guardian Malaysia Breaks National Record with Millions of Loyalty Members

 

guardian Malaysia was today conferred the Malaysia Book of Records (MBOR) title for the ‘Largest Membership Registrations in a Rewards Programme in a Year’, marking a phenomenal growth of MYguardian Rewards, its app-based loyalty programme. The ceremony was held at its newly refurbished guardian KLCC – the brand’s first-ever flagship store – which reopened recently. 

 

MYguardian Rewards signed up 6.2 million unique members in its first year, up to March 2026 – a sharp rise that outperformed industry standards. By August 2026, the membership number had grown to over 7.5 million and hence, guardian is dedicating the month of August to celebrate this milestone with its members. 

 

A Record-Setting Loyalty Programme Unlike Any Other 

 

Priscilla Wu, Managing Director of guardian Malaysia and Brunei, said: 

 

“We are No. 1* and our rewards programme is big, but more importantly, we have the largest sign-up of members in a year – or, dare I say, the fastest growing. This signifies the trust of customers and the attractiveness of the personalised experiences behind our MYguardian Rewards programme, unlike any other out there.”

 

“Having verified the data submitted to us, we are delighted to announce that MYguardian Rewards’ success in signing up over six million unique members in a single year has set a new record in Malaysia. This success testifies to both the widespread reach of the rewards programme as well as its popularity amongst Malaysians,” said Jwan Heah Yeow Hooi, Chief Operating Officer – Malaysia Book of Records. 

 

A Rewarding Ecosystem

MYguardian Rewards is guardian Malaysia’s all-in-one rewards platform that has redefined how Malaysians shop, save and stay well. Its one-app experience delivers personalised, instant points earning and rebates that is powered by a robust and sophisticated customer intelligence engine. The platform’s profiling of each shopper enables tailored promotions, exclusive partner campaigns besides experiential members-only fiestas. With more than 80 MYguardian Partners across food & beverage, fashion, beauty, lifestyle and other categories, MYguardian Rewards has an enriching ecosystem that allows members more ways to earn and enjoy their MYpoints.  

 

A Month-long Celebration

 

guardian KLCC’s choice as the venue is fitting: it originally opened in 1998 as the retailer’s first flagship store and having undergone a refurbishment exercise, this 4,714 sq ft store now reopens with experiential elements, warm colour tones, bold signages that enables wayfinding as well as an enhanced guardian Picks besides the debut of the Embrace Midlife Wellness bay. It is also the first guardian store in the Klang Valley with self-checkout counters. 

 

This store is also home for close to 200k MYguardian Rewards members shopping there since March 2025  – making it among the top stores patronised by members. Just as its 1998 opening was a milestone, the recognition today marks another in guardian’s journey towards celebrating its Diamond Jubilee next year! “This milestone belongs to our team members, suppliers, brand partners and most importantly, our customers,” added Priscilla. 

In order to thank its customers and loyal members, guardian is marking the occasion with the following promotions which have been on-going throughout August:

• MY Beautiful Malaysia campaign offers up to 50% off across 7,300 products store-wide. MYguardian Rewards members earn 5x points for their purchases 

• Since August 6^th, MYguardian Rewards members spending RM 200 and above in a single receipt will receive a free portable USB heated flask with warmer bag (3 designs)

• There is also an exclusive guardian x FIZIWOO batik-inspired tote bag collection that comes in two designs. Non-members can purchase it at RM 29.90. Members can purchase it at RM 19.90 or redeem it using 2,800 MYpoints! 

• For MYguardian Rewards members who patronise this newly refurbished guardian KLCC store, a selection of full-sized health, wellness and beauty products are available on a special promotional price of RM 1 only. This promotion happens from August 27^th to 31^st, while stocks last.

 “The Malaysia Book of Records’ recognition strengthens our commitment to continue delivering meaningful value, rewards and personalised experiences to our members. We’ll continue innovating and enhancing the rewards ecosystem so that MYguardian Rewards will remain the favourite platform for Malaysians nationwide,” concluded Priscilla.

