This expansion reaffirms guardian's commitment to offering cutting-edge beauty products to its customers, providing them with an unparalleled selection of the latest and most coveted brands that have that taken the online world by storm, racking up explosive sales and becoming the talk of the industry.
Since its inception in January 2024, the #IYKYK Beauty category has garnered tremendous success, reflecting the growing demand for innovative and trendsetting beauty products.
Anna remarked, "The overwhelming response to the #IYKYK Beauty category underscores our belief in the importance of making these sensational online brands accessible to our customers, both online and in-store."
The #IYKYK Beauty category is designed to spotlight brands that have captivated online audiences, generating buzz on platforms like Instagram and TikTok. By bringing these brands into all guardian stores nationwide, the company aims to provide customers with direct access to the products that have dominated online conversations.
1. Trending Beauty
2. Clean Beauty
3. Gentle To Skin
4. MY Beauty
5. Glass Skin
6. Glowing Inside Out
“guardian is now your go-to destination for everything that's making waves in the beauty care space. The #IYKYK Beauty category will be regularly updated with new brands introduced on a timely basis, ensuring customers stay informed about the latest online beauty trends. And this is what we have done,” Anna said.
"We are thrilled to introduce these new brands, which are poised to ignite excitement among beauty enthusiasts nationwide. Additionally, we aspire to serve as a platform for Malaysian beauty brands that have achieved significant success in the online sphere," she added.
For more information, please visit guardian’s website or download the guardian app.