Fernleaf Launches Nationwide Campaign to Celebrate Generations of Malaysian Families

 

Fernleaf, Malaysia’s No.1 Family Milk Powder Brand^*, is celebrating generations of Malaysians who have grown up with its trusted dairy goodness through its nationwide heritage campaign, “Kebaikan Nutrisi Untuk Setiap Generasi.” Running until 30 November 2025, the campaign reinforces Fernleaf’s long standing commitment to the natural goodness of New Zealand dairy and its role in nourishing families - past, present, and future. 

“For more than 40 years, Fernleaf has been a trusted companion in Malaysian family life - from the breakfast tables to the everyday school lunchboxes. This campaign is our way of celebrating that journey, and more importantly, the real stories of families who have grown up with Fernleaf, passing down the same trusted goodness from one generation to the next. Our consumers’ enduring trust has made Fernleaf the top-of-mind choice for generations. We hope to continue growing with Malaysians, nurturing the next generation with the same care, trust, and goodness that has been part of their lives for decades,” said Lim Siew Poh, Marketing Director of Fonterra Brands Malaysia and Singapore.

 

Malaysians can look forward to a line-up of exciting activities designed to bring families together and create lasting memories. This includes Fernleaf Milk Truck, Citarasa Malaysia Bersama Fernleaf roadshows, and the heartwarming “Disayangi Setiap Generasi” video series, as well as the Buy & Win contest that offers golden prizes and the limited-edition Fernleaf vintage cooler bag in the iconic Fernleaf tin design. Each initiative reinforces Fernleaf’s role in Malaysian homes nationwide, reminding families that while times may change, the goodness of Fernleaf remains constant, nourishing every member of the family for generations.

  

Classic Malaysian Drinks on The Fernleaf Milk Truck 

From 1 September to 31 October 2025, catch the Fernleaf Milk Truck as it travels nationwide, bringing a taste of Malaysia’s favourite classic drinks! Enjoy free, freshly made Teh Tarik, Sirap Bandung, and Iced Chocolate Milk, all crafted with Fernleaf Full Cream and Family Chocolate Milk Powders. Consumers can also explore these beloved recipes and collect limited-edition Fernleaf vintage fridge magnets and plushies tote bag that are available in 5 and 3 unique designs respectively!

  

By featuring these well-loved local beverages, the campaign not only highlights the versatility of Fernleaf products but also brings families together to enjoy timeless flavours, creating joyful memories.

 

“Disayangi Setiap Generasi” Video Series Fernleaf has released a heartwarming video series titled “Fernleaf: Disayangi Setiap Generasi,” celebrating the unbreakable bonds of family and the brand’s trusted presence across generations.

 

Inspired by real Malaysian families, the series feature three videos starring Ayu, Angie, and Sri Devi, who share their personal stories of raising children, reflecting both generational contrasts with their own parents and the everyday joys of family life. Through these stories, Fernleaf highlights how quality dairy goodness continues to bring families together - across ethnic groups and communities, in the past and present. 

 

Citarasa Malaysia Bersama Fernleaf Roadshow

The campaign also features the Citarasa Malaysia Bersama Fernleaf roadshow, taking place nationwide from 1 September to 31 October 2025. This roadshow offers Malaysians the opportunity to:

·      Enjoy FREE samples of Malaysian classic drinks – Teh Tarik, Sirap Bandung, and Iced Chocolate Milk made with Fernleaf Full Cream and Family Chocolate Milk Powder;

·       Take part in a fun plinko game and walk away with a limited-edition Fernleaf vintage fridge magnet for FREE!

·       Redeem an exclusive Fernleaf plushie tote bag; and

·       Join the Buy & Win contest for a chance to win gold bar and limited-edition vintage cooler bag.

 Buy & Win Nationwide Contest

Fernleaf is rewarding its loyal fans with the Buy & Win contest, which offers Malaysians a chance to bring home truly irresistible prizes! From 1 September to 30 November 2025, simply purchase RM20 or more of Fernleaf products in a single receipt for a shot at winning a 999.9 gold bar or a limited-edition Fernleaf Vintage Cooler Bag. 

It’s Fernleaf’s way of saying thank you, turn your everyday purchases into extraordinary rewards! 

