Mouse Mommy Treats: launch

Mouse mommy was spoted many Mr Energizer^TM at Sunway Pyramid! Looking for a partner with super strength, an upbeat outlook, quick wit, endless endurance and dedication to powering the next adventure or achievement, big or small? Look no further.

Mr Energizer^TM is your answer, and he’s more vibrant than ever and always Malaysian choice.

Energizer®, makers of Energizer® Ultimate Lithium™, the world’s longest-lasting AA battery, today introduced the brand’s new global re-energised look in the Malaysian market. This includes new packaging, in-store displays, logo and advertising for its battery product lines, as well as an even more prominent role for Mr Energizer^TM, the brand’s beloved charismatic character.

The new visual treatments, to be rolled out nationwide in Malaysia beginning June 2019, will provide a contemporary look with a lighter, brighter presentation and a helpful new approach, with distinct colours deployed to help consumers more easily and intuitively find the best product to suit their needs.

Whether it’s the world’s longest-lasting Energizer® Ultimate Lithium™ AA battery, a lithium coin battery or an Energizer Recharge® rechargeable battery, the new packaging and colour schemes will help consumers quickly identify the right choice and be on their way.

“We spent three years developing our new look, talking with consumers and researching their preferences to deliver an experience that’s both powerful and fun,” said Diane Lee, Business Director – Malaysia & Singapore, Energizer® Holdings Inc. “They told us they want bright, clear and helpful packaging that will stand out in a cluttered aisle. And we know they love Mr Energizer^TM, so we’ve made sure consumers will get more of him and his larger-than-life personality everywhere, from in-store to our advertising.”

“The Energizer® brand has been trusted by Malaysians for more than 40 years. With a reenergised brand and more intuitive packaging to help consumers make the right choice every time, we are confident in growing our brand from strength to strength in Malaysia while maintaining the proven formulas that they have come to know and trust. Beyond that, we are also introducing our new Max Plus™ range today to give consumers even more of the long lasting power they want, besides announcing a collaboration with Booking.com that will take Malaysians further on exciting journeys,” she added.

Mr Energizer^TM is the embodiment of physical energy, a living Energizer® battery who’s quick with a wink and a smile and always up for a new challenge or a friendly competition. He’s an animated character who lives in the real world and marvels at it with curious enthusiasm. His lasting endurance and fun-loving personality reflect the spirit of the Energizer® brand.

The changes represent the first major update to the Energizer® look since 2008, and will come to life across the entire Energizer® portfolio, starting with batteries.

Introducing Max Plus™ - Energizer®’s No 1 Longest Lasting AA & AAA alkaline batteries

In conjunction with the reenergised brand, Energizer® also introduced the new Max Plus™ range – Energizer®’s No 1 Longest Lasting AA & AAA alkaline batteries. The new line of performance alkaline batteries is designed to have increased energy density, power storage and optimised voltage, to give Malaysian consumers even more of the performance they seek. Energizer® Max Plus™ batteries – the longest lasting alkaline batteries from Energizer® yet, have a 12-Year Shelf Life[1] and last up to 14% longer[2] during use, thus creating less waste from the disposal of drained batteries.

Energizer® Holidays campaign lets Malaysians travel more in partnership with Booking.com

Energizer® is taking Malaysians even further with the newly reenergised brand, in a global partnership with Booking.com for the Energizer® Holidays campaign.

In Malaysia, customers will be able to redeem a RM95 rebate from Booking.com and be eligible for the ‘Win A Year Off' global draw, where Malaysian residents stand a chance to win RM30,000 worth of Booking.com credits.

To participate, Malaysian residents aged 18 and above just need to purchase a new pack of Energizer® batteries, battery chargers or flashlights and register your full name, email address and the barcode from the pack at https://www.energizerholidays.com/my/.

In Malaysia, registration is open within the Promotion Period of 12.01am on 1 July 2019 to 11.59pm on 30 September 2019. Following this, you will receive an email at the address provided with a unique code/link, which will entitle you to a RM95 rebate for your next Booking.com accommodation costing at least RM300. Each Booking.com accountholder is entitled to only one rebate claim.

When you register your details and the barcode on the campaign website, you will also be concurrently entered in the 'Win A Year Off' global draw. The winner will be chosen randomly and announced on the campaign website. The prize will be delivered via a prepaid Mastercard loaded with RM30,000 issued to the winner, and is eligible for any accommodation of the winner’s choice on Booking.com.

For full details of the contest terms and conditions, please visit the Energizer® Holidays campaign website,

Website : https://www.energizerholidays.com/my/

[1] AA & AAA only

[2] Compared to Energizer® Advanced™ AA in digital audio

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A’BLOOM beauty playground party! New K-beauty Althea line A’bloom was launched refreshing juicy fruit masks and blackhead blaster as skincare range.

Not only that, also spotted a superb cute meringue puffs for makeup purpose! It comes in giant meringue puff and baby meringue puff.

Mouse mommy always got blackhead and whitehead problem around the nose, cheek and chin region. There must be pain issue whenever want to remove the blackhead.

Glad to get to know this A’bloom BHA Blackhead Blaster that is gentle to remove blackhead and whitehead with BHA stick and most important no pain issue! The key ingredients of natural BHA is White Willow Bark Extract 5,000ppm that works great for dead skin cells.

How to use it? Just apply the stick in circular motion around my nose, cheek and chin region for about 1 mins for each region. Mouse mommy can smell strong tea tree leaf oil, feel refreshing and mint when apply the BHA Blackhead Blaster Stick.

Mouse mommy also can feels the tiny apricot seeds scrubs away my face impurities to keep my skin smooth, pores clean and tight, right after use. Just Love it!

After cleared up my face skin, time to apply my new nourishing and wrinkle care mask sheet – A’bloom Avo-Cuddle-Me Nourishing Avocado Mask Sheet!

The Avocado mask is rich in antioxidants that infused with avocado extracts and vitamin E to improve my skin elasticity for a radiant skin.

It is great to protect our skin from harmful environmental factors such as background radiation and dirt.

There are four types mask sheet, which is A’bloom Brightening Lemon Lime Mask, Nourishing Avocado Mask, Moisturizing Watermelon Mask and Anti-Blemish Peach Mask.

A’bloom Brightening Lemon Lime Mask is pH balancing and giving whitening effect to the skin with lemon and lime vitamin components.

A’bloom Anti-Blemish Peach Mask that infused with peach extracts and tea tree oil to regulate oil, balance moisture and purify for soft smooth skin. The Key ingredient of Prunus Persica (Peach) Fruit Extract, Melaleuca Alternifolia (Tea Tree) Leaf Extract can soothes irritated and sensitive skin.

A’bloom Moisturizing Watermelon Mask containing watermelon extract to keep our skin hydrated and supple. A good hydrating mask that effectively quenching and soothing dry and chapped skin.

Another signature new launch product is A’bloom giant meringue puff and baby meringue puffs!

You will definitely attracted by its superb cute in size and appearance. It is a 2-way microporous non latex meringue puff that able to quick and evenly covers large areas of our face either used it in dry or wet condition.

If used dry, it gives the skin a matte and perfected finishing. If soak in water and used it, it will give us the complexion of glossy and moisturized finishing. A cute and handle tools for makeup! More photos can click here to view.