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Shopee E-Commerce Unveils How Malaysians Gear Up for Digital Inclusion

 

Shopee Malaysia officially unveils ‘Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023’ Consumer Trends Report. Of 2,150 Malaysian buyers surveyed, 60% remain steadfast in achieving ambitions and enjoyment in e-commerce in 2023. In fact, buyers under categories such as Mobile & Accessories (61%), Automotive (60%), Fashion (59%), and Home & Living (59%) are becoming more tech-savvy and fully aware of their diverse needs in supporting local businesses for a future-forward economy.



1. Increased and savvier use of digital services


When asked what their New Year Resolutions are in 2023, 35% of Malaysians want to prioritise personal health and wellness this year. The degree to which they look to self-improve is spread: better lifestyle and living choices (26%), upskill and nurture hobbies (23%), and increase social confidence (16%). When thinking about discovering and buying items, 39% of buyers plan to buy more home and living products in 2023, 38% show interest in family essentials like household goods, 13% gain knowledge through books and games, and 10% equip themselves with workout and travel gear.


Because they are more digitally savvy and spending more time online in all parts of their consumer journey, 51% of buyers see the increased importance of greater personalization and shopping flexibility for the new year. In particular, 32% of Malaysians across all categories want to explore Shopee's circle deals and live shopping, and 17% want to embrace mindful shopping by being sustainable in support of local inclusive businesses. 



2. Growing adoption of digital services for rural communities


When Shopee asked the surveyed buyers about their interest in locally made goods from Borneo sellers, 5 in 10 buyers expressed interest in supporting local businesses in Borneo to improve their living standards. 35% consider shifting preferences to shop for more local goods, and the remainder carries on with their learned and adopted online shopping habits. Many are excited to support Made-in-Malaysia products from underserved communities in rural areas because of their high quality and durability. Sellers outside big cities can seek inspiration from Khairul Aming, local entrepreneur from Kelantan, who was awarded the Super Favourite MCO Entrepreneur at Shopee Super Awards 2022 for having remarkable growth through the support of loyal buyers.


“We continuously work with a user-centric approach to keep ourselves well-informed of the trends and buyer contexts to create a positive impact through our inclusive ecosystem. This helps us channel efforts and optimally address user needs to share the future of the digital economy. And thanks to all their efforts and blessings, Shopee ranks first in the YouGov Best Brand Ranking in Malaysia and won gold for Kantar’s Strongest Malaysian Brand in the ‘General Retailers’ and ‘Lifestyle App’ categories. We look forward to coming together, celebrating, and giving back to our local communities with greater hope so Malaysians can enjoy a joyful shopping experience,” said Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia.


3. The rise of younger, more purposeful buyers


With the rise of younger, more purposeful buyers, many will not compromise on principles. 7 in 10 Malaysians strive to make smarter purchasing decisions through insightful content such as product warranty, live demos, and unboxing to ensure the products they love are worth the value. Since buyers pay close attention to what a seller stands for and does, they can interact with Shopee’s diverse community of influencers and affiliates to discover and enjoy an authentic shopping experience.



Terence Pang, Chief Operations Officer at Shopee said, “We have seen in the past two years, how adoption of digital services like e-commerce can improve people’s lives and transform the way consumers and businesses connect. Despite many having come online, we’re only just past the starting line in Malaysia’s digital economy, with a greater long-term opportunity to help more people benefit. In the coming year, these digital consumers will continue to shape the future of the digital economy. Shopee is sharing key consumer trends we have observed that businesses need to adapt to, and those who do so, will lay the foundation for a resilient digital ecosystem that will enable them to reach more users in the future. We are committed to helping our partners understand these trends and unlock more opportunities.”


Buyers will continue to influence the future of the digital economy with higher expectations of their online interactions. 32% of buyers intend to spend more time in 2023 to de-stress and earn coins through Shopee Prizes. Over 29% choose to support local businesses and products via Shop Malaysia, 28% habitually find authentic and genuine goods at Shopee Mall, and the remainder follow trends and latest products sold on Shopee Live and donates to the underserved via ShopeeGivesBack.


‘Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023’ Consumer Trends Report is part of Shopee’s thought leadership series. These data-driven insights allow online sellers and buyers to tap e-commerce and digital services to drive resilience and stay relevant. Further insights on Malaysian influencers will be shared in greater detail in the coming week.

