LG Electronics Malaysia (LG) recently unveiled its vision for more empathetic technology at the annual LG Convention in Bangsar South.
Powered by Affectionate Intelligence (AI), the showcase featured an impressive line-up of AI-enhanced consumer electronics, demonstrating the company’s commitment as a Smart Life Solution Company to creating technology that truly understands and adapts to users’ needs.
This prestigious convention has been the nation’s premier platform for unveiling LG’s latest cutting-edge innovations and cornerstone of LG’s product launches in Malaysia for over a decade.
At the heart of LG’s presentation was the transformative approach of Affectionate Intelligence (AI), emphasising the company’s vision of a future where technology does not just automate tasks, but understands, adapts to and enhances the overall human experience - making users feel understood and enriching everyday moments.
“The next frontier isn’t just smarter technology – it’s more empathetic technology,” said Justin Choi, Managing Director of LG Electronics Malaysia.
“Our AI-powered consumer electronics demonstrate how we’re creating solutions that understand real human needs rather than forcing users to adapt to technology. These innovations learn from your behaviours to anticipate needs before you even express them, giving you more time for what truly matters.”
Leading the showcase were LG’s latest OLED televisions featuring advanced AI picture and sound processing that automatically optimises viewing experiences based on content and environment. The AI-powered displays deliver personalised entertainment that adapts to viewing preferences and room conditions.
The LG AI Air DualCool™ air conditioning system impressed attendees with its intelligent cooling technology that learns usage patterns and automatically adjusts temperature and airflow for optimal comfort while maximising energy efficiency.
LG’s innovative Washer with AIDD (AI Direct Drive) technology showcased how artificial intelligence revolutionises laundry care by detecting fabric types and load sizes to customise wash cycles, ensuring optimal cleaning while protecting delicate garments.
The convention also provided a sneak peek at the LG MoodUP refrigerator with customisable LED door panels that change colours via the ThinQ app and a built-in Bluetooth speaker that allows connection to external devices, providing the freedom to play the music of your choice.
With multiple modes, it transforms your home into the perfect party venue for personalised kitchen ambience, demonstrating how AI enhances everyday kitchen experiences.
Complementing the AI-focused line-up, LG introduced its first Malaysian microwave oven range featuring Smart Inverter Technology, EasyClean™ with antibacterial coating, various intelligent cooking and fast yet even heating and defrosting mode for convenient culinary experiences. Visitors could also preview the LG dishwasher designed specifically for Malaysian households with time-saving and energy-efficient features.
Convention attendees were treated to an exclusive first look at the LG Healing-Me Arte Massage Chair, winner of the 2024 Red Dot Design Award, featuring a soft, curved design, ergonomic comfort and intuitive controls.
Also showcased was the LG PuriCare™ Majove DUAL Inverter Dehumidifier with LG ThinQ™ for easy monitoring and control, featuring Smart+ mode that provides tailored comfort by sensing current humidity and automatically adjusting both compressor and fan speed to ensure refreshing air suited to your environment.
LG also presented the newly launched LG PuriCare™ ATOM-U Water Purifier, demonstrating how these innovations integrate seamlessly into modern Malaysian homes.
With Affectionate Intelligence at its core, LG Malaysia invites consumers to embrace a new era of smarter, easier and healthier living - making Life’s Good at every touchpoint through technology that truly understands and cares.
AEON's Tri-annual Fashion Preview Returns, Featuring StevenSunny in Bold Colours and Collaborating with TARUMT.
The much-anticipated AEON Fashion Preview (AFP) is back, showcasing fashion as fresh and vibrant trends that young people need to express themselves.
This Nov23 edition of AFP marks a collaboration with the strong and opinionated student community of Tunku Abdul Rahman University of Management & Technology (TARUMT). AEON’s youth radar reframing three themes as conversation starters: anime streetwear, denimwear and festive wear.
1. AEON SELECT Takes Anime to The Street
Anime streetwear is rapidly emerging as a dominant trend, captivating fashion enthusiasts with its unique blend of urban aesthetics and modern motifs. At AEON, the whole of 2024’s calendar is mapped meticulously to release multiple anime surprise capsules from Naruto, Spy X Family, Jujutsu Kaisen and Demon Slayer.
Whether it's the sleek minimalism of cyberpunk anime or the bold, colourful palettes of classic manga, the AEON SELECT collections will aim for a diverse and exciting range of vibes.
