The brand believes that every child, should have the right to education and has been supporting children from charity homes from ages 7 to 17 years with back-to-school necessities via its ‘A Brighter Future with TOP’ or ‘Cerahi Kehidupan Bersama TOP’ Corporate Social Responsibility (CSR) programme for the past four years. More than 1,800 children from 76 Non-government organisations benefitted.
The campaign returns this year with a new focus on rural communities, easing the financial burden of Orang Asli families in Pos Tenau, Kuala Rompin and Sungai Lembing by providing new uniforms, shoes, socks, school bags, stationery sets. For the first time, school exercise books and workbooks will also be part of the contribution for each student.
The campaign will see 30 cents from the sales of selected TOP products from all TESCO outlets nationwide and through Tesco Online from 15 November to 15 December, 2019 channeled towards providing back-to-school necessities for Orang Asli children.
Mouse mommy plays role in supporting this TOP CSR
effort. We can buy TOP products at TESCO nationwide for this CSR movement.
The Orang Asli make up just 0.7% of the Malaysian
population, with some communities living below the poverty line[2].
According
to the Malaysia Education Blueprint 2013 – 2025, the transition of Orang Asli
students from primary to secondary school was 73.1% compared to the national
average of 87.19% in 2017, while the average attendance rate of Orang Asli
students in primary schools is at 87.4% lower than the national average[3].
Through the Brighter Future
with TOP CSR initiative the brand hopes to motivate children from these
communities by equipping them with new back-to-school supplies so they want to
go to school, thus improving their attendance, and academic performance.
“The objective of the campaign is to encourage school
attendance and participation by providing tangible support in the pursuit of
education, through the provision of uniforms and school essentials while
boosting self-esteem and self-image, educating them on importance of education
in life and presenting a clean, neat and well-groomed appearance,” said Southern
Lion Sdn Bhd, Marketing Manager (Fabric Care Division) Ms Ling Ai Li .
Impact to the community : Back-To-School supplies
support for Orang Asli children.
Interested to know more about TOP,
Website : http://www.southernlion.com.my
Customer Care Line : 1800-88-0133
