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Healthy Eating With Alce Nero Organic Pasta For Kids


Practicing healthy eating from childhood is important. There are many reasons to start your kids on a healthy preferably organic diet from an early age.


The term ‘organic’ means that the food is a product of a farming system which avoids the use of man-made fertilizers and pesticides on the crops, feeding additives to the livestock, using radiation and genetically modified organisms[1].


Research points to the benefits of a balanced diet that includes certified organic foods as it is absent of chemicals from pesticides, that may affect the child’s developing body and brain.


While hormones and chemicals in responsibly grown non-organic food are small, research suggests that even low levels of pesticide exposure in an extended period of time can affect young children’s neurological and behavioral development, with evidence showing links between pesticide exposure to neonatal reflexes, psychomotor and mental development, and attention-deficit hyperactivity disorder[2].


Another reason of switching children to an organic diet is to reduce their exposure to organophosphates, a type of neurotoxicant pesticide that can cause significantly lower activity in the central and peripheral nervous system. It can be found in many commercially produced non-organic foods[3].


The case for switching over to a more organic diet especially for kids is strong. However, children have minds of their own and tend to like the chemically coloured, artificially flavoured snack foods and highly processed fast foods. Sigh.


One strategy that has worked for parents is to start them young on healthy eating so that they develop the taste for good food, if possible organic food. 

This approach does require some creativity from parents but can result in children who have a preference for better, healthier food that can result in healthier food choices.


Alce Nero, a leader among eco-conscious and health conscious consumers is here to help stressed out parents start their little ones on a journey of delicious and healthy organic eating with its super cute and super good Organic Alphabet Pasta and Organic Vehicle Shape Pasta.


The brand’s farm-to-table concept is made possible by working with its network of organic farmers, making the produce much healthier. This new addition to the brand’s extensive line of authentic Italian organic produce is 100% organic certified by European Union law and by JAS organic agriculture in Japan.

Alce Nero’s Organic Pasta for kids includes dehydrated organic spinach green letters, and dehydrated organic tomato red letters. Kids enjoy the coloured letters, and will be so engaged sorting letters and colours before that they will eat them without making faces about the hidden vegetables. 



Over time they will develop the taste for organic foods and lose their fear of vegetables, too! 

Their minds will be stimulated and they will recognise letters too that can help with picking up reading skills. Eat healthy and get a head start on reading skills with Alce Nero Organic Pasta for Kids.


MR and MH love pasta with tomato sauce. Alce Nero has you covered for a kid-friendly organic meal just prepare Alce Nero Organic Alphabet Pasta according to the instruction, and the same time warm up Alce Nero Pasta Tomato Sauce in a pan. 



Depending on your child’s tolerance for organic vegetables and proteins, add what he or she likes, then combine the pasta with the pasta sauce. Grate some cheese over this tasty meal and watch your child’s delight. Alce Nero Organic Pasta Tomato Sauce is so good, it can be all the flavour your organic pasta needs if you’re short of time.


MR and MH even ask mouse mommy to spare them some Alce Nero Alphabet Pasta for word search game. Glad that the kids like it and create an opportunity to learn spelling too!


Aimed to make meal time exciting again, parents can engage with their children by asking them to spell out words with the alphabet, or identify the different vehicles that the pasta comes in. 



They will be so taken up with the activities that come with enjoying the Alce nero Pasta for Kids that can help them adopt to organic eating habits from a tender age, reinforcing the message that organic food is delicious and fun too!


Malaysian parents can use Alce Nero products with confidence as it is certified Halal by official certification bodies recognized by JAKIM.

Interested to know more Alce Nero wholesome, unique and organic recipes,



[1] https://www.bbcgoodfood.com/howto/guide/organic
[2] https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4247335/
[3] https://www.ncbi.nlm.nih.gov/pubmed/25983063

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Discovered The Science Behind BRAND’S® Essence of Chicken For Mothers


Over 100 pharmacists from leading pharmacy chains along with other invited guests discovered “The Science Behind BRAND’S® Essence of Chicken” in a recent 2-day interactive dialogue session that was led by Senior Scientist BRAND’S® Suntory International, Dr. Jack Wong Jing Lin.


