Friday, June 26, 2026

The Curve | Sweet Moments at Malaysia Choco Fest



This June, the Curve invites shoppers to discover the rich story behind Malaysia’s cocoa heritage at the Curve’s first Malaysia Choco Fest, taking place from 25 to 28 June 2026 at the Centre Court. Held in collaboration with industry partners: Lembaga Koko Malaysia (LKM), Cadbury Dairy Milk Malaysia, and Tourism Selangor, the celebration brings together chocolate enthusiasts, families, and the community for a memorable experience that explores the journey of cacao from bean to bar.



Going beyond a traditional festival, the Malaysia Choco Fest offers visitors an engaging and interactive platform to learn about Malaysia’s cocoa industry through product showcases and hands-on activities. With guidance from LKM experts, guests can uncover the fascinating science and craftsmanship behind cocoa cultivation and chocolate-making, gaining a deeper appreciation of the journey that transforms cocoa pods into one of the world’s most beloved treats.




The festival reflects the Curve’s continued commitment to creating meaningful lifestyle experiences that bring people together beyond shopping. Through a blend of education, entertainment, and discovery, the Malaysia Choco Fest provides families with an opportunity to connect and create lasting memories through a shared appreciation for chocolate.




“Chocolate has always been associated with moments of happiness and togetherness. This makes it the perfect way to bring the community together, giving children, parents, families, and friends a space to bond while discovering something new,” said Ms Elaine Liew, General Manager of the Curve. “The Malaysia Choco Fest is part of our effort to offer more meaningful experiences for our shoppers, where every visit becomes an opportunity to learn whilst creating memorable moments together,” she added.




At the heart of the Malaysia Choco Fest is the Chocolate Marketplace, featuring  20 curated chocolate exhibitors by LKM, and Cadbury Dairy Milk Malaysia. The marketplace offers visitors the opportunity to explore a diverse array of chocolate creations, products, and innovations. The festival will transform key areas of the Curve into immersive chocolate-themed experiences, with the Centre Court becoming the Choco Pavilion, The Street area reimagined as Choco Dessert Lane, and the Piazza transformed into the Choco Factory. 





Visitors can also discover dedicated zones such as the Artisan Zone, Kids’ Corner, Sampling Area, and Chocolate Exhibition, each thoughtfully designed to provide engaging experiences that celebrate the creativity, craftsmanship, and enjoyment of chocolate.




Throughout the four-day celebration, guests can look forward to an exciting line-up of chocolate-inspired activities, including interactive games, live chocolate demonstrations, and engaging experiences for all ages. Highlights include the Chocolate Fantasy Runway Challenge by Malaysia Association of Ethical Designers (MAEFD), offering visitors the chance to unleash their creativity. 





Families can also enjoy special appearances by Professor Koko, while daily Golden Ticket giveaways will give shoppers the opportunity to win exciting prizes including a MacBook Neo, Instax Mini, microwave, fridge and many more. 



Adding an extra touch of sweetness, the Curve will also be giving away 100 exclusive goodie bags daily to registered shoppers throughout the four-day festival*), making every visit a chance to enjoy more delightful surprises.




With its blend of discovery, creativity, and community connection, the Malaysia Choco Fest invites visitors to experience chocolate beyond its taste by uncovering the heritage, craftsmanship, and stories behind every creation. Whether exploring the Chocolate Marketplace, participating in interactive activities, or enjoying quality time with loved ones, shoppers can expect to create unforgettable moments together at the Malaysia Choco Fest, where every bite tells a story and every experience leaves a lasting impression.



For more details on the Malaysia Choco Fest and upcoming events at the Curve, please visit the Curve, or stay connected on Facebook and Instagram.


*Terms & Conditions apply; while stocks last

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Wednesday, June 24, 2026

New Huggies AirSoft Pants for Happy Babies and Parents


HUGGIES treated 100 Malaysian families to a fun-filled day at an indoor playground today, to demonstrate how its latest diapering innovation seeks to address the everyday realities of modern parenting. Its newly upgraded Huggies Airsoft Pants which are now equipped with Super AiryZone™ and 360 Cloudsoft™ technologies were put to the test in a real-world setting where comfort, movement, and connection matter most. 


The diaper offers more than just dryness, softness and comfort, it also supports uninterrupted play and ease fuss, making it easier for parents to support their little ones as they play, explore, and grow. 


 

HUGGIES understands that every parenting moment is a delicate balance. As a mother celebrates her baby’s first bite, she expects to clean up the first spill. While beaming at his child’s first steps, a father embraces the inevitable first tumble. Amidst the joyful chaos, one thing should be effortless: keeping your baby comfortable. Here is where the new and improved Huggies Airsoft Pants comes in – designed to make every moment easier and breezier for both baby and parent.




“At Huggies, we don’t just develop products, we listen attentively,” said Leong Wei Li, Senior Brand Manager of Huggies Malaysia. “Every upgrade we make begins with real conversations with parents. We hear about the juggling, the small wins and the tired moments. Every little moments add up, whether it is about the baby waking up from a full diaper or how changing a diaper turns into a wrestling match because it doesn’t fit right. 



