Witness the Birth of a Guinness World Record! Malaysia’s Largest Community Drawing & Signature Event Set to Take Over Pavilion Bukit Jalil!

 

A historic moment is on the horizon as PUTIEN Restaurant and SEGi University gear up for a Guinness World Record attempt under the “Giving Love, Growing Smile” charity project — aiming to set the record for the Most Participants Signing a Giant Eco-Friendly Tote Bag! 

This remarkable record attempt is the culmination of six months of heartfelt charity efforts. Since February 18, PUTIEN and SEGi University have traveled across the nation, visiting primary and secondary schools, community groups, and charitable organizations, inviting children and teens to express love through creativity — by painting tote bags for a cause.

All proceeds from the children’s hand-painted tote bags have been 100% donated to the Nanyang Press Foundation, supporting underprivileged communities throughout Malaysia. 

This project has been more than just about art — it's been about inspiring young hearts, planting seeds of compassion, and turning creativity into kindness.

We warmly invite all lovers of life, family bonding, and creativity to join us at Pavilion Bukit Jalil on July 5–6 to be part of this once-in-a-lifetime event. 

Thousands of participants will come together to sign their names on a giant eco-bag, proudly contributing to a record that celebrates Malaysia’s unity, warmth, and love.

In addition to witnessing the historic record-breaking moment, the public is also welcome to join the live drawing activity. 

Art materials and tote bags will be provided on-site — perfect for families to enjoy a day of meaningful fun and expression.

This isn’t just about a Guinness World Record.

It’s about creating a beautiful, lasting memory for the entire nation.

Check out more about ,

Website : https://putien.my/%20givinglove/

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Forget Cheap: Malaysians Are Now Shopping Smarter — Here's How

 

Malaysians are still watching their wallets - but they’re also watching livestreams and product videos before making a purchase. According to Shopee’s latest consumer survey*, while 42% of respondents still value discounts and low prices, a greater number - 58% - now prioritise product quality and seller credibility when deciding if something is truly worth it.

This emerging trend of smart spending signals a new chapter in e-commerce: shoppers remain price-conscious, but they’re no longer buying blindly based on discounts alone. Instead, they are leveraging Shopee’s trust-building tools such as Shopee Live and Shopee Video, affiliate content, and trusted reviews to find the right balance between affordability and quality. Smart shoppers are more intentional, using digital tools to stretch every ringgit and ensuring valuable purchase decisions.

Validating Product Quality Through Social Proof

While price remains a key motivator, today’s shoppers aren’t just chasing discounts - they investigate product quality from readily available tools before buying. 

Around 60% of Malaysians use built-in features like daily vouchers, cashback offers, Shopee Coins, and the ‘Lagi Murah’ tag to find the best deals. In fact, 79% of respondents reported stacking vouchers to maximise their savings, while 40% actively searched for the ‘Lagi Murah’ tag to ensure they’re getting the lowest possible price. But here’s what’s new: shoppers are complementing these tools with deeper research and validation features, especially Shopee Live and Shopee Video.

Nearly 83% of users now use Shopee Live to help them decide what to buy. These livestreams provide more than just entertainment - with real-time demos, authentic seller interactions, and exclusive deals - they create a sense of trust that static product listings can’t replicate. It’s not just about what is cheapest, but why it’s worth buying.

Short-form content, like Shopee Video, serve as quick, credible reviews that further build buyer confidence. Around 70% of respondents trust creator recommendations, especially when backed by strong seller ratings and verified user reviews. And when trying out new products or new sellers, nearly half of all respondents consider seller ratings and buyer reviews as their most important reference point. This shows a growing demand for social proof and transparency where product value includes social validation. 

Redefining “Worth It”: Quality + Affordability = Smart Spending

This emerging trend marks a lasting evolution in Malaysian online shopping habits. Today’s consumers aren’t just clicking on the cheapest item - they’re evaluating, comparing, and looking for proof of product quality. That means offering compelling deals and investing in real-time engagement, informative content, and trust-building experiences.

