AEON's Tri-annual Fashion Preview Returns, Featuring StevenSunny in Bold Colours and Collaborating with TARUMT.
This Nov23 edition of AFP marks a collaboration with the strong and opinionated student community of Tunku Abdul Rahman University of Management & Technology (TARUMT). AEON’s youth radar reframing three themes as conversation starters: anime streetwear, denimwear and festive wear.
Anime streetwear is rapidly emerging as a dominant trend, captivating fashion enthusiasts with its unique blend of urban aesthetics and modern motifs. At AEON, the whole of 2024’s calendar is mapped meticulously to release multiple anime surprise capsules from Naruto, Spy X Family, Jujutsu Kaisen and Demon Slayer.
Whether it's the sleek minimalism of cyberpunk anime or the bold, colourful palettes of classic manga, the AEON SELECT collections will aim for a diverse and exciting range of vibes.
1. Low Yan Yi
2. Desiree Chang Chai Ling
3. Soom Ken Yin
4. Kavinita a/p Ragunathan
5. Noprena Maria
6. See Yu Yun
7. Chern Yong Xin
8. Nur Aila Aleena Tong
9.Lam Shee Yun
10. Intan Nurlyzana
Supervised and guided by their lecturers:
11. Siti Nur Syuhada
12. Aizurawaty
2. SCAR Uncodes The Denim Dynamics
Denimwear, once synonymous with rugged workwear, has undergone a transformative journey over the years, evolving into a versatile and timeless fashion staple that seamlessly transcends generations. The fabric's resilience and comfort, originally designed for durability in labor-intensive settings, have found new expressions in contemporary fashion. Innovations such as stretch denim have added a new dimension to comfort and fit, allowing for a dynamic range of motion without compromising the classic denim aesthetic. Raw denim, celebrated for its authentic and unwashed state, appeals to purists seeking a more personalised wear pattern over time. These variations in denim fabric cater to diverse preferences, ensuring that denim remains a wardrobe essential for every generation.
3. Festivewear Is The Most Relevant Occasionwear
Step into a world where festivewear becomes a cross-generational expression of joy and individuality, making every occasion a timeless celebration. Revolutionising the traditional style of festivities that goes beyond the confines of age, embracing a cross- generational appeal that resonates with both the young and the young-at-heart. At AEON, many brands this season is featuring collections that reflects an inclusive spirit, offering an array of styles that cater to diverse tastes and preferences. Whether it's the exuberance of vibrant prints, the timeless elegance of shimmering sequins, or the comfort of unconventional silhouettes, ARCADIA, innerCasual, ti:zed, SCAR, Guys’ Vision and Kids Republic and even M for mothers; transcends generational gaps, inviting individuals of all ages to revel in the joy of celebration.
This season, SCAR features StevenSunny the fashion and style maven to elevate fashion as a tool for self-expressions. With an emphasis on bold cuts and vibrant colours on 100% cotton – the call is to be confident to create and to #ownwhatyouwear.
In line with AEON's commitment to the United Nations Sustainable Development Goals 8 and 15, focusing on promoting a peaceful and inclusive society for sustainable development, providing access to justice, and building effective, responsible, and inclusive institutions, the fashion preview ensures access to fashion while championing sustainability.
innercasual (iC):
Top-quality and sustainability take center stage, catering to various sizes and age groups. Choose from three distinctive styles - ActiveWear, PeaceFit with innovative technology, and a Sustainable fashion range.
Empower your personal style with Scar's unique offerings, including tie-dye, crop flutter-layers, and personalised detailing.
Experience effortless style with Puteri's modest range, including Muslimah swimwear paired with stylish chiffon outerwear.
Celebrate the beauty of every size with this brand's core value.
Arcadia:
Timeless styles come to life with Arcadia, offering linen tops, pants, and earthy tones with exquisite embroidery detailing.
Embrace comfort during maternity with M's wrinkle-free, lightweight fabric designs, including nursing-friendly tops, dresses, and skirts.
ti:zed:
Must-have knit essentials for both men and women, including stylish hoodies, pullovers, and cotton printed shirt-dresses.
Guys’ Vision:
Discover men's casualwear designed for long-lasting wearability, easy-care, and quintessential staying power that complements any personal style.
Mouse mommy was happy to meet up with Amber Chia and media friends in the AEON AFP. Fantastic fashion catwalk by the students and love the new range of fashions that is offering at AEON. Let's check this out! #ownwhatyouwear
Interested to get more information, please visit:
Facebook: AEON Retail Malaysia
Instagram: AEON Retail Malaysia
Twitter: AEON Retail Malaysia
LinkedIn: AEON Group Malaysia