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MBSB Bank Goes Digital with Samsung Wallet & Google Pay

For most people, making a payment is no longer simply about reaching for a card. Increasingly, it begins with the device already in their hands.
 
MBSB Bank Berhad today launched its Visa Debit Card-i on Samsung Wallet and Google Pay, giving customers a simpler and more secure way to make contactless payments using eligible Android devices.
 
Customers can now leave their wallets behind and pay with confidence. By adding MBSB Bank Visa Debit Card-i to Samsung Wallet and Google Pay, you can enjoy a seamless, secure and contactless payment experience at participating visa merchants locally and overseas.

 
Payments are verified using the authentication features available on the customer’s device. Tokenization adds another layer of security by replacing the customer’s actual card details with a unique digital identifier during each transaction. The launch reflects a broader change in how Malaysians manage their everyday spending.
 
Electronic payment transactions in Malaysia reached 18.4 billion in 2025, an increase of 25% from the previous year, with an average of 538 cashless payments made per person. Usman Ghouse, Group Chief Consumer Banking Officer of MBSB Bank, said: Retail payment behaviours are evolving rapidly, making it essential for banks to offer customers multiple payment options. Customers want payment options that are simple, secure and already part of the devices they use every day. By bringing the MBSB Bank Visa Debit Card-i to Samsung Pay and Google Pay, we are making that experience available to more of our customers, wherever their day takes them.”

The launch builds on MBSB Bank’s expanding range of digital consumer banking services. These include GET – Global Easy Transfer, powered by Wise, which enables customers to send money overseas with competitive foreign exchange rates, transparent pricing and real-time transfer tracking. It also includes PrimeGold-i, a digital gold investment solution backed by physical gold, allowing customers to start investing as little as RM 10.
 
Both services are available through M Journey, enabling customers to manage payments, international transfers and investments across MBSB Bank’s digital channels. MBSB Bank will further expand its digital payment capabilities with the introduction of Apple Pay in the coming months, giving customers more ways to make secure and convenientcontactless payments.
 
Matthew Ng, Head of Mobile eXperience Business, Samsung Malaysia Electronics said: "At Samsung, we believe technology should be intuitive, making everyday life simpler and more convenient. Samsung Wallet reflects that vision by evolving beyond a digital wallet into an intelligent everyday companion. Together with MBSB Bank, we are enabling more customers to enjoy fast, seamless and secure payments with the Galaxy devices they already know and trust."

 
To encourage customers to experience Samsung Wallet, MBSB Bank is running Tap Smart. Win Big. campaign from 18 June to 31 August 2026. Customers who add their MBSB Bank Visa Debit Card-i to Samsung Wallet and complete their first eligible tap will receive an RM5 ZUS Coffee voucher. Customers who spend at least RM30 on a single eligible transaction will also stand a chance to win a Samsung Galaxy Tab. Terms and conditions apply.
 
The launch was held alongside the prize-giving ceremony for MBSB Bank’s Simpan Berganda Menang Bergaya 5.0, or SBMB 5.0, campaign. At the event, the Bank presented Swiss-made luxury watches to winners of the Early Bird category and a Jetour T2 to the National Prize winner for the campaign’s second-quarter qualifying period, which ran from 1 April to 30 June 2026.
 
SBMB 5.0 remains open until 31 December 2026, with more prizes to be won, including a
GWM Tank 300, GWM Tank 500, Suzuki Jimny five-door, Maldives travel packages for two
and monthly cash rewards.
For more information about SBMB 5.0, visit
https://www.mbsb.com/mbsbbank/bm/promotions/sbmb-5-casa-i-campaign.