In response to the rise of smart shoppers, Shopee is actively expanding its affiliate ecosystem from driving more short-form content through Video Missions, nurturing high-quality creators via the Content Creator Club, and facilitating targeted affiliate matchmaking for sellers and brands. These efforts are beginning to show meaningful impact: in the recent Raya Bersama Shopee and 5.5 Fashion & Beauty Festival, affiliates contributed 1 in 3 orders, underscoring their powerful role in driving conversion through trusted, relatable content. This ongoing development reflects Shopee’s commitment to equipping shoppers with richer, trusted content that supports smarter purchase decisions, ultimately helping sellers grow and contributing to long-term digital economic progress.

This commitment is already delivering tangible results for local sellers like Mohd Naimran Nordin, founder of Adnaa, a brand known for elegant and affordable traditional wear. During the Raya Bersama Shopee campaign, Adnaa’s sales grew by 170% through the use of Shopee’s content-driven tools like Shopee Live and Shopee Video which Naimran shared, “brought our designs to life, helping customers see the quality and fit in real-time.” During the campaign Adnaa saw orders grow across all features from Shopee Live (116%), Shopee Video (281%), and most impressively affiliate content (227%). 

Adnaa’s success reflects why Shopee is doubling down on content and community. “Today’s shoppers are more informed than ever,” says Tan Ming Kit, Head of Marketing at Shopee Malaysia. “They’re not just looking for the lowest price - they’re looking for confidence and meaningful value. That’s why we’ve invested in tools like Shopee Live, Shopee Video, and driving affiliate content. We want to empower Malaysians to shop smarter and give sellers more ways to drive conversions through building credibility and connecting meaningfully.”

This shift in smart shopping marks a lasting change. For brands and sellers, value is no longer just about price. It’s about layering affordability with trust.

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Hextar World at Empire City Signs Major Tenants, Gears Up for Q4 2025 Opening

 

Hextar World at Empire City is slated to launch in Q4 2025, marking a major milestone in Malaysia’s retail and lifestyle scene. The recent tenant signing ceremony at Empire City brought together key executives, major retailers and business partners to celebrate this exciting development. Managed by Alliance Empire Sdn. Bhd., this visionary project is a collaboration between Alliance Premier Sdn. Bhd., EXSIM Holdings Sdn. Bhd., JT Momentum Sdn. Bhd., and Hextar Healthcare Berhad.

Among the key anchor tenants announced is the Malaysia National Ice Skating Stadium (MYNISS) by Koperasi Industri Sukan Atlet Malaysia Berhad (KOPISAMB), an Olympic- sized venue set to elevate the nation’s winter sports scene. Adding to the excitement is Malaysia’s largest indoor water park, featuring a first-of-its-kind concept, along with Slope Master, the country’s largest indoor ski training facility.

For food and beverage (F&B) enthusiasts, the lineup boasts Luckin Coffee, China’s fastest-growing coffee chain, NOMNOM Food Hall, a digitally integrated dining hub offering a diverse selection of local and international cuisines and Senkyaku Banrai, a Japanese-themed food street delivering authentic culinary experiences. Earnest talks are underway with Metrojaya, the established departmental store, to finalize their participation in the mall.

“We’re thrilled to bring Hextar World to Empire City, a game-changing destination that redefines entertainment, lifestyle, and nightlife in the Klang Valley,” said Dato’ Eddie Ong, Group CEO of Hextar Group. “Strategically located with seamless access to major highways and a thriving community, Hextar World is designed as a vibrant hub where people can shop, dine, and unwind—all in one place. As we move closer to our soft opening in Q4 2025, we look forward to unveiling more exciting brands and experiences that will make Hextar World an iconic destination for locals and visitors alike.

