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Elevate Your Wellbeing With Sun Life Malaysia’s First-Ever Wellness Festival – Sun In The City This Sunday!

  


Sun Life Malaysia, a life insurance and family takaful company, is thrilled to announce its first-ever wellness festival, Sun In The City Wellness Fest, taking place on 18 August 2024 at The Agam from 12pm to 8pm. This wellness event features a curated lineup of immersive activities designed to invigorate your body, enrich your mind, uplift your spirit and help unlock your financial confidence.


Aligning with the company's purpose to build a financially resilient nation by promoting lifetime financial security and healthier living, the festival promises a day filled with dynamic fitness classes, enlightening workshops, insightful financial talks, and so much more. 

For an entry fee of RM80 per person, attendees will receive over RM300 worth of wellness experiences, food, and goodies, ensuring a rewarding and enriching day for all. Register with a friend or more to enjoy additional perks.


 

Event Details: 
Admission: RM80 per person 
Venue: The Agam (Lot 2827, Jalan Sungai Penchala, Kampung Sungai Penchala, 60000 Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur)
Date: 18 August 2024 (Sunday)
Time: 12pm-8pm

 

What to Expect:
Sun In The City revolves around three core pillars: Financial Bliss, Physical Prowess, and Mental Care. To ensure a holistic wellness experience, each participant will have the opportunity to select and participate in one activity from each pillar. This includes the following:


 

1.Mental Care

· Learn how to blend your own designer-inspired perfume at the Fragrance Lab by 8to8

· Discover your colour palette through a Colour Analysis with Color Me Beautiful

· Seek a deeper understanding of coffee at the Coffee Appreciation Workshop by Kenny Hills Coffee


 

2. Physical Prowess 

· Dance Your Heart Out with cardio style dance class at FLYJAM led by MimiFly

 

3. Financial Bliss 

· Engage in a 45-minute panel discussion that tackles financial literacy, insurance and protection with Dr. Adam Zubir and Aznah Abas, moderated by Rizal Kamal

 

Beyond the main activities, participants enjoy a variety of fringe offerings designed to enhance your overall festival experience. Receive personalised health consultations from Sun Life Malaysia and BookDoc, unleash your creativity with DIY bracelet making with Twilly Beads by Twilly Treats, or engage in fun lawn games with your loved ones. 

For a complete self-care experience, refresh your look with a quick blow dry hair bar by COCOdry while Lumi Beauty offers a collection of natural products designed to revitalize your skin. Plus, animal lovers you can find something for your furry pets as Fatto Catto will delight cat enthusiasts with a showcase of premium cat products, a luxurious cat hotel, and an adoption drive.

Don’t worry if you get peckish throughout the festival! Satisfy your cravings at the Food Bazaar, offering a delectable array of artisanal sweet and savoury treats from Kenny Hill Bakers, Hello Frozen Yogurt, Yatai KL, Taffy Gelato, andLoca Lorie Low Calorie Snacks. 

Don’t miss out on this incredible day of wellness and fun! Gather your family and friends and secure your slot over here: https://sunlife.co/SunInTheCityWellnessFest-Day2 

 


Check out more information about Sun In The City Wellness Festival, visit: https://sunlife.co/SunInTheCityWellnessFest-Day2


#SunLifeMalaysia

#LifeIsBrighterUnderTheSun

#InsureLit


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RAISING A FINANCIAL-SAVVY GENERATION | “INSURELIT: EARN, SAVE AND PROTECT” SUN LIFE MALAYSIA BOARD GAME

 

Sun Life Malaysia, an insurance and takaful provider, today introduced a new financial literacy board game, “InsureLit: Earn, Save and Protect” which aims to enhance the financial and insurance literacy in Malaysian society, starting with children.



Developed in collaboration with Wealth of Life Children, a financial education group, this board game serves as a tool for parents to nurture financially savvy children from an early age. 



The initiative comes under the company’s InsureLit Campaign whose mission is to build a financially resilient nation by helping people to elevate their insurance and takaful knowledge and fostering positive financial habits.



Raymond Lew, CEO and President/Country Head of Sun Life Malaysia emphasised, “At Sun Life, we are committed to increase the financial security of our Clients and communities. We believe the best way to empower people is by improving their financial literacy and skills. Financial literacy is crucial for children as it lays the foundation for responsible financial management later in life.”



“Our goal with the board game is to make learning about financial literacy engaging, interactive, and fun for children. Through playing the game, we hope children will gain a better understanding of the concepts of Save, Earn and Protect, and financial planning in a relatable and accessible way,” Lew elaborated.



Fostering Insurance Literacy Through Play The InsureLit board game is designed to empower children aged 9 and above with essential principles of earning, saving, and protecting their money, all while instilling values of integrity. 



