guardian Malaysia proudly announces a significant expansion of its iconic #IYKYK Beauty category, welcoming 34 new trendsetting beauty and wellness brands into its stores, making a total of 76 brands on offer now.
This expansion reaffirms guardian's commitment to offering cutting-edge beauty products to its customers, providing them with an unparalleled selection of the latest and most coveted brands that have that taken the online world by storm, racking up explosive sales and becoming the talk of the industry.
Anna Hull, Commercial Director at guardian Malaysia, expressed her enthusiasm about the expansion, stating, "With the #IYKYK Beauty category, we have positioned ourselves as a leader in showcasing emerging beauty trends in Malaysia. By collaborating with social media platforms and content creators, we have successfully curated a collection of sensational brands that have captured the attention of online beauty enthusiasts nationwide."
Since its inception in January 2024, the #IYKYK Beauty category has garnered tremendous success, reflecting the growing demand for innovative and trendsetting beauty products.
Anna remarked, "The overwhelming response to the #IYKYK Beauty category underscores our belief in the importance of making these sensational online brands accessible to our customers, both online and in-store."
The #IYKYK Beauty category is designed to spotlight brands that have captivated online audiences, generating buzz on platforms like Instagram and TikTok. By bringing these brands into all guardian stores nationwide, the company aims to provide customers with direct access to the products that have dominated online conversations.
The expansion encompasses six distinct areas within the #IYKYK Beauty category:
1. Trending Beauty
2. Clean Beauty
3. Gentle To Skin
4. MY Beauty
5. Glass Skin
6. Glowing Inside Out
In the Clean Beauty space, guardian now has 13 brands, while 14 brands will be available in the Gentle To Skin segment. Additionally, six new brands will be featured in the Trending Beauty category, along with six brands for Glass Skin and 14 brands for Glowing Inside Out. Furthermore, 12 new made-in-Malaysia brands will complement the existing 11 brands already available.
Anna emphasized guardian's commitment to staying at the forefront of global beauty trends and ensuring that customers have access to the latest innovations at competitive prices.
“guardian is now your go-to destination for everything that's making waves in the beauty care space. The #IYKYK Beauty category will be regularly updated with new brands introduced on a timely basis, ensuring customers stay informed about the latest online beauty trends. And this is what we have done,” Anna said.
Moreover, guardian’s House of Creators, which aims to engage, educate and empower Malaysian content creators on what’s trending and what’s new in addition to upskilling them has progressed tremendously with over 80 digital content creators now trained to create better and more impactful content. The latest House of Creators class has trained 40 Creators on how to create great stories with the help of #IYKYK Beauty brands Cuura and BBIA.
“Through this effort, we will also create a dynamic social media content ecosystem and build the next generation of Health and Beauty content creators,” Anna said.
"We are thrilled to introduce these new brands, which are poised to ignite excitement among beauty enthusiasts nationwide. Additionally, we aspire to serve as a platform for Malaysian beauty brands that have achieved significant success in the online sphere," she added.
Customers can explore the #IYKYK Beauty section both in physical stores and online through the Guardian webpage or app. The section will offer a wealth of resources, including Beauty Tips and Trends videos, brand features, product details, special offers, and more, all tailored to showcase the featured #IYKYK beauty brands.
guardian remains steadfast in its commitment to delivering top-tier health and beauty products to customers at the best value, ensuring that everyone can indulge in the latest beauty trends with confidence and convenience.
For more information, please visit guardian’s website or download the guardian app.
This Hari Raya, immerse yourself in the warmth of family togetherness with the support of guardian.
"Hari Raya is a time for families to strengthen bonds and cherish relationships with loved ones, both near and far, regardless of age, gender, or circumstances. guardian has always stood by you during these celebrations, ensuring you have everything you need to lead a healthy and beautiful life," said Priscilla Wu, Managing Director of guardian Malaysia.
Speaking at the launch of guardian's 'Raya Untuk Semua' campaign at TRX Kuala Lumpur, Priscilla added:
"As the title of our Raya campaign suggests, guardian celebrates Raya inclusively, as a brand for everyone - from the young to the old, through different generations. Our curated products and services are designed to ensure everyone can enjoy the festivities feeling and looking their best."
"guardian is a brand that fosters family togetherness, playing an integral role in our customers' lives with a wide range of products offered at great value," Priscilla emphasized.
In conjunction with guardian's 'Raya Untuk Semua' campaign, a Raya music video has been launched on YouTube.
This year's video, a sequel to last year's, reiterates the importance of strong family ties and values during significant occasions like Hari Raya.
Reprising their roles in the video, the main cast comprises of Sham Visa and Amy Mastura as the father and mother; and their 4 lovely daughters played by Dr Amanda Elli, PuteriShazwani Megat Ahmad Shahriman, Yasmin Khalid and Afeefa Ooi. The catchy song with joget vibes will also be aired on Era FM from the 1st to 12th April.