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Shopee Celebrity Squad | Shopee Boosts Malaysian Creative Economy, Scales Celebrity-and Influencer-owned Brands with Technology

 

Shopee unveils that Malaysian celebrity-and influencer-owned brands are gaining greater visibility in an increasingly saturated e-commerce landscape, in its latest ‘Shopee Super Awards 2022 Milestones’* study. The platform drives Malaysia’s creative economy by supporting local talents to scale their businesses and grow together with technology. Reviewing the past year’s performance, the study found that celebrity-and influencer-owned brands on Shopee had a 59% year-on-year growth in revenue from October 2021 to September 2022 compared to the year before

 

Shopee Celebrity Squad was launched in 2018 creating a dedicated space with 97 brands for consumers to access celebrity-and influencer-owned products. Notable members include Dato' Sri Siti Nurhaliza, Neelofa, and Zoey Rahman, among others. These brands bring Malaysians more product choices through active livestream sessions, exclusive product launches, participation in Shopee’s Big Campaigns, and curating authentic, quality local goods for their audiences. 

 

Shopee Celebrity Squad sellers actively engage with their viewers on livestream by offering interactive content, bringing a more personal touch for their audience. Sellers that conduct livestream sessions had over 166,000 cumulative unique viewers joining the sessions and over 20,000 peak continuous users watching the stream at any one point of time, over the past year. Sellers create fun content, play games and quizzes, and casually chat with their audiences to foster relationships. Viewers feel closer to the celebrities and influencers that they admire when these local talents bond with them through the livestreams.

 

Shopee hosts weekly exclusive launches for Shopee Celebrity Squad brands every Sunday, where the celebrities and influencers have a dedicated platform to showcase their new store or latest product to new and existing audiences. Through these launches, buyers feel excited to be one of the first to know about and purchase their favourite personality’s new releases on the microsite and receive better brand experiences when tuning into their live streams. These brands also saw 55% year-on-year growth in orders as a testament to their efforts. 

 


Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia
said, “As the retail sector opens up with the loosening of the pandemic restrictions, Shopee’s community of local celebrities and influencers have innovated their marketing tactics using technology to reach their audiences online. Shopee Celebrity Squad brands have about 80% Big Campaign participation rate throughout the year in their commitment to strengthen their online presence. It is estimated that 1 in 4 users claim vouchers with these brands during Big Campaigns. We hope to continuously empower our Shopee Celebrity Squad by connecting them to new users in Shopee’s growing and highly-engaged online community.”

 

Celebrity-and influencer-owned brands bring value, accessibility and convenience with authentic, quality local products on the platform. These sellers meet their audience’s lifestyle needs, from locally branded beauty essentials to affordable and specially crafted grocery items. Shopee Celebrity Squad brands, which offer proudly Malaysian-made products, saw a 54% year-on-year growth in gross merchandise value as they understand their audiences’ purchasing values. Consumers enjoy supporting their favourite local brands by making thoughtful purchases aligned with their needs.


 

Zoey Rahman, Shopee Celebrity Squad member and owner of MIKASERIES said, “There are many features I use to market my products on the platform, such as Shopee Live where I do daily livestreams, sometimes up to 3 times a day! When I participate in Big Campaigns, I realise that my exposure to new audiences and sales growth has also increased. Shopee’s networking events have also helped me to learn from other Shopee Celebrity Squad members and their growth strategies. In the future, MIKASERIES will be producing more high quality locally-made cosmetics that are comparable to international brands.”


 

The platform continuously encourages Shopee Celebrity Squad sellers to innovate and produce new brand experiences for their buyers through various in-app functions. Shopee will be recognising and celebrating the best and brightest Shopee Celebrity Squad members of 2022 at the upcoming Shopee Super Awards on 15 December.

 

1.    Research Methodology*

The 2022 “Shopee Super Awards Milestone” study was conducted by Shopee Marketplace, taking research data from October 2020-September 2021 and

October 2021-September 2022.

2. Look for your favourite celebrities and influencers on Shopee Celebrity Squad here: https://shopee.com.my/m/Shopee-Celebrity-Squad 

3. For more information on Shopee Super Awards and how to vote for your favourite sellers, brands, and talents here: https://shopee.com.my/m/shopeesuperawards2022. Voting period ends on 30 November. 


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Rasa Kasih Aidilfitri Indoor Ramadhan Bazaar | Jati x Malaysia Grand Bazaar (MGB) Draws Record Crowd Till 24 April 2022 At Bukit Bintang City Centre

  

The Rasa Kasih Aidilfitri, a uniquely curated indoor Ramadhan Bazaar organised by Jati, Malaysia’s leading rice brand in collaboration with Malaysia Grand Bazaar (MGB), and in partnership with ecoBrown’s, AirAsia SANTAN, KHIND, CHJ Motors and Gracshaw drew in record crowds on the first day of its 16 day run from Today till 24 April 2022, becoming a viral sensation on social media.



Shoppers from the Klang Valley, visitors from other states and even tourists took advantage of the retro-themed art and sparkling light installation for their social media content while patronising more than 60 specially selected booths offering delicious food & beverage for buka puasa and for Raya, groceries, arts and crafts, Raya fashion for the entire family, appliances and much more, by trusted and viral local brands. 

