The Curve | Sweet Moments at Malaysia Choco Fest

This June, the Curve invites shoppers to discover the rich story behind Malaysia’s cocoa heritage at the Curve’s first Malaysia Choco Fest, taking place from 25 to 28 June 2026 at the Centre Court. Held in collaboration with industry partners: Lembaga Koko Malaysia (LKM), Cadbury Dairy Milk Malaysia, and Tourism Selangor, the celebration brings together chocolate enthusiasts, families, and the community for a memorable experience that explores the journey of cacao from bean to bar.

Going beyond a traditional festival, the Malaysia Choco Fest offers visitors an engaging and interactive platform to learn about Malaysia’s cocoa industry through product showcases and hands-on activities. With guidance from LKM experts, guests can uncover the fascinating science and craftsmanship behind cocoa cultivation and chocolate-making, gaining a deeper appreciation of the journey that transforms cocoa pods into one of the world’s most beloved treats.

The festival reflects the Curve’s continued commitment to creating meaningful lifestyle experiences that bring people together beyond shopping. Through a blend of education, entertainment, and discovery, the Malaysia Choco Fest provides families with an opportunity to connect and create lasting memories through a shared appreciation for chocolate.

“Chocolate has always been associated with moments of happiness and togetherness. This makes it the perfect way to bring the community together, giving children, parents, families, and friends a space to bond while discovering something new,” said Ms Elaine Liew, General Manager of the Curve. “The Malaysia Choco Fest is part of our effort to offer more meaningful experiences for our shoppers, where every visit becomes an opportunity to learn whilst creating memorable moments together,” she added.

At the heart of the Malaysia Choco Fest is the Chocolate Marketplace, featuring  20 curated chocolate exhibitors by LKM, and Cadbury Dairy Milk Malaysia. The marketplace offers visitors the opportunity to explore a diverse array of chocolate creations, products, and innovations. The festival will transform key areas of the Curve into immersive chocolate-themed experiences, with the Centre Court becoming the Choco Pavilion, The Street area reimagined as Choco Dessert Lane, and the Piazza transformed into the Choco Factory. 

Visitors can also discover dedicated zones such as the Artisan Zone, Kids’ Corner, Sampling Area, and Chocolate Exhibition, each thoughtfully designed to provide engaging experiences that celebrate the creativity, craftsmanship, and enjoyment of chocolate.

Throughout the four-day celebration, guests can look forward to an exciting line-up of chocolate-inspired activities, including interactive games, live chocolate demonstrations, and engaging experiences for all ages. Highlights include the Chocolate Fantasy Runway Challenge by Malaysia Association of Ethical Designers (MAEFD), offering visitors the chance to unleash their creativity. 

Families can also enjoy special appearances by Professor Koko, while daily Golden Ticket giveaways will give shoppers the opportunity to win exciting prizes including a MacBook Neo, Instax Mini, microwave, fridge and many more. 

Adding an extra touch of sweetness, the Curve will also be giving away 100 exclusive goodie bags daily to registered shoppers throughout the four-day festival*), making every visit a chance to enjoy more delightful surprises.

With its blend of discovery, creativity, and community connection, the Malaysia Choco Fest invites visitors to experience chocolate beyond its taste by uncovering the heritage, craftsmanship, and stories behind every creation. Whether exploring the Chocolate Marketplace, participating in interactive activities, or enjoying quality time with loved ones, shoppers can expect to create unforgettable moments together at the Malaysia Choco Fest, where every bite tells a story and every experience leaves a lasting impression.

For more details on the Malaysia Choco Fest and upcoming events at the Curve, please visit the Curve, or stay connected on Facebook and Instagram.

*Terms & Conditions apply; while stocks last

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guardian Malaysia Retains Health & Beauty Retailer of the Year Title

guardian Malaysia, earlier this month, won the Health & Beauty Retailer of the Year – Malaysia at the Retail Asia Awards 2026 in Singapore. This back-to-back victory, the second one for this Malaysia-born retailer after its first win at last year’s Retail Asia Awards, has now cemented guardian’s position as Malaysia’s No. 1 Health & Beauty Retailer*.

 

Speaking right after the awards ceremony at the Marina Bay Sands Expo & Convention Centre in Singapore, Priscilla Wu, Managing Director of guardian Malaysia and Brunei said,

 

“Having started out as a 200-sqft health and beauty retailer right in the heart of Kuala Lumpur Malaysia 59 years ago, we are glad to have run such a good race to become the top health and beauty retailer two years in a row. We strive to remain at our best to serve the wellness needs of Malaysians nationwide, annually.”

