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From Seoul to Your Bowl | Mi Sedaap Gives you a Bolder, Hotter, More Flavorful Experience

 

Noodle lovers, get ready! Mi Sedaap is bringing Korea to YOU!


The Korean Spicy Chicken Ramen are BACK—bolder and more satisfying than ever before! With a fresh new look, you will be craving them from the very first glance. Think premium ingredients bursting with authentic, fiery Korean flavors. 


But wait, there’s more! Mi Sedaap is turning up the heat with a new dynamic TV commercial—a feast for the eyes that will leave you craving that first bite!


More than just a makeover, this is a true upgrade in quality. The new packaging reflects Mi Sedaap’s commitment to innovation and excellence, while the noodles themselves have been refined to perfection. 

Made with premium Australian and Canadian wheat flour, they boast a thicker, springier texture—perfect for absorbing the rich, spicy sauce. Infused with fresh chili and high-quality spices, these noodles deliver bold, authentic flavors while allowing Malaysians to customize the spice level to their preference.

Whether you enjoy a gentle warmth or a fiery spice kick, Mi Sedaap Korean Spicy Chicken Ramen promises a flavorful and satisfying experience in every bite. 


Ng Hock Guan, Country Manager shared “Mi Sedaap’s Korean Spicy Chicken range is a truly authentic yet accessible culinary experience for Malaysians. With the growing influence of Korean culture – whether it’s K-Dramas, K-pop or K-food – we understand the deep connection Malaysians have with all things Korean. This product is our way of bridging that passion by delivering an authentic taste of Korea, crafted to suit local palates with an ASEAN twist.”


He further emphasized, “We are not just offering noodles; we’re bringing a piece of Korea to every household. This launch represents our commitment to innovation and quality, using premium ingredients that meet global standards. At Mi Sedaap, we aim to redefine instant noodles by transforming them into an immersive culinary experience that resonates with both Korean food enthusiasts and everyday noodle lovers.”

A Fresh Face for a Fresh Look
Turning up the heat even further is none other than Ahn Hyo Seop—the dashing actor, K-Drama superstar, and global heartthrob—who joins Mi Sedaap as the official brand ambassador! With his signature charm and energy, he dives headfirst into the spicy goodness of Mi Sedaap Korean Spicy Chicken Ramen in the latest TV commercial.


In the commercial, Ahn Hyo Seop savors every fiery bite, delivering his verdict with undeniable
excitement: these noodles "truly taste like Korea!" Get ready for a flavor-packed adventure because Ahn Hyo Seop is inviting YOU to experience the thrill of authentic Korean spice.

1 Million Cup Giveaway: A Bold Promise to Malaysia!
Great flavors have the power to bring people together—creating moments of joy, warmth, and connection. And that’s exactly what Mi Sedaap is on a mission to do: spread the joy of authentic Korean flavors to every corner of Malaysia.

To celebrate this launch, Mi Sedaap is rolling out a 1 Million Cup Giveaway, ensuring that lucky Malaysians will get to experience the bold, unforgettable, and addictive flavors of Mi Sedaap noodles. Whether you are a K-Drama devotee, a K-Food fanatic, or simply someone who appreciates a good plate of noodles, this is your golden ticket to taste the difference.

And that’s not all—Mi Sedaap is hitting the streets! With roving trucks and vending machines, getting a free cup of deliciousness has never been easier. 

Starting with 10 vending machines in Klang Valley, plans are already in place to expand to 20 locations by the end of the year. 

From universities to office hotspots, the taste of Korea is coming straight to you!

Special Deals for Fans
Starting now, shoppers can grab an exclusive 5+1 promo pack at participating stores nationwide.

Stock up and slurp away without breaking the bank!


The festivities kick off with a six-day launch extravaganza at Sunway Pyramid (LG, Orange Concourse) from 11 February to 16 February. Get ready for interactive games, score exclusive giveaways, and put your taste buds to the test with spicy challenges that will separate the heat seekers from the mild-mannered.


More than anything, this launch is a celebration of togetherness, great food, and the belief that the best moments in life are meant to be shared. Stay tuned for more updates, events, and spicy surprises by following Mi Sedaap on Facebook, Instagram and TikTok!

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Pavilion Damansara Heights’ ‘Heights Of Happiness' #CNY2025

 

 

Reaching new Heights of Happiness this Chinese New Year at Pavilion Damansara Heights from now till 12 February 2025, where the joy of tradition and vibrancy of modernity come together to bring happiness to life! 