The video showcases how guardian contributes to the family's journey towards a healthy and beautiful life, spanning across generations from grandparents to grandchildren.
As Ramadan encourages self-reflection, self-improvement, and empathy towards the less fortunate, members of the media, influencers, and guests at the launch were invited to pick up Raya presents at the guardian store at TRX for 100 children from Pertubuhan Kebajikan Dan Perlindungan Nur Qaseh Malaysia, comprising 50 girls and 50 boys, with a total contribution amounting to RM10,000.
Additionally, ‘Pulut Kuning Zarina’ was distributed as gifts to launch guests. Zarina Zainuddin, a mother and entrepreneur, was recognized as one of guardian's outstanding International Women's Day personalities.
Despite personal challenges, Zarina balances her entrepreneurial pursuits with the responsibilities of motherhood to her autistic sons with grace.
To celebrate guardian's 'Raya Untuk Semua' campaign, a substantial range of offers has been curated with savings of up to 50% including 60% discount on all Hair Color and all Beauty Mask & Lip Balm for purchase of a 2nd item.
Moreover, attractive Gift With Purchases are available at guardian stores during this Raya promotion period,which starts from 21 March 2024, such as:
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Free Puffy Beauty Pouch with purchase of RM180 and above in a single receipt for any beauty products including Skin Care, Derma Skin Care, Cosmetics, Beauty Accessories and Fragrances.
•
Free Quby Stainless Steel Lunch Box with Thermal bag with purchase of RM120 and above in a single receipt for Hair Care, Bath Care, Oral Care, Deodorant, Shaving, Feminine Care and Baby Toiletries
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Free Foldable Trolley with purchase of RM188 and above in a single receipt for all Health Care products, GMS & Food and Confectionary
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Free guardian Raya Packets ( 8pcs ) with purchase of RM68 and above in a single receipt while stocks last
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Free RM5 coupon with every purchase over RM68 in a single receipt
Priscilla concluded: "We are thrilled to celebrate Raya with you and your family, with everyone, in fact.
Remember, guardian is for everyone. Regardless of who you are, your needs, age, or gender, guardian is a brand that caters to all your health and beauty needs, bringing families together. We will always be here for you." #guardianRaya2024
This year’s International Women’s Day (IWD) theme, ‘Inspire Inclusion’ resonates very closely at the heart of guardian as we celebrate the diverse contributions and achievements of women everywhere.
Priscilla Wu, Managing Director of guardian Malaysia, emphasized, “At guardian, diversity and empowerment are at the core of our values. We believe in fostering an inclusive environment where women are empowered to lead and contribute to our success at every level.”
She added, “This year, we extend our celebration to include not just women, but also the men who support and uplift them. At guardian, we want to celebrate with you and your loved ones including the men in your family that has helped you achieve the success you enjoy or helped you overcome challenges that you have faced.
We got to learn many skincare tips from the expert dermatologist and CeraVe team via Guardian X CeraVe Derma Care Workshop! Bring home many skincare products!
Developed with dermatologists, CeraVe offers a range of skincare products that contain three essential ceramides (ceramides 1, 3, and 6-II) to help lock-in moisture and support the health of the skin‘s moisture barrier.
The Cerave range is designed with moisturising MultiVesicular Technology [MVE] to maintain hydration levels in the skin for 24 hours. It works well for my skin, instant hydration absorbs into my skin. Check it out at your nearest guardian stores!
“Whether you’re shopping for yourself or for the remarkable women in your life – mothers, sisters, caregivers, or relatives – guardian has incredible deals for all.”
As part of our commitment to inspiring inclusion, guardian Malaysia has featured six special short stories on TikTok, highlighting extraordinary individuals who have triumphed over adversity:
1. Rocyie Wong - Psoriasis Advocate: Raising awareness about psoriasis and inspiring others through her journey.
2. Dr. Aiesha Asmadi - Medical Doctor, Professional Athlete & Fitness Advocate: A two-time Cancer Survivor dedicated to motivating others.
3. Anissa Jailani - Sign Language Teacher: Breaking stereotypes and promoting inclusivity through education.
4. Ashyy Edwards - Plus Size Beauty Influencer: Spreading body positivity and self-love.
5. Zarina Zainuddin - Mother and Entrepreneur: Balancing motherhood to autistic sons and entrepreneurship with grace.
6. Jared Lee - YouTube Filmmaker: A cancer survivor whose wife has been his unwavering support.
Don't miss out on these inspiring stories of resilience and triumph!
In addition to these inspiring stories, Guardian Malaysia is offering a range of special promotions in March, including storewide discounts on health and beauty products.
Whether you're treating yourself or celebrating the women in your life, Guardian has something for everyone.
Head to your nearest guardian store now to take advantage of these amazing offers.
Join us as we celebrate you and your loved ones and their incredible achievements together this International Women's Day.
