Affectionate Intelligence Makes Waves at LG Convention 2025 | LG AI Tech Doesn’t Just Think — It Understands You

 

 

LG Electronics Malaysia (LG) recently unveiled its vision for more empathetic technology at the annual LG Convention in Bangsar South. 

Powered by Affectionate Intelligence (AI), the showcase featured an impressive line-up of AI-enhanced consumer electronics, demonstrating the company’s commitment as a Smart Life Solution Company to creating technology that truly understands and adapts to users’ needs. 

This prestigious convention has been the nation’s premier platform for unveiling LG’s latest cutting-edge innovations and cornerstone of LG’s product launches in Malaysia for over a decade. 

At the heart of LG’s presentation was the transformative approach of Affectionate Intelligence (AI), emphasising the company’s vision of a future where technology does not just automate tasks, but understands, adapts to and enhances the overall human experience - making users feel understood and enriching everyday moments. 

 

“The next frontier isn’t just smarter technology – it’s more empathetic technology,” said Justin Choi, Managing Director of LG Electronics Malaysia.

 

“Our AI-powered consumer electronics demonstrate how we’re creating solutions that understand real human needs rather than forcing users to adapt to technology. These innovations learn from your behaviours to anticipate needs before you even express them, giving you more time for what truly matters.” 

 

 

Leading the showcase were LG’s latest OLED televisions featuring advanced AI picture and sound processing that automatically optimises viewing experiences based on content and environment. The AI-powered displays deliver personalised entertainment that adapts to viewing preferences and room conditions.

 

The LG AI Air DualCool™ air conditioning system impressed attendees with its intelligent cooling technology that learns usage patterns and automatically adjusts temperature and airflow for optimal comfort while maximising energy efficiency.

 

LG’s innovative Washer with AIDD (AI Direct Drive) technology showcased how artificial intelligence revolutionises laundry care by detecting fabric types and load sizes to customise wash cycles, ensuring optimal cleaning while protecting delicate garments.

 

The convention also provided a sneak peek at the LG MoodUP refrigerator with customisable LED door panels that change colours via the ThinQ app and a built-in Bluetooth speaker that allows connection to external devices, providing the freedom to play the music of your choice. 

With multiple modes, it transforms your home into the perfect party venue for personalised kitchen ambience, demonstrating how AI enhances everyday kitchen experiences. 

 

Complementing the AI-focused line-up, LG introduced its first Malaysian microwave oven range featuring Smart Inverter Technology, EasyClean™ with antibacterial coating, various intelligent cooking and fast yet even heating and defrosting mode for convenient culinary experiences. Visitors could also preview the LG dishwasher designed specifically for Malaysian households with time-saving and energy-efficient features. 

 

Convention attendees were treated to an exclusive first look at the LG Healing-Me Arte Massage Chair, winner of the 2024 Red Dot Design Award, featuring a soft, curved design, ergonomic comfort and intuitive controls. 

Also showcased was the LG PuriCare™ Majove DUAL Inverter Dehumidifier with LG ThinQ™ for easy monitoring and control, featuring Smart+ mode that provides tailored comfort by sensing current humidity and automatically adjusting both compressor and fan speed to ensure refreshing air suited to your environment. 

 

LG also presented the newly launched LG PuriCare™ ATOM-U Water Purifier, demonstrating how these innovations integrate seamlessly into modern Malaysian homes. 

 

With Affectionate Intelligence at its core, LG Malaysia invites consumers to embrace a new era of smarter, easier and healthier living - making Life’s Good at every touchpoint through technology that truly understands and cares.

 

For more information on LG Malaysia, please visit LG’s official website at https://www.lg.com/my or follow LG’s official Facebook page at https://www.facebook.com/LGMalaysia. 

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Heights of Traditions at Pavilion Damansara Heights This Raya 2025!

 

 

Pavilion Damansara Heights ushers in the Hari Raya season by embracing traditions at new heights. 

In line with the mall’s 2025 vision to elevate experiences and reimagine celebrations, the themed campaign ‘Heights of Traditions’ presents a meaningful and magical festive journey from now until 13 April 2025.

From the beautiful Laman Iftar in the mall to captivating cultural displays and curated festive markets, Pavilion Damansara Heights invites families, friends and communities to gather and celebrate the beauty of tradition and culture together.

 

In partnership with the World Culture Organisation (WCO), come and immerse yourself in the timeless art of Wau with their handcrafted display, celebrating Malaysia’s rich heritage through intricate designs and vibrant colors. 