Through a myriad of cultural marvels, we are excited to reflect happiness in the charms of Chinese heritage. 


This Chinese New Year, the mall is taking new heights in celebrating soaring aspirations, cherished heritage, and the spirit of togetherness.



In partnership with the World Culture Organisation (WCO), Pavilion Damansara Heights presents the ‘Most Chinese Culture Diorama Display’ a total of an awe-inspiring 93 feet in length. 



With the theme ‘Bringing Happiness to Life’, this cultural diorama showcase celebrates the vibrancy of Chinese New Year through four themes such as China 5 Dynasties Banquet Celebration (中国五朝宴会庆典), Old Beijing (老北京), Malaysia Chinese New Year (马来西亚农历新年) and Journey to the West (西游记). 




Visit the diorama display at Damanlela Main Entrance & in front of Clarins at Level 2.

 

Step into the festive atmosphere at Centre Court, Level 2, and be charmed by our towering Panda and Red Bear, standing tall at 12 ft and 14 ft respectively amidst vibrant decorations. 



Explore the bustling Chinese New Year booths by Herbal Farmer and GPR, offering sweet treats, Chinese snacks, herbal teas, and fruit blends. Don’t miss their exquisite hampers—perfect gifts for your loved ones this season!

 

Take your family fun to new heights at our Family Fun Zone, Centre Court, Level 2! 



Step into a world of excitement with traditional favourites like life-size Snakes and Ladders, thrilling modern arcade games, and a picture-perfect moment at our themed photo booth. It’s a place where laughter and memories come alive, promising endless joy for kids and families alike!

 


Write your heartfelt wishes for good health, happiness, and prosperity on a message card and hang it on our abundant tree, brimming with blessings. 



This auspicious year, fortune smiles upon you as 8 Lucky Shoppers will be randomly selected to receive an exclusive gift* from us! Visit Centre Court, Level 2, and make your wishes soar! *T&C apply.

 



Celebrate the timeless art of calligraphy this Chinese New Year at Pavilion Damansara Heights, in collaboration with The Federation of Calligraphy Society Malaysia. 



This year, the mall partners with Mr. Ng Swee Kheng, President of The Calligraphy Society of Malaysia, to design an exclusive angpow set featuring the Chinese character “喜” (happiness). 



More than just an ang pow, this unique creation is a cherished piece of art; Shoppers can immerse themselves in the beauty of calligraphy at the Calligraphy Art Exhibition and enjoy complimentary Calligraphy Art giveaways on 5, 11, 12, 18, 19, and 25 January 2025—bringing heritage to life with every brushstroke!

 


Celebrate the season with exclusive rewards! Spend a minimum of RM100 (in maximum 2 receipts) to receive a specially designed angpow set and Free 2-hour parking; Spend RM288 and RM588 in a single receipt to receive the angpow set, free 2-hour parking, and additional gift or voucher worth up to RM70!

 


From 8 January 2025 onwards, spend RM288 in a single receipt and redeem an exclusive Scroll Set filled with auspicious wishes, handwritten by the renowned calligraphy masters of The Federation of Calligraphy Society Malaysia. Redeem at Calligraphy booth in Centre Court, Level 2.


 

Elevate your festive spirit with captivating cultural performances. From energetic lion dances to enchanting traditional music and dance, immerse yourself in the rich heritage and joyous celebration of Chinese New Year from Peekaboo Music Performance, D’Rhyme, Jasmine Dance Studio and more! Visit www.pavilion-dh.com for the full event schedule.

 


Sign up and enjoy instant gifts! Download the Pavilion Damansara Heights Privileges Member app for free and instantly be rewarded with a gift. Redeem at Concierge, Level 2.

 


Reunite with loved ones over a feast of delectable festive dishes from the newly opened Dragon-I Peking Duck and Oriental Kopi. 


Discover the first-in-Malaysia Da Fu Di, and explore an array of dining options at Din by Din Tai Fung, Siong Tong Gai, The Travelling Duck, Samy & Min Bak Kut Teh, and Nanyang Cafe. Visit www.pavilion-dh.com to book your table now!

 


August Store, Arabian Oud, Converse, Fa’iq Jewels, Maglifestyle, Reebok, Ted Baker London, NISHANE, Arabica, Dragon-I Peking Duck, La Boca Latino Bar & Grill, MOKA Cafe, Oriental Kopi, Paris Baguette, Samy & Min Bak Kut Teh, Fei Fan Hotpot, Siong Tong Gai, Toast Maker, Zhao Ji Desserts.