According to Dr. Wong, drinking BRAND’S® Essence of Chicken is not only good for the body and mind which reduces tiredness and improves concentration, but gives precious benefits that are most valuable for lactating mothers.


BRAND’S® Essence of Chicken has been widely studied and supported by over 40 international scientific papers and clinical studies and it is also proven to improve the quality of colostrum and helps to boost up the quantity of breast milk.” explained Dr. Wong.


“In addition to that, knowing that Malaysian’s staple food are mostly white rice and bread, we have research showing that consumption of BRAND’S® Essence of Chicken together with white rice or bread helped reduce glycaemic response. This could be beneficial to people who are concerned about their blood sugar level.” he summarized.



BRAND’S® Essence of Chicken has long been a favourite based on trust and experience, especially among the older generation. 


Today’s consumers, however, are more discerning and need hard evidence for them to believe in a product that is safe and beneficial to be consumed.


During the session, the participants were also introduced to the new BRAND’S® Lutein Essence by Dr. Tan Zhen Wei, Senior Scientist BRAND’S® Suntory International. BRAND’S® Lutein Essence is the only health tonic in the market that has been developed based on science and has been proven to increase macular pigment in the eyes which is essential in filtering blue light.


“Malaysians spend an average of almost 14 hours a day on digital devices with 89% engaged with digital devices once awake and before sleep. BRAND’S® Lutein Essence helps to protect the eyes from over exposure to blue light through prolonged usage of electronic devices which can lead to various digital eye strain such as eye fatigue, dry eyes and blurred vision.” said Dr. Tan.


BRAND’S® Lutein Essence contains two important nutrients for eyes which are Lutein and Zeaxanthin, both of which have been proven to increase macular pigment in the eyes which is essential in filtering blue light.


BRAND’S® products are scientifically based and have been researched and published in various journals. BRAND’S® will now take it further by creating an online information resource by launching BRAND’S® Health Enrichment Centre website (www.BHEcentre.com), next month. The site aims to translate scientific knowledge into practical health and lifestyle resources to help health care professionals and consumers to be in their optimal health. 

Interested to get to know more about The Science Behind BRAND’S® Essence of Chicken,

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Pamper Mothers With An All-Year-Long Massage Treat Via OSIM uLove 2 Massage Chair

Shoulder pain, stiff neck and lower back pain are always affected our life. In conjunction of OSIM 40th Anniversary and Mother’s Day celebrations, OSIM Malaysia is showcase the benefits of OSIM uLove 2 massage chair that provides its revolutionary four-hands massage technology that effectively emulates the experience of being massaged by two masseurs at the same time. 


OSIM Malaysia Sdn. Bhd. featured top local masseurs in a competition that showcased the four-hands massage technique, in conjunction with the company’s roadshow at the Cheras Leisure Mall.


The competition, participated by masseurs from six groups under the Federation of Chinese Physicians & Acupuncturists Association of Malaysia (FCPAAM), was aimed at drawing parallels between the conventional approach to massages and OSIM’s own massage technology, featured in the uLove 2 massage chair.


In addition, it also enables OSIM to demonstrate the ability of its revolutionary technology in mimicking human hands to provide relief to tensed muscles and body aches.


“In today’s highly competitive world, we depend heavily on technology such as computers and mobile phones to get things done,” said Chia Sook Fun, OSIM Malaysia general manager.


However, according to Chia, such lifestyles are detrimental to our cardiovascular and musculoskeletal health, as well as contributes to an increase in people being diagnosed with these non-communicable diseases (NCDs).

“We need to do a better job to prevent ourselves from becoming victims of NCDs,” Chia argued increasingly being offered along with standard treatment for a wide
range of medical conditions,” she added.


Chia then went on to explain that OSIM’s uLove 2 massage chair, designed by Japanese chiropractic massage expert, Sato Tsuyoshi, who has many years’ experience in conducting massages, is able to provide double the benefits of a typical massage because of the revolutionary four-hands massage technology that effectively emulates the experience of being massaged by two masseurs at the same time.

The uLove 2, one of the latest additions to OSIM Malaysia’s range of health and well-being equipment, also comes loaded with a variety of unique features.


