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Lets Celebrating Moms: Enfagrow A+ MindPro Invites All Mothers to Co-Create the First-Ever AI Mother's Day Song!

Tuesday, April 23, 2024

Enfagrow A+ MindPro, a leading provider of high-quality nutritional milk formula for children, is thrilled to announce its groundbreaking Mother's Day campaign, “A+ Mums Raise A+ Kids”. This campaign invites mothers to participate in co-creating the first-ever AI-generated Mother's Day song. This initiative, which not only celebrates the love and sacrifice of mothers, also aims to enter the Malaysia Book of Records for “The Most Number Of Children's Voices Used In An AI-generated Song”.

Being a mum is an extraordinary journey, filled with challenges and joys. They are incredibly important in their kids' lives, always striving to give them the best while making tough parenting decisions. Enfagrow A+ MindPro knows this and recognises their maternal instincts, especially in seeing their child grow healthy and future ready. Enfagrow A+ MindPro wants to recognize and appreciate these dedicated mums for all their hard work and commitment.

In honour of Mother's Day, this contest is a heartfelt tribute to the remarkable love and sacrifices mothers make every day. Through this initiative, Enfagrow A+ MindPro aims to reassure and commemorate mothers, acknowledging their extraordinary efforts in nurturing and shaping their children's lives.

According to Wong Choy Yee, Country Manager for Malaysia and Singapore at Mead Johnson Nutrition, and a mother of two herself, "Enfagrow A+ MindPro understands the immense dedication and love that the family's matriarch pours into their children's lives, especially as mums often doubt their choices, questioning whether they are doing enough for their children."

She adds, "Through our 'A+ Mums Raise A+ Kids' campaign, we aim to honour and celebrate the important role of mothers by providing them with a platform to express their unique journey together with their kids through an AI-generated song. This is our way of saying thank you and recognizing the incredible love and sacrifice that mothers demonstrate daily."

In addition to the personalised AI-generated song, Enfagrow A+ MindPro will curate an exhibition that commemorates the winning mums and their children, showcasing the timeless and purest love shared between them. Through visual storytelling, this exhibition will depict heartwarming moments and cherished memories that highlight the unique bond between mothers and their children, sending a strong message of appreciation to every special mom.

"Our aim with this Mother’s Day AI song and exhibition is to provide a multi-dimensional experience that uplifts and pays tribute to these maternal figures in a meaningful and impactful way. We want to deepen our brand appeal by acknowledging their significant role in their children’s lives and expressing our gratitude for their unwavering dedication and love."

To participate in the “A+ Mums Raise A+ Kids” contest, mothers can upload a 30-second video of their child (aged 1 and above) humming, giggling, or talking, along with a photo of themselves with their child. The submissions can be sent via DM directly to Enfagrow Malaysia's Facebook page with the subject title "A+ Mums Raise A+ Kids".

The 'A+ Mums Raise A+ Kids' contest deadline is fast approaching on 30 April 2024, so don't miss your chance to submit your entry! As a thank-you gesture, every submission will be rewarded with a RM30 Shopee gift voucher.

Plus, the winning mothers and their children stand a chance to win an unforgettable 3D2N family trip to LEGOLAND® for four, alongside an exclusive professional photoshoot with their children. Their portraits will be featured in our brand's Mother's Day celebrations in May 2024. Submit your entry now for a chance to create lasting memories that immortalise the bond between your child and you.

Unlocking Your Child's Potential with Enfagrow A+ MindPro

By the age of five, children are at a pivotal stage where 90% of their brain development has already occurred, setting the groundwork for their future endeavours. As the main decision parent who prioritizes their children's health, providing them with the best nutrition becomes imperative.

Enfagrow A+ MindPro contains a breakthrough ingredient called Milk Fat Globule Membrane (MFGM). Research shows that children who consume MFGM-enriched milk formula have significantly higher mental performance on the Full-Scale IQ score. MFGM enables faster brain stimulation, hence increasing the child’s brain performance in processing information.

This benefit is long-lasting, extending beyond 5 years, to prepare children to be future-ready and successful with long-term higher mental (IQ) and emotional (EQ) development. This component, crucial for brain growth and immunity, works synergistically with brain-nutrient DHA, providing children with a long term advantage for both (IQ) and (EQ) advancement. This combination enhances cognitive development and fosters better emotional regulation, aiding children in navigating social situations more effectively.

