Gong Xi Fa
Cai! 11street recently conducted a nationwide survey to better understand the
psyche of online shoppers during festive Lunar New Year. In total, 1,854
respondents took part, in which the findings revealed that Malaysians are prone
to last-minute shopping, and concurred that family and friends mattered most.
On that note, 11street launches its Chinese New Year campaign – Gong Xi Wang Wang – which aims to
accommodate their shopping needs.
Bruce Lim, Vice President
of Merchandising at 11street said: “It is no secret that we have a large and growing pool of online
shoppers in Malaysia, and typically, during festive periods such as Chinese New
Year, we see a peak in online sales.”
In
conjunction with Chinese New Year, 11street’s Gong Xi Wang Wang campaign will be giving away over RM20 million
worth of Ang Pow coupons applicable to more than 10 million products with
overall discounts up to 88%. Other offers include ‘good luck flash deals’ with
selected products for as low as RM0.88.
Mouse
mommy would like to share this 11street great news to you in order we can shop smart
and wisely! Mouse mommy has browse through groceries, clothes, hampers and great
deals to shop for our family. Gentle reminder : Do grab the Ang Pow coupon!
During the
campaign period, 11street will also be selling PETRONAS e-vouchers at up to 30%
discount off the original price value allowing Malaysians to gather with family
and friends for visiting, dining and outing, on top of a plethora of gift
hampers and Chinese New Year dining deals.
“We
understand that with today’s busy schedule, there will be limited time to make
preparations, so we endeavour to be their best shopping partner and help them invest
more productive time into shopping, and save the extra time in preparation for
a meaningful Chinese New Year celebration with their loved ones,” Lim
concluded.
Participating
brands include Caring Pharmacy, ELBA, Empire Hamper, Fujiaire, HETCH,
Kinohimitsu, Mamy Poko, NIVEA, NONG SHIM, SONY, Super, Tesco and Total Image. During
the campaign period, the highly-anticipated SONY Xperia XA2 Ultra smartphone is
available for pre-order on 11street from 20 to 31 January 2018.
From the
survey, 11street also found that at least 96% of survey participants intended to
shop online for the upcoming festivity, driven by better prices, discounts and
promotions. Lim added: “This is only natural as Internet-savvy consumers will head
online to search for deals and promotions, so to evolve our offering in tandem
with consumer demands, 11street has tailored more bespoke offering for the
upcoming Chinese New Year celebration.”
Conducted between
22 December 2017 to 3 January 2018, 11street’s online survey revealed that almost
60% of respondents only began Chinese New Year preparation 14 days before – a
figure that tripled those who started prepping 28 days prior to the festivity.
More interestingly, almost half of this majority admitted to only planning
three days before the big day.
Having understood
the shopping behaviour of Malaysian consumers, 11street’s Gong Xi Wang Wang campaign will appeal to last-minute shoppers,
with a 48-hour delivery to those in Klang Valley, and a ‘Click & Collect’ service
to enable shoppers to eliminate wait time for shipment and collect their
purchases themselves at selected physical stores nationwide.
Lim
elaborated: “These two services are off the back of 11street’s survey and will
be featured as a part of our last minute promotion under the Gong Xi Wang Wang campaign. We hope that
this convenience that we offer will continue
to spur shoppers to see online marketplaces as the go-to channels when they
want to shop for necessities, especially with the festive season around the
corner.”
“It is heart-warming to know that our Malaysian consumers hold such great
values, and to give them greater convenience to shopping on our platform, we
have ensured that our Gong Xi Wang Wang campaign
has a variety of gift hampers, e-vouchers for restaurants, even travel deals.
Our survey has helped us understand the needs of these shoppers, so we will
continue to procure offerings that meet their demands,” Lim added.
At the same time, 77% of the respondents confessed that they would buy
clothes and shoes online – a figure that was three times more than food.
Meanwhile, a pool of participants acknowledged that the top three categories
they would purchase online are fashion items such as Chinese traditional wear,
cheongsam, and groceries including food and beverages, as well as home and
living items as they prepared for the festivity.
Website : www.11street.my
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