Kuala Lumpur Turns Tokyo | 1,500 Runners Bring Japanese Culture to Life in Record-Breaking Journey To Jishin Fun Run

 

Dataran DBKL was transformed into a vibrant sea of color and movement this morning as 1,500 enthusiastic participants took part in the Journey to Jishin Fun Run – a unique event celebrating Japanese culture, wellness, and community spirit. 

Held in conjunction with KL Car Free Morning, the run offered scenic 5KM and 7KM routes through the capital’s iconic streets.

Organised by Fine Today, the event aimed to go beyond fitness by encouraging self-expression and cultural appreciation. 

According to Frederick Ng, General Manager of Fine Today, the initiative is part of the company’s mission to empower women and promote self-confidence through celebration.

“At Fine Today, we believe self-confidence starts with self-celebration,” said Ng. “Our brands are committed to helping women feel proud of who they are – inside and out – and today’s run is a joyful reflection of that belief.”

A standout moment of the morning was an ambitious attempt to enter the Malaysia Book of Records for the “Most Held Koi Socks While Running”, inspired by the Japanese koinobori (carp streamers) symbolizing resilience and strength. 

Each participant received a colorful koi windsocks (Koinobori) , turning the streets into a flowing river of energy and tradition.

The run was officially flagged off by YB Datuk Seri Dr. Zaliha binti Mustafa, Minister in the Prime Minister’s Department, YBhg. Dato’ Seri Maimunah Mohd Sharif, Mayor of Kuala Lumpur, and Mr. Frederick Ng, General Manager of Fine Today.

Following the run, participants enjoyed a lively Japanese cultural showcase featuring interactive booths, traditional games, and a Best Dressed competition with cosplay and traditional attire. 

Attendees also received curated goodie bags filled with self-care products from Fine Today’s signature brands: TSUBAKI, SENKA, MA CHÉRIE, and FINO.

As koi flags fluttered and laughter echoed through the city streets, the Journey to Jishin served as a powerful reminder that confidence, culture, and community can come together to create something truly inspiring — one colorful step at a time.

For more about Mouse Mommy Treats, 

do follow us*

Website  | Facebook | 

Instagram | YouTube |

 ConfirmPlusChop | 

MeCan Trade | Shopee | 

EatCakeToday | Vsnap

Tocoo Mall (Japan) | 

Kleenso Household Cleaning |

Guardian | SHERO

Livinggears Malaysia 

Besta ST18 Smart Translator 状元笔

Ayam Brand Continues its Commitment to a Healthier Malaysia | 17th Annual CSR Community Campaign

 

Ayam Brand, a 132-year-old household brand famed for the wide range of quality, no preservative, no added MSG, convenient and Halal certified canned food, is committed to continue its annual community care campaign, which was first introduced in 2008.

This year’s theme, #AyamBersamaMu Sihat & Cergas, aims to promote healthy living among children across Malaysia.

 

The campaign, in its 17th year, has benefited over 28,350 individuals from 635 NGOs, providing more than 2.2 million nutritious meals to them. This year’s campaign will focus on building good nutrition habits with Omega-3 for healthier children and making fitness a part of every child’s life for a fitter generation of Malaysians. In Klang Valley, the campaign will be benefitting 425 children from four NGOs by providing them 76,500 meals.

 

In partnership with dietetic experts from Columbia Asia, Focus Point Group, nutrition and fitness expert, Ayam Brand will be holding workshops related to the Malaysian Healthy Plate with emphasis on Suku-suku Separuh, fitness routines that the children can do at home and a fitness challenge to encourage the children to remain active, for the participating charity homes in Johor, Pulau Pinang, Sarawak, Sabah, Kuala Lumpur and Selangor.

 

According to Ms Teoh Wei Ling, Head of Marketing at A. Clouet (Malaysia) Sdn Bhd, the brand strongly believes everyone deserves access to healthy food and the opportunity to lead a healthy life. “Through our annual community care program, we aim to empower individuals and communities to make positive changes to their health and well-being,” Data from the Ministry of Health Malaysia 1 shows that the Omega-3 fatty acid intake of the average Malaysian is currently low. They suggest three ways to remedy this; namely eat more pulses like beans, tofu and fish; use cooking oil that is a blend of palm olein and Omega-3 rich vegetable oil; and include Omega-3 rich foods.

