Say Hello to Hairppiness | Guardian’s New Take on Hair Health

 

This month, guardian Malaysia is celebrating everything hair with its Hairppiness campaign from today until 1^st July 2025. 

Building on the very well-received all-about hair month-long campaign a year back, guardian Malaysia together with its key partner brands are back again to help YOU Own Your Beautiful through hair wellness solutions that care, transform and empower. 

 

Through this campaign, guardian Malaysia is dedicated to being the ultimate curator of the best brands, products, and solutions to care for YOUR hair’s wellness. The curated brands cover ‘Beauty hair & treatment’, ‘Anti dandruff, scalp care & anti-hair loss’ and ‘Hair colour & style’. 

Additionally, products featured in this campaign such as Kordel’s and BiO-LiFE to support overall wellbeing – emphasizing the importance of inner health as the foundation of hair health.

 

“We, at guardian Malaysia, want to help you Own Your Beautiful through total hair wellness solutions – from the roots and scalp to the tips as well as the colour expression of your personality,” said Anna Ng, Marketing Director of guardian Malaysia. 

 

With its collection of top-quality brands, guardian Malaysia is the one-stop shop for all things hair care. 

The selection is focused on hair wellness and is guided by guardian’s brand belief of ‘Nurturing MY Wellbeing’. 

Creatively, this belief is brought to life via this campaign’s very catchy name of ‘Hairppiness’, a play on the words ‘hair’ and ‘happiness’.

 

HAPPY HAIR, HAPPY YOU

“Hairppiness, which is the keyword of our campaign this month, starts with the right knowledge, right support and right care,” continued Anna.

 

Right knowledge comes via guardian Malaysia’s series of expert videos that will be shared online at guardian’s Instagram (https://www.instagram.com/guardianmy/) and Facebook (https://www.facebook.com/Guardianmy/) to ensure that YOU get the right tips and hacks for ‘happier’ hair. 

Right support comes via in-person consultation and advice with guardian Malaysia’s pharmacists and staffs in-store as well as at mall events, like this one today. 

Right care comes through the customised selection of products and brands from the scalp and the roots to the tips of the hair. 

 

HAIRPPINESS’ 1UTAMA: 4^TH JUNE TO 8^TH JUNE 2025

guardian Malaysia’s Hairppiness campaign kicks-off today with this mall atrium event here at 1Utama. Running till the end of the week (8^th June), shoppers who signed up as Myguardian Rewards members will get: 

·       2x points on selected products

·       Extra 5% discount for ALL purchases on top of nationwide promotional deals; and

·       FREE Philips hair dryer for the first 60 MYguardian Rewards members with purchase RM120 at the atrium (Terms & conditions apply)

·       Connect with expert consultants and get personalized advice for hair concerns

 

Visitors can also redeem free gelato through the Hairppiness Indulgence programme at the atrium. 

To drum up further the experientiality of the atrium event, there is also a Wind Chamber’s Hair-raising Excitement and participants stand the chance to grab a Lucky Surprise Gift with any purchase from the atrium. 

 

“When your hair feels good, you become unstoppable,” concluded Anna. 

 

To ensure every of YOU out there gets the fullest benefits of guardian Malaysia’s best-of-the-best curation of haircare solutions, this Hairppiness campaign runs all the way to 1^st July 2025 at all guardian Malaysia stores nationwide and at the online store of www.guardian.com.my. Selected promotions and gift-with-purchase (GWPs) are available storewide and online for YOU, YOU and YOU all over the country! 

 

Find your Hairppiness with guardian! 

 

#MYguardian

#Hairppiness

#MYguardianRewards

#OwnYourBeautiful

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guardian Love is in the Hair Playground For All | Feel Beautiful. Curated Hair Solutions

 

 

#LoveIsInTheHair guardian Exclusive Hair Playground In Town!!! 

In the past year, 30% of Malaysians actively sought out what’s good and what’s not for their hair on social media sites like TikTok, Youtube, Facebook and Instagram. Additionally, data from Google showed that Malaysians had done searches online for the causes and treatments of hair concerns, with the bulk of these queries being on hair loss, dandruff issues and scalp irritation.

