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Gen Zs Trust User and Expert Insights Via Shopee Survey

 


Shopee’s ‘Engaging Generation Z Shoppers in the Digital Era’ survey findings revealed that 60% of respondents prioritise platforms with easy search, comparison functionalities, and helpful reviews followed closely by comprehensive product information and trustworthiness. This emphasises the importance of building a user-friendly platform brimming with product variety, professional recommendations, and insightful user reviews to capture Gen Z's attention.


Underscoring their research-heavy habits, 30% of Gen Z strategise their purchase, holding over 70% of items in their cart for more than a day to conduct in-depth research before committing to a purchase. This highlights the importance of building a research-friendly environment, which includes offering a rich variety of research products, incorporating professional recommendations, and fostering insightful user reviews.


While research is paramount, a smooth checkout process is equally important. When asked “What will increase your likelihood of checking out your items immediately?”, 6 in 10  Gen Z shoppers focus on user experience features like product restock reminders, flash deals, and voucher applications. Additionally, easy order cancellation and price comparison tools are highly sought after. The remaining 40% look for efficient platform delivery services to finalise their purchases.



Gen Z put importance on value maximisation in their purchasing decisions. Free shipping, competitive pricing, attractive promotions, discounts and vouchers are critical motivators for 83% of respondents, demonstrating their focus on getting the most for their money. Interestingly, product quality appears to be a secondary factor when choosing a purchase channel.


Shopee's research delves even deeper, revealing that Gen Z consumers heavily rely on reviews and customer service throughout the buying journey. Over 75% actively seek out reviews from both users and experts before making a purchase. Engaging with sellers through chat features and comparing products across brands are also common practices for this generation. The remaining utilise Shopee Live and Shopee Video for product information and purchase decisions.


Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia, said, “We understand that Gen Z presents a significant growth opportunity. Our user-friendly platform features like Shopee Live empower users with information beyond product listings, such as in-depth reviews or live demonstrations. It fosters a relationship between seller and buyer, allowing a sense of trust to be built between each interaction. Such hyper-personalised experiences function as a value-added service, building long-term brand loyalty within this rising demographic”


Customer service remains a key differentiator. In 2023 alone, Shopee celebrated an industry-leading 98% success rate for cases resolved within 30 seconds, translating to an impressive 80% customer satisfaction rate. These figures underscore Gen Z's demand for a seamless research experience coupled with top-notch customer service for a successful online shopping journey.


Shopee prioritises user satisfaction through its continuously evolving search function, leveraging deep learning to analyse user browsing and purchase behaviour. The platform’s recommendation engine personalises product suggestions, ensuring a customised shopping experience for every user. Additionally, Shopee Live empowers users to connect with brands and sellers with its user-friendly live chat. This feature fosters real-time interactions and product demonstrations, which strengthens user confidence in every purchase.


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SUNPLAY SKIN AQUA UV PERFECT MILD MILK SUNSCREEN FOR MODERN LIFESTYLES

 

Prepare to be wowed by Sunplay Skin Aqua's latest innovation: Sunplay Skin Aqua UV Mild Milk Sunscreen. Crafted to meet the demands of today's dynamic lifestyles, this groundbreaking sunscreen offers unmatched protection against the sun's rays and digital blue light, all while catering to the preferences of young professionals and students.



Our mission at Rohto Mentholatum is to revolutionise sun care with affordable, cutting-edge solutions. 



Skin Aqua Mild Milk Sunscreen embodies this commitment, delivering superior protection against blue light and harmful UV rays, without compromising on quality," said Lim Mei Yuen, General Manager of Rohto Mentholatum.



Key Features of Skin Aqua UV Perfect Mild Milk Sunscreen:

 Advanced Defense: SPF50+ PA+++ shields against UVA/UVB rays, while Anti-Blue Light technology guards against digital screen damage.

 

 

 Free from Additives: Designed without alcohol, fragrance, colorant, mineral oil, and MIT, it's perfect for sensitive skin.


     Skin Care & Moisturizing Ingredients:      MPC Water locking formula and contains Hyaluronic Acid to effectively hydrate skin and prevent moisture loss. Contains Hydrolyzed Collagen and Vitamin B5 & E to protect against skin aging and unveil a healthy radiant complexion.


   

  Affordable Luxury: Priced at RM29.90 for 40g, it's a must-have for those seeking premium protection without breaking the bank.



