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UNVEILING AEON FASHION PREVIEW ( AFP ) | ANIME STREETWEAR, THE FUTURE OF DENIM AND CROSS GENERATIONAL FESTIVEWEAR

 

AEON's Tri-annual Fashion Preview Returns, Featuring StevenSunny in Bold Colours and Collaborating with TARUMT.



The much-anticipated AEON Fashion Preview (AFP) is back, showcasing fashion as fresh and vibrant trends that young people need to express themselves. 




This Nov23 edition of AFP marks a collaboration with the strong and opinionated student community of Tunku Abdul Rahman University of Management & Technology (TARUMT). AEON’s youth radar reframing three themes as conversation starters: anime streetwear, denimwear and festive wear.

 


1. AEON SELECT Takes Anime to The Street

Anime streetwear is rapidly emerging as a dominant trend, captivating fashion enthusiasts with its unique blend of urban aesthetics and modern motifs. At AEON, the whole of 2024’s calendar is mapped meticulously to release multiple anime surprise capsules from Naruto, Spy X Family, Jujutsu Kaisen and Demon Slayer.

 

Whether it's the sleek minimalism of cyberpunk anime or the bold, colourful palettes of classic manga, the AEON SELECT collections will aim for a diverse and exciting range of vibes.

 


In celebrating the innovation of next-gen designers - a unique bridge between anime and fashion for stylish self-expression, TARUMT fashion students from the Faculty of Communication and Creative Industries (FCCI) took part in restyling the Naruto collection, turning it into cosplay couture, graphic streetwear, and anime-inspired accessories. The students are:

1. Low Yan Yi

2. Desiree Chang Chai Ling

3. Soom Ken Yin

4. Kavinita a/p Ragunathan

5. Noprena Maria

6. See Yu Yun

7. Chern Yong Xin

8. Nur Aila Aleena Tong

9.Lam Shee Yun

10. Intan Nurlyzana

Supervised and guided by their lecturers:

11. Siti Nur Syuhada

12. Aizurawaty

 

 

2. SCAR Uncodes The Denim Dynamics

Denimwear, once synonymous with rugged workwear, has undergone a transformative journey over the years, evolving into a versatile and timeless fashion staple that seamlessly transcends generations. The fabric's resilience and comfort, originally designed for durability in labor-intensive settings, have found new expressions in contemporary fashion. Innovations such as stretch denim have added a new dimension to comfort and fit, allowing for a dynamic range of motion without compromising the classic denim aesthetic. Raw denim, celebrated for its authentic and unwashed state, appeals to purists seeking a more personalised wear pattern over time. These variations in denim fabric cater to diverse preferences, ensuring that denim remains a wardrobe essential for every generation.



 

3. Festivewear Is The Most Relevant Occasionwear

Step into a world where festivewear becomes a cross-generational expression of joy and individuality, making every occasion a timeless celebration. Revolutionising the traditional style of festivities that goes beyond the confines of age, embracing a cross- generational appeal that resonates with both the young and the young-at-heart. At AEON, many brands this season is featuring collections that reflects an inclusive spirit, offering an array of styles that cater to diverse tastes and preferences. Whether it's the exuberance of vibrant prints, the timeless elegance of shimmering sequins, or the comfort of unconventional silhouettes, ARCADIA, innerCasual, ti:zed, SCAR, Guys’ Vision and Kids Republic and even M for mothers; transcends generational gaps, inviting individuals of all ages to revel in the joy of celebration.

 


Low Ngai Yuen, the Chief Merchandise and Marketing Officer of AEON Malaysia said as she launched the Preview, "This edition of AFP is insisting that fashion no longer should be confined to narrow standards. AEON has long embraced diversity in body shapes, sizes, ethnicities, genders, and abilities. We are prioritising inclusive sizing, adaptive clothing, and affordable yet stylish options. Fashion is now a platform for self- expression that speaks to people from all walks of life. Collaborating with StevenSunny is exactly that - #ownwhatyouwear is a movement AEON started 2 years ago with the trendsetter extraordinaire and iconic style curator. We are committed to the ethos that our fashion must be reflective of the rich tapestry of humanity. We believe that everyone deserves to feel confident and express their identity through clothing, and AEON strives to make fashion not only a mirror of society but a catalyst for positive change. Inclusivity and accessibility are not trends; they are the projection of a more compassionate and representative fashion industry.”

