Showing posts with label CSR. Show all posts

Giving Back To Community Via Carousell #MYLocalWira Independence Day Campaign!

Let’s participate and give support to this #MYLocalWira Campaign to form a better community! Carousell, one of the world’s largest and fastest growing mobile classified marketplaces, kicked off a nationwide pro-social effort today, #MYLocalWira, as part of a month-long effort that runs until August 31 in conjunction with Malaysia’s upcoming 62nd Independence Day! 

To celebrate the occasion, #MYLocalWira calls on Malaysians’ well-known spirit of generosity, with the support of notable Malaysians – squash legend Datuk Nicol David, Malaysia’s first female ONE Championship mixed martial arts (MMA) fighter and Global Citizen Ambassador Ann Osman, international model and renowned fashion and beauty entrepreneur AmberChia, professional motorsport athlete and Malaysia's "Drift Queen” Leona Chinworld-class diver Leong Mun Yee and national gymnast Farah Ann. Each of these individuals has contributed several personal items to be sold on Carousell, with the proceeds going to a charitable cause.   

“Many Malaysians are blessed with more than we need, while others need a helping hand. With the #MYLocalWira campaign, we are working with prominent individuals to sell their preloved items on Carousell in a generous act of ‘giving back’ to the Malaysian public who have supported them for years. We also expect that fans will find it very meaningful to acquire a personal item that has played a role in their hero’s career. With #MYLocalWira, we honour the Malaysians who make us proud, and hope their shining example will inspire others to do great things,” said Mr Tang Siew Wai, Country Head, Malaysia, Carousell Malaysia. 

The full proceeds from the sale of these items will benefit Parents without Partners, a charitable organisation established to help single parents in need. 

Join mouse mommy to support in this good cause! Everyone of us can purchase the preloved items from the above mentioned personalities' accounts in Carousell and 100% of the proceeds will goes to the charity! Hope our little contribution can bring love and hope to the single parents in need. 


Funds are raised primarily through the sale of preloved items at their thrift store, Jumble Station, which relies on public donations, and  the proceeds from from #MYLocalWira will help support expenses such as rent, groceries and school supplies. Download the Carousell app from the Apple Store or Google Play Store. 

Get the full listing of Malaysian personalities and their items for sale on or via the Carousell app; every purchase will support Malaysians in need. By Malaysians, For Malaysians! 

Thanks YOU for the great effort in giving back to the community!  

Interested to get more info about Carousell, 
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Empower Women Serikan Diri Di Aidilfitri with Garnier | TechForGood | Mydin !

The true meaning of Eid, or better known in Malaysia as Hari Raya Aidilfitri, goes beyond celebration with your loved ones. Hari Raya is also a season of giving back, especially to those in need. This year, Garnier Malaysia brought a new meaning to Raya celebration through its campaign, Serikan Diri Di Aidilfitri, by collaborating with retailer partner MYDIN to give back to communities through the empowerment of women.

This was made possible by working together with TechForGood, a programme under the Global Entrepreneurship Movement Association (GEMA). TechForGood is an initiative that uplifts and empowers micro-communities in Malaysia by facilitating the learning of new skills and improving their income through the help of technology. Since its inception in 2018, TechForGood has reached out to about 500 members.

At the campaign closing ceremony held at MYDIN USJ, Garnier Malaysia announced that the partnership with MYDIN would benefit TechForGood in two ways:
(1)  For every Garnier product sold at MYDIN during the Ramadan month, RM0.20 was contributed to the programme; and
(2)  For every RM30 and above for Garnier products purchased during the MYDIN roadshow between 24 – 30 June 2019, shoppers received a handmade pouch or reusable tote bag sewn by women under the programme.

Garnier has always been committed in supporting the needs of the local community, and the brand’s DNA carries through in Malaysia. “We don’t view our social responsibilities separately from our business activities – we integrate both seamlessly under our sustainability strategy. As a programme that helps the community by scaling up their entrepreneurship skills, TechForGood’s vision is in line with our commitment, which is all about helping the local community in need,” said Ian Cheng, Marketing Manager of Garnier Malaysia.

“Throughout our Serikan Diri Di Aidilfitri campaign which ran throughout the month of Ramadan, a total of 48,000 gift items, handmade by women under the programme, were given out to shoppers. We are extremely pleased to share that a total of RM15,000 was raised in collaboration with MYDIN to support TechForGood, which will contribute to the advancement of the programme, helping to benefit even more of its members,” continued Ian Cheng, Marketing Manager of Garnier Malaysia.

Speaking about how Garnier Malaysia’s involvement has benefitted TechForGood members, Ms. Deborah Melissa Bottreau, President of GEMA explained: “TechForGood is our technology matching program to ensure better access to its benefits. Many times, we find that the tech laggards are usually because they were strapped for time and resources to consider alternatives. We offer different outreach to empower their use so that they can adopt technology to earn and learn better. 

We thank Garnier who came on board to work with us in empowering some 50 women to have a renewed perspective on how to benefit from learning more skills and then applying these skills to earn. We hope to move to the next level of collaboration with Garnier for the next season so that this can be a sustainable income for these women.”