Hextar World: A Lifestyle and Entertainment 

Destination Like No Other Hextar World at Empire City is designed as an all-encapsulating lifestyle hub, offering a diverse mix of shopping, dining, and entertainment experiences. Spanning 1.8 million square feet of net lettable area, it is divided into six distinct zones, each catering to a myriad of visitor interests. The development boasts over 600 retail, entertainment, and dining options, including a 28,000-square-foot supermarket for daily essentials and more than 450,000 square feet of entertainment spaces filled with attractions. With 9,100 parking bays, visitors can enjoy a hassle-free experience, ensuring convenience from arrival to departure.

Hextar World features a vibrant High Street façade, inspired by European and American architecture. The covered street mall blends indoor convenience with an outdoor ambiance, while a tram provides connectivity along High Street on the ground floor. Complementing its entertainment and lifestyle offerings, Senkyaku Banrai is a Japanese-themed food street featuring a selection of restaurants, including Yakiniku Tenshin, Tsukiji Sushi, Wagyu and Rice, and Hut Sake Bar, offering visitors a diverse range of traditional and contemporary Japanese flavours. 

Additional highlights such as a bowling centre, a sports and bar street, and immersive edutainment experiences ensure that there’s something for everyone.

As the retail and lifestyle heart of Empire City, Hextar World is surrounded by a vibrant mix of developments, including six commercial suite towers, four office towers, two hospitality towers and three hotels. It is well-connected to 18 affluent townships within a 10km radius and enjoys direct access to major highways, including Lebuhraya Damansara-Puchong (LDP) and Penchala Link via Sprint Highway, ensuring convenience for work, leisure, and daily needs.

Strategic Partners Driving Hextar World’s Success

Hextar World at Empire City is backed by industry leaders, each bringing expertise to this landmark development. Hextar Healthcare Berhad drives advancements in diagnostics and wellness solutions, while EXSIM Holdings is wholly owned by shareholders Lim Aik Hoe, Lim Aik Kiat, and Lim Aik Fu, who are also shareholders of EXSIM Development Sdn Bhd (EXSIM). 

Established in 2008, EXSIM redefines urban living by crafting spaces that seamlessly integrate modern architecture with sustainable living. JT Momentum, owned by Datuk Jackson Tan Kak Seng, also Managing Director of Binastra Corporation Berhad, focuses on quality craftsmanship, sustainable development and construction. 

Alliance Premier brings financial expertise and capital management. Together, these industry leaders ensure Hextar World’s lasting impact.

The Exploratorium: A New Experience Every Visit

Beyond its scale and offerings, Hextar World introduces "The Exploratorium" — a concept that enhances traditional shopping experiences. Built around four key pillars, it fosters Discovery & Innovation with emerging brands and technology showcases, nurtures Connection; Community with social spaces like co-working areas and cafés, delivers Entertainment; Adventure through an indoor water park, cinemas, and live performances, and promotes Wellness; Active Living with fitness facilities, spas, and recreation spaces.

Following the signing event, Hextar World is steadily progressing toward its highly anticipated Q4 2025 launch. Retailers, investors, and media partners are invited to be part of this groundbreaking development. For leasing inquiries, media opportunities, and partnership discussions, please contact: info@hextarworld.com.my or leasing@hextarworld.com.my

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World Oral Health Day With Sensodyne

A new survey* conducted by Haleon, a global leader in consumer health, reveals a significant public health concern in Malaysia: tooth sensitivity. The survey of 248 Malaysians showed that a staggering 69% experience regular tooth sensitivity, with 61.8% enduring the discomfort rather than seeking dental treatment. 

Sensodyne, Malaysia's #1 sensitivity toothpaste brand*, is re-launching its Fresh Mint toothpaste with a new and improved formula that provides long-lasting relief and encourages Malaysians to stop enduring and start living life worry-free from sensitivity – because Why Tahan?

The survey, conducted among the 18-40 age-group, showed that younger generations are highly affected by this issue. A total of 38.4% of the respondents were aged 26-40, while 34.6% belonged to the 18–25 age category, indicating a need for an increased awareness and effective solutions for sensitive teeth across all age groups.