Sunplay Skin Aqua UV Perfect Mild Milk sunscreen not just a sunscreen—it's a lifestyle essential. With its advanced formula and lightweight texture, this sunscreen is design to wow the consumers, offering unmatched formula and lightweight texture." added Lim Mei Yuen.




Sunplay Skin Aqua UV Perfect Mild Milk sunscreen is available now at all leading pharmacies and Shopee, Lazada and TikTok.



Embrace the evolution of skincare technology and discover everlasting beauty with Sunplay Skin Aqua UV Perfect Mild Milk.



For more information, 

Website : sunplay.com.my 

Instagram : @sunplay_malaysia


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Shopee Super Awards 2023 | Malaysia's Biggest E-Commerce Awards


Shopee Super Awards 2023 returned this year, celebrating the greatest and brightest stars of Malaysia’s booming e-commerce landscape. The red carpet awards show, held on 14 December 2023 at the Majestic Hotel in Kuala Lumpur, was hosted by Naz Rahman and Julie Woon, and featured star-studded performances by Dolla and Vanessa Reynauld. One of the biggest e-commerce awards in Malaysia, Shopee Super Awards shone a spotlight on brands and sellers who successfully transformed their businesses by taking live streaming and affiliate marketing by storm.

 


100 awards honoured beloved brands, homegrown sellers and outstanding talents that achieved exceptional growth in Shopee's marketplace by pushing the boundaries on innovation and delivering consistent quality. A 28-day voting period on the Shopee app in November allowed members of the public to vote for 25 award winners, whereas 75 non-voting awards were determined by platform data results across industry categories. 

 

Kenneth Soh, Head of Marketing at Shopee Malaysia said, "Shopee Super Awards 2023 proves the win-win relationship between online communities driving economic inclusion on e-commerce and Shopee’s role in enabling that, with their robust ecosystem of resources and valuable support. Our platform constantly empowers businesses to thrive in the digital economy — as evidenced by 98,000 new sellers joining our ecosystem this year —  especially with our free upskilling programs like Shopee University, Shopee Seller Summit, and KOL and Influencer Masterclasses. In fact, new local sellers to Shopee Live recorded ten times increase in sales and 16 times increase in orders this year compared to last year.”

 


Shopee Super Live Streamer Awards 

 

The Malaysian public was invited to cast votes all month November for Shopee sellers shortlisted for hosting the highest number of livestreams, achieving the highest livestream orders in their categories, and driving the highest live engagements and viewerships. The winners of Super Live Streamer awards who captivated audiences were:

 

●      Super Essentials Livestream Brand: MYDIN Malaysia

●      Super Fashion Livestream Brand: XES Shoes

●      Super Lifestyle Livestream Brand: STABILO Official Store

●      Super Electronic Livestream Brand: 70mai

●      Super Beauty Livestream Seller: KL-PHARMACY

●      Super Essentials Livestream Seller: PHINIX STORE

●      Super Fashion Livestream Seller: ELGINI APPAREL SDN BHD

●      Super Lifestyle Livestream Seller: JAYATECH

●      Super Electronic Livestream Seller: allblue5367

 

Shopee Malaysian-Born Brand Award

 

HABIB Official Store won over the most public votes nationwide for Shopee’s first ever Malaysian-Born Brand award. HABIB demonstrated exceptional customer value and service as a Shopee Mall Brand recognised for 100% authentic products, free 15-day hassle-free returns, free shipping and brand membership perks. 

 

Shopee Super Aspiring Brand Awards 

 

The Super Aspiring Brand winners outperformed their categories in sales growth this year by creating personalised engagements with Malaysian shoppers on Shopee Live and engaging Shopee Affiliates. They also tailored hyper localised and user-centric shopping experiences via Shopee’s Big Campaigns, Free Shipping and Coin Cashback programmes. 

 

●      Super Aspiring Brand - FMCG: SKINTIFIC

●      Super Aspiring Brand - Fashion: Zoe Arissa Luxe

●      Super Aspiring Brand - Lifestyle: Touch 'n Go Malaysia

●      Super Aspiring Brand - Electronics: DREAME

 

 

Shopee Super Seller Awards 

 

The Super Seller awards went to sellers who achieved the highest Shopee store profits year-to-date in their categories by skillfully doing new things with Shopee’s 360 Marketing Solutions, balancing always on and tactical strategies. These winners increased visibility and sales when shoppers cash out on peak season shopping deals during Shopee’s Big Campaigns (Shopee’s 9.9, 11.11, and 12.12 birthday sales):

