Guardian Malaysia Sweeps Major Awards, Named Health & Beauty Retailer of the Year ( Malaysia ) !

 

Congratulations guardian Malaysia!!! 

guardian Malaysia won the Health & Beauty Retailer of the Year (Malaysia) at the Retail Asia Awards 2025 presentation ceremony in Singapore on 4 June 2025. 

This award win, a first for guardian Malaysia, is the ‘crown jewel’ amongst the other awards contended by all the Malaysian health and beauty retail players at this regional  recognition ceremony. 

Speaking on the side line of the awards ceremony, Priscilla Wu, Managing Director of guardian Malaysia said, 

“This win recognises guardian Malaysia as your No. 1 Health & Beauty Retailer in our home country. Having started our first outlet in Malaysia 58 years ago, our team members across all levels have redoubled our efforts in the past year to deliver a fresher image, a better selection of products and services and also a better retail experience to our shoppers. We come to work every day with the goal of making available the best available choices to our shoppers in the competitive health and beauty retailing sector.”

During the awards’ presentation ceremony held at Marina Bay Sands Expo & Convention Centre in Singapore, guardian Malaysia also swept two other awards, namely the Health & Wellness Initiative of the Year (Malaysia) and the Supply Chain Innovation of the Year (Malaysia), making it a memorable night for the company. 

Successfully winning all 3 awards rubber-stamped guardian Malaysia’s approach of shopper-centricity across its innovation efforts – internally and externally. Its past year’s brand-building programs, partnership efforts with suppliers and tenants as well as omni-channel approaches were all designed to benefit its shoppers. These were key factors that helped guardian Malaysia land the big prize of No. 1 Health & Beauty Retailer. 

“It’s all about our shoppers. We want them to feel valued, we want them to learn and grow, we want them to be engaged and we want them to come to us for all their health and beauty needs! We simply want to win with our shoppers!” added Priscilla.

Retail Asia Awards is a distinguished annual event that recognises and honours outstanding achievements, innovations and excellence within the retail industry across the Asia-Pacific region. Major industry retail players across types – from hypermarkets, supermarkets, pharmacies, health and beauty retailers and others – compete yearly at this awards. 

The judges for this awards consist of experts from diverse backgrounds to ensure the highest level precision and equal amount of fairness. This year’s distinguished panel judges include David Eu of RSM Singapore, Anson Bailey of KPMG, Olivier Gergele of EY-Parthenon, Quan Yao Peh of Euromonitor International, Brian Man of PWC and Siddarth Pathak of Kearney. 

guardian has been very actively engaging its shoppers in recent months: from the launch of the Own Your Beautiful campaign to its award-winning Get.Set.Glow! wellbeing initiative, its #IYKYK offerings of the latest and trendiest brands in-store, guardian Awards Beauty & Wellness, Love is in the Hair and #LoveforLocal programs. 

“We thank all of you throughout Malaysia for making us, guardian Malaysia, your No. 1 Health & Beauty Retailer! While we may not be the largest player in the market, we firmly believe that every Malaysian deserves meaningful choices. With this win, we are committed to continue to bring the very best of choices, care and value to you and your loved ones,” concluded Priscilla. 

#guardianNo1

#ThankYouMalaysia

#H&BRetailerOfTheYear

#OwnYourBeautiful

#MYguardian

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Clean Hands, Bright Smiles | guardian Malaysia Brings #guardiancare To School

 

guardian Malaysia is turning everyday essentials into extraordinary acts of care.

As part of a powerful regional initiative spanning five countries including Malaysia, guardian has collectively donated over 40 million baths to underprivileged children in the last two years. This milestone reflects a shared commitment across the region to restore dignity and improve daily hygiene for those who need it most, proving that even a simple bath can make a meaningful difference in a child’s life.

 

A Regional Mission, A Local Impact

“guardian has been proudly rooted in Malaysian communities for 57 years, and our connection to the people is deeply personal,” said Anna Ng, Marketing Director of guardian Malaysia. “Our #MYWellbeingMatters brand pledge represents our commitment to caring for Malaysians—everywhere, every day.”

 

Hygiene is a Right, Not a Privilege

The initiative was launched in response to growing concerns during and after the COVID-19 pandemic, where rising costs of living forced families to prioritise food and shelter over personal care. For children in these households, maintaining basic hygiene became a daily struggle.

 

“Our mission is simple but powerful: to ensure every child—regardless of background—has access to the dignity of a clean bath,” Anna said. “Cleanliness boosts confidence, mental wellbeing, and school engagement. It’s a fundamental human right, not a luxury.”

 

From Children to Teens: Expanding Our Reach

In 2025, guardian Malaysia is broadening its reach to include underprivileged teenagers alongside primary school children. This decision stems from a growing recognition that teens, particularly in low-income communities, face unique hygiene challenges during a critical stage of emotional and social development.

 

While the 40 million baths milestone is a combined effort across guardian’s five regional markets, Malaysia continues to play a leading role in driving impactful local initiatives—particularly through its “Together, Keeping Kids Clean and Healthy” campaign.

 

In addition to donations of essential bath care products, guardian also hosts interactive hygiene workshops in schools, empowering students with knowledge and tools to care for themselves.

 

The Power of Collective Action

The campaign is also driven by guardian customers. With every 1L bottle of guardian bath care products purchased, 15 sen is contributed to the campaign—turning everyday purchases into meaningful contributions.

 

“We are incredibly grateful to our customers,” said Anna. “Their ongoing support has helped us reach this remarkable 40 million bath milestone. With continued participation, we’re confident we’ll exceed that in 2025.”

 

Quick Response in Times of Crisis

 

When disaster strikes, Guardian responds.

 

As an extension of its ‘health and hygiene’ mission, guardian has also helped fellow Malaysians in the wake of crisis. For example, during the recent Putra Heights gas pipeline fire, guardian swiftly distributed 80 personal care packs via MERCY Malaysia to affected families.

During the recent devastating East Coast and East Malaysia floods, guardian partnered with the Malaysian Red Crescent (MRC) to donate over RM140,000 worth of essential care items to victims in Peninsular and East Malaysia.

 

Ensuring Well-Being

 

Furthermore, in order to raise awareness of breast cancer among women in Malaysia, a total 10,000 Pink Glove breast cancer self-examination kits were also distributed to underprivileged women via the National Cancer Society of Malaysia in October last year.

 

guardian’s Promise:

 

For over 57 years, guardian Malaysia has stood as a trusted companion in health and beauty. Our bond with the community is deeply personal. But beyond the shelves, it’s about heart.

 

Through education, emergency relief, and everyday kindness, guardian is empowering Malaysians to “Own Their Beautiful”—inside and out, by supporting both physical hygiene and emotional wellbeing.

 

Facebook: @guardianmy

Instagram: @guardianmy

YouTube: @guardian MY

Telegram:  @guardianMY

Website : www.guardianmy.com

For more about Mouse Mommy Treats, 

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Tocoo Mall (Japan) | 

Kleenso Household Cleaning |

Guardian | SHERO

Livinggears Malaysia 

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