It has an intelligent V-HandTM massage system that is designed with 720 degrees roller balls that rotates 360 degrees, both horizontally and vertically, to effectively mimic a masseuse’s hands.

Moreover, the uLove 2 comes complete with the OSIM mobile app that allows users to pair and control the massage chair seamlessly from their mobile devices. What’s more, the OSIM mobile app also allows users to download new massage programmes every quarter, for free. Sounds cool!

Mouse mommy has try out this OSIM uLove 2 massage chair. It is comfort, spacious space that suit for even large size people, 3D surround sound speaker, heat temperature on the back and leg region, the massage rollers precisely massage according to my scapula and spine region. It works to release my muscle pain especially on my shoulder and lower back region.


In addition, this advanced massage chair has built-in state-of-the-art 3D surround sound speakers with wireless music playback system that provides better relaxation experience by allowing users to listen to their favourite tunes.


OSIM is a pioneer producer of health and well-being equipment in the region and offers a wide range of products that are popular with local consumers. The company was also recently recognized for “The Best Spinal Health Protection Brand Award 2018” by the Malaysian Spinal Health Association.

Those who are planning to purchase the uLove 2 massage chair, or any other OSIM’s range of health and wellbeing products may have more reasons to purchase them this year as the company is introducing interesting promotions for customers.

Firstly, OSIM is celebrating its 40th year anniversary this year and will be launching the “OSIM 40th Anniversary Contest” in conjunction with this celebration.


 “We should take regular breaks at intervals and do some stretches, and we should also get on our feet to move around a little before resuming our work,” she said.


Chia suggested several preventive actions that people can take to reduce their risks of becoming victims of NCDs such as taking regular breaks, moving around and doing some stretching exercises at intervals.

She also added that getting a massage is important to maintain our health as studies have shown that massages have many benefits. “It is also the contest is expected to run for 40 weeks, from 29th April this year to 2nd February of next year and offers over RM400,000 worth of prizes with four prizes to be handed out to winners each week, including a massage chair. Attractive prizes!

Secondly, OSIM is also introducing its Mother’s Day promotion program where customers can obtain a waiver of up to four months on their instalment plan for selected OSIM massage chair.


Those who are interested in the OSIM uLove 2 massage chair can visit OSIM’s Roadshow which is being held at the Cheras Leisure Mall from 28th April till the 5th of May, or, visit any of OSIM’s outlets across the nation.

Interested to get to know more about OSIM,


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KAO Malaysia “Welcome to My Modern Parenthood” For Parents!



KAO Malaysia officially announced the launch of this year’s anticipated “Welcome to My Modern Parenthood” campaign at 1 Utama Shopping Centre. 


Initiated in 2016, the first parenting campaign in Malaysia is back to emphasize the importance of family quality time by providing busy parents fun, yet quick and easy solutions to making their daily routine more manageable.


KAO Malaysia doubled its efforts this year by targeting millennial parents aged 25 to 35 years old. “As solution providers, KAO Malaysia is always dedicated in enriching the lives of people. Using our previous campaigns as a reference, we’ve set a new milestone by taking a more digital and innovative approach which suits the current, fast-paced lifestyle of millennial parents” said Fujiwara Masaki, President of KAO Malaysia.

“Technology plays a huge role in their everyday lives and millennials are constantly connected and on-the-go. We’ve decided to take on the challenge by reworking some of our previous initiatives to be made easily accessible at any time within their reach” he added.


Revolving around this year’s theme, “Value Your Time, Value Your Happiness”, KAO Malaysia has revamped the campaign microsite, including a free to download digital version of it’s renowned parenting guidebook, “The Secret to My Modern Parenthood”. Co-created with KAO Japan Lifestyle Research Centre and Positive Parenting, the Official Parenting Educational Arm of the Malaysian Paediatric Association, the guidebook provides easy to follow suggestions and tricks for manageable baby care and hassle-free housework solutions. 39,000 guidebooks have been distributed to NGOs, hospitals to various childcare partners.


