guardian Malaysia Breaks National Record with Millions of Loyalty Members

 

guardian Malaysia was today conferred the Malaysia Book of Records (MBOR) title for the ‘Largest Membership Registrations in a Rewards Programme in a Year’, marking a phenomenal growth of MYguardian Rewards, its app-based loyalty programme. The ceremony was held at its newly refurbished guardian KLCC – the brand’s first-ever flagship store – which reopened recently. 

 

MYguardian Rewards signed up 6.2 million unique members in its first year, up to March 2026 – a sharp rise that outperformed industry standards. By August 2026, the membership number had grown to over 7.5 million and hence, guardian is dedicating the month of August to celebrate this milestone with its members. 

 

A Record-Setting Loyalty Programme Unlike Any Other 

 

Priscilla Wu, Managing Director of guardian Malaysia and Brunei, said: 

 

“We are No. 1* and our rewards programme is big, but more importantly, we have the largest sign-up of members in a year – or, dare I say, the fastest growing. This signifies the trust of customers and the attractiveness of the personalised experiences behind our MYguardian Rewards programme, unlike any other out there.”

 

“Having verified the data submitted to us, we are delighted to announce that MYguardian Rewards’ success in signing up over six million unique members in a single year has set a new record in Malaysia. This success testifies to both the widespread reach of the rewards programme as well as its popularity amongst Malaysians,” said Jwan Heah Yeow Hooi, Chief Operating Officer – Malaysia Book of Records. 

 

A Rewarding Ecosystem

MYguardian Rewards is guardian Malaysia’s all-in-one rewards platform that has redefined how Malaysians shop, save and stay well. Its one-app experience delivers personalised, instant points earning and rebates that is powered by a robust and sophisticated customer intelligence engine. The platform’s profiling of each shopper enables tailored promotions, exclusive partner campaigns besides experiential members-only fiestas. With more than 80 MYguardian Partners across food & beverage, fashion, beauty, lifestyle and other categories, MYguardian Rewards has an enriching ecosystem that allows members more ways to earn and enjoy their MYpoints.  

 

A Month-long Celebration

 

guardian KLCC’s choice as the venue is fitting: it originally opened in 1998 as the retailer’s first flagship store and having undergone a refurbishment exercise, this 4,714 sq ft store now reopens with experiential elements, warm colour tones, bold signages that enables wayfinding as well as an enhanced guardian Picks besides the debut of the Embrace Midlife Wellness bay. It is also the first guardian store in the Klang Valley with self-checkout counters. 

 

This store is also home for close to 200k MYguardian Rewards members shopping there since March 2025  – making it among the top stores patronised by members. Just as its 1998 opening was a milestone, the recognition today marks another in guardian’s journey towards celebrating its Diamond Jubilee next year! “This milestone belongs to our team members, suppliers, brand partners and most importantly, our customers,” added Priscilla. 

In order to thank its customers and loyal members, guardian is marking the occasion with the following promotions which have been on-going throughout August:

• MY Beautiful Malaysia campaign offers up to 50% off across 7,300 products store-wide. MYguardian Rewards members earn 5x points for their purchases 

• Since August 6^th, MYguardian Rewards members spending RM 200 and above in a single receipt will receive a free portable USB heated flask with warmer bag (3 designs)

• There is also an exclusive guardian x FIZIWOO batik-inspired tote bag collection that comes in two designs. Non-members can purchase it at RM 29.90. Members can purchase it at RM 19.90 or redeem it using 2,800 MYpoints! 

• For MYguardian Rewards members who patronise this newly refurbished guardian KLCC store, a selection of full-sized health, wellness and beauty products are available on a special promotional price of RM 1 only. This promotion happens from August 27^th to 31^st, while stocks last.

 “The Malaysia Book of Records’ recognition strengthens our commitment to continue delivering meaningful value, rewards and personalised experiences to our members. We’ll continue innovating and enhancing the rewards ecosystem so that MYguardian Rewards will remain the favourite platform for Malaysians nationwide,” concluded Priscilla.

