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Boost Giving More Rewarding Cashless Experience | BoostUP Bigger Rewards | CashUP Better Savings | New Payment Service



BoostUP! CashUP! Shake it UP!

Homegrown and leading lifestyle e-wallet Boost introduced three new and upgraded features – BoostUP, its new rewards programme, CashUp, a new savings feature for online shopping and UnionPay QR, which allows users to use their Boost e-wallets at UnionPay International (UPI) merchants nationwide and soon globally. The new features will give everyone a better reason to go cashless and seamlessly transact while enjoying a more rewarding cashless experience.


“Today is an important day for us as it sets the tone for the next phase of Boost. We are making our famous Shake Rewards even more rewarding. BoostUP is designed to gift loyal users a more comprehensive and exciting set of prizes, unforgettable lifestyle experiences on top of cashback.


“CashUp is a new savings feature that gives a boost to the online shopping experience, where users can automatically enjoy cashback from our online retail partners. Both BoostUP and CashUp function on a simple mechanism where the more you perform transactions with Boost, the more rewards you earn all while providing users with a safe and convenient way to transact.


“The UnionPay QR payment service, on the other hand, is a new feature that will give consumers more options and greater accessibility to go cashless with ease in Malaysia and soon at 11 million UnionPay QR merchants across 31 countries. This will hopefully further encourage new and existing users to make going cashless a natural part of their daily lifestyle,” said Mohd Khairil Abdullah, CEO of Boost.


Boost e-wallet started 2 years ago with an aim to revolutionize the way Malaysians transact daily and to solve cash-related pain points consumers experience everydya. Fast forward to today, Boost has achieved many significant milestones - from enabling users to pay for on-street and gated parking, utility bills, buy pre-paid top-ups, order food delivery and roadside assistant services, book and purchase public transport tickets, make e-donations as well as provide micro-financing and micro-insurance solutions to merchants. 


It has also powered 24 cashless campuses and 120 religious institutions across the country. To date, it has over 4.8 million users with the widest nationwide coverage of around 115,000 merchants.


The three new upgraded features are:

1) BoostUP – Stepping up from the much-loved Shake Rewards, BoostUP is a rewards programme that will now allow users to enjoy more exciting rewards starting 1 November. Just by performing regular daily transactions, users can earn coins and Shake rewards. The Shake rewards are now bigger and better in which users can get extra coins, exciting prizes or Golden tickets. 

Mouse mommy also feeling lucky won a golden tickets prize of Sony Wireless Bluetooth Speaker! 


The more you spend with Boost, the more coins you earn which can be used to redeem prizes including premium gadgets, entertainment and gaming content, cashback, vouchers and many more from the rewards catalogue. 

Golden tickets earn users unforgettable once-in-a-lifetime experiences that include a Mediterranean cruise, a day out with an A-list celebrity, a romantic getaway at Pangkor Laut Resort, exclusive VIP access to movie premiers or enjoy the thrills of extreme sports overseas.


To kick off, we are giving out rewards and prizes worth RM8 million including fuel vouchers up for grabs in addition to exclusive benefits just by flashing the Boost app at selected partners in F&B, retail and airport lounges.

Some examples of prizes from the rewards catalogue such as gadgets, entertainment, telco, gaming, online shopping and fuel.

2) CashUp – A savings feature curated specially for online shopaholics, there are over 100 international and local online retailers such as Shopee, Zalora, Lazada, Malaysia Airlines, AirAsia, Klook, Sephora, JD Sports, Kinokuniya, Amazin’ Graze and counting under this rewards plan. Users can easily earn cashback of up to 13.5% from their favourite online retailers when utilizing the CashUp feature.


Users can track cashback earned through the CashUp page in the Boost app. After online merchants validate the transaction, users can transfer earnings directly into their Boost e-wallet and continue shopping. CashUp is available from the 2nd week of November onwards.

3) UnionPay QR Payment Service – Boost users can now pay at any UnionPay QR merchants in Malaysia, giving consumers more options and accessibility to go cashless. The partnership officially kicks off in Malaysia and with this payment service, Boost will have a total of almost 125,000 merchants nationwide. Boost also has expansion plans to allow users to pay with Boost at 11 million UnionPay QR merchants across 31 countries in the near future.