 

NEW LIFESTYLE & URBAN LEISURE

bhumi, Futurum Academy, Petit Parc, Siam Oasis Royale, Tree Art

 


For the latest news and information, shoppers can check out @paviliondamansaraheights on Instagram and Facebook, download the PDH Mall’s app for free (available on Apple App Store and Google Play Store), and visit the official website: www.pavilion-dh.com


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CELEBRATE PROSPERITY AND TRADITION AT THE CURVE’S ‘GARDEN OF FORTUNE’ THIS CNY2025

 

 

This Chinese New Year, the Curve invites you to slither into a world of prosperity, elegance, and transformation as we welcome the Year of the Snake with our dazzling campaign, ‘Garden of Fortune. ’ 




Running from 7 January to 2 February 2025, the campaign offers a mesmerising mix of stunning decorations, captivating cultural experiences, and exciting activities for visitors of all ages.



This year’s celebration, ‘Garden of Fortune’ , is a beautifully curated installation at the Curve’s Centre Court, Ground Floor. The stunning centrepiece offers visitors a magical blend of nature, heritage, and prosperity, creating the perfect space for capturing cherished moments together. 

 


“The Garden of Fortune campaign celebrates the essence of Chinese New Year – unity, prosperity, and renewal, ” shared Ms. Elaine, Centre Manager of the Curve. 



“Inspired by the wisdom, elegance, and transformative energy of the Snake zodiac, we wanted to create a festive experience that resonates deeply with these values.


 


From the beautiful decorations to cultural performances and community-driven initiatives, we aim to offer visitors moments of joy, connection, and cherished memories. On behalf of the Curve, I wish everyone Gong Xi Fa Cai, and a prosperous and abundant year ahead!!” 




To elevate the festive cheer, the Curve has curated an exciting lineup of vibrant weekend performances and activities designed to captivate visitors. 



Highlights include acrobatic lion dance performances, which bring good fortune and joy, as well as traditional Chinese musical showcases like Guzheng performances and live speed painting demonstrations that celebrate the artistry of cultural heritage. 

 


Visitors can also enjoy energetic Wushu dance fusions, majestic drum performances, and graceful traditional Chinese dance showcases, making every moment at the Curve truly delightful. Visitors can head to the Western Courtyard to explore the wisdom of their zodiac signs for the year, offering an engaging and insightful experience. 

 


For the little ones, hands-on cultural workshops such as Chinese calligraphy, paper cutting, brush painting, and fan art provide a fun way to spark creativity while fostering an appreciation for tradition. 



Adding to the festive excitement, the God of Prosperity will delight shoppers by spreading blessings and joy, handing out gold coins and mandarin oranges. 

 


On 18th January, the Curve will also host a special God of Prosperity Walkabout. Accompanied by children, the God of Prosperity will visit selected tenants, where the young participants can enjoy collecting lucky tokens, making it a memorable celebration for all. 

 


For those who love snapping photos, the Curve is launching the Prosperity Snap & Win Contest. Participants can capture their best moments at the campaign’s stunning decorations or events, post them on Facebook or Instagram, and stand a chance to win exciting prizes. 

 


Shoppers will also be rewarded through the Curve’s Gift with Purchase (GwP) programme. With a minimum spend of RM288, they can redeem an exclusive set of festive red packets, while a spend of RM388 will entitle them to limited-edition merchandise. Additionally, visitors can claim a special 2025 calendar through the Mutiara X App, adding to the season’s excitement. Beyond the festive celebrations, the Curve is committed to spreading joy and compassion this Chinese New Year through a meaningful CSR initiative. 

 


Shoppers are encouraged to contribute essential items to a dedicated food and gift bank at the Centre Court. 



In collaboration with 988 FM, the Curve will extend its support to the community by visiting an Old Folks Home to carry out spring cleaning and donate essential items along with Chinese New Year goodies. 



 

This initiative embodies the spirit of the season, emphasising the importance of sharing prosperity, fostering unity, and bringing warmth and cheer to those in need. 




As the Year of the Snake unfolds, the Curve invites everyone to embrace the elegance of this festive season. 


 

From awe-inspiring cultural performances to interactive workshops and moments of meaningful giving, there’s something for everyone at the Curve this Chinese New Year. 


 

For more details about the ‘Garden of Fortune’ Chinese New Year celebration, as well as other upcoming events at the Curve, please visit our website at www.thecurve.com.my, or stay connected with us on Facebook and Instagram.


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