 

Explore a captivating cultural diorama that brings traditional Malay culture to life through three themes: Wau Display, Raya Gotong-Royong, and Perkampungan Melayu. 

Each exhibit beautifully reflects the spirit of community, tradition, and artistry that define Malaysia’s cultural identity. 

Visit these photo-worthy cultural installations at the Damanlela Main Entrance and in front of Clarins, Level 2.

From 14 March to 29 March 2025, step into the centre of celebration at Concourse, Level 2, reimagined as a serene Laman Iftar adorned with traditional lanterns and lush greenery. 

In this garden-inspired space, elevate your Ramadan evenings with heartwarming Iftar meals, community spirit and an enchanting atmosphere that blends the charm of tradition with the comforts of modern elegance.

 

Iftar Market at Concourse, Level 2, Pavilion Damansara Heights

Indulge in a curated selection of flavours, fashion and festive finds this Ramadan. Feast on delicious offerings such as OMI’s premium Wagyu Don, Grandmama’s rich Nasi Impit with Rendang, The Travelling Duck’s signature Roast Duck Rice, and Nyonya Colours’ Traditional Nyonya Feast. 

Complete your Raya preparations with stylish ensembles from Bateeq, Feith London, PETRA, Talitaqoum, and Buceros, while adding a spritz of signature scent from Arabian Oud. 

 

Stock up on festive essentials and groceries at The Food Merchant, find the perfect travel luggage at Cosas United, and treat your loved ones to delightful gifts from GPR Cookies. Don’t forget to recharge with a cup of Wandering Coffee’s aromatic brews – perfect for post-iftar moments.

Little ones can explore a world of fun at Modle Play, an indoor wooden playground with unlimited playtime for just RM15 on weekdays and RM20 on weekends. While they learn and play, parents can explore the Iftar Market or relax before Buka Puasa.

Break your fast with us at the Iftar Market and enjoy live performances while you dine! With a minimum spend of RM30 at selected F&B vendor booths at Concourse, Level 2, you’ll be entered into our Daily Lucky Draw at 8 PM. Stand a chance to be one of 10 lucky winners each day to win a RM100 gift voucher!

 

Make your mark this Raya at our Raya Wish Corner, where messages of love, gratitude and hope could be brought to life. 10 lucky shoppers will be selected to receive an exclusive Raya gift*. Visit Damanlela Main Entrance, Level 2 and make your wishes shine. *T&C apply.

 

Celebrate the season with lovely rewards! Spend a minimum of RM100 (in maximum 2 receipts) and get Free 2-hour parking; Spend RM200, RM400 and RM600 in a single receipt to receive our exclusive Raya Packet, Free 2-hour parking, and additional gift or voucher worth up to RM60!

From 14 March to 1 April 2025, enjoy daily live performances that add sparkle to your Buka Puasa. 

From acoustic sets to traditional dances, be enchanted by acts from Kryptonite Entertainment, Arts Talent Production and more. 

Don’t miss our Handicraft Workshop, led by the World Culture Organisation’s Wood Carving Master, where you can learn the intricate art of traditional wood carving – a symbol of heritage passed through generations and elevated through craftsmanship.

Visit www.pavilion-dh.com for full event details and workshop sign-up.

 

Sign up, shop and be rewarded! Download the Pavilion Damansara Heights Privileges Member app for free and instantly receive a welcome gift upon redemption at Concierge, Level 2.

Reunite with loved ones over a feast of flavourful iftar dishes. Discover the rich taste of Middle Eastern cuisine at the new Al Halabi Gourmet Restaurant, savour comforting Malaysian classics at Grandmama’s, enjoy modern fusion at LADO, hearty local bites at NALE, authentic Thai flavours at Parathai and signature roast duck at The Travelling Duck.

For the latest updates and event happenings, follow @paviliondamansaraheights on Instagram and Facebook, download the PDH Mall app, or visit http://www.pavilion-dh.com. This Raya, reach for the extraordinary – only at Pavilion Damansara Heights. 

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THE CURVE BERAYA DI KOTA RAYA | CELEBRATE THE SPIRIT OF 90s RAYA WITH NOSTALGIA THIS RAYA 2025

This Raya season, the Curve invites visitors to relive the nostalgia of 90s Raya celebrations with ‘Beraya di Kota Raya’. 

Running from 28 February to 6 April 2025, the campaign transforms the Centre Court into a vibrant retro bus terminal, celebrating the nostalgic charm of Raya in the city. 

