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Mr Energizer™ Icon With Its Energizer® Max Plus™ No 1 Longest Lasting Alkaline Batteries At Sunway Pyramid



Mouse mommy was spoted many Mr EnergizerTM at Sunway Pyramid! Looking for a partner with super strength, an upbeat outlook, quick wit, endless endurance and dedication to powering the next adventure or achievement, big or small? Look no further. 

Mr EnergizerTM is your answer, and he’s more vibrant than ever and always Malaysian choice.


Energizer®, makers of Energizer® Ultimate Lithium™, the world’s longest-lasting AA battery, today introduced the brand’s new global re-energised look in the Malaysian market. This includes new packaging, in-store displays, logo and advertising for its battery product lines, as well as an even more prominent role for Mr EnergizerTM, the brand’s beloved charismatic character. 


The new visual treatments, to be rolled out nationwide in Malaysia beginning June 2019, will provide a contemporary look with a lighter, brighter presentation and a helpful new approach, with distinct colours deployed to help consumers more easily and intuitively find the best product to suit their needs. 


Whether it’s the world’s longest-lasting Energizer® Ultimate Lithium™ AA battery, a lithium coin battery or an Energizer Recharge® rechargeable battery, the new packaging and colour schemes will help consumers quickly identify the right choice and be on their way.


“We spent three years developing our new look, talking with consumers and researching their preferences to deliver an experience that’s both powerful and fun,” said Diane Lee, Business Director – Malaysia & Singapore, Energizer® Holdings Inc. “They told us they want bright, clear and helpful packaging that will stand out in a cluttered aisle. And we know they love Mr EnergizerTM, so we’ve made sure consumers will get more of him and his larger-than-life personality everywhere, from in-store to our advertising.”  


“The Energizer® brand has been trusted by Malaysians for more than 40 years. With a reenergised brand and more intuitive packaging to help consumers make the right choice every time, we are confident in growing our brand from strength to strength in Malaysia while maintaining the proven formulas that they have come to know and trust. Beyond that, we are also introducing our new Max Plus™ range today to give consumers even more of the long lasting power they want, besides announcing a collaboration with Booking.com that will take Malaysians further on exciting journeys,” she added.


Mr EnergizerTM is the embodiment of physical energy, a living Energizer® battery who’s quick with a wink and a smile and always up for a new challenge or a friendly competition. He’s an animated character who lives in the real world and marvels at it with curious enthusiasm. His lasting endurance and fun-loving personality reflect the spirit of the Energizer® brand.


The changes represent the first major update to the Energizer® look since 2008, and will come to life across the entire Energizer® portfolio, starting with batteries.

Introducing Max Plus™ - Energizer®’s No 1 Longest Lasting AA & AAA alkaline batteries

In conjunction with the reenergised brand, Energizer® also introduced the new Max Plus™ range – Energizer®’s No 1 Longest Lasting AA & AAA alkaline batteries. The new line of performance alkaline batteries is designed to have increased energy density, power storage and optimised voltage, to give Malaysian consumers even more of the performance they seek. Energizer® Max Plus™ batteries – the longest lasting alkaline batteries from Energizer® yet, have a 12-Year Shelf Life[1] and last up to 14% longer[2] during use, thus creating less waste from the disposal of drained batteries.


Energizer® Holidays campaign lets Malaysians travel more in partnership with Booking.com
Energizer® is taking Malaysians even further with the newly reenergised brand, in a global partnership with Booking.com for the Energizer® Holidays campaign. 


In Malaysia, customers will be able to redeem a RM95 rebate from Booking.com and be eligible for the ‘Win A Year Off' global draw, where Malaysian residents stand a chance to win RM30,000 worth of Booking.com credits.


To participate, Malaysian residents aged 18 and above just need to purchase a new pack of Energizer® batteries, battery chargers or flashlights and register your full name, email address and the barcode from the pack at https://www.energizerholidays.com/my/


In Malaysia, registration is open within the Promotion Period of 12.01am on 1 July 2019 to 11.59pm on 30 September 2019. Following this, you will receive an email at the address provided with a unique code/link, which will entitle you to a RM95 rebate for your next Booking.com accommodation costing at least RM300. Each Booking.com accountholder is entitled to only one rebate claim.


