Mouse Mommy Treats: iykykbeauty

Selamat Menyambut Hari Kebangsaan Malaysia ke-67! Malaysia MADANI : Jiwa Merdeka!

This National Day, guardian is elevating the excitement with its #LoveForLocal campaign, which proudly showcases Malaysia's finest beauty brands.

As part of this initiative, guardian is championing 30 exceptional local labels, making it easier than ever for Malaysians to explore, discover, and support homegrown beauty products.

By shining a spotlight on these brands, guardian not only celebrates the diversity and creativity of Malaysian entrepreneurs but also encourages a deeper connection to the rich cultural heritage that these products represent.

Whether you’re looking to try something new or show your love for local talent, guardian’s #LoveforLocal campaign provides the perfect opportunity to do so while embracing the spirit of unity and pride in our nation’s unique offerings.

Anna Ng, Marketing Director at guardian Malaysia, says, “We’re thrilled to give these local beauty brands a major boost to grow new customers by increasing their distribution network and give them heightened visibility at our over 600 stores and online platform which will help these brands reach new heights, making quality local beauty products more accessible than ever.”

Local beauty pioneers are already seeing the benefits.

Adibah Mazlan, founder of The Raw, shares, “Partnering with guardian has significantly expanded our reach, allowing us to showcase our pharmaceutical-grade skincare to a wider audience.”

Chryseis Tan, founder of Lumi, adds, “At Lumi, we believe in radiant, cruelty-free beauty for everyone. guardian’s support means our botanical skincare solutions are now available nationwide, helping more Malaysians achieve their best glow.”

Sarah Shah Nor, creator of Cuura, is equally enthusiastic: “Thanks to guardian, Cuura’s natural, halal-certified skincare is now reaching more customers, providing gentle yet effective solutions for sensitive skin.”

Sue Aini, founder of Mango Flamingo, emphasizes, “Our goal is to help Malaysians achieve youthful, confident skin. guardian’s support is making our quality products more accessible to everyone.”

These four remarkable brands will showcase their top products at the guardian #IYKYK Beauty Atrium event, running from 27th August to 1st September at the Blue Atrium, Sunway Pyramid.

The event will feature family-friendly activities, exciting discounts, and a dance competition blending K-pop with Malaysian flair on 31 August at 12 PM.

Enjoy up to 20% off all #loveforlocal beauty products and up to 50% off on skincare and personal care items during the campaign. Plus, get a free beauty mask with every two purchased, and enjoy the same great deal on beauty accessories while stocks last.

“Dive into the #LoveforLocal National Day campaign for unbeatable deals and discover Malaysia’s best beauty brands in our stores, online, or at our atrium event,” concludes Anna.

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Telegram: @guardianMY

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#guardianMalaysia

#LoveforLocal

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Livinggears Malaysia

Besta ST18 Smart Translator 状元笔

guardian's highly anticipated annual brand appreciation event returns with an exciting new format, highlighting the beauty & wellness brands that matter most to our customers. This year, we are proud to introduce several enhancements, including the unveiling of our Best Sellers 2024, along with Expert Picks and the opportunity for our valued customers to vote for their favorite brands.

Anna Ng, Marketing Director of guardian Malaysia, expressed her enthusiasm, stating that guardian has emerged as the premier curator of beauty and wellness essentials, catering to the diverse needs of our clientele.

"The beauty and wellness industry has evolved into a realm driven by personalization and knowledge. With rapid advancements in technology and innovation, coupled with the influence of social media, consumers seek trusted partners like guardian to curate the ideal selection of brand offerings in this ever-expanding market," Anna remarked.

guardian’s Best Sellers 2024:

In the category of guardian’s Best Sellers 2024, we have meticulously curated a selection of 10 innovative and our best-selling products in each of the Cosmetic, Skin Care, Personal Care, and Health Care segments, reflecting the aggregated preferences of our discerning customers.

“The best-selling picks – ranging from choices of brands to nurture your inner health to the others that promote your outer beauty – were amongst the latest ones available in the market, having been launched between 1 November 2022 and 31 October 2023,” added Anna.

Expert Picks of trendy product segments:

Five distinguished industry experts were tasked with evaluating 54 cutting-edge products currently available in the market. These experts, renowned in their respective fields, rigorously tested and scrutinized products in Cosmetic, Skin Care, Personal Care, and Health Care categories.

Evaluations were made to determine the Best Newcomers, Best Korean brand, Best Vegan Cosmetic, Best Wellness Innovation, among others. “It was an interesting exercise of hearing out this panel of trendsetters authentically testing and calling out their picks amongst the cherries,” explained Anna.

The panel includes:

Dr. Lim Ing Kean – Dermatologist and Beauty Content Creator Dr. Amanda Elli – Medical Doctor and Aesthetic Practitioner Joanna Soh – Wellness and Fitness Personality

Japhet KF Bong – Celebrity Makeup Artist

Rosmah Idayu – Assistant Editor, Mingguan Wanita

You have your say: Fan Favorites!

guardian customers are also invited to participate in this guardian Awards Beauty & Wellness 2024 by voting in the Fan Favorites section. Our customers can cast their votes for their beloved brands across 85 sub-categories in cosmetics, skin care, personal care, and health care.

By voting, customers stand a chance to win prizes totaling up to RM 50,000, including two grand prize winners of Samsung Galaxy S24+ with guardian vouchers worth RM 500 each. Participation is simple – log in to the contest website (https://guardianawards.com.my/fan-favourites) and start voting. Plus, all successful submissions will receive a guardian RM 10 e-voucher.

Celebrating Excellence with our Customers

The guardian Awards Beauty & Wellness 2024 continues to be the epitome of prestige and distinction in the industry, encompassing a vast array of products, brands, and categories. It serves as a definitive testament to the brands that have resonated most with our customers, providing invaluable insights into customers’ preferences.

During the duration of this contest from 4 June 2024 until 2 July 2024, guardian will also be running exciting promotions in-store with up to 50% discount on some products.

"Our customers are our ultimate experts, and their voices matter most. Through this awards contest, we empower them to champion the best products available in our stores, ensuring a personalized and curated selection that aligns with their needs and aspirations," Anna affirmed.

For more information and to participate in the guardian Awards Beauty & Wellness 2024, including terms and conditions, please visit guardian website or connect on social media platforms. guardian - Your Trusted Partner in Health and Beauty.