A key highlight of the setup is the iconic pink minibus, a familiar sight in the Klang Valley and a beloved part of Malaysia’s transportation history. 

Complementing the nostalgic theme is a traditional Rumah Biru-inspired kampung house, reminiscent of the classic wooden homes of Kampung Baru, as well as old-school bus stops, ticket counters, and a 90s Raya setup that beautifully captures the charm of past celebrations.

 

En. Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad, shared, “This Raya, we are thrilled to celebrate the beauty of heritage while also supporting local businesses and uplifting the community. Through the ‘Beraya di Kota Raya’ campaign, we want to bring back the nostalgia of celebrating Raya in the city, where cherished traditions, vibrant bazaars, and communal festivities create a truly special experience for all generations.”

 

In keeping with its commitment to championing local entrepreneurs, the Curve welcomes over 100 Raya booths, including more than 10 celebrity booths, offering a diverse selection of Raya outfits, accessories, festive cookies and Juadah Berbuka Puasa throughout the mall. 

 

Visitors can immerse themselves in the Raya spirit with lively cultural performances such as Dikir Barat, Zapin, and Raya Musical Dance, while families can enjoy Kids’ Raya Workshops, where young ones can take part in Ketupat Weaving and Raya Card Making during weekends. 

 

Shoppers will also be rewarded through the Curve’s Gift with Purchase (GWP) programme. With a minimum spend of RM200, shoppers will receive limited-edition Raya packets and stickers. Those spending RM450 and above will receive a special Raya tote bag, designed by renowned doodle artistAnn Jaafar, along with Raya packets and stickers.  

 

For those who love a challenge, the Curve’s ‘Cari dan Menang’ social media contest offers shoppers a chance to win shopping vouchers, and exclusive the Curve merchandise. 

 

In the spirit of giving, the Curve marked the launch of its Raya campaign with a heartfelt Berbuka Puasa gathering for children from Rumah Anak Yatim Damai Kuang, where Flint also hosted them for a special iftar experience as part of the Curve Lurve CSR initiative. 

To make the occasion more meaningful, the Curve and its vendors contributed essential items, Raya outfits, duit raya, hampers, and festive cookies, ensuring the children enjoyed a truly memorable celebration.

 

Further fostering the spirit of giving, the Curve collaborated with Suria FM to organise a Bubur Lambukdistribution, featuring the renowned Masjid Kampung Baru Bubur Lambuk team. The traditional dish was prepared and shared with visitors, with the participation of En. Khairul Azizi Bin Ismail, Chief Executive Officer of Boustead Properties Berhad, En. Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad, and Suria FM’s radio personalities DJ Lin, Iman, and Chiwan and staff members. 

 

To encourage community participation, a Donation Booth ‘Kongsi Rezeki’ is available  at the Centre Court from 28 February to 6 April, where shoppers can contribute essential items to Rumah Anak Yatim Damai Kuang. Donations will be delivered in two batches, on 17 March and 7 April. Additionally, every Friday before iftar, the Curve’s management team will distribute 50 special Ramadan gift packs to shoppers as a token of appreciation.  

 

Embracing the festive spirit of togetherness, the Curve is sponsoring tickets for the #theCurveBelanjaBalikKampung initiative in collaboration with Suria FM. This exciting social media and on-air contest invites participants to submit their most creative Pantun Raya for a chance to win VIP bus tickets home for Raya to the southern, eastern and northern region.  

 

This year, the mall continues to expand its offerings with new tenants, including F&B favourites like Serai, Kenangan Coffee, Toast Maker, Koppiku, Summer Bliss, and Richeese, alongside fashion and accessory brands such as Original Classic, Osmanli Oud, Hyrem, and Case. Families can also look forward to Moonbug Cocomelon, a new edutainment experience for young children.  

 

To accommodate the festive crowd, the Curve will extend its operating hours until 12 AM during the last week of Ramadan, giving visitors more time to shop, dine, and prepare for the festivities.

 

From nostalgic decorations, vibrant cultural performances, meaningful CSR initiatives, and a bustling Raya marketplace, the Curve’s ‘Beraya di Kota Raya’ offers a truly special festive experience. Visitors can immerse themselves in the charm of past Raya celebrations, rekindle cherished memories, and create new moments of joy with their loved ones.  

 

For more details about the campaign, as well as other exciting events at the Curve, please visit our website at www.thecurve.com.my, or stay connected with us on Facebook and Instagram.

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