World Skin Health Day | guardian Malaysia celebrates everything skin with shoppers!

  

Do you know that the skin plays a critical and multi-faceted role in an individual’s health and wellbeing?

As the largest organ of the human body, the skin is an important ‘shield’ for the individual. It acts as a protective barrier besides regulating the body’s temperature. It also synthesises vitamin D and acts as a sensorial collection point for neuro receptors.  

In conjunction with this month’s World Skin Health Day theme of ‘No Health Without Skin Health’, guardian Malaysia – the No. 1 Health & Beauty Retailer in the country* – is holding a month-long, nationwide campaign called Skin So Super from the 2nd to the 29th of July. 

This campaign, which celebrates not only great-looking skin but also the functionality, health and wellbeing of it, is happening at all stores nationwide before culminating at the weekend-long 1st Skin So Super Atrium Experience event at Sunway Pyramid on the 26th and 27th of this month

. 

Anna Ng, Marketing Director of guardian Malaysia shared that, “This Skin So Super campaign as well as the 1st Skin So Super Atrium Experience event is our reimagination of how our shoppers should care for their skin and overall wellbeing. When our skin is healthy, wellbeing follows and vice versa, when we are well within, our skin glows without.”

Besides the major categories of skincare, which are amongst the most common of skin concerns, namely Derma/Sensitive, Brightening & Suncare, Youth Boosting (Anti-aging) and Acne, there is also the support of health and wellbeing brands. 

Anna added, “We believe that guardian Malaysia, as the No. 1 Health & Beauty Retailer*, is your trusted and preferred go-to-destination for everything skincare.” 

Shoppers can walk in to any guardian Malaysia store or attend the 1st Skin So Super Atrium Experience event at Sunway Pyramid later this month to speak to a guardian pharmacist or brand’s beauty advisor about any skin concerns that he or she may have. For those with minimal or no concerns, these experts – the pharmacists and beauty advisors – can assist to advise the shoppers of ways to further boost the skin’s inner and outer health and wellbeing. 

“We have the experts and the expertise to advise you on all-about-skin,” Anna said.

For consumers and shoppers who’d prefer to learn more and shop online, guardian Malaysia also has an interactive Skin So Super campaign page on its website https://guardian.com.my/promotions/skin-so-super.html?page=1 with its extensive selection of product range, interactive guide to select the right skincare for the individual as well as a host of ‘educational’ materials of skin health. SkinLab guide to healthier skin is also available as do online reels of tips and expert knowledge sharing by dermatologists. 

Just like the saying ‘beauty should not only be skin deep’, the core tenet of this Skin So Super campaign is the belief that skin should not only look great, but must function well, too. When your skin healthy, all the other benefits will follow. 

1st Skin So Super Atrium Experience

There will be brand booths, workshops/masterclasses, live demos, wellness sharing as well as opportunities for personalised skin consultations by experts present over that weekend. In addition, there will also be special discounts, purchase-with-purchase (PWP) promotions, gift-with-purchase (GWP) and exclusive Myguardian Rewards’ members’ workshops. 

Visitors will get to visit the Beauty Zone (Skin Lab, Acne Zone, Healthy Aging, Sun Smart Zones) as well as the Wellbeing Zone (Inner Wellness Zone, Power Up Zone) to experience its interactive-themed activities. With 100 brands to be present then, shoppers and visitors to this 1st Skin So Super Atrium Experience event will get the chance to learn, grow and purchase the best combination of skincare products out there! 

“We hope our shoppers will benefit the most from this campaign. Don’t just base the choice of your skin and overall wellbeing products on hearsay.

Come and speak to our in-house experts and beauty advisors for tips, hacks and advices you can trust,” concluded Anna. 

#guardianNo1

#SkinSoSuper

#guardianTrustedAdvisor

#OwnYourBeautiful

#MYguardian

*Based on guardian Malaysia’s win of the Health & Beauty Retailer of the Year – Malaysia award at the 2025 Retail Asia Awards

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Guardian | Viral Exciting #IYKYK Beauty Brands | Check Them Out!

The launch of the #IYKYK Beauty category by Guardian in Kuala Lumpur marks a significant step towards becoming a leader in emerging trending beauty brands in the market. 

This game changing new category is set to ignite a fresh wave of excitement in the market and its customers.

 

Say hello to #IYKYK Beauty – If You Know, You Know! - a hashtag that Guardian is redefining and turning into something extraordinary. 

 

#IYKYK is now Guardian's latest category, showcasing Beauty brands that have taken the online world by storm, racking up explosive sales and becoming the talk of the town.

 

These are the brands that have dominated conversations on IG and TikTok, and Guardian has brought them physically into all their stores nationwide. 

 

Anna Ng, the Marketing Director of Guardian Malaysia, emphasized the company's commitment to staying abreast of the latest beauty trends globally and bringing them to customers at the best value. 

 

“The #IYKYK Beauty category is designed to feature brands that have made a substantial impact online, creating a buzz on social media and we believe these sensational products deserve a wider stage, making it easier for YOU to get your hands on them, both online and in-store,” she said.

 

The term #IYKYK stands for 'If You Know You Know,' commonly used by social media content creators to signify that their posts may be understood by a select audience or those in the know. 

 

The launch event, held at Guardian’s flagship store at Mid Valley Mega Mall, unveiled the dedicated #IYKYK Beauty sales section, gradually introducing more than 20 viral trending online beauty brands.

 

The brands featured in the #IYKYK Beauty category includebrands from Korea, Indonesia, China, Japan, France, Vietnam, the US, Canada and Taiwan.  They include;

     1. Skintific

     2. Hanasui

     3. 3W Clinic

     4. True to Skin

     5. The Raw

     6. Cocoon 

     7. Garnier

     8. Aiken

     9. Nacific

    10. Round Lab 

    11. Dododots

    12. Perfect Diary

    13. Makeover

    14. BnB Cosmetics and Skin

    15. CeraVe

    16. Glad to Glow

    17. Skinmade

    18. Be Minimalist

 

Guardian customers can explore the #IYKYK Beauty section both in physical stores and online through the Guardian webpage or app. 

 

The section will also offer Beauty Tips and Trends video links, brand features, product details, special offers, and more related to the featured #IYKYK beauty brands.

 

Anna Ng mentioned that the #IYKYK Beauty category will be regularly updated with new brands introduced on a timely basis, ensuring customers stay informed about the latest online beauty trends. 

For all beauty trend enthusiasts out there, Guardian is now your go-to destination for everything that's making waves in the beauty care space.  

To this end, Guardian has started Project House of Creator which aims to engage and educate leading Malaysian content creators on what’s trending and what’s new in addition to upskilling them to create better and more impactful content.  

 

“Through this effort, we will also create a dynamic social media content ecosystem and build the next generation of Health and Beauty content creators,” Anna said.

 

Guardian's commitment to delivering the best health and beauty products at the best value to customers remains a top priority.

 

Facebook: @Guardianmy

Instagram: @Guardianmy

YouTube: @Guardian MY

Telegram: @GuardianMY

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