"What sets Enfagrow A+ MindPro apart is its unique ability to incorporate MFGM into children's milk formulas," says Choy Yee. "As a mother, I understand the importance of giving children the best possible start. At Enfagrow A+ MindPro, we're dedicated to supporting mothers in this journey by offering innovative nutritional products for children backed by scientific research. Through our scientifically formulated products, mothers can trust that they're giving their children the tools they need to thrive mentally and emotionally, setting them up for success in the years to come."

“We believe that with Enfagrow A+ MindPro, parents can help unleash their children's potential, nurturing them to be a step ahead of others to be school-ready and future-ready. It's not just about providing nutrition; but about empowering children to thrive and succeed in every aspect of life”.

For more information about Enfagrow A+ MindPro and how it can help in your children’s growth and development, please visit https://www.enfagrow.com.my/superior_nutrition

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Gen Zs Trust User and Expert Insights Via Shopee Survey

Friday, April 19, 2024

Shopee’s ‘Engaging Generation Z Shoppers in the Digital Era’ survey findings revealed that 60% of respondents prioritise platforms with easy search, comparison functionalities, and helpful reviews followed closely by comprehensive product information and trustworthiness. This emphasises the importance of building a user-friendly platform brimming with product variety, professional recommendations, and insightful user reviews to capture Gen Z's attention.

Underscoring their research-heavy habits, 30% of Gen Z strategise their purchase, holding over 70% of items in their cart for more than a day to conduct in-depth research before committing to a purchase. This highlights the importance of building a research-friendly environment, which includes offering a rich variety of research products, incorporating professional recommendations, and fostering insightful user reviews.

While research is paramount, a smooth checkout process is equally important. When asked “What will increase your likelihood of checking out your items immediately?”, 6 in 10 Gen Z shoppers focus on user experience features like product restock reminders, flash deals, and voucher applications. Additionally, easy order cancellation and price comparison tools are highly sought after. The remaining 40% look for efficient platform delivery services to finalise their purchases.

Gen Z put importance on value maximisation in their purchasing decisions. Free shipping, competitive pricing, attractive promotions, discounts and vouchers are critical motivators for 83% of respondents, demonstrating their focus on getting the most for their money. Interestingly, product quality appears to be a secondary factor when choosing a purchase channel.

Shopee's research delves even deeper, revealing that Gen Z consumers heavily rely on reviews and customer service throughout the buying journey. Over 75% actively seek out reviews from both users and experts before making a purchase. Engaging with sellers through chat features and comparing products across brands are also common practices for this generation. The remaining utilise Shopee Live and Shopee Video for product information and purchase decisions.

Ming Kit Tan, Head of Marketing and Business Intelligence at Shopee Malaysia, said, “We understand that Gen Z presents a significant growth opportunity. Our user-friendly platform features like Shopee Live empower users with information beyond product listings, such as in-depth reviews or live demonstrations. It fosters a relationship between seller and buyer, allowing a sense of trust to be built between each interaction. Such hyper-personalised experiences function as a value-added service, building long-term brand loyalty within this rising demographic”

Customer service remains a key differentiator. In 2023 alone, Shopee celebrated an industry-leading 98% success rate for cases resolved within 30 seconds, translating to an impressive 80% customer satisfaction rate. These figures underscore Gen Z's demand for a seamless research experience coupled with top-notch customer service for a successful online shopping journey.

Shopee prioritises user satisfaction through its continuously evolving search function, leveraging deep learning to analyse user browsing and purchase behaviour. The platform’s recommendation engine personalises product suggestions, ensuring a customised shopping experience for every user. Additionally, Shopee Live empowers users to connect with brands and sellers with its user-friendly live chat. This feature fosters real-time interactions and product demonstrations, which strengthens user confidence in every purchase.

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DELIGHT IN AUTHENTIC MALAY CUISINE WITH KOMUNE LIVING’S RAMADAN CLASSIC D’KERINCHI BUFFET EXPERIENCE

Friday, March 15, 2024

Returning for the second time after a successful inaugural year, the Ramadan buffet at Komune Living Bangsar South comes back with added flair. After delighting guests with a well-received buffet last year, the hotel is expanding its diverse spread with even more tempting dishes—all while maintaining its commitment to keeping prices pocket-friendly.