This service is available 1 November onwards. Until 31 December 2019, users will be able to earn an instant RM 3 cashback upon activation of the UnionPay QR payment service in their Boost e-wallet. With a minimum spend of RM 300 at these UPI merchants – Duty Free, Dimensi Exklusif, Colours and Fragrance – within any airport in the country, users will earn an instant cashback of RM30.


Mouse mommy loves to use Boost App to pay in my daily life as lifestyle e-wallet. Convenient and accepted in many stores. Mouse mommy buy bread at makcik and paid with Boost.

Boost is always rewards consumers with cashback and others exciting prizes! BoostUP your rewards now! Grab it!

Interested to get to know more about Boost,

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Guardian Malaysia’s Most Voted Brands Awaits You!



Every year, Guardian Malaysia’s brand appreciation contest is held, which is now in its 20th year, the contest will close on 29 September 2019. We as customer can vote for our favourite health and beauty brands!


Ms Wong Vai Chi, Head of Marketing and Promotions, Guardian Malaysia, speaking at the launch, said: “We are extremely proud and excited to tell you that this year’s Most Voted Brands will feature 313 products from the extensive brand offerings found in our stores!”

Millions of Guardian Malaysia customers, will get this opportunity to vote, once again, for their favourite health and beauty brands, and stand to win prizes worth up to RM40,000.


“In fact, 313 products and 139 brands will be vying for 73 category awards this year, which will make this year’s awards as hard won as ever. And because the votes are from our customers, those who actually buy and use these products, it gives brand owners an unbiased evaluation of where their brand stands.

“The votes taken as a whole, will give an unbiased snapshot of brands that have reached and impacted our customers the most,” she added.


Giving the background to the Awards, Ms Wong said: “When Guardian Malaysia conceptualised the award in the year 2000, our objective was to connect our millions of shoppers to all our business partners and brand owners, by having them vote their favourite brand. Today, this award is even more relevant as we are driven to connect with and understand our customer lifestyle needs, preferences and behaviour that is constantly changing and evolving.”

“I believe Guardian Malaysia’s Most Voted Brands are among the most definitive and prestigious in the market, taking into consideration the depth and breadth of the products, brands and categories involved,” she added.

Reflecting the digital lifestyle of a majority of today’s consumers, the voting process will continue to be conducted entirely in digital format. This means, all voting will be done online.

However, as an added bonus for this year, Guardian customers can also enter the MVB Hunt in all Guardian stores using their mobile phones. The Guardian MVB Hunt is a treasure hunt conducted in all Guardian stores and customers can win product vouchers for more savings.

Customers can start treasure hunting by scanning the QR code at Guardian stores or by entering mvb19.guardian.com.my into their browser. After voting, they will get a product voucher of their choice of category. In order to unlock the next stages and product vouchers, customers need to upload their receipts.

Customers who have voted 3 times can then enter the online voting for an even higher chance to win the Mega Prizes.

Guardian customers are encouraged to do this MVB Hunt first before doing their online voting because there are more opportunities to earn product vouchers.

To qualify to vote online, Guardian customers need only spend a minimum of RM10 in a single receipt at the store or online. Then log on to https://mvb19.guardian.com.my/#/onlinevoting. Voting can be done anytime between 5 September and 29 September 2019.

All customers who submit their votes with a valid receipt will stand a chance to win one of 68 Mega Prizes, totalling RM40,000 in Guardian vouchers.
The Mega Prizes are as follows:
- One (1) grand prize of RM12,000 Guardian vouchers
- Two (2) first prizes of RM5,500 Guardian vouchers
- Five (5) second prizes of Guardian vouchers worth RM1,000
- Sixty (60) consolation prizes of Guardian vouchers worth RM200.
The contest is open to those aged 18 and above. As proof of purchase, shoppers must keep the original Guardian receipt.

Check out more information and full terms and conditions of the Guardian Malaysia MVB Hunt and the voting, please visit https://mvb19.guardian.com.my/#/term

So start voting and be in the running for fantastic prizes this September!

Interested to get to know more about Guardian Malaysia Most Voted Brands,

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