 


This season, SCAR features StevenSunny the fashion and style maven to elevate fashion as a tool for self-expressions. With an emphasis on bold cuts and vibrant colours on 100% cotton – the call is to be confident to create and to #ownwhatyouwear.

 


With an acute understanding of individual preferences, StevenSunny’s innate sense of style also wields an extraordinary ability to consistently push boundaries to set new looks for self. “In a world where conformity often looms, fashion stands as a liberating force, empowering individuals to embrace their authenticity. Let’s celebrate that!” continued Low Ngai Yuen, introducing StevenSunny.

 

 

 

In line with AEON's commitment to the United Nations Sustainable Development Goals 8 and 15, focusing on promoting a peaceful and inclusive society for sustainable development, providing access to justice, and building effective, responsible, and inclusive institutions, the fashion preview ensures access to fashion while championing sustainability.

 


More of AEON exclusives, featuring a curated selection of top-notch brands:

 

innercasual (iC):

Top-quality and sustainability take center stage, catering to various sizes and age groups. Choose from three distinctive styles - ActiveWear, PeaceFit with innovative technology, and a Sustainable fashion range.

 


SCAR:

Empower your personal style with Scar's unique offerings, including tie-dye, crop flutter-layers, and personalised detailing.

 


Puteri:

Experience effortless style with Puteri's modest range, including Muslimah swimwear paired with stylish chiffon outerwear.

 


PlusCollection:

Celebrate the beauty of every size with this brand's core value.

 

Arcadia:

Timeless styles come to life with Arcadia, offering linen tops, pants, and earthy tones with exquisite embroidery detailing.

 


M:

Embrace comfort during maternity with M's wrinkle-free, lightweight fabric designs, including nursing-friendly tops, dresses, and skirts.

 

ti:zed:

Must-have knit essentials for both men and women, including stylish hoodies, pullovers, and cotton printed shirt-dresses.

 


Guys’ Vision:

Discover men's casualwear designed for long-lasting wearability, easy-care, and quintessential staying power that complements any personal style.

 



Mouse mommy was happy to meet up with Amber Chia and media friends in the AEON AFP. Fantastic fashion catwalk by the students and love the new range of fashions that is offering at AEON. Let's check this out! #ownwhatyouwear



Interested to get more information, please visit:

Facebook: AEON Retail Malaysia

Instagram: AEON Retail Malaysia

Twitter: AEON Retail Malaysia

LinkedIn: AEON Group Malaysia


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DREAM UP YOUR PERFECT VEHICLE BUILD WITH THE LEGO GROUP THIS LAZMALL SUPER BRAND DAY!

 

 

The LEGO Group partners with Lazada to host its largest LEGO LazMall Super Brand Day on 18 May. From a social media building contest (#LEGOMYDreamItBuildIt) and exclusive bundles to gifts with purchase and exciting deals around the clock, this 24-hour shopping event invites customers to ‘Dream It, Build It’ by making their dream cars real with LEGO® vehicle sets.




‘Dream It, Build It!’ with The LEGO Group at its LazMall Super Brand Day
With the hope of inspiring customers to unleash their creativity with LEGO bricks and unlock the endless possibilities of what makes a dream car their dream car, The LEGO Group has teamed up with Universal Products & Experiences this year to feature a series of unique Fast & Furious-themed activations and LEGO vehicle sets for its LEGO LazMall Super Brand Day. Customers can look forward to exclusive LEGO Fast & Furious Starter Kits and stand to win movie tickets to the latest film in the Fast & Furious Saga, Fast X, coming to theatres in May.

 


#LEGOMYDreamItBuildIt Social Contest

Building on the concept of family which is one of the key Fast & Furious Saga themes, The LEGO Group is running the Dream It, Build It! social contest from now until 18 May, leading up to LazMall Super Brand Day, to encourage families to build their dream LEGO vehicles together, using LEGO bricks from any LEGO sets.

 

Participants are required to:

 

  1. Take a photo of their dream LEGO Vehicles build
  2. Share the idea behind their design in a post with a caption
  3. Include the hashtags #LEGOMY and #LEGOMYDreamItBuildIt
  4. Tag @lazada_my to submit their entries on either Facebook or Instagram

 

The top three winners with the most creative builds stand to walk away with prizes worth at least RM 950, while 10 consolation winners stand to receive up to RM 450 worth of prizes, courtesy of The LEGO Group and Universal Group.