This year’s theme and menu is created by none other than the hotel’s outlet chef, Chef Muhammad Syah Osmat and is centered around the rich tapestry of authentic Malay cuisines. The spotlight shines on four exceptional dishes.

Starting off with the Ketam Goreng Masam Manis which are fresh crabs, cooked to perfection then coated with a flavourful sweet and sour sauce. This is followed by the Ikan Patin Tempoyak, a true Malay delicacy made from fresh fish and fermented durian sauce.

The next star is the flavourful Sup Tulang which is a comforting and nourishing dish, cooked with lots of aromatic spices and simmered for an extended period. The final must-try dish from this year’s buffet is the Grilled Lamb Shoulder that is marinated with a special homemade sauce then cooked ala-minute at the stall.

These four selections hold a special place in Chef Syah's heart as they are cherished recipes from his upbringing, dishes that echo the warmth of his family kitchen.

Rooted in culinary traditions passed down through generations, these recipes not only reflect the essence of his cultural heritage but also embody the artistry and love instilled in him by his family's cooking legacy.

The alfresco area should not be missed as it is where an enticing array of action stalls awaits. This year's exciting additions are the Char Kway Teow and Kebab Stalls, complementing the returning favourites of Chicken Wing, Satay, Roti John and Murtabak from the previous year.

Tony Ho, General Manager of Komune Living, expressed excitement about the second annual Ramadan Buffet, stating, 'We are proud to present a feast that not only celebrates the rich tapestry of Malay cuisines but also emphasises our commitment to providing an accessible dining experience for our community. This year's buffet is a perfect blend of authenticity, variety, and affordability.”

Normal prices for the buffet are set at RM88+ for adults, RM68+ for children and senior citizens. To reward early enthusiasts, an exclusive offer of RM78+ will be extended to adults during the early bird sale period, commencing from now to 12th March 2024.

Ramadan Classic D’Kerinchi will be available from 13 March till 8 April 2024, between 6.30pm to 10.00pm at Komune Café, Level G.

The restaurant's kitchen holds a Halal certification from the Department of Islamic Development Malaysia (JAKIM), ensuring peace of mind for all patrons. For further enquiries or reservations,

Email : dine@komuneliving.com

Contact : +603-2742-5722 / +603 2742 5788

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GUARDIAN x NIVEA CSR | CENTRE REFURBISHMENT AND BRINGS JOY TO CHILDREN AT SURIANA EDUCATION CENTRES AT DESA MENTARI AND DESA RIA

Tuesday, January 16, 2024

World’s Number One Skin care brand*, NIVEA in a joint collaboration with Guardian Malaysia, has successfully completed a major refurbishment programme on two community education centres run by the NGO, Suriana Welfare Society.

This Corporate Social Responsibility (CSR) refurbishment project, aptly named “Share The Care, You Buy, We Donate” was a result of a campaign that NIVEA and Guardian ran that raised RM50,000 to cover the refurbishments cost of two education centres.

During the campaign period from 2 October to 31 October 2023, every RM50 and above worth of NIVEA products purchased in a single receipt, RM2 will be donated to this CSR project.

The two education centres run by the Suriana Welfare Society, is aimed at empowering urban poor children through holistic education and by fortifying caregivers-parents synergy via continuous engagements. Providing a safe area to educate both the children and parents is part of Suriana’s purpose of “Community Transformation Through Education”.

Anna Hull, Commercial Director, Guardian Malaysia said:

“We are very happy to collaborate with NIVEA Malaysia on this particular CSR refurbishment project to help the 91 children of Desa Mentari in PJ and Desa Ria in Kuala Lumpur. The Suriana Education Centres were in need of repairs and renovations to provide a comfortable and conducive environment for the children to study and learn. We hope with these refurbished centres, Suriana can take in more children as there is a long waiting list.”

Ng Hock Guan, Country Manager, Beiersdorf Malaysia and Singapore, said:

“NIVEA is proud to be part of this meaningful and important project that is also in line with our CSR purpose to “Care Beyond Skin”. We hope that the project will continue to have an impact on children of the urban poor, and I would like to congratulate Suriana Welfare Society for their important charitable work that they have been doing so far. Our heartfelt thanks also to Guardian Malaysia, who graciously partnered with us on this project and to all our loyal NIVEA consumers who have contributed to this impactful project,” he concluded.