For these three women from the TechForGood programme, learning a new skillset is an incredibly useful advantage. “I’m very glad that I was able to learn new sewing skills and contribute to the campaign by making the pouches and tote bags. Hope to participate in more programs like these - I can use my skills, gain extra income, and get to see my handiwork in public,” expressed Nur Nabila Faridil Azha.

Nurdiana Nadira Azizan stated that her skill set had improved after joining the TechForGood programme: “Thanks to Garnier’s project, I learned more about sewing, and I can put the skills to good use in future to further supplement my family’s income.”

For Nor Atikah Razali, sewing has always been more of a hobby, but she is discovering more potential with her newfound skills. “Apart from basic sewing techniques, I didn’t know how to design or market my handiwork. Through the campaign, I learnt how to sew bags! When I see the pouches and tote bags I made being given as gifts, I feel so proud of my achievements. This has definitely boosted my self-esteem!” she said.

Celebrities Amyra Rosli, Shafiq Kyle and Azira Shafinaz were also present at the Serikan Diri Di Aidilfitri campaign closing ceremony. For all three, who appeared in the recent TV3 miniseries Serikan Hatimu, this Raya’s celebration was made all the more meaningful by supporting a good cause that empowers women. They expressed their support towards Garnier, and even shared their favourite products.

Garnier is a proud sponsor of Serikan Hatimu mini series, celebrating the beauty of friendship and the empowerment of women. To catch the recap, log onto to TV3 channel on YouTube.

For more information about Garnier Serikan Diri Di Aidilfitri campaign, 

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#DriveAgainstDiabetes With Diabetes Malaysia and Ascensia Diabetes Care!

Malaysia has the highest rate of diabetes in Asia, and more effort is required to both understand the root cause of this problem and engage high-risk individuals at the grassroots level to improve the prevention, diagnosis and management of this disease.

In support of the Ministry of Health’s on-going war against diabetes, Ascensia Diabetes Care, the world’s leading provider of solutions for diabetes care, has been spearheading a unique campaign aimed at reaching out to communities within the Klang Valley to promote the pro-active prevention and management of diabetes. At the same time, the campaign also aims to gather better insights into why Malaysians have an apathetic attitude when it comes to diabetes.

The six-month campaign called ‘#DriveAgainstDiabetes’ was conducted in collaboration with Diabetes Malaysia. At the heart of the campaign is a full-size 44-seater passenger bus unit that will travel to various high-traffic locations throughout the Klang Valley.   

The bus carries a team of trained individuals from both Diabetes Malaysia and Ascensia, who will provide free blood sugar check-up and engage members of the public with a host of interactive activities such as games and contests centered around diabetes with attractive giveaways. 

The campaign is designed to educate people on diabetes symptoms, prevention and management. As an important part of the campaign, participants are also being asked to fill out a survey, aimed at acquiring better insights into urbanites' mindset in relation to diabetes.

Maximilian Lim, Business Manager of Ascensia Diabetes Care Malaysia, said “#DriveAgainstDiabetes" is Ascensia Diabetes Care Malaysia’s initiative in Malaysia to support the on-going War on Diabetes.”

“We understand that Malaysians are both well-educated and well-aware of the disease but are not taking proactive efforts to prevent the disease or get diagnosed. We want to understand why, so that we can provide ways to overcome these barriers to better prevention.”

“At the same time, as a world-renowned diabetes care solutions provider, we also want to drive home the message that Accuracy, Balance, and Commitment are the key elements to preventing or managing this condition effectively in at-risk Malaysians and those who have diabetes," he added.

‘#DriveAgainstDiabetes’ campaign started in January 2019 and will stop at 20 locations in total. To date, the campaign has successfully engaged more than 11,000 people from selected venues in Kajang, Kepong, Bangi, Semenyih, Bangsar, Petaling Jaya Town, Kuala Lumpur City Center, Puchong, Klang, Selayang, Shah Alam, and Ampang.

Prof Datuk Dr. Ikram Shah Ismail, President of Diabetes Malaysia, added, “It is essential that all Malaysians, including those living with diabetes, learn how to detect the early signs of this condition and manage their lifestyle effectively.”

“Diabetes Malaysia will continue to support initiatives like ‘#DriveAgainstDiabetes’, which we are confident will drive more Malaysians to take charge of their own lives and encourage their loved ones to do the same, especially during this festive period," he concluded. 

‘#DriveAgainstDiabetes’ campaign also conduct a Malaysian Health Status Survey for the community to participate. Research survey link : 
It is available in 3 languages and the closing date for the survey is on 15 July 2019. Thank you for participating.

#DriveAgainstDiabetes Bayer Contour Plus Blood Glucose Monitoring System Giveaways!
1)     FILL UP the ‘#DriveAgainstDiabetes’ campaign research survey : 
2) SHARE this post with #DriveAgainstDiabetes #ContourAscensia #MouseMommyTreats
3)     TAG 2 friends.
4)     Good Luck!
Prizes : 1 set of Bayer Contour Plus Blood Glucose Monitoring System for 2 winners!
Giveaways period : 02 July 2019 – 15 July 2019.
Giveaways announcement : 17 July 2019 ( Wednesday )
Prizes collection : 18 July 2019 – 31 July 2019 ( Self collection or representative is allow at Petaling Jaya within working hours ).

Interested to get more information on #DriveAgainstDiabetes,

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