As the Lunar New Year approaches, DA MEN USJ unveils a unique and eco-conscious celebration, prioritising the climate change narratives and influencing the adoption of lasting changes.
Under the theme of ‘Dragon Odyssey’ between 12 January and 25 February 2024, the campaign leverages the symbolism of dragons and draws inspiration from beautiful Malaysian folklore, fostering engagement with shoppers, corporates, and authorities through the art of storytelling.
A crab-shaped metal bin at the main entrance champions the eco-friendly initiative, strategically placed to collect plastic caps and bottles.
All gathered plastic will be conscientiously forwarded to the Subang Jaya City Council (MBSJ) recycling hub in USJ1, reinforcing DA MEN USJ’s dedication to fostering a sustainable and vibrant community throughout 2024.
Upon arrival at the lobby on the Ground Floor, shoppers are welcomed with a captivating Dragon Pearl display in an underwater setting, with peonies, chrysanthemums, and marine life to give a unique artistic spin to the festive celebration.
Catch traditional and acrobatic lion dance performances on the Ground Floor every weekend on 20 and 28 January, and 17 and 24 February 2024 at 2pm. Partnering with VR Drumming Academy, DA MEN USJ showcases a multi-genre musical production involving 70 performers inspired by the legend of Naga Seri Gumum (Dragon of Tasik Chini) and the Chinese favourite, Nezha. A stunning performance will unfold every weekend between 20 January and 24 February 2024 against a mystical underwater mall decoration, some crafted from recycled materials.
Shoppers are in for a treat with special meet-and-greet sessions with the beloved Prosperity Bear every weekend from mid-January. Dive into the enchanting ‘Dragon Odyssey’ each week, where dance, drums, and creative use of rescued items converge in a musical production supporting the mall's initiatives. Unleash your creativity with the pre-show eco arts and crafts workshops provided by Global Art, offering a family-friendly experience and creations to enhance your show experience.
Shoppers can also pick up festive essentials like BBQ dried meat, cookies, gift hampers or even traditional Chinese wear for the whole family at the Odyssey Huatketplace located at the Ground floor. Let prosperity and all things nice come your way when you toss your wishes at the Tree of Blessings at the Atrium, Ground Floor.
After all your shopping, remember to pick up fantastic rewards at the Information Counter on the Ground Floor.
Shoppers can walk away with ‘Dragon Odyssey’ edition Chinese New Year ang pow packets with every RM80 spent in two combined receipts mall-wide. Those who spend RM250 mall-wide (RM350 at Jaya Grocer) in two combined receipts can redeem an exclusive gift box set of a mug and warmer.
Big spenders have the chance to win enticing rewards, including the grand prize of a 2D1N stay at Pavilion Hotel Urban Studio with breakfast and Club Access worth RM980, a first runner up prize of a 2D1N stay at Pavilion Hotel Grand Oasis breakfast worth RM790, and a second runner up prize of an IMAXX Cordless Stick Vacuum worth RM699.
For more information on ‘Dragon Odyssey’ activities, visit damen-mall.com or check for real-time updates via Facebook, Instagram, or contact Customer Service at 03 8021 0222.
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