These are the everyday realities we designed the new Huggies Airsoft Pants for, and the Super AiryZone™ and 360 Cloudsoft™ technologies, are our response to those insights. They’re made to keep babies comfortable and dry throughout the day, so parents can spend less time worrying and more time enjoying those light, easy breezy moments with their little ones.”



As toddlers grow more active and mobile, the right diaper becomes more than just a necessity as it influences the comfort and happiness of the child. With Malaysia’s warm and humid climate, trapped heat and uncomfortable textures can quickly lead to discomfort, fussiness, as well as interrupted play and rest. The Super AiryZone™ technology works as air- ventilation channels at the front, back, and centre to provide 10X more airflow* and prevent stuffiness. 



Meanwhile, the 360 cloudsoft™ feature see the outer layer of the Airsoft Pants designed with 1.2 denier ultra-fine fibers that gently cocoons baby’s delicate skin with cloud-like softness that is tested and proven to be 150% softer1 than before. 

 

Tried, Tested, and Loved by Real Families

During the launch event, parents had a chance to see the product in action as their little ones got to experience crawling through the Super AiryZone™ Tunnel and immersed themselves in the Cloudsoft™ Ball Pit. The verdict? Happy, active toddlers and impressed parents.

 

Take It Breezy, Baby

The all-new Huggies Airsoft Pants is available in four growing sizes: M, L, XL, and XXL at major hypermarkets, supermarkets, and online platforms nationwide.


 

In line with the launch of this all-new Huggies Airsoft Pants, exclusive promotions and content will be available on the upcoming Huggies Payday Sale on Tik Tok. Happening between 24th – 26th June 2026, RM 100 off vouchers up for grab with a minimum spend of RM330 on the Huggies official store on TikTok. Be quick as limited quantities available on a first come first serve basis.

Take it breezy, baby – with Huggies.


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guardian Malaysia Retains Health & Beauty Retailer of the Year Title


guardian Malaysia, earlier this month, won the Health & Beauty Retailer of the Year – Malaysia at the Retail Asia Awards 2026 in Singapore. This back-to-back victory, the second one for this Malaysia-born retailer after its first win at last year’s Retail Asia Awards, has now cemented guardian’s position as Malaysia’s No. 1 Health & Beauty Retailer*.

 

Speaking right after the awards ceremony at the Marina Bay Sands Expo & Convention Centre in Singapore, Priscilla Wu, Managing Director of guardian Malaysia and Brunei said,

 

“Having started out as a 200-sqft health and beauty retailer right in the heart of Kuala Lumpur Malaysia 59 years ago, we are glad to have run such a good race to become the top health and beauty retailer two years in a row. We strive to remain at our best to serve the wellness needs of Malaysians nationwide, annually.”



Other Awards besides the Top Retailer win

Besides picking up the most prestigious award in health and beauty retailing for the night, guardian Malaysia also won three other significant awards from the Retail Asia Awards of 2026: Digital Initiative of the Year – Malaysia, Loyalty Programme of the Year – Malaysia and Brand Transformation of the Year – Malaysia.


The Digital Initiative of the Year – Malaysia award was given out to guardian Malaysia in recognition of its informative and educational hubs online to guide its shoppers through the mass of product choices, efficacy & benefit claims, ingredient jargon and conflicting advice when it comes to choosing which health and beauty products is best for them.


“We launched the Health Hub, Hairducation Hub and Derma Lab as part of our shopper-first digital transformation. There are content customisation, online-to-offline interactions as well as expert video advice so our shoppers stay well informed,” added Priscilla.



MYguardian Rewards, which has recently registered over 6 million members, won the Loyalty Programme of the Year – Malaysia award thanks to its AI-powered customer-intelligence engine and lifestyle partners’ platform. The Brand Transformation of the Year – Malaysia award was presented to guardian in recognition of the assured quality and user-approved mannings guardian’s own brand product families.   


InfluentialBrands’ Top Health & Beauty Retailer Award – as voted by Malaysians


Last month (May 2026), guardian Malaysia picked up the Top Health & Beauty Retailer in Malaysia for 2025 and 2026 that was given out by the Singapore-based InfluentialBrands.


“We are honoured to have been chosen by shoppers all over the country as the Top Health & Beauty Retailer in Malaysia. Thank you for voting us Malaysia’s No. 1!” said Priscilla.


This recognition serves as a good motivation for guardian Malaysia to continue to serve its shoppers even better – from curating an unrivalled variety of the best and most preferred of pharmaceutical, health and beauty products to dishing out expert advice to its shoppers. 


“With the wins of the No. 1 Health and Beauty Retailer awards from both Retail Asia Awards and InfluentialBrands followed by the awards on digital transformation, loyalty programme’s superiority and brand transformation, we are determined to continue being the Trusted Advisor for Wellness for all 34 million Malaysians now and in the years to come!” concluded Priscilla.


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The Curve | Sweet Moments at Malaysia Choco Fest

This June, the Curve invites shoppers to discover the rich story behind Malaysia’s cocoa heritage at the Curve’s first Malaysia Choco Fest ,...