When you register your details and the barcode on the campaign website, you will also be concurrently entered in the 'Win A Year Off' global draw. The winner will be chosen randomly and announced on the campaign website. The prize will be delivered via a prepaid Mastercard loaded with RM30,000 issued to the winner, and is eligible for any accommodation of the winner’s choice on Booking.com.
                                                                       

For full details of the contest terms and conditions, please visit the Energizer® Holidays campaign website,




[1] AA & AAA only
[2] Compared to Energizer® Advanced™ AA in digital audio

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Rileklah! Raya Bersama Didi & Friends At Quill City Mall Kuala Lumpur!



In conjunction with Ramadhan and Hari Raya Aidilfitri celebrations, our Raya campaign this year commences from 23 May to 9 June 2019. Quill City Mall Kuala Lumpur, a family and kids friendly shopping destination along Jalan Sultan Ismail Kuala Lumpur is honored to present the momentous grand launch of “Rileklah! Raya Bersama Didi & Friends”.


Didi & Friends, a production by Digital Durian is a famous kids TV programme featuring an educational, interactive and fun cartoon singing as well as storytelling for young children. Based on the success and huge turnout during the Karnival 1Billion Didi & Friends in September 2018 at Quill Convention Centre, families and young children are expected to enjoy this special Raya celebration with Didi & Friends.


This year, the t
heme revolves around Didi & Friends traveling to the beach for a Raya celebration; a chilled out and relaxing beach theme and a mix of traditional as well as modern elements of Raya. Surrounded by colourful and vibrant fairy lights lighting up the Main Atrium, beach houses, coconut trees, visualistic sea view and Didi die-cut boards are some of the sights not to be missed at our Raya decoration. There are beach themed carpeted areas at the Main Atrium for family and youngsters to Buka Puasa and have a ‘santai’ session (chill out session) by the beach with colourful bean bags. An open concept as well as freedom for youngsters to gather around and socialise among each other whilst being surrounded by latest fashion collections in town.

Shoppers can now enjoy great parking perks. Look out for the Scan Me QR Code posters to get free parking. Weekdays are free parking for first 2 hours while weekends are free parking.


Shoppers and visitors who are looking for new clothing for this Raya, may consider to purchase their attractive clothing at our Raya booths. The Raya fashion booths are located at the Main Atrium in the mall. Get the latest Raya fashion trends and snap a photo of yourself while sharing them to your friends. Didi & Friends merchandise will also be sold throughout the campaign, shoppers and visitors can get the merchandise at the Main Entrance Foyer, Ground Floor.

Quill City Mall KL presented this launch to members of the media, partners and shoppers on 25 May 2019. The grand launch of Rileklah! Raya Bersama Didi & Friends began with an opening dance performance. Dato’ Ar. Michael Ong, Group Executive Director of Quill Group of Companies, Mr. Ng Chee Kheong, Chief Operating Officer of Quill Group of Companies, Mr. Alan Cheong, Centre Manager of Quill City Mall Kuala Lumpur and Joseph Teo, Vice President, Marketing of Quill City Mall Kuala Lumpur officiated this launch subsequently.

“A Corporate Social Responsibility (CSR) initiative by the mall titled We “Sea” Your Wish is held throughout the campaign period from 23 May – 9 June 2019 in conjunction with Ramadhan and Hari Raya Aidilfitri celebrations. With this initiative, shoppers will have the opportunity to show their contribution towards an orphanage home, Yayasan Chow Kit Orphanage Home, by granting a kid’s wish from his/her wish card displayed at the We “Sea” Your Wish Display Area at the Main Atrium, Ground Floor.


The mall hopes to spread joy to the children and encourage everyone to join this initiative throughout this festival of peace, reflection and showers of good deeds; as we remember those around the world who are less fortunate. As always, we wish to spread love and joy to underprivileged children for a memorable Raya celebration this year,” said Dato’ Ar. Michael Ong, Group Executive Director of Quill Group of Companies.

Steps to join our We “Sea” Your Wish CSR initiative:
1.         Choose one (1) of the kids wishing card
2.         Write your special message behind the wishing card
3.         Provide the wishing card together with the present to our Concierge Counter
4.         We will help you send the presents to the kids at the end of the campaign

After the grand launch, members of the media were treated to a delectable Buka Puasa meal at Aragan Yokocho, a Japanese restaurant serving authentic Japanese food - the first and largest authentic Japanese restaurant in Asia.


