Showing posts with label CSR. Show all posts

A Brighter Future With TOP Back-To-School CSR Campaign In Collaboration With MYDIN



Happy schooling! TOP, the No.1 brand in Malaysia brought back-to-school cheer to 500 children from selected NGOs from across the nation, through its ‘A Brighter Future with TOP’ CSR campaign. The campaign is in its 4th year of providing school uniforms and other back-to-school necessities to a total of more than 1,600 children from 18 homes.

TOP collaborated with leading retailer, MYDIN to carry out the CSR fund raising campaign from November 15 to December 15, which saw 30 cents from the sales of selected TOP products from all MYDIN outlets nationwide channeled towards providing the back-to-school necessities for children aged between 7 to 17 years from 18 care organizations.

The school necessities include a full school kit of brand new uniform, school bag and stationery set for each child. Hope that all children have a great start in the school!

The campaign had two simple objectives, which is to give these children new uniforms that they can take pride in, that can motivate them to achieve more by boosting their self-confidence and self-esteem; and to educate them on the importance of a hygienic lifestyle, including caring for their clothing so that they are clean and hygienically laundered.

Uniforms for children from care organization across the nation will be ready for collection before school reopens, giving the children the peace of mind that they will be dressed for success in the new school year.


Southern Lion Sdn Bhd Marketing Manager, Mr. Leroy Yoon thanked MYDIN and its customers for their generous support of the program that has brought much hope and joy to children.

“We are grateful for the support of MYDIN and their customers, who have given generously to support a cause that is close to our hearts, and that means a lot to children who have much less than what we take for granted. Their kind support has given hope and joy to children who can look forward to starting the school year with new uniforms, just like their other schoolmates. In return TOP is glad to provide the innovation and benefits of our products to all. We are proud to be part of an initiative that is motivating more children to enjoy a brighter future. Our thanks to all TOP users who have made this possible for the fourth consecutive year,” said Mr. Yoon.

Among the 18 charity homes are:-


Kedah/Perlis
1
Pertubuhan Rumah Anak Yatim Daerah Kuala Muda
2
Rumah Superkids

Penang
3
Pertubuhan Rumah Kebajikan Seri Cahaya Pulau Pinang
4
Pusat Jagaan Persekutuan Kebajikan Anak Anak Yatim Islam Pulau Pinang

Kelantan/Terengganu
5
Rumah Tunas Harapan Pakatan Kasih
6
Rumah Anak Yatim dan Dhuafa' Siti Aminah (RAYSA)

Perak
7
The Salvation Army Ipoh Children's Home
8
Pusat Jagaan Anak-Anak Yatim Nurul Iman

Kuala Lumpur/Selangor
9
Rumah Hope
10
Rumah Bakti Nur Syaheera

Pahang
11
Badan Kebajikan Anak-anak Yatim dan Miskin Nadwah Permata Camar
12
Pusat Jagaan Wanita dan Kanak-kanak Casa Harapan

Negeri Sembilan
13
Persatuan Kebajikan Kanak-kanak Rhema
14
Pertubuhan Anak Yatim Darul Aminan (PAYDA)

Melaka
15
Pertubuhan Kebajikan Bhagawan Sri Ramakrishna Malaysia
16
Pusat Jagaan Kanak-Kanak Harapan Bukit Baru

Johor
17
Pusat Kebajikan Kalvari Johor
18
Persatuan Kebajikan Darul Hanan


Thanks TOP and Mydin Malaysia for being actively in CSR programme to help people and children in needs! #TOPcerahikehidupan

Interested to know more about TOP,
Customer Care Line : 1800-88-0133

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Christmas Festive Cheer A-Plenty For Underprivileged Kids At The Curve & eCurve!



Jingle bells, jingle bells, Jingle all the wayWith the festive season just around the corner, the Curve and eCurve spread Christmas cheer to a group of more than 25 underprivileged children, treating them to an unforgettable day out at both malls, in conjunction with the Curve’s The Sweetest Christmas Ever! and eCurve’s Spectacular Christmas Circus: French Edition campaigns


Thanks the Curve and eCurve that put CSR programme in their festive celebration. Let’s the whole community celebrate and happiness together!


The children from Rainbow Home jumped with joy as they arrived at the Curve’s Centre Court, which was transformed into a candy wonderland! Filled with lollipop and candy cane decorations, in keeping with the mall’s sweet theme for the year, it was truly every kid’s dream come true! 

They were also greeted by Santa Claus and treated to candy canes while waiting for the main event to begin.


The wait was worth it as the day kicked off to an exciting start with a candy-inspired performance. Against the backdrop of a colourful candy house, eye-catching dancers decked out in bright, candy-adorned costumes lit up the stage as they performed to fun Christmas tunes. 

The energetic show kept the little ones on the edge of their seats and tapping their feet to the popular Christmas jingles.


Jazmi Kamarudin, Senior General Manager of the Curve, said, “Christmas is a time for joy and merriment, but most importantly it is a time of giving and sharing. Following through with our age-old tradition, we are delighted to play host to the kids from Rainbow Home and give them a unique candy-coated Christmas this year. 

Sweets have always been associated with happiness and good feelings and we hope that the event today has given our guests exactly that!”


The second part of the celebration was just a stone throw’s away, taking place at eCurve. Kids from Siddharthan Care Centre arrived to a circus set in the streets of France! With iconic buildings such as the Eiffel Tower and Arc de Triomphe, and Christmas trees nestled in between.  At the centre of it all, was a classic circus stage, hinting at the thrilling acts in store for the evening.


The kids’ excitement reached a peak as the ringmaster made his appearance on stage, signalling the start of the evening’s main event. The Centre Atrium was filled with suspense as the performers put on a memorable show for the little ones. From the talented magician to the amazing feats of the snake lady, there was not a boring second in sight.

Gina Long Ahmad, Assistant General Manager Leasing and A&P said, “We find that there is no greater fulfilment than bringing joy and laughter to those in need. By bringing in the kids from Siddharthan Care Centre to celebrate a unique, French-themed Christmas with us this year, we hope that the kids experienced a wonderful Christmas like no other and enjoyed their outing here with us today.”


The candied celebration at the Curve’s Centre Court came to an end with a scrumptious tea-party, complete with a variety of desserts at Paddington House of Pancakes, while the young ones at eCurve were treated to a delicious seafood dinner at The Manhattan Fish Market. The kids went home smiling as they also received various goodies, courtesy of the Curve and eCurve.

To join in the Christmas festivities, be sure to visit the Curve and eCurve’s Christmas campaign which runs from November 30, 2018 till January 1, 2019. Patrons will not want to miss out on the special performances which takes place twice a day on weekends and public holidays.


As the cherry on top, both malls are rewarding patrons with special festive gifts this Christmas! Shoppers who spend minimum of RM500 in a maximum of two receipts at the Curve will be able to redeem an exclusive The Sweetest Jar Ever, a glass bottle filled with a variety of confectionary. 



Visitors who spend a minimum of RM150 in a maximum of two receipts at eCurve will be eligible to take home a special Frosted Christmas Bottle. All redemptions are subject to terms and conditions and while stocks last.

Interested about the Curve and eCurve’s Christmas campaign,

The Curve
Customer Care : 03-7710 6868

eCurve
Website : www.ecurve.my
Customer Care : 03-7725 0277

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