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The Nurts & SJMC Champion Family Health Through Storytelling

As children grow, they are introduced to new experiences and important life lessons, including those related to health and wellbeing. Yet many parents find it challenging to explain these topics in ways that young children can understand. Recognising this, The Nurts and Subang Jaya Medical Centre (SJMC) have come together to launch The Nurts Tales: Growing Strong, Inside and Out, a children's storybook co-created by a quaternary hospital and play-based family engagement platform that combines engaging storytelling with trusted healthcare expertise to help families navigate important conversations with confidence. 

Created for children aged four to eight years old, the storybook introduces topics such as emotional wellbeing, healthy habits, nutrition, open communication and understanding illness through five relatable stories featuring beloved Nurts characters Zoey, Mia, Liam and Noah, alongside SJMC's mascot, Teddy Paws. The stories are designed to help children better understand complex health topics while encouraging meaningful conversations at home.

 

"Starting conversations about difficult topics is something every parent faces, especially when it comes to health and wellbeing. Through storytelling, we hope to make those conversations feel more natural and approachable, helping families create safe spaces for understanding, connection and learning," said Adrian Tan, Co-founder of The Nurts and author of the book. 

 

As an award-winning play-based family engagement platform, The Nurts is dedicated to helping children and families connect, learn and grow together through play and meaningful experiences. This collaboration reflects SJMC's ongoing commitment to advancing children's health through trusted care, education and community engagement. It also builds on the hospital's recent recognition as the No. 1 hospital in Malaysia for Paediatrics in Newsweek-Statista's Best Specialized Hospitals Asia Pacific 2026 and the Best Private Hospital (Selangor) in Parenthood Parents' Choice Awards 2026, reinforcing its dedication to supporting children and families beyond the hospital setting.

 

"Having been born at SJMC myself, I have experienced firsthand the care and dedication the hospital has provided to generations of families. This storybook collaboration with The Nurts reflects SJMC’s commitment in a new way—bringing health education to life through stories that are engaging, relatable, and memorable for children. We hope this book sparks curiosity, encourages healthy choices, and empowers young readers with the knowledge to build lifelong healthy habits." said Joanne Lee, Director of Business Development, Strategy & Transformation at Subang Jaya Medical Centre.

More than a children's storybook, the publication also includes reflection prompts, discussion questions and practical guidance that support parents in introducing important health topics in a child-friendly and age-appropriate way, highlighting the role of storytelling as a powerful tool for nurturing children's emotional wellbeing and health literacy.

Dr Sanjay Woodhull, Consultant Paediatrician from Subang Jaya Medical Centre, believes storytelling plays an important role in helping children understand their health and wellbeing while giving parents the confidence to start conversations that may otherwise feel difficult.

 

"Children learn best when they are curious and having fun, which is why storytelling is such a powerful way to introduce important health concepts. Our paediatricians worked closely with The Nurts to ensure each story reflects topics that families commonly seek guidance on, based on our experience caring for children every day. By translating these real-world health concerns into relatable stories, we hope to equip parents with a practical tool to nurture healthy habits from a young age,” he said.

 

The launch event brought the book's themes to life through a fireside chat featuring representatives from The Nurts and SJMC, including Adrian Tan, Dr Sanjay Woodhull, Dr Wan Asyikin binti Wan Azlan, Consultant Child and Adolescent Psychiatrist, and Joanne Lee, who discussed children's physical and mental wellbeing, emotional regulation, healthy habits and how parents can start meaningful conversations with their children. 

As part of the initiative, SJMC will donate copies of the storybook to selected children's non-governmental organisations, extending its impact to more young readers and families. The launch also marks the beginning of a three-month community book tour across selected bookstores, under one shared mission of helping Malaysian children grow strong, inside and out. 

 

The Nurts Tales: Growing Strong, Inside and Out will be available for purchase through major bookstores and The Nurts' online platform https://www.thenurts.com/products/the-nurts-tale-growing-stronger-inside-and-out. 

 

For more information on SJMC and its services, visit https://subangjayamedicalcentre.com/.

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