This game places a special emphasis on teaching about insurance and takaful protection which forms an essential part of financial health.



In this game, players embark on a financial adventure, navigating various financial challenges and dilemmas that mimic real-life scenarios in an interactive and fun way that is easy to understand. From earning, saving, and protecting to doing what’s right, the board game teaches children different ways to earn money, such as through chores, engaging in simple tasks, and saving money in the bank.



They will learn the importance of saving money for future needs and goals, and basic saving strategies like spending wisely and keeping emergency funds. 



The game also introduces the concept of risk management and strategies to protect savings from unexpected events such as theft, accidents, scams, or natural disasters. Additionally, it aims to develop ethical awareness and critical thinking skills as children navigate moral dilemmas and learn to make principled decisions that benefit themselves and their community.



“The concept of this game is inspired by real-life scenarios and experiences both in finance and life. We know that an interactive and engaging tool is needed to teach children about these financial concepts and the importance of making ethical decisions. Through the game, children can also learn about the consequences of the decisions they take during the game in a fun and enriching way,” shared Adeline Ten, Chief Nurturing Officer and Master Trainer of Wealth of Life Children.



The board game is available in two versions – Junior Edition (for players aged 9 and above) and Advanced Edition (for players aged 18 and above). The Junior Edition has also been adapted into a Mini Edition, available to the public to take home at InsureLit Roadshows taking place at two more locations across Malaysia at IOI City Mall Putrajaya (31st July - 4th August) and IOI Mall Puchong (18th - 22nd September).



Empowering Financial Literacy in Children Through Schools To promote financial education among young learners, Sun Life Malaysia is partnering with MyPerintis, a youth-driven non-profit organisation that shares a similar vision to youth empowerment, to make this board game accessible to children in 25 primary schools in the Klang Valley, starting July until December this year.



“Our collaboration with Sun Life Malaysia enables both organisations to combine our strengths and deliver a financial education programme that is targeted, and effectively educates and equips young minds with essential financial skills for a brighter future,” shared Dato’ Lawrence Low, Founding Chairman of MyPerintis.



For more information about Sun Life Malaysia’s InsureLit campaign, 

Website : https://www.sunlifemalaysia.com/campaigns/insurelit/


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Goodday KidSTART 2.0 | Malaysia’s Biggest Kidpreneur Programme with an RM60,000 Prize!


Goodday Milk, is excited to announce the return of Goodday KidSTART 2.0. Following the success of the inaugural event in 2023, this year's edition features an even more significant prize pool of RM60,000, showcasing Goodday Milk's commitment to catapulting the business dreams of bright, savvy and passionate children between ages 7 and 14 while fostering financial literacy and critical life skills among Malaysian youth. 


Awarded the title of Malaysia's biggest kid-preneur programme by the Malaysia Book of Records (MBOR), Goodday KidSTART was launched in 2022 and attracted 340 submissions from talented young minds across the nation. The inaugural programme concluded with a two-day workshop and pitching event held at Aloft, KL, where 10 year old Fatimah Basyeerah Binti Mohamed Ackiel from Dengkil and her stroke cognitive skills recovery software application, an idea born from her desire to help her grandfather who suffered a stroke, emerged as the grand prize winner, receiving RM20,000 to realise her entrepreneurial dreams. 



This initiative by Goodday Milk, aims to raise awareness and promote better financial literacy among the younger generation. According to the Malaysia National Strategy for Financial Literacy report from 2019-2023, 1 in 10 Malaysians believe they are not disciplined in managing their finances with 52% Malaysians admitting they would have difficulty raising RM1,000 as emergency funds while 52% said they aren’t confident they’ll have adequate funds for retirement. The study also said that only 30% of parents imparted financial literacy knowledge at a younger age while the rest either didn’t or didn’t know how to. 


Hence, by empowering children with entrepreneurial skills and equipping them with the right knowledge to develop strong money habits early, Goodday Milk strives to contribute to a more secure and financially sound future for the next generation while helping parents navigate the complexities of good financial management with their children. 


This year’s instalment will see a bigger and wider reach, beginning with the submission period followed by a series of online webinars on the 27th of April and 4th of May, covering 5 topics; Business Model, Design Thinking, Effective Presentation, Creative Problem Solving Skills and Environmental Entrepreneurship, with the hopes that it will spark ideas with the public and interested participants. 


Adding to the reach and as a result of their endorsement by the Ministry of Education (MOE), Goodday will be hitting the road visiting schools across the country to bring the message of financial literacy and empower more children to take part in the contest. As an added incentive, a RM10,000 reward is up for grabs for the school with the highest number of participants. 



