Do you spotted LOL
in the shopping mall? Check it out! Malaysia’s fashion industry has reached new
heights with the introduction Cozmic Lab,
a new innovative platform by LOL, a leading home-grown
apparel brand.
Cozmic Lab was materialised from a unique
collaboration between LOL and Brother International, one of the world’s most
renowned brands in printing and imaging technologies. Moving beyond the
ready-to-wear apparels, Cozmic Lab
offers customers an exciting, cost-efficient and environmentally friendly
avenue to co-create or customise their own apparel.
Utilising digital
technology, customers are able to select the apparel’s design, quality,
quantity, types and location to collect the final product. Furthermore, budding
entrepreneurs are also invited to create their very own fashion products by
leveraging on Cozmic Lab.
Joey Chong Yan Kit, CEO of Super Gem Resources Sdn Bhd, the company
behind the LOL brand, said, “We are delighted to collaborate
with Brother International to bring this unique blend of fashion and technology
to LOL fans.”
“Blending fashion
and technology is a global trend and being a fashion-forward brand, LOL
believes that Cosmic Lab is a powerful way for us to connect to our customers
and engage them through a distinct, innovative and customisable way to shop and
experience our brand.”
"As Malaysia
moves forward towards embracing Industry 4.0 as well as the digital economy,
LOL is thrilled to be at the forefront of a platform that is rich in
e-commerce, data analytics and Immersive Experience potential. Cozmic Lab is also revolutionising the
way fashion retail brands do business; we are inviting other entrepreneurs to
utilise the platform to create their very own range of products,” Chong added.
Itsuo Segawa,
Country Head of Brother International
(Malaysia) Sdn Bhd, said, ”We are delighted to work with LOL Malaysia in
creating a unique platform that allows customers to curate their own apparel
with Cozmic Lab. We are always
focused on providing hassle-free, easy and cost-efficient imaging and printing
solutions to customers and this collaboration is an example of how we can
achieve our goal."
Cozmic Lab has a series of designer and multiple
international brand collaborations to enable customers to create apparels that are
unlike any currently available at LOL.
Customers can look forward to iconic
characters including Doraemon, Lotto Lifestyle Collections and, for the first
time in Malaysia, Peanuts Global Artist Collective, Peanuts and Nasa as well as
a complete collection of Sega’s Sonic. There are over 200 visuals to select
from and customers can even upload their own creation.
So kawaii ne… mouse
mommy likes the Doraemon printing and design. So cool that we can select and
create our own. Personalised good quality T-shirt with nice printing.
Hmmm... Would it be a good idea to DIY our own family theme T-shirt OR parent-kid outfit for upcoming Chinese New Year celebration?
The OEKO-TEX 100
certified brother digital garment printer will be able to generate the final
product quickly and easily, one minute for one apparel. Overall, the printing
process is environmentally friendly as it uses water-based inks and cleaning
solutions. The personalised fashion apparel will not be limited to only clothing
but also selected footwear and accessories.
Moving forward, Cozmic Lab will expand its capabilities
by bringing more unique and exclusive collaborations as well as continuously modernising
its offerings with self-pick up at the kiosk, delivery services and further
design aesthetic. The platform will also be embracing more technology
innovations including embroidery and 3D printing, providing customers with a
seamless experience.
Cozmic Lab is now available at LOL store in IOI City
Mall, Putrajaya, and will be opening at LOL stores in Sunway Pyramid, Sunway
Velocity, Berjaya Times Square and Paradigm Mall Johor Bahru, throughout
December. Stay tune!
Interested to get
more information about LOL,
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