For more about Mouse Mommy Treats, 

do follow us*

Website  | Facebook | 

Instagram | YouTube |

 ConfirmPlusChop | 

MeCan Trade | Shopee | 

EatCakeToday | Vsnap

Tocoo Mall (Japan) | 

Kleenso Household Cleaning |

Guardian | SHERO

Livinggears Malaysia 

Besta ST18 Smart Translator 状元笔

MBSB Bank Goes Digital with Samsung Wallet & Google Pay

For most people, making a payment is no longer simply about reaching for a card. Increasingly, it begins with the device already in their hands.
 
MBSB Bank Berhad today launched its Visa Debit Card-i on Samsung Wallet and Google Pay, giving customers a simpler and more secure way to make contactless payments using eligible Android devices.
 
Customers can now leave their wallets behind and pay with confidence. By adding MBSB Bank Visa Debit Card-i to Samsung Wallet and Google Pay, you can enjoy a seamless, secure and contactless payment experience at participating visa merchants locally and overseas.

 
Payments are verified using the authentication features available on the customer’s device. Tokenization adds another layer of security by replacing the customer’s actual card details with a unique digital identifier during each transaction. The launch reflects a broader change in how Malaysians manage their everyday spending.
 
Electronic payment transactions in Malaysia reached 18.4 billion in 2025, an increase of 25% from the previous year, with an average of 538 cashless payments made per person. Usman Ghouse, Group Chief Consumer Banking Officer of MBSB Bank, said: Retail payment behaviours are evolving rapidly, making it essential for banks to offer customers multiple payment options. Customers want payment options that are simple, secure and already part of the devices they use every day. By bringing the MBSB Bank Visa Debit Card-i to Samsung Pay and Google Pay, we are making that experience available to more of our customers, wherever their day takes them.”

The launch builds on MBSB Bank’s expanding range of digital consumer banking services. These include GET – Global Easy Transfer, powered by Wise, which enables customers to send money overseas with competitive foreign exchange rates, transparent pricing and real-time transfer tracking. It also includes PrimeGold-i, a digital gold investment solution backed by physical gold, allowing customers to start investing as little as RM 10.
 
Both services are available through M Journey, enabling customers to manage payments, international transfers and investments across MBSB Bank’s digital channels. MBSB Bank will further expand its digital payment capabilities with the introduction of Apple Pay in the coming months, giving customers more ways to make secure and convenientcontactless payments.
 
Matthew Ng, Head of Mobile eXperience Business, Samsung Malaysia Electronics said: "At Samsung, we believe technology should be intuitive, making everyday life simpler and more convenient. Samsung Wallet reflects that vision by evolving beyond a digital wallet into an intelligent everyday companion. Together with MBSB Bank, we are enabling more customers to enjoy fast, seamless and secure payments with the Galaxy devices they already know and trust."

 
To encourage customers to experience Samsung Wallet, MBSB Bank is running Tap Smart. Win Big. campaign from 18 June to 31 August 2026. Customers who add their MBSB Bank Visa Debit Card-i to Samsung Wallet and complete their first eligible tap will receive an RM5 ZUS Coffee voucher. Customers who spend at least RM30 on a single eligible transaction will also stand a chance to win a Samsung Galaxy Tab. Terms and conditions apply.
 
The launch was held alongside the prize-giving ceremony for MBSB Bank’s Simpan Berganda Menang Bergaya 5.0, or SBMB 5.0, campaign. At the event, the Bank presented Swiss-made luxury watches to winners of the Early Bird category and a Jetour T2 to the National Prize winner for the campaign’s second-quarter qualifying period, which ran from 1 April to 30 June 2026.
 
SBMB 5.0 remains open until 31 December 2026, with more prizes to be won, including a
GWM Tank 300, GWM Tank 500, Suzuki Jimny five-door, Maldives travel packages for two
and monthly cash rewards.
For more information about SBMB 5.0, visit
https://www.mbsb.com/mbsbbank/bm/promotions/sbmb-5-casa-i-campaign.

