Showing posts with label stationery. Show all posts

UHU Innovative Products For Creativity And Everyday Solving Essentials



Faber-Castell Malaysia has recently introduced UHU’s latest innovative products, with each targeting at a specific usage and target market. With its latest expansion into the extreme repair adhesive product category, UHU now commands a significant market share in the Malaysian retail adhesive market.


“UHU strives in producing innovative products through continuous research and development since the 1930s. Since then, the brand has remained as the glue innovator and expert in the retail adhesive market because of the quality as well as innovative products it produces,” said Mr Andrew Woon, Managing Director of Faber-Castell Malaysia.


Among new UHU products to look out for at stores starting November 2019 would include the UHU Stic Magic Blue and the Limited-Edition PETS 2. Meanwhile, the UHU Max Repair for extreme repairs, Super Glue Ultra-Fast Control and the Super Glue Mini for a one-time use will be available in stores from March 2020.


A more detailed description for each product is as seen below:


UHU Stic Magic Blue (8.2g – RM4.70, 21g – RM8.90)
With a magical disappearing colour formula developed by UHU, a blue tinge is seen upon application but the colour disappears in a few seconds. This formula makes glue application more precise with the blue tinge as a visual guide. This product is suitable especially for children who will be amazed with the disappearing colour formula. The Magic Blue is ideal for gluing paper, cardboard, photos, Styrofoam, labels, textiles and more. A solvent free glue formula with 98% natural ingredients, this product is easily washed off with cold water and it is safe for children too.

UHU Stic The Secret Life of PETS 2 - Limited Edition (8.2g – RM4.40, 21g – RM8.70)
A must-have in offices, classrooms and at home – the popular UHU Stic is now available in a series of eight ‘The Secret Life of PETS 2’ limited edition designs which makes them ideal as collectibles. Gidget, Max, Cute Snowball, Chloe, Duke, Mel, Pickles and Sweet Pea are among characters featured in this limited-edition design of the UHU Stic.


UHU Max Repair Extreme (8g, RM18.90)
The UHU Max Repair Extreme is an extremely strong adhesive which makes it ideal for major repairs around the house, shoes or any broken items. It is an all-rounder that can handle any kind of gluing job and the result is resistance to shock, temperature, UV and it is also dishwasher safe.


UHU Super Glue Ultra-Fast Control (3g, RM7.90)
The new UHU Super Glue Ultra-Fast Control features its unique Direct-Stop Technology and improved adhesive formula. So, no more dirty fingers, no more spilling and no more uncontrolled adhesive flows. The special inlay in the tube exerts counter-pressure which causes the tube to veer back into its original shape when it meets light pressure, creating a suck-back effect. With improved adhesive formula, the Super Glue Ultra-Fast Control becomes the new adhesive shelf standard, bringing all the following advantages together in a single product.

The original UHU Super Glue now also has a 1g (1g pack of 3, RM10.90) mini variant for one-time use repairs on the go, anywhere, anytime!


UHU products are sold at major stationery stores, hardware stores and convenient stores nationwide as well as e-commerce platforms such as shopee.com.my and lazada.com.my.

Interested to know more about UHU products,



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CREATIVE FABER-CASTELL’S BACK TO SCHOOL STATIONERY TO NURTURE CREATIVITY AND IMAGINATION OF CHILDREN



Faber-Castell Malaysia launched its ‘Back to School’ campaign this year with the focus on nurturing the creativity and imagination of children. The company believes that this will in turn, stimulate the brain development of young children. 


According to Mr Andrew Woon, Managing Director of A.W Faber-Castell Malaysia Sdn Bhd, choosing the right stationery products is an important contributing factor to the brain development of young children. “A good stationery set will enhance their learning experience and also improve their fine motor skills." 


Tri-Grip pencils and Grasp Crayon for example, were invented with practicality and grip comfort in mind so that children would love using them and this will also pique their learning interest,” said Woon.


Bearing the quality and the R&D tenacity of a German brand, Faber-Castell products are designed and developed after years of research, resulting in ergonomic designs. With its products, Faber-Castell aims to offer creative experiences that will delight and inspire customers.


This year’s Back to School campaign themed Castle Heroes, features a male character named Bernard and a female character named Cassandra. Both these Castle Heroes characters will inspire children to use their imagination in conquering obstacles and challenges.


Four inspirational Castle Heroes sets are introduced in conjunction with the Back to School launch. They include an essential school set containing complete stationery items that one would need, a drawing set coupled with a set of creative drawing cards, a mechanical pencil set and a 3-piece eraser set.


Apart from the Castle Heroes sets, Faber-Castell Malaysia is also introducing several Back to School sets, promotional sets and gift sets which are ideal as gift for the holidays. 





Among them are also new innovative products such as the ‘Colour to Life’ Augmented Reality Colouring Book with Connector Pens; My Colour Companion First Grasp Crayons coupled with a colouring book – designed especially fortoddlers aged three to four years old; and also an attractive Colour Design Tri-Writing triangular pencils which is perfect for writing and drawing.


‘Colour to Life’ is Faber-Castell Malaysia’s latest digital application to bring colouring and drawing to the next level. 



The set comes with a colouring book, a set of coloured connector pens and an app that makes the characters in the book come to life with colours. 



This Augmented Reality colouring book is the first of its kind by a stationery company.


The Back to School launch event also saw the participation of 24 children, aged 4 to 16 from the Trinity Community Children’s Home. The home is also sponsored with a year’s supply of stationery items by Faber-Castell Malaysia as part of their corporate social responsibility programme.


The public can also look forward to several activities, which will inculcate creativity in conjunction with this year’s Back to School campaign such as the ‘Spot, Snap and Win’ contest as well as on-ground colouring activities and creative Tack-It workshops at selected mall locations nationwide.


To make things more interesting for its customers, Faber-Castell Malaysia is also collaborating with KidZania to offer special discounts for KidZania entry tickets with the purchase of the Faber-Castell Slim-Flexi or Watercolour pencils. 


A single receipt purchase, entitles customers to purchase up to four tickets with 35per cent discount from 1 November to 31 December 2019 and a 40 per cent discount from 1 January to 31 March 2020.


In addition to that, a colouring contest organised by Faber-Castell will also be held from the 1 November 2019 till 5 January 2020 with the colouring sheet available for redemption at KidZania or simply download from Faber-Castell Malaysia’s Facebook page. 


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