 

“Omega-3 is crucial for heart, brain, nerve, skin and eye health. We are providing our products with Omega-3, with the aim to provide one of the key nutrients for the children in this campaign. This year, we are integrating fitness into our campaign to maintain healthy lifestyles. Malaysia sees a rise in childhood stunting and obesity rates hence we would like to promote healthy living and fitness program into our campaign. Knowing our nation is still facing the challenge of obesity, let’s start somewhere to help address that,” adds Teoh.

 

Recently, reports show that health literacy among Malaysians remain low. Malaysia has the highest number of diabetes and obesity cases in Southeast Asia. Our Ministry of Health is alarmed that one in three3 school-going students are overweight or obese.

 

Ayam Brand is also collaborating with Focus Point Group on eye health, and those who require them will receive prescription glasses sponsored by Ayam Brand. “We are continuing with the eye health for our campaign as a global analysis4 recently reported that children’s eyesight is steadily getting worse with one in three now short-sighted or unable to see things in the distance clearly. The report mentioned the highest rates are in Asia. Let us do what we can to assist children who need a clearer vision,” elaborates Teoh.

 

“We’re thrilled to be a part of Ayam Brand’s Ayam BersamaMu Sihat & Cergas campaign. This collaboration aligns well with Columbia Asia’s commitment to promoting healthy living and well-being. By offering our expertise and resources to the charity homes involved, we hope to make significant impact on their overall health and quality of life,” says Ms Gwen Yap, Regional Marketing Manager, Columbia Asia.

 

In Klang Valley, the recipients of the campaign are Pertubuhan Anak-Anak Yatim Selangor , Yayasan Sunbeams Home, Pertubuhan Rahoma Darul Fakir Malaysia, Ti-Ratana Welfare Society Malaysia, Shelter Home and Pusat Jagaan Rumah Keluarga Kami.

 

For more information on Ayam Brand,

Website : www.ayambrand.com.my

Facebook : https://www.facebook.com/ayambrandmalaysia

Instagram : https://www.instagram.com/ayambrandmy/

#ayambrandmy

#AyamBersamaMu2024

#AyamBersamaMu

#SukuSukuSeparuh

#TeamAboutDigital

1 Ministry of Health Malaysia: 3 Fats: Foods which serve as good sources of Omega-3 fatty acids

2 Bernama: Anwar urges people to be more health conscious, reduce sugar intake

3 Harian Metro: Bantut, obesity catat peningkatan di Malaysia

4 BBC: One in three children short-sighted, study suggests

For more about Mouse Mommy Treats, 

do follow us*

Website  | Facebook | 

Instagram | YouTube |

 ConfirmPlusChop | 

MeCan Trade | Shopee | 

EatCakeToday | Vsnap

Tocoo Mall (Japan) | 

Kleenso Household Cleaning |

Guardian | SHERO

Livinggears Malaysia 

Besta ST18 Smart Translator 状元笔

Happy 57th Birthday guardian Malaysia | Marks its 57th Birthday by Continuing to Nurture the Beauty and Wellbeing of Malaysians

guardian Malaysia celebrates its 57th year of operations with a series of activities that reinforce its commitment to nurturing the beauty and wellbeing of Malaysians. These activities include:

A Pink October campaign in collaboration with Kundal and The National Cancer Society of Malaysia (NCSM) to raise awareness, expand access, and drive action in the nation’s fight against breast cancer.

 

The launch of new, exclusive beauty and wellbeing brands in guardian Malaysia’s stores nationwide and online, culminating in an official event later this month at guardian The Exchange TRX mall to celebrate these exciting new offerings.

 

An exclusive 57% discount promotion on the purchase of the second item across 3,000 products, available both in-store and online throughout the month.

 

Through these initiatives, guardian Malaysia aims to remind and encourage Malaysians from all walks of life to prioritize nurturing their own beauty and wellbeing.