For more about Mouse Mommy Treats, 

do follow us*

Website  | Facebook | 

Instagram | YouTube |

 ConfirmPlusChop | 

MeCan Trade | Shopee | 

EatCakeToday | Vsnap

Tocoo Mall (Japan) | 

Kleenso Household Cleaning |

Guardian | SHERO

Livinggears Malaysia 

Besta ST18 Smart Translator 状元笔

MBSB Bank & NCER Strengthen Strategic Partnership

MBSB Bank Berhad ("MBSB Bank”) today signed a Memorandum of Understanding (MoU) with the Northern Corridor Economic Region (NCER), underscoring a strategic collaboration to accelerate economic growth across the Northern Corridor through a RM1 billion financing initiative and comprehensive Islamic financial solutions.

 

The collaboration reinforces MBSB Bank's commitment to supporting businesses, investors and strategic development projects across the Northern Corridor Economic Region by improving access to financing and value-added banking solutions.

 

Encompassing Perlis, Kedah, Pulau Pinang and Perak, the NCER has established itself as one of Malaysia's fastest-growing economic regions, attracting substantial domestic and foreign investments in electrical and electronics (E&E), advanced manufacturing, logistics, agribusiness, the digital economy and other high-value industries. Supported by robust infrastructure, industrial parks and government-led initiatives, the region presents significant opportunities for businesses across the economic value chain.

 

Recognising the region's strong growth trajectory, MBSB Bank is strengthening its role as a strategic financial partner by delivering financing solutions that enable businesses to expand, innovate and contribute to Malaysia's long-term economic development. Complementing this commitment, the Northern Corridor Implementation Authority (NCIA) continues to drive the development of NCER's flagship thematic industrial parks, including Chuping Valley Industrial Area (CVIA) in Perlis, Kedah Rubber City (KRC) and Kedah Science & Technology Park (KSTP) in Kedah. These specialised industrial ecosystems are designed to attract high-value industries, strengthen regional supply chains, stimulate investments and create quality employment opportunities, while providing a strong pipeline of projects that can benefit from strategic financing partnerships.

Under the MoU, MBSB Bank will work towards becoming one of the NCER's strategic financial partner by offering a comprehensive suite of Islamic banking solutions, including project and business financing, operating and escrow accounts, cash management, finance, payroll solutions, treasury services, digital banking capabilities and other commercial banking offerings.

The synergy provides a structured platform for both organisations to identify and pursue strategic opportunities, strengthen stakeholder engagement and enhance governance, while supporting the Government's agenda of accelerating investments and sustainable economic growth in the Northern Corridor.

 

Rafe Haneef, Group Chief Executive Officer of MBSB Berhad, said "The Northern Corridor continues to attract high-value investments and offers tremendous opportunities for businesses across the railway, automotive, E&E, aerospace and manufacturing industries to grow. Through this RM1 billion financing initiative and our collaboration with NCER, we are committed to empowering businesses with the financing and banking solutions they need to expand confidently and contribute to the region's long-term economic development."

 

Dato' Mohamad Haris Kader Sultan, Chief Executive of NCIA, said this strategic partnership will strengthen the ecosystem supporting NCER's strategic growth sectors, including Electrical & Electronics (E&E), advanced manufacturing, agri-food, logistics, digital economy and green technology. More importantly, it provides greater opportunities for SMEs, local entrepreneurs and supply chain partners to access financing that enables them to expand capacity, adopt technology, improve productivity and integrate into the value chains of multinational corporations operating within NCER's region.

 

The cooperation underscores MBSB Bank's commitment to supporting Malaysia's regional economic agenda by enabling greater access to financing, strengthening business resilience and facilitating sustainable investments across the Northern Corridor. By combining MBSB Bank's banking capabilities with strategic partnerships, the initiative aims to create long-term value for businesses, communities and the broader economy.

For more about Mouse Mommy Treats, 

do follow us*

Website  | Facebook | 

Instagram | YouTube |

 ConfirmPlusChop | 

MeCan Trade | Shopee | 

EatCakeToday | Vsnap

Tocoo Mall (Japan) | 

Kleenso Household Cleaning |

Guardian | SHERO

Livinggears Malaysia 

Besta ST18 Smart Translator 状元笔