Guardian
Malaysia which is on a nation-wide quest to find FOUR women, who best fit the bill as ‘The Face of Healthy Beauty’ held its third semi-final round in Shah
Alam today for the Central region.
After a
hard-fought semi-finals where each of the 25 shortlisted semi-finalists had to go
through challenges that display their aptitude and personality to deservedly
earn the title ‘The Face of Healthy Beauty’, four finalists emerged to progress
to the Grand Finals to be held in Kuala Lumpur on 27 July 2019.
The FOUR finalists
from the Central region were:
1.
Alwizah Al
Yafii Binti Ahmad Kamal
2.
Karyll Chee
Kar-Yee
3.
Nur Aimi
Binti Abdul Ghani
4.
Nurul Ezzaty
Binti Hasbullah
Lawyer and
mother of two teenage boys, Alwizah Al Yafii Binti Ahmad Kamal, 45, from Kuala
Lumpur, was very happy and very surprised to be picked as a finalist.
“I really
thought I did not stand a chance against such an accomplished group of
semi-finalists who were so beautiful, so young, so confident with so much
energy, from different walks of life and who mostly held professional jobs. So this win was really unexpected for me and
I still can’t believe it. I’m so happy,”
she said.
Alwizah said
she wasn’t a ‘pageant’ person but she was a firm believer on being healthy especially
now when women say they don’t have time to keep healthy because of work
commitments.
“I want to
be an ambassador for health and beauty because this is my passion,” she added.
Alwizah who
counts Tun Mahathir as her idol says like Tun she wants to keep on working
until she is in her nineties so keeping healthy is very important. And being the oldest semi-finalist in the
Central region she feels she is on her way to achieving that goal.
Alwizah who
didn’t have time to prepare for the contest due to her busy work schedule and
mundane duties as a mother also said that she applauded Guardian for conducting
this search because it shows that the ordinary women such as young working
mothers and working women can be healthy and beautiful as well.
“We are not superstars,
movie stars or celebrities. We want to
show that we are normal women with normal problems and yet we can strive to be
healthy and beautiful at the same time.”
The last
semi-finals will be held in Kota Kinabalu Sabah on 7 July.
At the
launch of this nation-wide search in May this year, Soren Lauridsen, CEO, South East Asia, Guardian
Health And Beauty Sdn Bhd said: “This search for The Face of Healthy Beauty is NOT
a Beauty contest.
“In our books, the Healthy Beauty, is a person who
lives life to the fullest in a healthy way, and has a distinctive style and pleasant
personality. She is someone with a
positive attitude, gives priority to being healthy first; and looks after her
physical beauty too.”
Each winner will sign a one-year contract as Guardian
Brand Ambassador that comes with
RM10,000 cash, RM10,000 Guardian vouchers, and RM5,000 each for them to
give to a charity organization of their choice. They will be featured on the
Cover of Guardian’s Brand Catalogues and other collaterals and will receive products
from participating sponsors.
Soren
explains that the Healthy Beauty concept is at the core of Guardian’s brand
philosophy and that this concept was borne from a consumer insight that good
health is the foundation of true beauty.
“We
discovered that our customers believe that true beauty comes from a healthy
physical and mental state of being,” Soren said.
By focusing on this consumer need since its very
first store at The Weld 52 years ago, Guardian, has become the store to go to
for health and beauty needs.
He said: “While these basic needs have remained,
consumption trends have evolved driven by changing lifestyles and economic
circumstances. Health and beauty are no
longer as clearly defined as they used to be.
They have been intertwined.
Guardian too, has evolved. From
being the health and beauty store, our mission now is to inspire our customers
to live a healthy and beautiful life.”
“To achieve our mission, we have trained our team
members to be beauty and health care advisors, while continuing to offer the
latest and most innovative health and beauty products,” Soren added.
Touted as the first-of-its-kind in Malaysia, this search
for ‘The Face of Healthy Beauty’ is open to all Malaysian females aged 18 years
and above. Entries were submitted online
at https://theface.guardian.com.my.
Participants needed
to upload a 30 second video of themselves
indicating ‘Why they want to be The Face of Healthy Beauty?’ or write in not
more than 100 words why they want to be The Face of Healthy Beauty.
One hundred (100) shortlisted participants will be
selected to attend each semi-final to be
held at Johor Bahru City Square, Gurney Plaza Penang, Central i-City Mall Shah
Alam and 1Borneo Hypermall Kota Kinabalu, Sabah. Four semi-finalists from each region will attend
the Grand Finals in Shah Alam on 27 July 2019.
In addition to the four winners, there will be eight
category winners to be awarded by sponsors.
These are:
Most Healthy (Blackmores), Most Elegant
(Bio-essence), Most Youthful (Garnier), Most Expressive Eyes (L'Oréal), Most
Passionate (Maybelline), Most Confident (Nivea), Most Cheerful (Safi) and Most
Charming (TRESemmé)
Guardian customers
can also vote, from 8 July – 24 July 2019 on the microsite, for their favourite finalist
to win at the Grand Finals. The votes received for each finalist will
contribute towards 50% of the total scores at the Grand Finals. Customers can earn
more votes with purchases at Guardian.
For one vote, no purchase is required; for 5 Votes, they need to purchase
any item from Guardian and for 10 Votes, they need to purchase any
participating sponsor brands in a single receipt.
If that particular contestant wins in the Grand Finals,
then she will do a draw to pick her lucky voter. A total 4 draws will be done.
Each Winner will pick 1 voter. The selected voter will be rewarded with RM500 worth
of Guardian vouchers.
Furthermore, there is also a Scan & Win contest
for customers from 10 June to 7 July 2019. QR codes will be placed in Guardian stores
for customers to scan. After scanning the QR code, they just need to answer four
questions related to healthy beauty. After answering, they will receive an
instant voucher for their next purchase.
More details of the search #guardianmy #FACEofguardianMY, and the full terms and
conditions for participation are available at https://theface.guardian.com.my.
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