Fernleaf Launches Nationwide Campaign to Celebrate Generations of Malaysian Families

 

Fernleaf, Malaysia’s No.1 Family Milk Powder Brand^*, is celebrating generations of Malaysians who have grown up with its trusted dairy goodness through its nationwide heritage campaign, “Kebaikan Nutrisi Untuk Setiap Generasi.” Running until 30 November 2025, the campaign reinforces Fernleaf’s long standing commitment to the natural goodness of New Zealand dairy and its role in nourishing families - past, present, and future. 

“For more than 40 years, Fernleaf has been a trusted companion in Malaysian family life - from the breakfast tables to the everyday school lunchboxes. This campaign is our way of celebrating that journey, and more importantly, the real stories of families who have grown up with Fernleaf, passing down the same trusted goodness from one generation to the next. Our consumers’ enduring trust has made Fernleaf the top-of-mind choice for generations. We hope to continue growing with Malaysians, nurturing the next generation with the same care, trust, and goodness that has been part of their lives for decades,” said Lim Siew Poh, Marketing Director of Fonterra Brands Malaysia and Singapore.

 

Malaysians can look forward to a line-up of exciting activities designed to bring families together and create lasting memories. This includes Fernleaf Milk Truck, Citarasa Malaysia Bersama Fernleaf roadshows, and the heartwarming “Disayangi Setiap Generasi” video series, as well as the Buy & Win contest that offers golden prizes and the limited-edition Fernleaf vintage cooler bag in the iconic Fernleaf tin design. Each initiative reinforces Fernleaf’s role in Malaysian homes nationwide, reminding families that while times may change, the goodness of Fernleaf remains constant, nourishing every member of the family for generations.

  

Classic Malaysian Drinks on The Fernleaf Milk Truck 

From 1 September to 31 October 2025, catch the Fernleaf Milk Truck as it travels nationwide, bringing a taste of Malaysia’s favourite classic drinks! Enjoy free, freshly made Teh Tarik, Sirap Bandung, and Iced Chocolate Milk, all crafted with Fernleaf Full Cream and Family Chocolate Milk Powders. Consumers can also explore these beloved recipes and collect limited-edition Fernleaf vintage fridge magnets and plushies tote bag that are available in 5 and 3 unique designs respectively!

  

By featuring these well-loved local beverages, the campaign not only highlights the versatility of Fernleaf products but also brings families together to enjoy timeless flavours, creating joyful memories.

 

“Disayangi Setiap Generasi” Video Series Fernleaf has released a heartwarming video series titled “Fernleaf: Disayangi Setiap Generasi,” celebrating the unbreakable bonds of family and the brand’s trusted presence across generations.

 

Inspired by real Malaysian families, the series feature three videos starring Ayu, Angie, and Sri Devi, who share their personal stories of raising children, reflecting both generational contrasts with their own parents and the everyday joys of family life. Through these stories, Fernleaf highlights how quality dairy goodness continues to bring families together - across ethnic groups and communities, in the past and present. 

 

Citarasa Malaysia Bersama Fernleaf Roadshow

The campaign also features the Citarasa Malaysia Bersama Fernleaf roadshow, taking place nationwide from 1 September to 31 October 2025. This roadshow offers Malaysians the opportunity to:

·      Enjoy FREE samples of Malaysian classic drinks – Teh Tarik, Sirap Bandung, and Iced Chocolate Milk made with Fernleaf Full Cream and Family Chocolate Milk Powder;

·       Take part in a fun plinko game and walk away with a limited-edition Fernleaf vintage fridge magnet for FREE!

·       Redeem an exclusive Fernleaf plushie tote bag; and

·       Join the Buy & Win contest for a chance to win gold bar and limited-edition vintage cooler bag.

 Buy & Win Nationwide Contest

Fernleaf is rewarding its loyal fans with the Buy & Win contest, which offers Malaysians a chance to bring home truly irresistible prizes! From 1 September to 30 November 2025, simply purchase RM20 or more of Fernleaf products in a single receipt for a shot at winning a 999.9 gold bar or a limited-edition Fernleaf Vintage Cooler Bag. 

It’s Fernleaf’s way of saying thank you, turn your everyday purchases into extraordinary rewards! 

Beyond prizes and promotions, Fernleaf continues to give back to Malaysians in meaningful ways. During Merdeka Day, the brand proudly contributed RM200,000 worth of milk, serving parade-participants close to 19,000 cups for free. This gesture reinforces Fernleaf’s long-standing commitment to nourishing Malaysians across generations.

 

Don’t miss out on this fun campaign! Discover more about Fernleaf’s “Kebaikan Nutrisi Untuk Setiap Generasi” and its exciting activities, and find out how you can join in by visiting Fernleaf’s Facebook (@Fernleaf Malaysia), Instagram (@fernleaf_malaysia), TikTok (@fernleafmy), or their website at https://www.fernleaf.com.my/en.html 

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SWOON OVER MID-AUTUMN – TOGETHER, HERE AT PAVILION BUKIT JALIL TO HONOUR TRADITION AND TOGETHERNESS

 

As the full moon graces the night sky, Pavilion Bukit Jalil invites shoppers to celebrate Mid-Autumn traditions and togetherness at its “Swoon Over Mid-Autumn” Festival, taking place now until 6 October 2025 at Level 2, Centre Court. 

