THE CURVE BERAYA DI KOTA RAYA | CELEBRATE THE SPIRIT OF 90s RAYA WITH NOSTALGIA THIS RAYA 2025

This Raya season, the Curve invites visitors to relive the nostalgia of 90s Raya celebrations with ‘Beraya di Kota Raya’. 

Running from 28 February to 6 April 2025, the campaign transforms the Centre Court into a vibrant retro bus terminal, celebrating the nostalgic charm of Raya in the city. 

A key highlight of the setup is the iconic pink minibus, a familiar sight in the Klang Valley and a beloved part of Malaysia’s transportation history. 

Complementing the nostalgic theme is a traditional Rumah Biru-inspired kampung house, reminiscent of the classic wooden homes of Kampung Baru, as well as old-school bus stops, ticket counters, and a 90s Raya setup that beautifully captures the charm of past celebrations.

 

En. Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad, shared, “This Raya, we are thrilled to celebrate the beauty of heritage while also supporting local businesses and uplifting the community. Through the ‘Beraya di Kota Raya’ campaign, we want to bring back the nostalgia of celebrating Raya in the city, where cherished traditions, vibrant bazaars, and communal festivities create a truly special experience for all generations.”

 

In keeping with its commitment to championing local entrepreneurs, the Curve welcomes over 100 Raya booths, including more than 10 celebrity booths, offering a diverse selection of Raya outfits, accessories, festive cookies and Juadah Berbuka Puasa throughout the mall. 

 

Visitors can immerse themselves in the Raya spirit with lively cultural performances such as Dikir Barat, Zapin, and Raya Musical Dance, while families can enjoy Kids’ Raya Workshops, where young ones can take part in Ketupat Weaving and Raya Card Making during weekends. 

 

Shoppers will also be rewarded through the Curve’s Gift with Purchase (GWP) programme. With a minimum spend of RM200, shoppers will receive limited-edition Raya packets and stickers. Those spending RM450 and above will receive a special Raya tote bag, designed by renowned doodle artistAnn Jaafar, along with Raya packets and stickers.  

 

For those who love a challenge, the Curve’s ‘Cari dan Menang’ social media contest offers shoppers a chance to win shopping vouchers, and exclusive the Curve merchandise. 

 

In the spirit of giving, the Curve marked the launch of its Raya campaign with a heartfelt Berbuka Puasa gathering for children from Rumah Anak Yatim Damai Kuang, where Flint also hosted them for a special iftar experience as part of the Curve Lurve CSR initiative. 

To make the occasion more meaningful, the Curve and its vendors contributed essential items, Raya outfits, duit raya, hampers, and festive cookies, ensuring the children enjoyed a truly memorable celebration.

 

Further fostering the spirit of giving, the Curve collaborated with Suria FM to organise a Bubur Lambukdistribution, featuring the renowned Masjid Kampung Baru Bubur Lambuk team. The traditional dish was prepared and shared with visitors, with the participation of En. Khairul Azizi Bin Ismail, Chief Executive Officer of Boustead Properties Berhad, En. Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad, and Suria FM’s radio personalities DJ Lin, Iman, and Chiwan and staff members. 

 

To encourage community participation, a Donation Booth ‘Kongsi Rezeki’ is available  at the Centre Court from 28 February to 6 April, where shoppers can contribute essential items to Rumah Anak Yatim Damai Kuang. Donations will be delivered in two batches, on 17 March and 7 April. Additionally, every Friday before iftar, the Curve’s management team will distribute 50 special Ramadan gift packs to shoppers as a token of appreciation.  

 

Embracing the festive spirit of togetherness, the Curve is sponsoring tickets for the #theCurveBelanjaBalikKampung initiative in collaboration with Suria FM. This exciting social media and on-air contest invites participants to submit their most creative Pantun Raya for a chance to win VIP bus tickets home for Raya to the southern, eastern and northern region.  

 

This year, the mall continues to expand its offerings with new tenants, including F&B favourites like Serai, Kenangan Coffee, Toast Maker, Koppiku, Summer Bliss, and Richeese, alongside fashion and accessory brands such as Original Classic, Osmanli Oud, Hyrem, and Case. Families can also look forward to Moonbug Cocomelon, a new edutainment experience for young children.  

 

To accommodate the festive crowd, the Curve will extend its operating hours until 12 AM during the last week of Ramadan, giving visitors more time to shop, dine, and prepare for the festivities.

 

From nostalgic decorations, vibrant cultural performances, meaningful CSR initiatives, and a bustling Raya marketplace, the Curve’s ‘Beraya di Kota Raya’ offers a truly special festive experience. Visitors can immerse themselves in the charm of past Raya celebrations, rekindle cherished memories, and create new moments of joy with their loved ones.  