The initiative led to the induction of the guidebook into The Malaysia Book of Records for “Most Number of Parenting Guidebook Distribution”, as well as its accolade, “Japan Home Care Expert”. “We are more than proud to receive such a prestigious recognition and we hope to double last year’s numbers especially with the guidebook now accessible online,” said Tan Poh Ling, Marketing Vice President of KAO Malaysia.


Further into KAO Malaysia’s effort in providing timesaving and hassle-free solutions, selected chapters of the guidebook were also converted into five chapters of video content. Topics highlighted by the videos include the importance of open communication and bonding time, the various roles a father can play in creating a happy parenthood, tips & tricks for diaper changing and getting a baby ready for bed, the teamwork of doing laundry together and efficient solutions to housework and baby care.

“The launch of this year’s efforts was derived from understanding the wants and needs of millennial parents. This is our fourth year conducting the campaign and our insights have inspired us to better improve our initiatives. We hope both our products and the “Welcome to My Modern Parenthood” campaign instilled the brand’s essence in providing timesaving solutions to making parenting and family chores a breeze,” said Tan Poh Ling.


Daddies Mommies, do remember to grab a copy of The Secret To My Modern Parenthood as useful parenting guide in daily practice. Let’s have a open communication, share workload, clean smart and be supportive to each and others! 


SMILE & SMILE JOURNEY WITH MERRIES
A baby's smile signifies that they are happy and comfortable. 24 hours a day, 365 days a year, MERRIES keeps babies happy with its soft, super absorbent and all-round breathability for comfort all day long.


MERRIES diapers with its new 3 layer air-through system along with its soft-in air cushion is gentle on the skin, reducing skin irritation. Millennial parents will not have to worry about their babies’ discomfort as MERRIES diapers have an ultra soft and fluffy surface. Unwanted leakages can be avoided as MERRIES diapers also helps prevent leakages with its 3D side gathers and back gathers.

With MERRIES diapers, both millennial parents and their babies can live their moments comfortably while creating more smiles and happiness to share along the way.

MAGICLEAN, Japan’s No.1* Home Care Range

MAGICLEAN is the modern way of home cleaning that allows millennial parents who are constantly on-the-go to have their household chores be done in a flash. Whether its cleaning your kitchen surface, dusty appliances, stubborn stains or more, MAGICLEAN is here to ensure you a clean and hygienic home, safe for whole family.


No hassles and say goodbye to flyaway dust! Magiclean wiper mop and sheets provides quick and easy cleaning with just one wipe. Less of a workout; more of a solution especially for millennial parents!


Not only that, MAGICLEAN also provides total home cleaning solution from the kitchen to bathroom. From the walls and floors to the seats and sinks, clean all corners of a dirty bathroom in no time with Magiclean scrub-free cleaning solutions.


Cleaning up after cooking can be done in a flash with MAGICLEAN’s anti-bacterial kitchen cleaning solutions, where greasy stains can be instantly removed in 30 seconds.
Living spaces at home can be extra clean with MAGICLEAN floor cleaner! The “Magnet Tech” formula removes stains 4x more effectively and is quick drying, giving comfort to the feet.

* No.1 by brand in Japan home care market (kitchen cleaner, bath cleaner, toilet cleaner) in terms of Sales Value based on SRI data of INTAGE Inc. , January 2017 to December 2018

ATTACK, Japan’s No.1* Laundry Detergent Brand


Stains and odour are often the two most common problems faced when doing laundry. Washing with normal detergent alone is not enough to kill bacteria and germs. The newly formulated ATTACK Laundry Detergent provides a superb & hygienic cleaning performance with an advanced anti-bacterial formula for sweat and odour prevention all day long – an effective laundry solution for millennial parents.


For busy, on-the-go millennial parents, ATTACK Liquid Detergent & ATTACK Power Detergent variants are also suitable for overnight and indoor drying, making one less worry out of their way. 


The ATTACK Laundry Detergent also doubles the job by both cleaning and softening clothes with an easy-to-iron effect. It also has a refreshing fragrance which keeps clothes staying fresh all day long.

No.1 by brand in Japan Laundry Detergent market in terms of Sales Value based on SRI data of INTAGE Inc. (January 2015 to December 2018)


Interested to get to know more about KAO Malaysia Welcome to My Modern Parenthood” events and activities,

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