This year’s festivities transform the mall into a vibrant showcase of colourful lanterns, captivating cultural performances, interactive workshops, a spectacular lantern parade, and delectable mooncake offerings — creating the perfect setting to relive cherished memories while making new ones with family and friends.

This year, Pavilion Bukit Jalil sweetens the Mid-Autumn experience with an impressive spread of more than 20 varieties of mooncakes, featuring a delightful mix of halal and non-halal selections alongside traditional favourites and bold, modern creations. 

From beautifully packaged mooncakes that make thoughtful gifts to indulgent flavours perfect for self-enjoyment, the offerings celebrate both heritage and innovation. 

To elevate the experience further, shoppers can also discover a premium selection of teas, thoughtfully curated to pair perfectly with mooncakes. 

Together, this harmonious duo invites visitors to slow down, savour every bite and sip, and celebrate the Mid-Autumn spirit in a way that is both inclusive and memorable.

“Mid-Autumn is one of the most cherished times of the year, filled with traditions that bring people together. At Pavilion Bukit Jalil, we’ve gone beyond festive décor to curate experiences that families and friends can truly enjoy, from sampling mooncakes and pairing them with tea, to watching cultural performances and walking in the lantern parade. 

We hope our shoppers will see the mall as not only a place to shop, but a destination to gather, celebrate and create meaningful moments,” said Dato’ Joyce Yap, Chief Executive Officer of Retail, Kuala Lumpur Pavilion Sdn Bhd.

One of the highlights of this year’s celebration is the extensive mooncake selection, where tradition meets innovation in every bite. Shoppers can indulge in the delicate Bird’s Nest Mooncakes from JYNNS, a luxurious treat that combines wellness with indulgence, or savour Royce’s velvety Chocolate Mooncakes, crafted with the brand’s signature finesse. Oloiya continues to charm with its timeless flavours, where every mooncake is infused with heartfelt storytelling and craftsmanship, while Yong Sheng delights with its halal-certified classics — recipes passed down through generations that never fail to evoke nostalgia. 

For those seeking refinement, Grand Harbour presents mooncakes made with premium ingredients, while Herbal Farmer offers wholesome halal varieties such as lotus, red bean, and five nuts, each baked to perfection. To elevate the experience, shoppers can pair these mooncakes with refreshing teas from ChuChat, zesty and cooling drinks from Mixue, or the award-winning, rich flavours of YuYan Tea — each sip designed to complement the season’s delicacies. Completing the festive picture, Fine Star Lanterns bathe the mall in a warm, joyful glow, creating the perfect ambience for families and friends to celebrate together under one roof.

Beyond the Centre Court, Pavilion Bukit Jalil remains a one-stop destination for mooncake shopping, with many tenants joining in the festive spirit. Shoppers can indulge in both traditional and contemporary flavours from Grandmama’s (Level 1, Orange Zone), The Food Merchant (Level 1, Orange Zone), Lavender (Level 1, Orange Zone), Oriental Kopi (Level 1, Orange Zone), Din Tai Fung (Level 1, Orange Zone), Inside Scoop (Level 3, Pink Zone), and many more across the mall. 

To elevate the experience, pair your mooncakes with wellness teas from Que Tang Yu Fang (Level 2, Pink Zone), which blends Chinese traditional herbs with modern wellness innovation. With such a wide selection of mooncakes and wellness teas under one roof, Pavilion Bukit Jalil is the perfect place to pick up your favourite Mid-Autumn treats while soaking in the festive ambience.

To heighten the festive cheer, shoppers can take part in Pavilion Bukit Jalil’s Gift-With-Purchase (GWP) campaign, where delightful rewards such as RM20 Parkson Gift Vouchers and a pair of movie passes await throughout the season — the perfect little treats to make shopping even sweeter. Redemptions are on a first-come, first-served basis at the Gift Redemption Counter, Level 4 (Pink Zone), from 19 September to 6 October 2025.

The celebrations will then shine brightest on 4 October 2025 (Saturday) with the highly anticipated Lantern Parade. Picture the mall coming alive as families, friends, and little ones walk side by side, carrying colourful lanterns that twinkle with every step. 

Participation is free with registration via the Pavilion Privileges mobile app, and those who register early will receive exclusive goodies, including paper lanterns and festive bags, adding to the magic of the evening. With laughter in the air and lanterns lighting the path, the parade promises to be a joyful spectacle of unity, tradition, and togetherness — a Mid-Autumn moment to remember at Pavilion Bukit Jalil.

Stay connected to the Mid-Autumn festivities by following Pavilion Bukit Jalil on Instagram (www.instagram.com/pavilionbukitjalil) and Facebook (www.facebook.com/PavilionBukitJalil.Mall) for more festive surprises and real-time updates. For enquiries on promotions and redemptions, shoppers may also contact our Customer Service at 03 8092 8833.

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