Showing posts with label CSR. Show all posts

GUARDIAN RAYA UNTUK SEMUA | EXPERIENCE THE JOYS OF RAYA TOGETHERNESS !


This Hari Raya, immerse yourself in the warmth of family togetherness with the support of guardian.

 


"Hari Raya is a time for families to strengthen bonds and cherish relationships with loved ones, both near and far, regardless of age, gender, or circumstances. guardian has always stood by you during these celebrations, ensuring you have everything you need to lead a healthy and beautiful life," said Priscilla Wu, Managing Director of guardian Malaysia.

 


Speaking at the launch of guardian's 'Raya Untuk Semua' campaign at TRX Kuala Lumpur, Priscilla added:



 

"As the title of our Raya campaign suggests, guardian celebrates Raya inclusively, as a brand for everyone - from the young to the old, through different generations. Our curated products and services are designed to ensure everyone can enjoy the festivities feeling and looking their best."

 


"guardian is a brand that fosters family togetherness, playing an integral role in our customers' lives with a wide range of products offered at great value," Priscilla emphasized.


 

In conjunction with guardian's 'Raya Untuk Semua' campaign, a Raya music video has been launched on YouTube. 




This year's video, a sequel to last year's, reiterates the importance of strong family ties and values during significant occasions like Hari Raya.



Reprising their roles in the video, the main cast comprises of Sham Visa and Amy Mastura as the father and mother; and their 4 lovely daughters played by Dr Amanda Elli, PuteriShazwani Megat Ahmad Shahriman, Yasmin Khalid and Afeefa Ooi. The catchy song with joget vibes will also be aired on Era FM from the 1st to 12th April. 

  

 

The video showcases how guardian contributes to the family's journey towards a healthy and beautiful life, spanning across generations from grandparents to grandchildren.




As Ramadan encourages self-reflection, self-improvement, and empathy towards the less fortunate, members of the media, influencers, and guests at the launch were invited to pick up Raya presents at the guardian store at TRX for 100 children from Pertubuhan Kebajikan Dan Perlindungan Nur Qaseh Malaysia, comprising 50 girls and 50 boys, with a total contribution amounting to RM10,000.

 




Additionally, ‘Pulut Kuning Zarina’ was distributed as gifts to launch guests. Zarina Zainuddin, a mother and entrepreneur, was recognized as one of guardian's outstanding International Women's Day personalities.




Despite personal challenges, Zarina balances her entrepreneurial pursuits with the responsibilities of motherhood to her autistic sons with grace.


 

To celebrate guardian's 'Raya Untuk Semua' campaign, a substantial range of offers has been curated with savings of up to 50% including 60% discount on all Hair Color and all Beauty Mask & Lip Balm for purchase of a 2nd item.



Moreover, attractive Gift With Purchases are available at guardian stores during this Raya promotion period,which starts from 21 March 2024, such as:

• 

  Free Puffy Beauty Pouch with purchase of RM180 and above in a single receipt for any beauty products including Skin Care, Derma Skin Care, Cosmetics, Beauty Accessories and Fragrances.


• 

  Free Quby Stainless Steel Lunch Box with Thermal bag with purchase of RM120 and above in a single receipt for Hair Care, Bath Care, Oral Care, Deodorant, Shaving, Feminine Care and Baby Toiletries  


• 

  Free Foldable Trolley with purchase of RM188 and above in a single receipt for all Health Care products, GMS & Food and Confectionary

• 


  
Free guardian Raya Packets ( 8pcs ) with purchase of RM68 and above in a single receipt while stocks last

• 


  Free RM5 coupon with every purchase over RM68 in a single receipt 


 



Priscilla concluded: "We are thrilled to celebrate Raya with you and your family, with everyone, in fact. 



Remember, guardian is for everyone. Regardless of who you are, your needs, age, or gender, guardian is a brand that caters to all your health and beauty needs, bringing families together. We will always be here for you." #guardianRaya2024



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HARMONI RAYA AT INTERMARK MALL KUALA LUMPUR

 

Intermark Mall invites shoppers to its ‘Harmoni Raya’ celebrations happening till 21 April 2024. 




The celebration emphasises everything that makes Hari Raya special — food, music, home, and film — while also deepening the mall’s commitment to its ESG (Environmental, Social, and Governance) principles. 


With a growing awareness of the environmental impact of festive celebrations, Intermark Mall aims to balance tradition and environmental consciousness through an eco-friendly, Raya-themed fashion showcase by homegrown design collective KL6. 




The group aims to minimise the impact of the fashion industry on the environment through the ‘RRU Method’ – reuse, recycle, upcycle – creating stylish and high-quality products while focusing on reducing waste, using eco-friendly materials, and practising fair labour.




Embracing the festive spirit, shoppers can browse the Bazaar Ramadan at the Ground Atrium to shop for scarves, accessories, home decorations, and more, from various brands including Bacarat and Raya Market by FA’WER! As part of its ESG efforts, Intermark Mall is also partnering with Dôme Cafe for its ‘Go Green’ campaign, where children can participate in Earth Hour activities on 23 March 2024.


Additionally, shoppers can participate in educational workshops and watch captivating performances to celebrate the festive season. Try upcycling activities with the KL6 designers, like repurposing old fabric into new fashion items, and catch the lineup of silat, cultural dance, and gamelan performances available throughout the campaign.




Shoppers who spend RM150 in a single receipt can receive exclusive Raya packets, and those who spend RM350 in a single receipt can receive a special Intermark Mall jute bag. The top three highest spenders will also receive a STAUB Pepper Cocotte (red/yellow) worth RM299 each!