Didi & Friends Mascot Appearances & Performances to Set the Stage Alight
Every weekend, starting from 23 May to 9 June 2019, catch Didi & Friends Mascot Appearances & Performances at the Main Atrium, Ground Floor. Didi & Friends fans will have opportunity to meet their favourite characters, take photos, sing along with Didi & Friends and even dance together.

Hari Raya Promotions & Contest
Unique Raya Redemptions of Didi & Friends Raya Packets and Stickers, Didi & Friends Zoomoov Ride, Carousel Ride, Guess & “Sea” Voucher Redemption, Spot Didi & Friends Photo Contest and much more awaits you at Quill City Mall KL. Stand a chance to redeem limited edition redemptions and win attractive prizes during Rileklah! Raya bersama Didi & Friends when you drop by to Quill City Mall KL. T&C Apply.


We also have the Spot Didi & Friends Photo Contest whereby shoppers and visitors can expect to have a memorable moment by taking photos with their friends and family this Raya. Cool and trendy decorations are all set up for photo taking purposes. The contest period is from 23 May until 9 June 2019, one photo is equivalent to one entry, participants are entitled to unlimited entries, and:

1)    Hunt for Didi & Friends @ Quill City Mall KL
2)    Post a photo of yourself with Didi & Friends and Raya decoration on Facebook
3)    Hashtag #Rileklah #RayabersamaDidiandFriends and tag @ QuillCity Mall KL
4)    Ensure your post is set to ”Public”

THREE (3) winners with the most creative photo will be entitled to win MR D.I.Y. cash vouchers worth RM300.00 each.

Not to forget, our Makan, Minum, Main dan Menang (MMMM) contest is happening from 18 May until 31 July 2019 featuring 2,000 different prizes such as FREE movie tickets, shopping vouchers, snacks, childhood games, and mystery gifts to be won. Come and shop for your Raya essentials and stand a chance to be one of the many lucky winners to win the various prizes lined-up for shoppers in the Makan, Minum, Main and Menang contest!


Steps to join:
1.         Spend RM30 in a single receipt in any Food & Beverages outlet in Quill City Mall KL
2.         Redeem an entry by filling up a form at the Concierge Counter
3.         Pick one paper from MMMM Tikam Wall
4.         Redeem your prize!

This Raya, Quill City Mall KL is the best choice to gather with family and friends as shoppers can enjoy festive Raya offerings from our valued tenants with various promotions ranging from food, fashion, entertainment and much more. Get your Raya goodies from our tenants and partners booths namely Ashh & Annas, Di Moda Closet, Fana Couture, Szoffya, Refash, United Babies Studio, Toy World, Alliance Spectrum, Zoomoov, Dupharma and many more.


Last but not least, a heartfelt thanks to AirAsia BIG Loyalty - Official Mall Loyalty Partner, Aforadio.com - Official Online Radio Partner, Viral Cham and Rojaklah – Official Online Social Media Partners, and Official Mall Partners such as Kluang Station, D’oldtime Kopitiam, Travis Hegel, Glow & Glamour, MOG, Juice Works, MeTime Art, Photobook Worldwide, The Manhattan Fish Market and Toy World

In partnership with AirAsia BIG Loyalty, The Official Mall Loyalty Partner, shoppers get to redeem 2 BIG Points for every RM1 spent on weekdays and 1 AirAsia BIG Point for every RM1 spent on weekends at any outlet in Quill City Mall KL. Members can accumulate points in exchange for air tickets, starting from 500 AirAsia BIG points. T&C apply.


Quill City Mall KL is easily accessible via major highways, public transport and the Medan Tuanku monorail station which is situated along Jalan Sultan Ismail, opposite Sheraton Imperial Kuala Lumpur and Asian Heritage Row; providing convenience to shoppers as well as visitors to have a great Raya shopping experience. Avoid the rush hour traffic and come “Berbuka Puasa” with us at Quill City Mall KL while enjoying an array of Buka Puasa promotions from our F&B tenants in the mall. Free parking is available after 5pm onwards on weekdays whereas RM3 flat rate on weekends.


Come and celebrate a relaxed Raya with us. Do get a copy of our Rileklah! Raya Bersama Didi & Friends brochure for further details of our Raya campaign.

Interested to get to know more about Quill City Mall KL programs and promotions,
Website : http://www.quillcitymall.com.my


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