 

●      Super Mobile & Smart Devices Seller: Spraygadget

●      Super Home Appliances Seller: The White Goods

●      Super Tech & Gaming Seller: Impulse Gaming

●      Super Fashion Apparel Seller: LAU THING HIM

●      Super Fashion Shoes Seller: Webee

●      Super Fashion Accessories Seller: Grimo

●      Super Beauty Seller: LONKOOM

●      Super Essentials Seller: Khairul Aming

●      Super Baby & Kids Seller: Momo House

●      Super Lifestyle Seller: MUSIC BLISS SDN BHD


 

Shopee Super Shopee Celebrities 

 

The Super Shopee Celebrity award recognizes individuals who have not only launched a store or product on Shopee in the past year, but also demonstrated consistent engagement through Shopee Live participation. These winners utilised promotions effectively and achieved strong sales performance, making them true stars of the Shopee ecosystem. This year’s acclaimed winners include Dato’ Sri Siti Nurhaliza, Zoey Rahman, Ceddy Ang, Dato’ Jovian Mandagie, Nuex Rosli, and Ainul Aishah, each inspiring aspiring entrepreneurs and content creators with their dedication, innovation, and audience engagement.

 

Shopee Super Influencer Awards 

 

Shining a spotlight on exceptional talent, Shopee Super Influencer Awards recognized influencers who drove exceptional traffic growth (10% or more) with each campaign all year, lending credibility to local sellers and brands with quality content that resonates with Malaysians. These individuals had value-added postings with overwhelmingly positive engagement rates, zero dropouts, rapid growth in followers and reach:

 

●      Shopee Super Influencer: Nyokki Ho 

●      Shopee Super Influencer: Fateha

●      Shopee Super Influencer: Chang Yong 

●      Shopee Super Influencer: Hasha Shah

●      Shopee Super Influencer: Nurul Najiah Hassan

●      Shopee Super Influencer: Nurhasuna

●      Shopee Super Influencer: Afiqchii

●      Shopee Super Influencer: Toklez

●      Shopee Super Influencer: Dina Sallehuddin

●      Shopee Super Influencer: Sarah Mohd Shah

 

Shopee Super Affiliate Awards:  

 

Shopee Shopee Affiliates were honoured for connecting with Malaysian customers in trusted ways, providing genuine product recommendations and reviews, and driving traffic for local brands and sellers. Five Super Affiliate Livestreamers were distinguished for achieving the highest livestreams, orders, engagement and likes, and unique viewership throughout the year. In addition, five Super Affiliate Influencers earned their accolades by exceeding Average Daily Orders contribution year on year.

 

●      Shopee Super Affiliate Livestreamer: Norashikin Binti Abd Rashid

●      Shopee Super Affiliate Livestreamer: Ng Su Ling

●      Shopee Super Affiliate Livestreamer: Jacklyn Goh Seoh Hooi

●      Shopee Super Affiliate Livestreamer: Fadzilah Binti Abdul Jalil

●      Shopee Super Affiliate Livestreamer: Chew Shiau Yin

●      Shopee Super Affiliate Influencer: Puteri Syarlia Binti Sahfuzzaman

●      Shopee Super Affiliate Influencer: Norita Binti Omar

●      Shopee Super Affiliate Influencer: Indriana

●      Shopee Super Affiliate Influencer: Nurul Iman Binti Abdul Rahim

●      Shopee Super Affiliate Influencer: Syazwani Binti Md Saad

 

Recognizing Valued Partners 

 

For the invaluable support and dedication of partners who played a pivotal role in making the strengthening Shopee’s ecosystem, Shopee Super Partner Awards included Carlsberg, INNISFREE, KITSUI, Pernod Ricard, Signature Market, SKINTIFIC, and Vinda.


 

Shopee Rai Lokal - Breaking Barriers Online

 

Award winners were treated to a preview of the company’s inaugural documentary “Shopee Rai Lokal - Breaking Barriers Online”. The film features interviews with Edward Wong of HomeDecoStore, Felicia Tan of Mamami Shoppe, and Mohd Zaid of Lampu Cherita. They share their personal stories of overcoming obstacles, starting small, and achieving sustained growth in their respective fields.

 

“By sharing this documentary, we hope to inspire others to reach for their dreams online. We are also making it easy for Malaysians to shop locally by spotlighting super star sellers and capturing their stories,” said Soh.


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