SOFY, a leading feminine care brand by Uni-Charm Corporation, today
launched its latest innovation, the SOFY Ultra Silk. The ultra-thin
sanitary napkin is crafted with the finest pure silk for an exceptionally soft
and comfortable experience.
Available exclusively at Watsons Malaysia nationwide, SOFY Ultra Silk is
designed to help combat skin irritation, allowing women to move freely and
enjoy their everyday activities with greater comfort and confidence.
According to Unicharm Penetration Survey, two out of
five Malaysian female experience skin irritation during menstruation. 32% of the consumers who frequently experience skin rashes between the
inner thighs attribute the irritation to friction caused by the hard plastic
material on the sides of sanitary pads, particularly during walking and
exercise. SOFY’s latest innovation is specially crafted with 6A-grade Mulberry
Silk from Suzhou and features an Ultra-Slim
0.06cm thickness, tailored to address this concern by
minimising friction against the skin and allowing women to move freely and
comfortably throughout the day.
“At SOFY, our vision is to empower women to feel ‘So Me, So Free’,
because menstruation should never hold women back from living their lives with
comfort and confidence. The launch of the new SOFY Ultra Silk is a testament
that the brand is committed to continuously innovate to meet the evolving needs
of women and provide solutions that allow them to move freely, stay positive
and embrace every possibility,” said Mr Shigeto Yamanaka, Group Managing
Director of Uni-Charm Corporation Sdn Bhd.
“We are also proud to partner with Watsons Malaysia, whose strong
commitment to championing women’s holistic wellbeing and self-care closely
aligns with our own vision. Together, we hope to make greater strides in
supporting women to feel confident, comfortable and free every day,” he added.
SOFY Ultra Silk – Experience the FINEST PURE
SILK
SOFY Ultra Silk is a super ultra-slim sanitary napkin,
measuring just 0.06cm, made with Luxury Oriental Silk to minimise friction
between the inner thighs. This helps reduce skin irritation, so women can enjoy
greater comfort and move freely throughout the day.
Luxury Oriental Silk: Surface
made with 6A Grade Mulberry Suzhou Silk for an ultra-soft touch.
Super Ultra Slim 0.06cm: Super ultra slim with 3X
more breathability for zero feeling.
Triple Absorbent Layer: Absorbs 30% faster to keep the surface instantly dry and prevent
leakage.
In
conjunction with the launch, SOFY Ultra Silk will be bringing the #theFinestPureSilk
Roadshow to consumers in collaboration with Watsons Malaysia. The roadshow
will offer consumers an immersive experience to discover SOFY Ultra Silk
through a series of engaging activities, including:
- The Silk
Lab: A dedicated space where consumers can explore and learn more
about SOFY Ultra Silk.
- The Silk
Wall: Consumers can capture photos with the giant SOFY Ultra Silk
pack shot or share their favourite moments from the roadshow on social
media.
- Oriental
Scents Bar: Consumers can get creative and DIY their
own herbal pouch.
|
Launch Roadshow |
9–13 September 2026, FF, V-Boulevard (in front of
Brand Outlets), Sunway Velocity |
|
Substances Roadshow |
21–27 September 2026, LG2, Orange Avenue (in front
of Watsons), Sunway Pyramid |
|
Substances Roadshow |
28 October–1 November 2026, 1st Floor (in front of
Watsons), 1 Utama |
Additionally,
limited-time promotions will also be available at the roadshow, with
consumers enjoying FREE SOFY Oriental Knot Bag with a minimum spend
of RM30, and FREE SOFY Oriental Knot Bag + instant RM6 OFF with a
minimum spend of RM60.
The
Roadshow Schedules are as follows: -
The new
SOFY Ultra Silk is available in 25cm and 29cm lengths for RM11.90. Consumers
can purchase SOFY Ultra Silk at Watsons outlets nationwide or conveniently shop
online via Watsons Online.
For more information about SOFY and its latest event, follow SOFY on its Facebook , Instagram and TikTok page.
About SOFY®
SOFY® is a No.1 Japan’s brand that is here to
make things happen, for girls who wish to stay positive and bright, live her
possibilities by providing the most comfortable sanitary products through
advanced technology from Japan!
About Unicharm Malaysia Trading
Headquartered
in Japan, Uni-Charm is present in more than 80 countries around the world, and
our employee are committed to Unicharm’s purpose of contributing to the
achievement of the Sustainable Development Goals (SDGs) by realizing a cohesive
society with the products and services that gently support all people in the
world, covering from Baby Care, Wellness Care, Feminine Care and Pet Care based
on philosophy of ‘NOLA & DOLA’. Being presence in Malaysia since year 1997,
Uni-Charm has earned the trust of our consumers through our quality brands and
products. We are committed to improving the lives of communities in which we
operate. To learn more about Unicharm, do visit https://www.unicharm.com.my/en/home.html.