For more information on ‘Harmoni Raya activities and promotions, visit www.intermark-mall.com, check for real-time updates via Facebook or Instagram, or contact Customer Service at 03 2166 8170.


SUNPLAY | ‘WE CARE FOR THE OCEAN 2023’ CAMPAIGN SUCCESSFULLY CLEANS 1,490 KG OF TRASH FROM MALAYSIAN BEACHES


Sunplay, Malaysia's trusted sunscreen brand, announced its success in concluding its third annual CSR initiative, ‘We Care for the Ocean 2023’. In partnership with Watsons, the Malaysian Nature Society (MNS), and climate action advocate Melissa Tan, a significant impact has been made on beach pollution across seven locations in Malaysia.

 


"Partnering with Watsons, the MNS, and Melissa Tan has truly amplified our efforts and made this campaign an extraordinary success, and we were able to fundraise RM40,000 throughout the month of November,” said Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd.


 



Lim further expressed, “We are thrilled about the high volume of trash we managed to remove from our beaches”. 

 


This year's campaign mobilised a remarkable 256 volunteers, who collectively cleaned up an impressive total of 1,490kg of trash across seven beaches in Malaysia, exceeding last year's total of 1,348kg. 

 


The efforts were spread out over a variety of locations, including Pantai Sekendi in Sabak, Selangor, where 165.9kg were collected; Pantai Sungai Kajang in Tanjong Karang, Selangor, with 720.9kg; Pantai Redang in Sekinchan, Selangor, contributing 80.3kg; Pantai Batu Laut in Tanjung Sepat, Selangor, clearing 23kg; Pantai Cunang in Tanjung Sepat, Selangor, accumulating 116kg; Pantai Blue Lagoon in Negeri Sembilan, adding 284.3kg; and Pantai Morib in Selangor, rounding it off with 99.2kg.

 

"We strongly feel that the core focus of this campaign resonates with our organisation's mission, as it emphasises conservation and appreciation of nature. To further add, we were delighted to join hands with the team when we first learned about this initiative, as it offers us a chance to contribute to environmental preservation", states MNS Executive Director, Mr. I.S. Shanmugaraj.

 


"I believe we need to not only raise awareness about ocean pollution but to galvanise Malaysians to take action. We need to stop plastic pollution at the source. What we choose to use or not use everyday, directly contributes to the problem. I hope every bag of trash collect motivates everyone to create one less bag of trash everyday too," mentioned Melissa Tan, Climate Action and Sustainability Advocate.




 

To learn more about Sunplay’s “We Care for the Ocean” CSR campaign, visit Sunplay Malaysia’s Official Facebook page.


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GUARDIAN x NIVEA CSR | CENTRE REFURBISHMENT AND BRINGS JOY TO CHILDREN AT SURIANA EDUCATION CENTRES AT DESA MENTARI AND DESA RIA

 


World’s Number One Skin care brand*, NIVEA in a joint collaboration with Guardian Malaysia, has successfully completed a major refurbishment programme on two community education centres run by the NGO, Suriana Welfare Society.



This Corporate Social Responsibility (CSR) refurbishment project, aptly named “Share The Care, You Buy, We Donate” was a result of a campaign that NIVEA and Guardian ran that raised RM50,000 to cover the refurbishments cost of two education centres.


 

During the campaign period from 2 October to 31 October 2023, every RM50 and above worth of NIVEA products purchased in a single receipt, RM2 will be donated to this CSR project.  

 


The two education centres run by the Suriana Welfare Society, is aimed at empowering urban poor children through holistic education and by fortifying caregivers-parents synergy via continuous engagements. Providing a safe area to educate both the children and parents is part of Suriana’s purpose of “Community Transformation Through Education”.  

 


Anna Hull, Commercial Director, Guardian Malaysia said:

“We are very happy to collaborate with NIVEA Malaysia on this particular CSR refurbishment project to help the 91 children of Desa Mentari in PJ and Desa Ria in Kuala Lumpur.  The Suriana Education Centres were in need of repairs and renovations to provide a comfortable and conducive environment for the children to study and learn. We hope with these refurbished centres, Suriana can take in more children as there is a long waiting list.”   

 


Ng Hock Guan, Country Manager, Beiersdorf Malaysia and Singapore, said:

 

“NIVEA is proud to be part of this meaningful and important project that is also in line with our CSR purpose to “Care Beyond Skin”.  We hope that the project will continue to have an impact on children of the urban poor, and I would like to congratulate Suriana Welfare Society for their important charitable work that they have been doing so far. Our heartfelt thanks also to Guardian Malaysia, who graciously partnered with us on this project and to all our loyal NIVEA consumers who have contributed to this impactful project,” he concluded.

 


The refurbishments completed at Desa Ria education centre include:

1.    Installation of a Closed Circuit TV system (CCTV)

2.    New floor tiling in the hall

3.    New water pipe system

4.    New wall and ceiling fans

5.    New coat of paint 


 

While at the Desa Mentari education centre, the refurbishments included:

1.    A new pantry and storeroom

2.    Replace piping in the toilets, taps and sinks

3.    Installation of shelving and whiteboards and a shoe rack with lock at the entrance


For more details please visit, 

Facebook: @Guardianmy

Instagram: @Guardianmy

YouTube: @Guardian MY

Telegram: @GuardianMY


* Euromonitor International Limited; NIVEA by umbrella brand name in the categories Body Care, Face Care and Hand Care; in retail value terms, 2022


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