In celebrating the innovation of next-gen designers - a unique bridge between anime and fashion for stylish self-expression, TARUMT fashion students from the Faculty of Communication and Creative Industries (FCCI) took part in restyling the Naruto collection, turning it into cosplay couture, graphic streetwear, and anime-inspired accessories. The students are:
1. Low Yan Yi
2. Desiree Chang Chai Ling
3. Soom Ken Yin
4. Kavinita a/p Ragunathan
5. Noprena Maria
6. See Yu Yun
7. Chern Yong Xin
8. Nur Aila Aleena Tong
9.Lam Shee Yun
10. Intan Nurlyzana
Supervised and guided by their lecturers:
11. Siti Nur Syuhada
12. Aizurawaty
2. SCAR Uncodes The Denim Dynamics
Denimwear, once synonymous with rugged workwear, has undergone a transformative journey over the years, evolving into a versatile and timeless fashion staple that seamlessly transcends generations. The fabric's resilience and comfort, originally designed for durability in labor-intensive settings, have found new expressions in contemporary fashion. Innovations such as stretch denim have added a new dimension to comfort and fit, allowing for a dynamic range of motion without compromising the classic denim aesthetic. Raw denim, celebrated for its authentic and unwashed state, appeals to purists seeking a more personalised wear pattern over time. These variations in denim fabric cater to diverse preferences, ensuring that denim remains a wardrobe essential for every generation.
3. Festivewear Is The Most Relevant Occasionwear
Step into a world where festivewear becomes a cross-generational expression of joy and individuality, making every occasion a timeless celebration. Revolutionising the traditional style of festivities that goes beyond the confines of age, embracing a cross- generational appeal that resonates with both the young and the young-at-heart. At AEON, many brands this season is featuring collections that reflects an inclusive spirit, offering an array of styles that cater to diverse tastes and preferences. Whether it's the exuberance of vibrant prints, the timeless elegance of shimmering sequins, or the comfort of unconventional silhouettes, ARCADIA, innerCasual, ti:zed, SCAR, Guys’ Vision and Kids Republic and even M for mothers; transcends generational gaps, inviting individuals of all ages to revel in the joy of celebration.
Low Ngai Yuen, the Chief Merchandise and Marketing Officer of AEON Malaysia said as she launched the Preview, "This edition of AFP is insisting that fashion no longer should be confined to narrow standards. AEON has long embraced diversity in body shapes, sizes, ethnicities, genders, and abilities. We are prioritising inclusive sizing, adaptive clothing, and affordable yet stylish options. Fashion is now a platform for self- expression that speaks to people from all walks of life. Collaborating with StevenSunny is exactly that - #ownwhatyouwear is a movement AEON started 2 years ago with the trendsetter extraordinaire and iconic style curator. We are committed to the ethos that our fashion must be reflective of the rich tapestry of humanity. We believe that everyone deserves to feel confident and express their identity through clothing, and AEON strives to make fashion not only a mirror of society but a catalyst for positive change. Inclusivity and accessibility are not trends; they are the projection of a more compassionate and representative fashion industry.”
This season, SCAR features StevenSunny the fashion and style maven to elevate fashion as a tool for self-expressions. With an emphasis on bold cuts and vibrant colours on 100% cotton – the call is to be confident to create and to #ownwhatyouwear.
With an acute understanding of individual preferences, StevenSunny’s innate sense of style also wields an extraordinary ability to consistently push boundaries to set new looks for self. “In a world where conformity often looms, fashion stands as a liberating force, empowering individuals to embrace their authenticity. Let’s celebrate that!” continued Low Ngai Yuen, introducing StevenSunny.
In line with AEON's commitment to the United Nations Sustainable Development Goals 8 and 15, focusing on promoting a peaceful and inclusive society for sustainable development, providing access to justice, and building effective, responsible, and inclusive institutions, the fashion preview ensures access to fashion while championing sustainability.
More of AEON exclusives, featuring a curated selection of top-notch brands:
innercasual (iC):
Top-quality and sustainability take center stage, catering to various sizes and age groups. Choose from three distinctive styles - ActiveWear, PeaceFit with innovative technology, and a Sustainable fashion range.
SCAR:
Empower your personal style with Scar's unique offerings, including tie-dye, crop flutter-layers, and personalised detailing.
Puteri:
Experience effortless style with Puteri's modest range, including Muslimah swimwear paired with stylish chiffon outerwear.
PlusCollection:
Celebrate the beauty of every size with this brand's core value.
Arcadia:
Timeless styles come to life with Arcadia, offering linen tops, pants, and earthy tones with exquisite embroidery detailing.