 

For more details about the campaign, as well as other exciting events at the Curve, please visit our website at www.thecurve.com.my, or stay connected with us on Facebook and Instagram.

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From Seoul to Your Bowl | Mi Sedaap Gives you a Bolder, Hotter, More Flavorful Experience

 

Noodle lovers, get ready! Mi Sedaap is bringing Korea to YOU!

The Korean Spicy Chicken Ramen are BACK—bolder and more satisfying than ever before! With a fresh new look, you will be craving them from the very first glance. Think premium ingredients bursting with authentic, fiery Korean flavors. 

But wait, there’s more! Mi Sedaap is turning up the heat with a new dynamic TV commercial—a feast for the eyes that will leave you craving that first bite!

More than just a makeover, this is a true upgrade in quality. The new packaging reflects Mi Sedaap’s commitment to innovation and excellence, while the noodles themselves have been refined to perfection. 

Made with premium Australian and Canadian wheat flour, they boast a thicker, springier texture—perfect for absorbing the rich, spicy sauce. Infused with fresh chili and high-quality spices, these noodles deliver bold, authentic flavors while allowing Malaysians to customize the spice level to their preference.

Whether you enjoy a gentle warmth or a fiery spice kick, Mi Sedaap Korean Spicy Chicken Ramen promises a flavorful and satisfying experience in every bite. 

Ng Hock Guan, Country Manager shared “Mi Sedaap’s Korean Spicy Chicken range is a truly authentic yet accessible culinary experience for Malaysians. With the growing influence of Korean culture – whether it’s K-Dramas, K-pop or K-food – we understand the deep connection Malaysians have with all things Korean. This product is our way of bridging that passion by delivering an authentic taste of Korea, crafted to suit local palates with an ASEAN twist.”

He further emphasized, “We are not just offering noodles; we’re bringing a piece of Korea to every household. This launch represents our commitment to innovation and quality, using premium ingredients that meet global standards. At Mi Sedaap, we aim to redefine instant noodles by transforming them into an immersive culinary experience that resonates with both Korean food enthusiasts and everyday noodle lovers.”

A Fresh Face for a Fresh Look

Turning up the heat even further is none other than Ahn Hyo Seop—the dashing actor, K-Drama superstar, and global heartthrob—who joins Mi Sedaap as the official brand ambassador! With his signature charm and energy, he dives headfirst into the spicy goodness of Mi Sedaap Korean Spicy Chicken Ramen in the latest TV commercial.

In the commercial, Ahn Hyo Seop savors every fiery bite, delivering his verdict with undeniable

excitement: these noodles "truly taste like Korea!" Get ready for a flavor-packed adventure because Ahn Hyo Seop is inviting YOU to experience the thrill of authentic Korean spice.

1 Million Cup Giveaway: A Bold Promise to Malaysia!

Great flavors have the power to bring people together—creating moments of joy, warmth, and connection. And that’s exactly what Mi Sedaap is on a mission to do: spread the joy of authentic Korean flavors to every corner of Malaysia.

To celebrate this launch, Mi Sedaap is rolling out a 1 Million Cup Giveaway, ensuring that lucky Malaysians will get to experience the bold, unforgettable, and addictive flavors of Mi Sedaap noodles. Whether you are a K-Drama devotee, a K-Food fanatic, or simply someone who appreciates a good plate of noodles, this is your golden ticket to taste the difference.

And that’s not all—Mi Sedaap is hitting the streets! With roving trucks and vending machines, getting a free cup of deliciousness has never been easier. 

Starting with 10 vending machines in Klang Valley, plans are already in place to expand to 20 locations by the end of the year. 

From universities to office hotspots, the taste of Korea is coming straight to you!

Special Deals for Fans

Starting now, shoppers can grab an exclusive 5+1 promo pack at participating stores nationwide.

Stock up and slurp away without breaking the bank!

The festivities kick off with a six-day launch extravaganza at Sunway Pyramid (LG, Orange Concourse) from 11 February to 16 February. Get ready for interactive games, score exclusive giveaways, and put your taste buds to the test with spicy challenges that will separate the heat seekers from the mild-mannered.

More than anything, this launch is a celebration of togetherness, great food, and the belief that the best moments in life are meant to be shared. Stay tuned for more updates, events, and spicy surprises by following Mi Sedaap on Facebook, Instagram and TikTok!

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Pavilion Damansara Heights’ ‘Heights Of Happiness' #CNY2025

 

 

Reaching new Heights of Happiness this Chinese New Year at Pavilion Damansara Heights from now till 12 February 2025, where the joy of tradition and vibrancy of modernity come together to bring happiness to life! 

Through a myriad of cultural marvels, we are excited to reflect happiness in the charms of Chinese heritage. 

