Vinda Deluxe continues to
celebrate strength in various forms with the unveiling of “Stay Strong, Malaysia: Bersama Kita Bersihkan Tanahair Kita” campaign, held in
conjunction with Malaysia Day at Sunway Pyramid from 14-17 September 2018. Working
with Malaysian cartoonist Zunar, the event spotlights a first-of-its-kind largest
comic artwork drawn on Vinda Deluxe tissues, reflecting the rise of a ‘new’
Malaysia and Malaysians’ strong passion for a bright future. This innovative
use of tissue highlights the Extra Strong feature of Vinda Deluxe tissues.
“Vinda Deluxe is synonymous with strength, and this latest effort underscores our ongoing promise to Stay Strong For You through every situation and circumstance. In the past we celebrated strength in relationships with Malaysia’s first tissue wedding gown, created exclusively for a real-life couple’s special day. Today, in solidarity with all Malaysians, we are excited to bring strength to life in another form, through the “Stay Strong, Malaysia: Bersama Kita Bersihkan Tanahair Kita” campaign. Zunar’s creation demonstrates the strength of Vinda Deluxe tissues while calling for Malaysians to stand firm in their dream of making a positive change. His unique perspective to the campaign also reflects our brand promise, that Vinda Deluxe will Stay Strong for You, just as Malaysians stay strong for one another,” said Evelyn Chan, Marketing Director, Vinda Group Southeast Asia.
A cartoonist who has been drawing editorial cartoons for over 20
years and known among many as an advocate for truth and transparency in the
country, Zunar’s original creation is hand-drawn on Vinda Deluxe tissues
measuring 16 feet by eight feet, making it the nation’s largest comic
art on tissue.
“Malaysia is going through an unprecedented chapter
in our nation’s history; we stood strong and played our part, but what comes
next? We have achieved a ‘new’ Malaysia but it’s now time for Malaysians to
look deep inside and think about what else needs to be done. My artwork reflects
the urgent need for us to tackle the root of our problems, cutting them off if
necessary, so that we can grow new shoots that are strong and positive. I hope
this campaign serves as an inspiration for all Malaysians to uproot all our bad
habits so we can remain strong and united, and create a country that is cleaner
and better for all,”said Zunar.
Baby MH loves to use Vinda
Deluxe Facial Tissues to wipe off his hands and
mouth. So sweet of my baby MH that helps to wipe off and clean up mouse mommy's
mouth too. Sweetie boy!
This original comic tissue art is the centrepiece of the “Stay Strong, Malaysia: Bersama Kita Bersihkan Tanahair Kita” event, which also features interesting on-ground activities for Malaysians of all ages. These include quiz games with giveaways as well as tissue craft and portrait printing on Vinda Deluxe tissues, demonstrating Vinda Deluxe’s Knitted Fibre Technology that makes its tissues extra strong, extra soft and extra absorbent. This same Technology enables Vinda Deluxe tissues to stay strong even when wet, a practical and useful feature for personal care as well as cleaning.
Vinda Deluxe Tissues are available as Facial Tissue (box and soft packs), Pocket Hanky and Toilet Paper, in scented and unscented variants, from RM6.00 to RM33.80.
“Events like these are opportunities to
engage with mall-goers and the tissue artwork captures the essence of strength
in a beautiful and uniquely Malaysian way. Sunway Pyramid is pleased to co-host
such an inspiring event with Vinda Deluxe to celebrate Malaysia Day,” said Loo
Hoey Theen, Marketing Director of Sunway Malls.
Interested to know more about Vinda Deluxe Tissues and the campaign,
Website : www.vinda.com.my
Facebook : www.facebook.com/VindaTissueMalaysia