Beyond prizes and promotions, Fernleaf continues to give back to Malaysians in meaningful ways. During Merdeka Day, the brand proudly contributed RM200,000 worth of milk, serving parade-participants close to 19,000 cups for free. This gesture reinforces Fernleaf’s long-standing commitment to nourishing Malaysians across generations.

 

Don’t miss out on this fun campaign! Discover more about Fernleaf’s “Kebaikan Nutrisi Untuk Setiap Generasi” and its exciting activities, and find out how you can join in by visiting Fernleaf’s Facebook (@Fernleaf Malaysia), Instagram (@fernleaf_malaysia), TikTok (@fernleafmy), or their website at https://www.fernleaf.com.my/en.html 

For more about Mouse Mommy Treats, 

do follow us*

Website  | Facebook | 

Instagram | YouTube |

 ConfirmPlusChop | 

MeCan Trade | Shopee | 

EatCakeToday | Vsnap

Tocoo Mall (Japan) | 

Kleenso Household Cleaning |

Guardian | SHERO

Livinggears Malaysia 

Besta ST18 Smart Translator 状元笔

Jom Laju For Fun!’ by Pos Malaysia Returns — RM10,000 in Prizes and New Corporate Relay Up for Grabs

 

Pos Malaysia Berhad ("Pos Malaysia"), the national post and parcel service provider, is excited to announce the return of the 'Pos Malaysia Run 2025'. Following the overwhelming success of our inaugural event in 2024 which attracted 3,500 participants, this year’s annual fun run willcontinue to focus on community building and promoting a healthy lifestyle through green initiatives. The second edition, with the tagline 'Jom Laju For Fun!', offers participants the opportunity to enjoy a lively run with family and friends whilst engaging in exciting activities along the routes.

This year's event features an exciting addition with the introduction of the 10km Corporate Relay Run (5km x 2pax), designed to encourage team building and corporate participation in healthy lifestyle activities. The event also offers cash prizes worth almost RM10,000 across various competitive categories, adding an extra incentive for serious runners while maintaining the fun, inclusive spirit of the event.

The run is scheduled to take place on Saturday, 22 November 2025 at Stadium Merdeka in Kuala Lumpur, with the flag-off at 6.30AM. The event welcomes participants aged 5 years and above, offering multiple categories across two main distances. The 10km categories (open to all nationalities) include Men Open (16-44 years), Women Open (16-44 years), Men Veteran (45 years and above), Women Veteran (35 years and above), and Corporate Relay Run (5km x 2pax) for participants 16 years and above. The 5.8km categories (also open to all nationalities) feature Individual Fun Run and Group of 4 Fun Run, both welcoming participants from 5 years and above.

Registration is priced at RM75 for 10km and RM65 for 5.8km categories. Runners can register and purchase tickets at RaceXAsia (https://www.racexasia.com/event/pos-malaysia-run-2025-posm25) from now until 19 October 2025. Take advantage of the early bird pricing, with a RM10 discount on each category: 10KM for RM65 and 5.8KM Fun Run for RM55. This special offer is available until 31 July 2025.

Each participating runner will receive the following entitlements:

• Finisher medal

• E-certificate

• Drawstring bag with running tee and goodies from sponsors

• Personal Accident (PA) insurance coverage

All finishers in the qualifying categories will receive a commemorative finisher medal thoughtfully crafted from recycled materials. To minimise carbon footprint, race packs will be delivered directly to participants using Pos Malaysia’s electric vans and bikes, eliminating the need for race pack collection. On event day, our electric bikes will provide eco-friendly marshal and operational support, demonstrating our commitment to sustainability and heritage in action.

This year, we are elevating the experience by hosting the event at the iconic Stadium Merdeka in Kuala Lumpur - the very ground where Malaysia's independence was declared in 1957. This historic venue provides the perfect backdrop for celebrating unity, heritage, and progress whilst championing healthy living and environmental responsibility.

At Pos Malaysia, we are passionate about building trust to connect lives and businesses for a better tomorrow. This commitment drives our responsibility to create long-term value through sustainable practices in every aspect of our business, and this event exemplifies that dedication.

Pos Malaysia invites companies to join us as partners in this sustainable community event. Various partnership packages are available, offering different levels of commitment and benefits, with monetary contributions ranging from RM20K to RM100K. Alternatively, companies can support the event as in-kind partners. For further details on partnership opportunities, please contact us via email at sportsactivation@pos.com.my.