This Chinese New Year, the mall is taking new heights in celebrating soaring aspirations, cherished heritage, and the spirit of togetherness.

In partnership with the World Culture Organisation (WCO), Pavilion Damansara Heights presents the ‘Most Chinese Culture Diorama Display’ a total of an awe-inspiring 93 feet in length. 

With the theme ‘Bringing Happiness to Life’, this cultural diorama showcase celebrates the vibrancy of Chinese New Year through four themes such as China 5 Dynasties Banquet Celebration (中国五朝宴会庆典), Old Beijing (老北京), Malaysia Chinese New Year (马来西亚农历新年) and Journey to the West (西游记). 

Visit the diorama display at Damanlela Main Entrance & in front of Clarins at Level 2.

 

Step into the festive atmosphere at Centre Court, Level 2, and be charmed by our towering Panda and Red Bear, standing tall at 12 ft and 14 ft respectively amidst vibrant decorations. 

Explore the bustling Chinese New Year booths by Herbal Farmer and GPR, offering sweet treats, Chinese snacks, herbal teas, and fruit blends. Don’t miss their exquisite hampers—perfect gifts for your loved ones this season!

 

Take your family fun to new heights at our Family Fun Zone, Centre Court, Level 2! 

Step into a world of excitement with traditional favourites like life-size Snakes and Ladders, thrilling modern arcade games, and a picture-perfect moment at our themed photo booth. It’s a place where laughter and memories come alive, promising endless joy for kids and families alike!

 

Write your heartfelt wishes for good health, happiness, and prosperity on a message card and hang it on our abundant tree, brimming with blessings. 

This auspicious year, fortune smiles upon you as 8 Lucky Shoppers will be randomly selected to receive an exclusive gift* from us! Visit Centre Court, Level 2, and make your wishes soar! *T&C apply.

 

Celebrate the timeless art of calligraphy this Chinese New Year at Pavilion Damansara Heights, in collaboration with The Federation of Calligraphy Society Malaysia. 

This year, the mall partners with Mr. Ng Swee Kheng, President of The Calligraphy Society of Malaysia, to design an exclusive angpow set featuring the Chinese character “喜” (happiness). 

More than just an ang pow, this unique creation is a cherished piece of art; Shoppers can immerse themselves in the beauty of calligraphy at the Calligraphy Art Exhibition and enjoy complimentary Calligraphy Art giveaways on 5, 11, 12, 18, 19, and 25 January 2025—bringing heritage to life with every brushstroke!

 

Celebrate the season with exclusive rewards! Spend a minimum of RM100 (in maximum 2 receipts) to receive a specially designed angpow set and Free 2-hour parking; Spend RM288 and RM588 in a single receipt to receive the angpow set, free 2-hour parking, and additional gift or voucher worth up to RM70!

 

From 8 January 2025 onwards, spend RM288 in a single receipt and redeem an exclusive Scroll Set filled with auspicious wishes, handwritten by the renowned calligraphy masters of The Federation of Calligraphy Society Malaysia. Redeem at Calligraphy booth in Centre Court, Level 2.

 

Elevate your festive spirit with captivating cultural performances. From energetic lion dances to enchanting traditional music and dance, immerse yourself in the rich heritage and joyous celebration of Chinese New Year from Peekaboo Music Performance, D’Rhyme, Jasmine Dance Studio and more! Visit www.pavilion-dh.com for the full event schedule.

 

Sign up and enjoy instant gifts! Download the Pavilion Damansara Heights Privileges Member app for free and instantly be rewarded with a gift. Redeem at Concierge, Level 2.

 

Reunite with loved ones over a feast of delectable festive dishes from the newly opened Dragon-I Peking Duck and Oriental Kopi. 

Discover the first-in-Malaysia Da Fu Di, and explore an array of dining options at Din by Din Tai Fung, Siong Tong Gai, The Travelling Duck, Samy & Min Bak Kut Teh, and Nanyang Cafe. Visit www.pavilion-dh.com to book your table now!

 

August Store, Arabian Oud, Converse, Fa’iq Jewels, Maglifestyle, Reebok, Ted Baker London, NISHANE, Arabica, Dragon-I Peking Duck, La Boca Latino Bar & Grill, MOKA Cafe, Oriental Kopi, Paris Baguette, Samy & Min Bak Kut Teh, Fei Fan Hotpot, Siong Tong Gai, Toast Maker, Zhao Ji Desserts.

 

NEW LIFESTYLE & URBAN LEISURE

bhumi, Futurum Academy, Petit Parc, Siam Oasis Royale, Tree Art

 

For the latest news and information, shoppers can check out @paviliondamansaraheights on Instagram and Facebook, download the PDH Mall’s app for free (available on Apple App Store and Google Play Store), and visit the official website: www.pavilion-dh.com

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