The
joy of giving just got a lot sweeter! Cadbury Dairy Milk Malaysia, the world’s
best-selling confectionary brand under Mondelēz International (Mondelez), today
launched Cadbury Dairy Milk in Lickables – a new and unique chocolate
treat.
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[L-R] Nisha Nair (Mondelēz International Brand Manager of Chocolate), Vikram Karwal (Mondelēz International Associate Director of Southeast Asia, Chocolate)
and Nikhil Nicholas, (Mondelēz Malaysia Chocolates Category Manager)
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It’s
no secret that the love parents feel for their children is often described as
incomparable to any other kind of love. Parents always want the best for their
young ones, and this includes presenting their children with the best reward
they can find.
With this in mind, the confectionary conglomerate developed
Cadbury Dairy Milk in Lickables, a delectable treat made with love aimed at
cultivating the parent to child bond. So
thoughful of Cadbury Lickables that understand parents and children needs!
Mouse
mommy always spend quality time with kids MR and baby MH by having activities
together. We are joining a food art workshop conducted by Samantha Lee to
create a space ship rocket according to our imagination and creativities via
bread, cheese and fruits.
Mouse
mommy was cutting the bread in triangle shape to form the rocket and fruit in
multiple shapes. MR was put the cucumber slice as rocket base, his favourite
kiwi fruit as rocket body and orange as the rocket head. MR wants a sunny day
and decorate with lemon pieces.
At last, we garnished with cheese cut into ‘love’
shape and ‘star’ shape. This is our masterpiece of MR space ship rocket! The
mom-son bonding moments that we experience will be stay in our unforgettable
memory!
By
explore, experiment and experience together with family and kids, create a
strong bonding family relationship and cultivate children become a better
person in character and value. Children is our future leader!
Sporting
the quintessential bright purple Cadbury packaging, the product comes in a
unique UFO-shaped container that will spark anyone’s curiosity to uncover what’s inside. Curious!
Mouse
mommy loves the cool space ship design of the Cadbury Lickables, the seal was
very good. After MR and baby MH finished the Cadbury Lickables, mouse mommy can
wash it and reused as snacks or ‘kurma’ container for my kids to enjoy their snacks during break time. Good to use as ‘kurma’ storage kit for adults and kids during
Ramadan too.
While
one half contains the delicious treat oozing with Cadbury Dairy Milk’s mousse-like
chocolate combined with the goodness of wheat crispies and the crunchiness of
Oreo cookie bits, the other half opens up to another surprising treat featuring
a Pokémon character toy. Cadbury Dairy Milk in Lickables debuts with more than
25 Pokémon toys to be collected.
MR
has collected for 5 Pokemon toys, going to 21 Pokemon to go! The Pokemon toys
were so cute and can use it as whistle and stamp.
Besides
the Pokemon whistles toys, Pokemon cards, Pokemon speedy spinner, Pokemon
keychain, Pokemon colourful bag tags and Pokemon pencil toppers might be found in
every Cadbury Lickables!
Speaking
at the launch of Cadbury Dairy Milk in Lickables, Vikram Karwal, Mondelēz International Associate Director of Southeast
Asia, Chocolate said, “For the very first time, Malaysians can now enjoy
Cadbury Dairy Milk in a creamy format that goes well with a crunchy texture.
The delicious taste of Cadbury Dairy Milk along with the collectibles are sure
to delight many consumers especially parents who want to delight their children
with a special treat. Adults too get to regain their sense of childlike wonder
with nostalgic and memorable toy characters such as Pokémon. This coincides
with the theme of the Cadbury Dairy Milk in Lickables campaign,
#CadburyWithLove where we aim to encourage everyone to share moments of love
with each other.”
First
launched in India in March 2017, the
innovative chocolate offering has made its long-awaited arrival to the
Malaysian chocolate scene. As a leading growth driver in the chocolates
category, Cadbury Dairy Milk in Lickables is part of Mondelēz’s effort to progressively
innovate and keep bringing exciting formats and unique taste experiences that
will continuously delight Cadbury’s customers.
“Our ambition is to continue being an iconic and well-loved brand for
Malaysians. We are
optimistic that Cadbury Dairy Milk in Lickables will drive a sustained growth
for our business in Malaysia. As a category leader we see limitless
opportunities with this breakthrough product which has already become a huge
success for Cadbury Dairy Milk in other markets and judging from our consumer
research and feedback, we are sure that Malaysian consumers will love it as
well,” continued Vikram.
The new Cadbury Dairy Milk in Lickables
is now available in major Hypermarkets and Supermarkets, nationwide with a
selling price of RM4.20 for 20g. Thanks Cadbury! We love the Cadbury Lickables
so much! Yum…yum… More photos can click here to view Album 1 | Album 2.
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