 


Social media was flooded with photos and videos of celebrities, influencers and regular Malaysians who choose to do their Ramadhan and Raya shopping at Rasa Kasih Aidilfitri Ramadhan Bazaar for the unique selection of products and services, and for the convenience and comfort of its centrally located indoor-setting that is protected from the sun and rain, air-conditioned, with good security and fully compliant with COVID-19 SOPs.

 


Numerous celebrities were spotted shopping at the Rasa Kasih Aidilfitri Ramadhan Bazaar including Sazzy Falak, Bella Astillah, and Maryam & Ryzal Ibrahim of Durian Kimchi fame.


 

Established since 1993, Jati is renowned as one of the nation's leading rice millers and wholesalers focusing on rice based products including their latest healthier editions which is Jati Signature Pusa Finest Basmathi series, namely Basmathi 1121, Original and Basmathi 1509. 

 


“Jati is taking the lead in Rasa Kasih Aidilfitri to support and promote Malaysian brands and businesses, encouraging domestic spending by shining a spotlight on local businesses while educating and raising awareness on the variety of quality Malaysian goods and services. After a pause in the nation’s economy since the pandemic began, consumers need to be reminded of the richness and quality of proudly Malaysian-made offerings,” says Mr Chua Keng Jin, Group Senior Manager of Serba Wangi Sdn Bhd.

 


“The Rasa Kasih Aidilfitri Ramadhan Bazaar will be on-going at Malaysia Grand Bazaar from today April 9 to April 24 for 16 days, from 10am to 10pm. It is the must visit bazaar of 2022, with so much to offer with a slew of activities, contests, giveaways, games and more while supporting Malaysian brands. Be a true Malaysian, support local brands. Start here!” he adds.

 


“As KL’s 1st permanent artisanal mall, we are pleased to partner Jati, the preeminent rice producer in the country to present this Rasa Kasih Adilfitri Ramadan Bazaar on our premise as we share the same ethos of promoting and supporting homegrown brands and retailers,” commented Michelle Liew, Head of Retail for BBCC Development Sdn Bhd.

 


Every visitor can receive a goodie bag with Jati Signature and ecoBrown’s product as well as vouchers by completing a treasure hunt of the booths in the bazaar. No purchase is required. 




There are also exclusive Raya green packet giveaways that every collector will want to add to their collection. 

 


“Love the setting, the convenience, the comfort and the choice of local fares and offerings. Glad to find so many local viral brands gathered in one place, and to buy them on the spot because Raya is around the corner. Well done Jati for supporting and making space for local entrepreneurs to shine. The setting is amazing. Every corner is Insta-worthy, truly the place to shop this Ramadhan,” explains actor, TV presenter and investor Sazzy Falak.

 


Singer and actress, Bella Astillah was excited with the offerings including cookies and gifts for her family and friends back home. “Found the cutest cookies, perfect accessories for the family’s Raya outfits, and so many lovely items that will make thoughtful gifts for family and friends. It’s so comfortable to shop here, and it is a perfect place to create content for Ramadhan and Raya. Love, love, love it” she says.

 


Maryam and Ryzal Ibrahim, the Korean-Malaysian couple of Durian Kimchi TV fame were busy at the Jati booth selecting different rice varieties for Ramadhan and Raya fusion recipes for their YouTube channel. “The quality and selection of rice from Jati is amazing. It will work well with Korean, Malaysian and fusion recipes. We have so many ideas of what to make. This is the first large-scale Ramadhan bazaar for me, and it is even better than I expected. The setting is so festive and evokes the kampung feel,” Maryam and Ryzal share.


 

Parking is free at MGB, Bukit Bintang City Centre for shoppers. Public transport is also a breeze as MGB is located right off the BBCC-Hang Tuah LRT and monorail stations.

 


There are contest galore with the Tangkap Gambar & Menang contest offering weekly prizes of a Khind Intelligence Cooker worth RM148, and Jati Signature Pusa Finest Basmathi Rice (2kg) worth RM25.50 for simply taking photos at the event and posting them to your socials using the hashtags #JatiMalaysia #JatiRasaKasihAidilfitri #JATIxMGB. Strike your best pose, click, post and you could be one of the lucky winners!

 


The Beli & Menang contest requires purchase from ecoBrown’s, AirAsia SANTAN, Khind, CHJ Motors, Gracshaw, Hernan or selected Food & Beverages booths to be in the running for prizes that include 3X branded motorcycles worth a total of RM13,000 and 10X branded motorcycle helmets worth a total of RM2,200. 

 


Visitors can also expect to be entertained throughout the Bazaar with performances and partake in day-long activities such as workshops and games session, promising fun for every member of all ages in the family.



 


Make a date with the Insta-worthy Rasa Kasih Aidilfitri Ramadhan Bazaar by Jati and MGB from April 9 to April 24, 2022 as it recaptures the spirit of Ramadhan bazaar from the pre-pandemic era, with all the safety, security, hygiene and SOP compliance for the endemic phase.



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