Stay connected with Pos Malaysia via www.pos.com.my, or follow us on Facebook, X, Instagram, Tik Tok, YouTube and LinkedIn.

For more about Mouse Mommy Treats, 

do follow us*

Website  | Facebook | 

Instagram | YouTube |

 ConfirmPlusChop | 

MeCan Trade | Shopee | 

EatCakeToday | Vsnap

Tocoo Mall (Japan) | 

Kleenso Household Cleaning |

Guardian | SHERO

Livinggears Malaysia 

Besta ST18 Smart Translator 状元笔

Guardian Malaysia Sweeps Major Awards, Named Health & Beauty Retailer of the Year ( Malaysia ) !

 

Congratulations guardian Malaysia!!! 

guardian Malaysia won the Health & Beauty Retailer of the Year (Malaysia) at the Retail Asia Awards 2025 presentation ceremony in Singapore on 4 June 2025. 

This award win, a first for guardian Malaysia, is the ‘crown jewel’ amongst the other awards contended by all the Malaysian health and beauty retail players at this regional  recognition ceremony. 

Speaking on the side line of the awards ceremony, Priscilla Wu, Managing Director of guardian Malaysia said, 

“This win recognises guardian Malaysia as your No. 1 Health & Beauty Retailer in our home country. Having started our first outlet in Malaysia 58 years ago, our team members across all levels have redoubled our efforts in the past year to deliver a fresher image, a better selection of products and services and also a better retail experience to our shoppers. We come to work every day with the goal of making available the best available choices to our shoppers in the competitive health and beauty retailing sector.”

During the awards’ presentation ceremony held at Marina Bay Sands Expo & Convention Centre in Singapore, guardian Malaysia also swept two other awards, namely the Health & Wellness Initiative of the Year (Malaysia) and the Supply Chain Innovation of the Year (Malaysia), making it a memorable night for the company. 

Successfully winning all 3 awards rubber-stamped guardian Malaysia’s approach of shopper-centricity across its innovation efforts – internally and externally. Its past year’s brand-building programs, partnership efforts with suppliers and tenants as well as omni-channel approaches were all designed to benefit its shoppers. These were key factors that helped guardian Malaysia land the big prize of No. 1 Health & Beauty Retailer. 

“It’s all about our shoppers. We want them to feel valued, we want them to learn and grow, we want them to be engaged and we want them to come to us for all their health and beauty needs! We simply want to win with our shoppers!” added Priscilla.

Retail Asia Awards is a distinguished annual event that recognises and honours outstanding achievements, innovations and excellence within the retail industry across the Asia-Pacific region. Major industry retail players across types – from hypermarkets, supermarkets, pharmacies, health and beauty retailers and others – compete yearly at this awards. 

The judges for this awards consist of experts from diverse backgrounds to ensure the highest level precision and equal amount of fairness. This year’s distinguished panel judges include David Eu of RSM Singapore, Anson Bailey of KPMG, Olivier Gergele of EY-Parthenon, Quan Yao Peh of Euromonitor International, Brian Man of PWC and Siddarth Pathak of Kearney. 

guardian has been very actively engaging its shoppers in recent months: from the launch of the Own Your Beautiful campaign to its award-winning Get.Set.Glow! wellbeing initiative, its #IYKYK offerings of the latest and trendiest brands in-store, guardian Awards Beauty & Wellness, Love is in the Hair and #LoveforLocal programs. 

“We thank all of you throughout Malaysia for making us, guardian Malaysia, your No. 1 Health & Beauty Retailer! While we may not be the largest player in the market, we firmly believe that every Malaysian deserves meaningful choices. With this win, we are committed to continue to bring the very best of choices, care and value to you and your loved ones,” concluded Priscilla. 

#guardianNo1

#ThankYouMalaysia

#H&BRetailerOfTheYear

#OwnYourBeautiful

#MYguardian

For more about Mouse Mommy Treats, 

do follow us*

Website  | Facebook | 

Instagram | YouTube |

 ConfirmPlusChop | 

MeCan Trade | Shopee | 

EatCakeToday | Vsnap

Tocoo Mall (Japan) | 

Kleenso Household Cleaning |

Guardian | SHERO

Livinggears Malaysia 

Besta ST18 Smart Translator 状元笔