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Scholastic, the world’s largest children’s book publisher and distributor today has officially launched the brand new Scholastic Reading Lounge in Sunway Pyramid.

The Scholastic Reading Lounge is the first program in the country to be recognised this year as part of the KL World Book Capital 2020 (KLWBC2020).

Thank you for promoting reading habits for family especially kids! The Scholastic Reading Lounge is created by Scholastic in collaboration with Sunway Malls with the objective to promote literacy and bonding for families.

The lounge is equipped with Scholastic bestselling books that cater to children across all ages and will host regular reading activities and workshops, encouraging families to read together.

Speaking at the launch, Selina Lee, Asia Vice President of Scholastic shared, “In today’s world where everyone in the family is looking at their phones more than they are talking to each other, reading should not be an activity we expect children to do on their own in isolation. Just as eating together as a family is important to help a family connect and build relationships, reading together becomes more impactful and meaningful for children when it’s done together with the family.”

Selina Lee also shared that according to a reading habit study conducted by Scholastic, 40% of children ages 6-11 still wish their parents would read to them. Meanwhile, 85% of children ages 6 – 14 who are or have been read-aloud to consider the activity as a special time with their parents.

On behalf of the advisory committee of KLWBC2020, Mr. Arief Hakim Sani Rahmat, President of Malaysian Book Publishers Association (MABOPA) said, “We’re pleased to have Scholastic as KLWBC2020 partner. As one of the world’s largest children’s book publisher and distributor with 100 years of experience in helping children learn to read and love to read, we are sure Scholastic will make KLWBC2020 much more exciting and impactful.”

Mr. H.C. Chan, Chief Executive Officer of Sunway Malls & Theme Parks said, “By collaborating with Scholastic, our young visitors, from pre-schoolers up to young adults, can now have access to over 600 quality books. And I must emphasize that this privilege is absolutely complimentary. It is an initiative for our community and visitors alike.”

“We are excited to be a part of Scholastic Reading Lounge as it is a great initiative to provide a platform for children to begin their digital learning journey. We believe that cultivating reading habit should start at an early age hence, prioritising younger generation is the key to success for a brighter future”, said Mr Jack Yeo, Head of Retail, XOX Mobile.

The Scholastic Reading Lounge is open to the public daily from 10am – 10pm and is located at Level 1, Blue Zone, Sunway Pyramid (opposite Tealive). The lounge also welcomes advance bookings for educational visits from schools and learning centres throughout the school year.

Interested to know more about Scholastic Reading Lounge at Sunway Pyramid,

Website : http://www.scholastic.asia/en

Facebook : https://www.facebook.com/ScholasticAsia

Instagram : https://www.instagram.com/scholastic.asia/

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Christmas is a gifting season! Guardian Malaysia was organised several charity programmes to bring some cheer to the unfortunate during this year-end festive season.

Jennifer Wong, Senior Manager, Corporate Affairs and Event, Guardian Health And Beauty Sdn Bhd said: “At Guardian, we always strive to give something back to the society we operate in. At the end of the year, during the festive and holiday season, when most people are with their families, some are not so fortunate not to do so. Hence we feel that it is a very appropriate time to do it.”

Recently Guardian Malaysia treated 55 children from Pertubuhan Kebajikan Anak Yatim Mary KL, a registered Home with the Welfare Department run with donations from the public. It is a foster Home for children from poor families, dysfunctional families, single parents and orphans.

The 55 children were given the opportunity to shop for whatever they want at the recently remodeled Guardian store at Berjaya Times Square and each received presents including tokidoki cuddly toys.

Karyll Chee, a Guardian’s Face of Healthy Beauty winner was present to spend time with the children at the Guardian store. She said she was so happy that Guardian, in this season of giving, had given the children the opportunity to shop for what they wanted and to experience the pleasure of shopping.

“Seeing their happy faces really makes me feeling so grateful and blessed with what I have,” she added.

In Kuching, Sarawak, Guardian had also worked with The Spring shopping mall Kuching and Bintulu to deliver more than RM9000 worth of daily necessities for Sarawak’s Children Cancer Society and Extrameal Bintulu. Guardian also visited some children from Sarawak’s Children Cancer Society who are being treated at Kuching’s General Hospital where they were given tokidoki plush toys to bring cheer to them.

Additionally, Guardian customers also personally contributed their own cheer to the needy by buying products at the Guardian store at The Spring Shopping Mall in Kuching and Bintulu and dropping them off at the cashier counters to be delivered to Hope Place Kuching, The Salvation Army and Extrameal Bintulu.

This campaign for The Spring Kuching ended on 18 December while for The Spring Bintulu, it will end on 20 December 2019. These products will be collected and distributed to these charity organisations at the end of December 2019.

Interested to know more about Guardian Malaysia,

Website : https://www.guardian.com.my/

Facebook: https://www.facebook.com/Guardianmy/

Instagram : https://www.instagram.com/guardianmy/

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