The 2020 school year started on a high note for 674 Orang Asli students who received full back-to-school essentials via the A Brighter Future with TOP campaign.
The Orang Asli focused campaign by TOP, an
innovative detergent brand from Japan, has set a record for the number of
beneficiaries and the extensive contribution that includes new uniforms, shoes,
socks, bags, stationeries, exercise books, workbooks, activity books, art and
craft supplies, and musical instruments.
TOP collaborated with the Orang Asli Development Department (JAKOA), to deliver the back-to-school necessities to seven Orang Asli communities deep in the interior of Perak, Pahang and Negeri Sembilan so the children are dressed for success, and the financial pressure on families is reduced.
The campaign is in
line with the Malaysian Education Blueprint (MEB) 2013-2025[1], that emphasises improving outcomes for
Orang Asli students through public private partnership that extends to parents
and communities to help transform the education system.
JAKOA Director
General, Prof Juli Edo said the campaign has positively uplifted hundreds of
Orang Asli families by easing their finances, providing motivation for children
to stay in school.
“TOP has made the
largest single back-to-school contribution to Orang Asli communities from the
private sector, ever. It adds value to the existing assistance provided by
JAKOA to Orang Asli students. This strategic public-private collaboration has sparked
positivity among children, parents and teachers,” Prof Juli Edo said.
TOP, has held the campaign for five years to
motivate students from underserved communities and B40 households to achieve
more by boosting their self-confidence and self-esteem; and to educate them on
caring for their clothing so that they are clean, and hygienically laundered. A
total of 2,474 students have benefitted to-date.
TOP is famed for its breakthrough Micro-Clean Tech with Anti-Sebum technology developed by Lion
Corporation Japan that effectively removes visible and invisible stains for
hygienically clean living.
TOP collaborated with
leading retailer TESCO to carry out the CSR fund raising campaign from
November 15 to December 15, 2019 with 30 cents from the
sales of selected TOP
products from all TESCO outlets nationwide and Tesco Online channeled towards
the Brighter Future with TOP fund.
Southern Lion Sdn Bhd, Marketing Manager
(Fabric Care Division) Ms Ling Ai Li shared that public response to the
campaign was overwhelming, almost triple the estimated collection, indicating
strong support for a brighter future for Orang Asli children.
“From this campaign it is clear that TOP
and our customers care for the well-being of Orang Asli children, and are eager
to support the Orang Asli community. Our thanks for the support and cooperation
from JAKOA, the respective state education, Orang Asli village chiefs or Tok
Batin, our retail partner TESCO and to our customers. Together we are making a
brighter future possible for 674 children,” Ms Ling explained.
The team from TOP
delivered back-to-school essentials to Pos Tenau, holding a laundry workshop
for children to share tips on how to clean and maintain their school uniforms
at its best, and providing each family that attended a pack of TOP Super White
Micro Clean Tech detergent for use at home. The children welcomed the TOP team
with a selection of songs in the Semai language.
The Tok Batin of Pos
Tenau in Perak, Yok Komlok A/L Sentor said the community was grateful for the tangible
assistance and motivation to its school-going children.
“For parents in
our community we look forward to and dread the new school year. Most families
have a few children in school, and the costs of their back-to-school needs is
very high for us. However, we also want them to receive an education, and feel
happy to attend school. When we found out that the Pos Tenau community had been
selected for this campaign, children and parents were overjoyed. Thank you for
A Brighter Future with TOP!” he said.
Tok Batin Ayof bin Ekal of Kampung Parit Gong, who is also a teacher at SK Putra, Simpang Durian said the contribution was comprehensive, generous and highly welcomed by the Orang Asli community.
“One hundred and
ten children from the villages in this area received new uniforms, shoes,
socks, bags, stationeries, exercise books and even workbooks. There are also
art supplies, and a ukulele. Parents in our community did not have to buy any
back-to-school items. TOP and Malaysians have lifted a heavy financial burden
from us, and shown that they care for our children,” he said.
List of recipient Orang Asli Schools, location and number of students:-
No.
|
Schools
|
Number of Orang
Asli Students
|
1.
|
SK Pos Musoh,
Perak
|
70
|
2.
|
SK Pos Lemoi, Pahang
|
84
|
3.
|
SK Pos Bersih,
Perak
|
147
|
4.
|
SK Putra,
Negeri Sembilan
|
110
|
5.
|
SK Pos Tenau,
Perak
|
79
|
6.
|
SK Sg Mas, Pahang
|
79
|
7.
|
SK Sg Mok, Pahang
|
105
|
Total
|
674
|
|
Interested to know
more about TOP,
Website : http://www.southernlion.com.my
Customer Care Line :
1800-88-0133
[1] Malaysian
Education Blueprint (MEB) 2013-2025 https://www.moe.gov.my/dasar/1207-malaysia-education-blueprint-2013-2025/file
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