 

Other Exciting LEGO LazMall Super Brand Day Fast & Furious-themed Promotions

On top of the ‘Dream It, Build It!’ social contest, customers can also look out for exclusive LEGO Fast & Furious Starter Kit Bundles which consist of an exclusive box that unfolds into a play mat for a unique and long-lasting unboxing play experience, Fast X merchandise from Universal Products & Experiences including a T-shirt and a lanyard, as well as two LEGO Fast & Furious Speed Champion sets namely 76917 2 Fast 2 Furious Nissan Skyline GT-R (R34) and 76912 Fast & Furious 1970 Dodge Charger R/T. More information on the LEGO Fast & Furious Starter Kit Bundle is appended below.

 

Additionally, the top three pre-sale spenders who purchased from the pre-sale collection (available 11 May – 18 May, 11:59 PM) on LEGO LazMall Super Brand Day will stand to win a pair of tickets each to the new Fast X movie premiere happening on 16 May 2023.

 

The first 250 orders will also get to enjoy the ‘Fast & Furious X-Perience’ where they have the benefit of free same-day delivery on limited orders as well as savings of up to 33% off storewide (exclusions will be applied to new launches), various pre-sale savings and deals, flash sales and exclusive LazMall Super Brand Day vouchers.



‘Make Dream Cars Real’ LEGO Vehicles-themed In-store Activations at Selected LEGO Certified Stores, LEGOLAND Malaysia Resort, and Toys“R”Us Stores


In conjunction with LEGO’s LazMall Super Brand Day, there are also LEGO Vehicles themed in-store activations happening on selected weekend afternoons from 13 April to 28 May in selected LEGO Certified Stores, LEGOLAND Malaysia Resort, and Toys“R”Us stores. Interested participants can register for preferred sessions with the LEGO staff or event crew on a first come, first served basis. 



With the aim of making every kid’s dream of owning a supercar come true, these vehicles-themed in-store activations help to create an atmosphere of awe-inspiring play for children surrounding cool, aspirational, and detailed models of realistic dream car sets.

 


Not only will participants get to engage in hands-on interactive play experience with a LEGO Vehicles set, but they will also get to try their hand at building a simple LEGO car on the spot using the assorted LEGO bricks provided. Upon completion of both vehicles-themed checkpoints, participants can redeem a free LEGO polybag.

 


For more information, log on to www.LEGO.com


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Golden Screen Cinemas | Design Your Dress To Life | Encourages Children To Unleash Creativity With ‘Design The Best Mermaid Dress’ Contest


Aimed at nurturing creativity amongst children from a young age, leading cinema exhibitor, Golden Screen Cinemas (‘GSC’) is announcing a ‘Design the best mermaid dress’ contest’, inspired by classic tale of The Little Mermaid.


Open to participants across two categories, from children aged 7 – 12, and young adults aged 13 – 17, seven (7) selected winners will stand a chance to bring their personalised dress designs to life, amongst other mermaid-themed prizes. 


The winning dresses will be showcased at GSC Mid Valley, brought to life by local social enterprise, Batik Boutique, who empower artisans from marginalised communities to produce fashion products, home goods and accessories.


Channel your child’s inner creativity, and enter the ‘Design the best mermaid dress’ contest by following these simple steps:

1.    Download the dress template here

2. Let your imagination run wild. Sketch, doodle or even paint your best mermaid dress! Contest runs from 7 – 27 April 2023.

3. Submit your complete entries here by 27 April 2023.

4.  Winners will be announced on 20 May 2023 at an on-ground event at GSC Mid Valley.

*Terms and conditions apply



May it be sea-tastic month ahead!

Ahead of the movie launch, fans of The Little Mermaid will be in for a treat with exclusive promotions lined up throughout the month of May!


18 May* - Whilst stocks last: With the purchase of 2x movie tickets, movie-goers can redeem an exclusive The Little Mermaid stickers at selected GSC locations and GSC Play halls nationwide! *


27 May:  Are you feeling lucky? GSC will be hosting a social media giveaway on our Facebook page where fans will stand a chance to win The Little Mermaid limited-edition premiums!


To find out more about the ‘Design the best mermaid dress’ contest, please visit this link: https://www.gsc.com.my/promotion/design-best-mermaid-dress


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