 

Anna Ng, Marketing Director of guardian Malaysia, emphasized:

“Outer beauty and inner wellbeing require daily nurturing. This includes having knowledge about what’s good for you and being able to access the ‘right choice’ of beauty and wellbeing products.”

 

Pink October: Guardian Malaysia Steps Up in the Fight Against Breast Cancer

Breast cancer remains the #1 cancer affecting women in Malaysia, with 1 in 19 women being diagnosed. Due to a lack of awareness and low rates of early detection—especially among lower-income households—nearly half of the cases are only confirmed in the late stages (Stages 3 and 4). 

This has resulted in a low 5-year survival rate of 66.8% which is much lower than other Asian countries such as Singapore (79%), South Korea (92.6%), and Japan (96.2%).

 

Early detection is crucial in combating breast cancer. In partnership with Kundal and The National Cancer Society of Malaysia (NCSM), guardian Malaysia will introduce an exclusive Pink Glove breast self-examination kit.

 

It includes a scrub glove with self-examination steps, two bottles of body wash, and one body scrub, retailing at RM23.88.

For every Pink Glove kit sold, part of proceeds will be contributed to NCSM to support work in education, awareness, and early detection programs for breast cancer.

 

Additionally, 10,000 Pink Glove kits will be set aside and distributed by NCSM to underprivileged women across Malaysia.

Dr. Murallitharan Munisamy, Managing Director of NCSM, said:

 

“We are grateful to guardian Malaysia for stepping up efforts to improve access to breast cancer self-examinations. The Pink Glove kit, coupled with the awareness campaign, donation drive, and distribution to underprivileged women, offers a holistic approach to addressing breast cancer across all demographics.”

 

Throughout Pink October, guardian will run a digital campaign to raise awareness about early detection, including a video by Dr. Tan Gie Hooi, Breast & Oncoplastic Surgeon, on the importance of early detection.

 

Additionally, NCSM will host informative sessions on breast cancer awareness at guardian The Exchange TRX mall from 21 to 27 October 2024, alongside educational and screening campaigns targeting underprivileged communities at Program Perumahan Rakyat (PPR) Hiliran Ampang. 

October’s Special: Launch of Exclusive New Brands at Guardian Malaysia

 

“guardian Malaysia continues to curate the best beauty and wellbeing brands for our customers. As part of our 57th-anniversary celebration, we are launching more than 20 new and exclusive brands this month,” added Anna.

 

These new brands will be available in stores and online starting from the 1^st week of October 2024.

 

 

October Anniversary Party: 57% Discounts Galore – This Month Only!

 

To celebrate its 57th anniversary, guardian is offering a 57% discount on the second item across over 3,000 selected products throughout October 2024. 

 

Details on eligible products can be found online at the new guardian e-catalogue or via the guardian app and eStore at www.guardian.com.my.

 

In response to the growing demand for online shopping, guardian Malaysia is also proud to announce the launch of its new e-catalogue—a more convenient and engaging way for customers to explore our extensive range of health and beauty products. 

 

The interactive e-catalogue is designed to enhance the browsing experience, making it seamless and mobile-friendly.  With a fresh, modern look and feel, the e-catalogue features interactive elements and directly link users to Guardian’s e-commerce platform for easy, hassle-free purchases. 

 

“This is an exciting month for our shoppers! We invite everyone to celebrate our anniversary by enjoying great products at unbeatable value, while also supporting our breast cancer awareness campaign with NCSM. We look forward to another 57 successful years of nurturing the beauty and wellbeing of all Malaysians,” concluded Anna.

 

Facebook: @Guardianmy

Instagram: @Guardianmy

YouTube: @Guardian MY

Telegram: @GuardianMY

#guardianMy

#guardianMalaysia

#MYWellbeingMatters

#guardianturns57

#guardiananniversary

#pinkoctober

#thepinkglovekits

For more about Mouse Mommy Treats, 

do follow us*

Website  | Facebook | 

Instagram | YouTube |

 ConfirmPlusChop | 

MeCan Trade | Shopee | 

EatCakeToday | Vsnap

Tocoo Mall (Japan) | 

Kleenso Household Cleaning |

Guardian | SHERO

Livinggears Malaysia 

Besta ST18 Smart Translator 状元笔