes and Alzheimer’s disease. All of us should head to gumhealthcheck.com
to assess our gum health.”
Systema also pledged 10,000 trial
tubes of Systema Advance Anti-Plaque Toothpaste and 10,000 Systema 0.02mm
tapered bristles toothbrushes in support of the nationwide outreach program.
Actress and entrepreneur Wawa Zainal
was equally motivated to be an oral health awareness enabler. “Gum disease is a
health issue of national importance. If we can get more people to take better
care of their gums by using an anti-plaque toothpaste and toothbrush system that
can help to improve quality of life it is a move in the right direction for our
nation.”
Malaysian Dental Association,
President Elect, Dr Leong Kei Joe shared that reducing the incidence of gum
disease in Malaysia needs to start with an overhaul in the perception of gum
disease. He praised the campaign to address gum disease.
“There is a serious lack of
awareness of gum disease and its potential to impact quality of life, and its
link to other major diseases. Too many of us accept the signs of gum disease
such as bleeding when brushing as normal. Malaysians need to recognise the
signs and symptoms of gum disease so that they know when something is wrong and
can seek help. Take control of your oral health visit gumhealthcheck.com to
assess your gum health status, and if needed visit your dentist for treatment.”
He said that members of the
Malaysian Dental Association will be providing free gum health check in support
of the campaign, and recommended that everyone visit their dentist at least twice
a year.
Be among the first 1 million to
assess your gum health check online at gumhealthcheck.com for healthy teeth and
gums for life.
Interested to get
to know more about Systema,
#gumbatte #SystemaGumbatte #systema #gumhealthcheck #gusisihatgigisihat
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