 

This common condition disrupts the everyday habits of most Malaysians, with cold foods (58.5%) being the leading cause of sensitivity, followed by sweets and hot drinks, based on the survey. 

These findings highlight how tooth sensitivity prevents individuals from fully enjoying everyday pleasures. Alarmingly, only 13.1% actively address sensitivity by brushing their teeth to relieve discomfort, reflecting low awareness of best practices.

 

In response to this widespread issue, Sensodyne has announced the launch of Sensodyne Fresh Mint. This new toothpaste, specially developed with an improved formula, provides lasting relief and allows Malaysians to live life without the fear of sensitivity. Sensodyne Fresh Mint offers a range of benefits to tackle sensitivity:

24-Hour Protection:  With continued use and twice daily brushing, enjoy your favourite foods and drinks throughout the day without irritation. 

Lasting freshness: Sensodyne Fresh Mint with improved formulation provides lasting freshness with regular use.

Triple-Action Cleaning Technology: This innovative formula polishes teeth, removes surface stains, and brushes away bacteria for a cleaner, healthier smile.

 

Sensodyne’s effectiveness is further validated by a Real-World Evidence study published in the International Journal of Environmental Research and Public Health (IJERPH). The Dentine Hypersensitivity Experience Questionnaire (DHEQ) study identified that:

100% of regular Sensodyne users expressed daily satisfaction.

98% reported improvement in their sensitivity symptoms.

“Too many Malaysians endure the discomfort of tooth sensitivity, missing out on simple joys like a refreshing iced coffee or a scoop of ice cream. Instead of addressing the root cause, many wait for the pain to pass. These findings underscore the urgent need for effective solutions and greater awareness around sensitivity. That’s why Sensodyne, in collaboration with the Malaysian Dental Association, is intensifying efforts to raise awareness and promote early intervention – because if left untreated, sensitivity can lead to more serious dental issues,” shared Law Chen, Marketing Director at Haleon Malaysia, Singapore and Brunei.

Dr Mohd Salman bin Masri, a Periodontist representing Malaysian Dental Association (MDA) echoed this sentiment: “Tooth sensitivity is more than just a minor inconvenience – it can signal deeper oral health issues. Yet, many Malaysians endure it without realising how much it affects their daily lives. According to a real-life study recently published in the International Journal of Environmental Research and Public Health, 93% of respondents said sensitivity takes the joy out of eating and drinking, impacting both physical comfort and emotional well-being.  That’s why it’s crucial to address sensitivity early – right when you first feel it. Ignoring it could lead to bigger problems down the line."

 

To commemorate World Oral Health Day, Sensodyne is launching a nationwide campaign “A Happy Mouth is…A Happy Mind” to unite Malaysians. As part of this initiative, Sensodyne is collaborating with the Malaysian Dental Association to offer one month of complimentary dental check-ups across more than 500 clinics in Malaysia from 21 April to 21 May 2025. 

 

Sensodyne Fresh Mint is available nationwide at pharmacies, dental clinics, minimarkets, supermarkets, and hypermarkets and provision stores

 

To learn more about the campaign, visit www.sensodyne.com.my or follow Sensodyne Malaysia’s Facebook and Instagram accounts. 

 

*“GlaxoSmithKline Consumer Healthcare Sdn. Bhd. calculation based in part on data reported by NIQ through its Retail Index Service for the Sensitive segment within the Toothpaste category for the 12 months period ending April 2023, for the Total Malaysia Market. (Copyright © 2023, NIQ.)”

Tadjoedin et al. A Real-World Study on the Quality of Life of Consumers with Dentine Hypersensitivity and the Benefits of Hypersensitivity Toothpaste Use. Int. J. Environ. Res. Public Health 2025, 22, 175. https://doi.org/10.3390/ijerph22020175

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