MR and baby MH get so excited in the
morning! We are ready to RUN! The Cold Storage Kids Run 2018 is back for its second
year running and is better than ever! Last year, mouse mommy and family also
participated. Click here to view Cold Storage Kids Run 2017.
This year’s Kids Run featured a
longer route and a challenging obstacle course that promised an exciting day
out for children and adults alike. Part of an initiative by Cold Storage
Malaysia to promote Malaysians on the importance of living a healthy lifestyle,
the 2018 edition of the Kids Run aims to promote healthy routines from a tender
age.
Wow! This year we are having a run in
the One Utama Shopping Mall. After that, run towards first obstacle, zig zag
road obstacles for the kids. Got to self-balancing to avoid fall down.
We are continue running towards second
challenge which is inflatables challenges that kids required to climb, slide
and go through a series of obstacles. MR is so agile and able to pass through
the challenges.
The third obstacles is a huge ball
pools that filled with many colourful balls. Haha! The kids have fun in the
ball pools and do not wanted to get out from the ball pools including MR and baby MH!
Malaysia is one of the top four most
overweight countries in Asia Pacific and the rapid rise of overweight children
is alarming, as they are at a higher risk of becoming obese as adults and that
could lead to many health complications.1 With the advancement of technology,
most children and parents take for granted the importance of regular exercises
and a balanced meal. Couple that with parents busy schedules, children tend to
eat unhealthy food most of the time and do not get enough important nutrients
that their body needs in order to grow.
Cold Storage Malaysia is leading the
conversation on promoting the importance of an active lifestyle as well as an
adequate diet to the public, especially to the future leaders of our country.
The Cold Storage Kids Run further emphasis our commitment in inspiring both
children and adults, to make healthy food choices by providing a fine selection
of fresh and high quality groceries in our stores.
This event is part of our
continuous effort in educating children on the importance of a balanced
lifestyle since young as it could encourage them to start adopting to healthy
habits in the future.
Speaking at the event, Pierre-Olivier
Deplanck, Managing Director of GCH Retail (Malaysia) Sdn. Bhd. said, “We wanted
to create a fun activity that our customers and family can participate and at
the same time the activity should consist of educational messages that is
explained in an exciting manner. Once again, Cold Storage Malaysia is proud to
call the Kids Run initiative as one of our best effort in promoting the
importance of living a balanced and healthy lifestyle.”
Children today are smarter than we
give them credit for. We believe that the duty of educating the children on
living a healthy lifestyle falls on their parents. Therefore, by encouraging
parents to also take part, the adults can lead by example and become a positive
role model to their children when it comes to leading a healthy lifestyle.
The Cold Storage Kids Run also gives
us a chance to meet our customers personally and converse with them on the
importance of eating healthy. We want our customers to feel close at heart with
us and appreciate their feedbacks as we close to further cement our place as
“The Fresh Food People” in Malaysia.
Cold Storage Malaysia is also
bringing the cheer up to 40 MyKasih Foundation primary school students
beneficiaries from Sekolah Kebangsaan Bukit Lanjan (Asli) joining the fun-run
towards a healthier lifestyle. A total of RM40,000 from the Cold Storage Kids
Run 2018 was channelled to MyKasih Foundation - a non-profit organisation that
aims to help the less fortunate in Malaysia as part of Cold Storage Malaysia
CSR effort.
MyKasih Foundation
Chairman and Co-Founder, Tan Sri Dr Ngau Boon Keat, expressed his gratitude to
Cold Storage for their generosity and continued support of MyKasih Foundation.
“We are thankful to receive this RM 40,000 contribution which will go towards
the MyKasih ‘Love My School’ student bursary programme to aid students from
low-income households. The foundation currently supports 6,500 students in 101
schools, out of which, 30 are Orang Asli primary schools.”
In addition to
providing the students with cashless bursaries, the programme includes
supplementary activities such as tuition, annual sports days, edible garden
projects and installation of computer labs for 21st century learning.
“We truly
appreciate this gesture from Cold Storage and hope that other companies will
come forward with their charitable giving to support the MyKasih ‘Love My
School’ programme”, said Tan Sri Dr Ngau.
Through the Cold
Storage Kids Run, we hope to make a change by partnering up with multiple
brands that share the same vision as us.
“On behalf of Cold
Storage Malaysia, we would like to extend our gratitude towards our event's
main sponsors, Emborg, Pediasure, Korea Agro - Fisheries & Food Trade
Corporation, Bestari, Darlie, Freedom, Goodday, Julies, Kewpie Malaysia, Kinder
Joy, Milo, Prego, Bega, Sunquick, Tiger, PetitMiam, Anmum, O’ Fresh, Enfagrow,
Facklemann, Garden Basket, Hot Wheels, KMT, Philips, Wyeth Nutrition Malaysia .
We would also like to thank all our participants that joined us in making the
Cold Storage Kids Run 2018 a huge success,” said Deplanck.
We bring home
loads of goodies, fun, love and memories together with family and kids. Looking
forward to participate Cold Storage Kids Run 2019! More exciting photos can click here to view Album 1 | Album 2 | Album 3.
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