In conjunction with World Gum Health Day
2026, SYSTEMA, Japan’s No.1 Oral Care Company is calling on all Malaysians to rethink
their oral care habits especially related to gum health, with a simple but
important message: Expert Care, Every Day.
While most Malaysians brush daily, few
realise that gum health is often overlooked despite being the foundation of a
truly healthy mouth. Yet, many still associate oral care primarily with teeth,
overlooking the critical role gums play in long-term oral health.
At the heart of Systema’s campaign is a
simple shift, not doing more, but choosing expert solutions that make daily
brushing more effective for gum care. Unlike regular toothpaste, gum protection
formulas are designed to target bacteria at the gumline and help soothe early
irritation.
“We’ve observed that many Malaysians
prioritise clean teeth, but often underestimate the importance of gum health.
With ‘Expert Care, Every Day’, SYSTEMA is championing a more informed approach
to oral care - one that focuses on prevention, early signs, and expert-backed
solutions. Our goal is simple: to empower Malaysians to take better control of
their gum health with confidence,” said Mr. Tomotaka Oka, Managing Director of
Southern Lion Sdn Bhd.
He added that gum issues often develop
silently. “Too often, oral care focuses only on clean teeth, when gum health is
what sustains long-term oral wellness. At SYSTEMA, we advocate a shift towards
early intervention and expert-backed daily care. Gum issues often develop
silently — bleeding gums are an early sign of inflammation caused by bacteria,
not simply brushing too hard. Recognising this early is key to better gum health.”
Reinforcing this shift, SYSTEMA is also
driving a broader conversation encouraging Malaysians to move beyond a
teeth-centric approach to oral care and recognise the importance of gum health
as part of their daily routine.
This perspective is echoed by dental
professional Dr. Arif Aizudin, a certified dentist from AifDental Clinic, who
emphasised that healthy gums are essential for long-term oral health. “A
healthy smile starts with healthy gums. Bleeding gums are not normal and may
signal underlying issues. Choosing clinically proven care and proper techniques
is key to long-term gum health,” he said.
Turning Awareness into Action
In conjunction with World Gum Health Day,
SYSTEMA’s campaign highlights the role of healthy gums in everyday functions
such as eating, speaking, and socialising with confidence, reinforcing the
importance of early gum care.
Effective gum care goes beyond
formulation. The gumline is often missed brushing, especially with toothbrushes
not designed for precision. Features such as a slimmer head, flexible neck, and
finer bristles can improve access to these areas. SYSTEMA’s SlimTechTM
technology is designed to support a more thorough clean along the gumline and reaches
deeper to remove plaque and food debris from the back of teeth easily.
To drive greater awareness and engagement,
SYSTEMA will host a series of public roadshows in Kuala Lumpur:
● Lower Ground Centre Court, Mid Valley
Megamall Kuala Lumpur
○ 4 - 10 May 2026 (10:00 AM – 10:00 PM)
● Level Concourse, The Exchange TRX, Kuala
Lumpur
○ 20 – 24 May 2026 (Time: 10:00 AM - 10:00
PM)
These activations will feature interactive
experiences and educational activities, including complimentary gum health
assessments conducted by dentists in collaboration with the Malaysian Society
of Periodontology. Complementing the campaign’s on-ground efforts is a digital
video series featuring dental practitioners, aimed at challenging common misconceptions
and highlighting the often “silent” nature of gum problems.
Through this integrated campaign, SYSTEMA
aims to help Malaysians better understand and care for their gum health as part
of overall well-being. As part of this effort, Systema also introduces a
revamped gum health portal, where users can assess their gum health and access practical
tips and tools to support better daily oral care.
For more details of SYSTEMA’s “Expert
Care, Every Day” the Expert” Gum Health campaign, please visit
https://www.gumhealthcheck.com/