“With the breadth of information on the internet and social media and the likely differing opinions of individuals, one can be all at sea when it comes to trying to identify what is the cause of your hair issue and what possible solutions are best for you,” said Anna Ng, Marketing Director of guardian Malaysia.

 

In wanting to address the hair concerns of Malaysians out there, guardian Malaysia is celebrating everything hair this July 2024 with its Love is in the Hair campaign from today till the end of the month.

Through this campaign, guardian is dedicated to being the ultimate curator of the best brands, products, and solutions to care for the customers' hair. 

With its curated brands covering the areas of Anti Hair Loss, Scalp Care, Hair Color, and Beauty Hair categories, guardian has the right preventative measures against hair loss, specialized treatments for scalp issues, vibrant hair color options, or luxurious products for beauty hair maintenance. With a carefully selected collection of top-quality brands, guardian is the one-stop shop for all things hair care.

As part of this campaign’s kick-off is a preview of guardian’s curation of experts and brands to address Malaysians’ hair care concerns for invited influencers and members of the media at Tropicana Gardens Mall today.

 

It is a sensory experiential event whereby the guests get to raise questions on their top hair concerns such as hair loss and scalp care, how to choose the right hair colour as well as how to maintain beautiful hair throughout with expert consultants at the event.

 

All guests then try out guardian’s curated hair care solutions with cutting-edge ingredients such as hyaluron, caffeine, etc amongst many others via a refreshing hair wash, treatment and styling that gives them a glowing, transformational look at the end of the event.

 

“Besides having their personal hair concerns addressed by qualified experts, invited guests get an experiential try-out of our curated hair care brands. At the end of the preview, the ladies feel beautiful, while the guys look the confident part to take on the world,” added Anna Ng.  

 

guardian’s curated expertise on everything hair will be extended to the public from today (10th July) until the end of the month (28th July) at various locations throughout the Klang Valley. Various activities involving the curated hair care brands will take place at guardian Suria KLCC and Mid Valley Megamall in the coming weeks, with the culmination event of a ‘hair playground’ scheduled to start from 23rd July till that week’s Sunday at IOI City Mall in Putrajaya.

 

“The "Hair Playground" event will be a mega-scale event with scalp scans, consultation, curated hair care solutions, hair styling and colouring competitions as well as a hair runway. It is the culmination event for our month-long Love is in the Hair campaign. Malaysians of all walks of life are welcomed to the week-long concourse event at IOI City Mall,” explained Anna Ng.

27 July 2024 (Saturday): A hair runway is scheduled from 2 to 230 pm whereby the most iconic hairstyles throughout the decades are celebrated on stage. At 3 pm on the same day, there is a hair styling competition, where creativity and skills come together as contestants battle to win the top prize of RM 2,000 of cash and vouchers besides winning a further RM 1,000 worth of products from partner brands.

28 July 2024 (Sunday): There is a hair colouring competition, with the winner bagging RM 2,000 in cash and vouchers besides gaining a further RM 1,000 worth of products from partner brands. The IOI City Mall atrium will be offering attractive electrical gifts-with-purchases for spend of RM100, RM150 and RM200 and above in a single receipt.

Participating brands of this Love is in the Hair campaign, in alphabetical order,  are  Aussie, Clear, Garnier, Head&Shoulders, Kundal, L’oreal, Liese, Revlon, Ryo, Sunsilk,  mise-en-scene and 50 Megumi.

“We thank the partner brands for their support to make this Love is in the Hair campaign a success. From root to tip, we at guardian have one of the widest range of curated hair care solutions in Malaysia to help you glow in the key moments of your everyday lives!” concluded Anna Ng.

#LoveIsInTheHair

#guardianMy

#guardianMalaysia

#haircare

Facebook: @Guardianmy

Instagram: @Guardianmy

YouTube: @Guardian MY

Telegram: @GuardianMY

For more about Mouse Mommy Treats, 

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