M:
Embrace comfort during maternity with M's wrinkle-free, lightweight fabric designs, including nursing-friendly tops, dresses, and skirts.
ti:zed:
Must-have knit essentials for both men and women, including stylish hoodies, pullovers, and cotton printed shirt-dresses.
Guys’ Vision:
Discover men's casualwear designed for long-lasting wearability, easy-care, and quintessential staying power that complements any personal style.
Mouse mommy was happy to meet up with Amber Chia and media friends in the AEON AFP. Fantastic fashion catwalk by the students and love the new range of fashions that is offering at AEON. Let's check this out! #ownwhatyouwear
The LEGO Group partners with Lazada to host its largest LEGO LazMall Super Brand Day on 18 May. From a social media building contest (#LEGOMYDreamItBuildIt) and exclusive bundles to gifts with purchase and exciting deals around the clock, this 24-hour shopping event invites customers to ‘Dream It, Build It’ by making their dream cars real with LEGO® vehicle sets.
‘Dream It, Build It!’ with The LEGO Group at its LazMall Super Brand Day With the hope of inspiring customers to unleash their creativity with LEGO bricks and unlock the endless possibilities of what makes a dream car their dream car, The LEGO Group has teamed up with Universal Products & Experiences this year to feature a series of unique Fast & Furious-themed activations and LEGO vehicle sets for its LEGO LazMall Super Brand Day. Customers can look forward to exclusive LEGO Fast & Furious Starter Kits and stand to win movie tickets to the latest film in the Fast & Furious Saga, Fast X, coming to theatres in May.
#LEGOMYDreamItBuildIt Social Contest
Building on the concept of family which is one of the key Fast & Furious Saga themes, The LEGO Group is running the Dream It, Build It! social contest from now until 18 May, leading up to LazMall Super Brand Day,to encourage families to build their dream LEGO vehicles together, using LEGO bricks from any LEGO sets.
Participants are required to:
Take a photo of their dream LEGO Vehicles build
Share the idea behind their design in a post with a caption
Include the hashtags #LEGOMY and #LEGOMYDreamItBuildIt
Tag @lazada_my to submit their entries on either Facebook or Instagram
The top three winners with the most creative builds stand to walk away with prizes worth at least RM 950, while 10 consolation winners stand to receive up to RM 450 worth of prizes, courtesy of The LEGO Group and Universal Group.
Other Exciting LEGO LazMall Super Brand Day Fast & Furious-themed Promotions
On top of the ‘Dream It, Build It!’ social contest, customers can also look out for exclusive LEGO Fast & Furious Starter Kit Bundles which consist of an exclusive box that unfolds into a play mat for a unique and long-lasting unboxing play experience, Fast X merchandise from Universal Products & Experiences including a T-shirt and a lanyard, as well as two LEGO Fast & Furious Speed Champion sets namely 76917 2 Fast 2 Furious Nissan Skyline GT-R (R34) and 76912 Fast & Furious 1970 Dodge Charger R/T. More information on the LEGO Fast & Furious Starter Kit Bundle is appended below.
Additionally, the top three pre-sale spenders who purchased from the pre-sale collection (available 11 May – 18 May, 11:59 PM) on LEGO LazMall Super Brand Day will stand to win a pair of tickets each to the new Fast X movie premiere happening on 16 May 2023.
The first 250 orders will also get to enjoy the ‘Fast & Furious X-Perience’ where they have the benefit of free same-day delivery on limited orders as well as savings of up to 33% off storewide (exclusions will be applied to new launches), various pre-sale savings and deals, flash sales and exclusive LazMall Super Brand Day vouchers.
‘Make Dream Cars Real’ LEGO Vehicles-themed In-store Activations at Selected LEGO Certified Stores, LEGOLAND Malaysia Resort, and Toys“R”Us Stores
In conjunction with LEGO’s LazMall Super Brand Day, there are also LEGO Vehicles themed in-store activations happening on selected weekend afternoons from 13 April to 28 May in selected LEGO Certified Stores, LEGOLAND Malaysia Resort, and Toys“R”Us stores. Interested participants can register for preferred sessions with the LEGO staff or event crew on a first come, first served basis.
With the aim of making every kid’s dream of owning a supercar come true, these vehicles-themed in-store activations help to create an atmosphere of awe-inspiring play for children surrounding cool, aspirational, and detailed models of realistic dream car sets.
Not only will participants get to engage in hands-on interactive play experience with a LEGO Vehicles set, but they will also get to try their hand at building a simple LEGO car on the spot using theassorted LEGO bricks provided. Upon completion of both vehicles-themed checkpoints, participants can redeem a free LEGO polybag.