Other Awards besides the Top Retailer win

Besides picking up the most prestigious award in health and beauty retailing for the night, guardian Malaysia also won three other significant awards from the Retail Asia Awards of 2026: Digital Initiative of the Year – Malaysia, Loyalty Programme of the Year – Malaysia and Brand Transformation of the Year – Malaysia.

The Digital Initiative of the Year – Malaysia award was given out to guardian Malaysia in recognition of its informative and educational hubs online to guide its shoppers through the mass of product choices, efficacy & benefit claims, ingredient jargon and conflicting advice when it comes to choosing which health and beauty products is best for them.

“We launched the Health Hub, Hairducation Hub and Derma Lab as part of our shopper-first digital transformation. There are content customisation, online-to-offline interactions as well as expert video advice so our shoppers stay well informed,” added Priscilla.

MYguardian Rewards, which has recently registered over 6 million members, won the Loyalty Programme of the Year – Malaysia award thanks to its AI-powered customer-intelligence engine and lifestyle partners’ platform. The Brand Transformation of the Year – Malaysia award was presented to guardian in recognition of the assured quality and user-approved mannings guardian’s own brand product families.   

InfluentialBrands’ Top Health & Beauty Retailer Award – as voted by Malaysians

Last month (May 2026), guardian Malaysia picked up the Top Health & Beauty Retailer in Malaysia for 2025 and 2026 that was given out by the Singapore-based InfluentialBrands.

“We are honoured to have been chosen by shoppers all over the country as the Top Health & Beauty Retailer in Malaysia. Thank you for voting us Malaysia’s No. 1!” said Priscilla.

This recognition serves as a good motivation for guardian Malaysia to continue to serve its shoppers even better – from curating an unrivalled variety of the best and most preferred of pharmaceutical, health and beauty products to dishing out expert advice to its shoppers. 

“With the wins of the No. 1 Health and Beauty Retailer awards from both Retail Asia Awards and InfluentialBrands followed by the awards on digital transformation, loyalty programme’s superiority and brand transformation, we are determined to continue being the Trusted Advisor for Wellness for all 34 million Malaysians now and in the years to come!” concluded Priscilla.

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The Curve Presents A Borneo Cultural Awakening

This May, the Curve brings Borneo to you with the highly anticipated Discover Borneo 2026, happening from 6 to 17 May at Centre Court. Held in conjunction with the Hari Gawai harvest celebration, the mall transforms into an immersive cultural hotspot filled with the vibrant traditions, flavours, and craftsmanship of Sabah and Sarawak.

Guided by the theme “Bringing Tradition Towards Sustainability,” the festival celebrates heritage with the purpose of supporting local communities while encouraging more conscious, experience-led engagement. It’s where culture meets creativity and tradition comes alive in a modern setting.

“Discover Borneo 2026 reflects our commitment to creating experiences that are both meaningful and forward-looking,” said Ms Elaine Liew, General Manager of the Curve. “We’re proud to support East Malaysian entrepreneurs while bringing Malaysians closer to the richness of our cultural heritage.”

At the heart of it all is the Heritage Bazaar featuring 100% authentic vendors from Sabah and Sarawak. More than just a marketplace, expect a feast of iconic dishes like kolok mee, Sarawak laksa, ‘nasi bungkus’ alongside sweet favourites such as ‘kek lapis’ and ‘gula apong’ ice cream.

Beyond food, discover handcrafted treasures from pua kumbu textiles and rattan weaving to intricate beadwork and traditional accessories. Visitors can also discover natural ‘garam bukit’ and plant-based MSG derived from leaves.

The experience goes beyond shopping and dining. Visitors can enjoy vibrant cultural performances such as the Datun Julud Dance, join hands-on workshops like blowpipe and kek lapis making, and take part in interactive “Cook & Eat” sessions with exciting goodies and prizes to be won across activities.

Families can also look forward to the Borneo Kids Colouring Contest, where young creatives can showcase their imagination and stand a chance to win fun prizes making it a perfect outing for all ages.

Visitors can also explore dedicated tour booths offering curated travel packages to Sabah and Sarawak, providing an opportunity to turn inspiration into real travel experiences. Don’t miss the Stamp & Redeem initiative, where visitors can collect stamps across various touch points and redeem exclusive rewards.

More than just a festival, Discover Borneo 2026 is a celebration of culture, community, and connection bringing the best of Borneo right to the heart of the Klang Valley. Step in, explore, and experience the spirit of Borneo at the Curve, no flight needed.

For more details on the Discover Borneo 2026 and upcoming events at the Curve, please visit the Curve, or stay connected on Facebook and Instagram.

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