Malaysian Moms’ No. 1 Choice1, JOHNSON’S® pushed the envelope of gentleness for baby by introducing the New JOHNSON’S® -- a range of baby care products with Ultra Gentle formulas that contain 0% parabens, phthalates, sulfates and dyes2, and designed to be irritation free for baby and toddlers’ delicate and developing skin.
Speaking at the new product range
launch
in collaboration with one of Malaysia’s leading retailers -- Watsons, Mr. Prashant Mahalingam, Country Director, Consumer
at Johnson & Johnson Malaysia, said the New JOHNSON’S® is more
than a reformulation exercise, it represents a reinvention of the total JOHNSON’S®
baby care range from the user or parent’s perspective. It is also created with
the brand’s 125 years’ experience and in-depth knowledge in baby skin and
manufacturing science.
“To create the New JOHNSON’S® range of products, we put parents at the center -- listening to more than 26,000 parents from around the world -- and paired their feedback with the latest science to shape and refine our products inside and out. The result is JOHNSON’S® gentlest range of baby care products ever, raising the bar of our Best for Baby™ standard from the formulation to packaging design,” he said.
Marking its biggest re-launch to-date, the New JOHNSON’S® sets the new standard for gentle through the selection of purposeful ingredients and complete ingredient transparency. Boasting a new packaging design and easy-to-understand labels for parents to recognize products for children of different ages and stages of development, the products are created using ingredients that are assessed and have undergone a rigorous safety-assurance process, promising parents a greater peace of mind.
"Safety
is and will always be our number 1 priority, with every JOHNSON'S®
product designed to meet or exceed the top internationally recognized
regulatory standards,” added Prashant.
What has changed in the
New JOHNSON’S®?
· Purposeful ingredient choice: JOHNSON’S®
carefully considered every single ingredient in the range, rejecting
over 400 ingredients during the reformulation. Ingredients portfolio have been
reduced by over 50%, with naturally-derived oils like
coconut and cottonseed replacing ingredients like mineral oil. The new range has
0% parabens, phthalates, sulfates and dyes2
– less than 2% of
cosmetic ingredients globally meets these standards of gentleness.
· Fragrances designed with
mom and baby in mind: Smell, memory and emotion are intimately connected, with
decades of research showing that multi-sensory experiences are a key part of
happy, healthy baby development. JOHNSON’S® has not only
retained the iconic
scents for which their classic products are known and loved for, but also
designed to maximize bonding moments between parent and baby. All the fragrances are now formulated to be free of
allergens, and continue to follow the International
Fragrance Association (IFRA) and the Research Institute for Fragrance Materials
(RIFM) global standards.
·
Parent-friendly packaging:
The new JOHNSON’S®
bottles are now equipped with pumps designed for easier and one-handed use for
parents, so mom and dad’s attention can remain focused on the baby.
·
Products specially designed for every age
and stage in a baby’s life: JOHNSON’S®
products don’t just simply cleanse and moisturize—each are specially formulated
to address special skin needs of babies and to turn moments of care into
opportunities to strengthen babies’ connection to their parents and to nurture
their healthy development. The new range features four ‘Ages & Stages’ to help
parents easily navigate between the products within the ranges. The New JOHNSON’S® baby care range is suitable
for minutes old newborn babies to 6-year old kids.
According to Robert Kwon, Associate
Director, Scientific Engagement of Johnson & Johnson Asia Pacific, who
spoke at the New JOHNSON’S® launch, baby skin is different from adult’s and requires
gentle cleansing and care. “Newborn skin can lose moisture 2 times or more faster
than adult skin. It has less natural moisturizing factor and
is often dry even when it may not seem so. As dry skin can lead to itchiness
and easier penetration of bacteria and allergens, newborns need the gentle
cleansing and moisturizing to help protect the skin barrier,” he said.
“At JOHNSON’S®, we’ve always been committed to
delivering only the best for babies. We have never been more passionate in
advocating for parents to CHOOSE gentle, that is to select the gentlest baby
care products for their little ones,” shared Mr. Prashant Mahalingam.
The New JOHNSON’S®
range of baby care products will be available at major retail outlets
nationwide including Watsons starting June 2019.
Interested to get to know
more information about the New JOHNSON’S®,
Website : www.johnsonsbaby.com.my
Facebook : www.facebook.com/JohnsonsbabyMY
Footnote:
1
Based on Kantar World panel Report on the Baby Toiletries
Category in Peninsular Malaysia for the 52 weeks up to 22nd April
2018, provided as a part of the Kantar Baby Panel Service.
2
Parabens, phthalates and sulfates are not added to all the
New JOHNSON’S® range of products. Dyes are not used in all products
except for JOHNSON’S® Active Kids™ Clean & Fresh Bath.
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