Amy Gan, Etika VP of Marketing said, "Last year's Goodday KidSTART made a significant impact, showcasing the incredible creativity and potential of Malaysia's young entrepreneurs and at the same time the wealth of ideas and talent possessed by our country’s next generation. This year, we are excited to see even more innovative ideas and empower a new wave of kid-preneurs. Goodday KidSTART 2.0 is more than a competition; it's an investment in the future of our youth. Through this programme we’re committed to nourishing both the bodies and minds of the next generation by instilling in them the importance of financial literacy and at the same time boost their confidence level, creativity and growth mindset ." 


“This year, we are truly honoured to have the support of the Ministry of Education. Their stamp of approval not only adds credibility to the programme but opens us up to more opportunities that will help us reach more of our younger generation. Once again, I urge parents to encourage their child’s participation and take this opportunity to showcase their talents, potential and ideas. Who knows, your child could be the next Goodday KidSTART kid-preneur!” she added. 



Submissions for the Goodday KidSTART programme are open from 1st March 2024 to 31st May 2024, and parents are invited to send a short video of their children's pitch to Goodday Milk Malaysia via http://www.gooddaykidstart.com/

The video should consist of three parts; 

  1. An introduction 
  2. Their inspiration to start a business 
  3. The quick elevator pitch of their idea 

Following the two-month submission period and shortlisting process, 20 finalists will advance to the next stage to attend a 2-day intensive boot camp and finale in June 2024. Children will be mentored and taught the necessary skills and abilities to successfully pitch their ideas to a panel of judges ranging from business entrepreneurs to captains of industry. 



Cash prizes from a pool of RM60,000 await the winners of the Goodday KidSTART kid-preneurs to bring their business ideas to life! Also, presenting this year’s Rising Star award and RM3,000 for the kid-preneur with the most potential, is Official Bank Partner, Alliance Bank Malaysia. 


The Goodday KidSTART kid-preneur programme runs from 4th March to 23rd June 2024. For more information, visit http://www.gooddaykidstart.com/. For details and dates for the online webinars, do follow Goodday at https://www.facebook.com/gooddaymilkmalaysia/ or https://www.instagram.com/gooddaymilkmy 

 

Source: Financial Education Network, Malaysia National Strategy For Financial Literacy 2019-2023, 22 July 2019


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Goodday KidSTART | Malaysia’s Largest-Ever Kid-Preneur To Bring Their Business Ideas To Life!


In conjunction with World Children’s Day, Goodday Milk is proud to launch Goodday KidSTART, Malaysia’s largest-ever kid-preneur programme aimed at catapulting the business dreams of bright, savvy and passionate children between ages 7 and 14.

 

Whether it's through a nutritious range of products or meaningful initiatives, one of Goodday Milk’s focus has always been on bringing goodness and enriching the lives of children. In 2021, Goodday Milk initiated the "Happee PPE Campaign", which saw kids all over Malaysia design joyful new looks to the otherwise mundane-looking Personal Protective Equipment (PPE) worn by frontliners, treating their peers hospitalised with Covid-19. The winners were each awarded an RM10,000 education fund with their designs printed on 10,000 units of PPE’s.

 

This year, with Goodday KidSTART, Goodday Milk wants to continue their commitment towards the community and children by bringing goodness to them in the form of financial literacy through the path of entrepreneurship.

 

At a glance in the region, 30%* of parents start teaching their children about money at the average age of 7-10 years, with 36%* of Malaysian parents beginning as early as 5-6 years old*. While it is an encouraging number, many parents are still unsure how to approach what is considered a sensitive topic in Asian culture or where to find helpful information.

 

Additionally, surveys showed that most parents believe that someone else is teaching their children about money and finance, with 80%** assuming it is a part of the school syllabus Statistics also show that during the recent Covid-19 pandemic, 53%*** of adults admitted to being unable to support their families. The pandemic has undoubtedly shown us that sound and sensible financial understanding is needed to weather the toughest storms.

 

Another survey by the Securities Commission Malaysia**** found that Malaysian youths are generally unable to manage their finances well, with most having low financial literacy*. Many also prioritised short-term financial goals and spend beyond their means, resulting in debts. This lack of awareness highlights an ever-growing need for parents and kids to start discussing good financial habits, especially from a young age. This will ensure that children have the knowledge they need to be sustainable in the future.

 

Amy Gan, VP of Marketing, says, “At Goodday Milk, we want to equip children with the right knowledge to develop strong money habits early on as this will ensure them a financially secure future. By instilling confidence and imparting skills required to fuel a child’s entrepreneurial spirit, we are teaching our future-driven generation to understand the concept of money so they can make responsible financial decisions.

 

She added, “We urge parents all over Malaysia to encourage their child’s participation and take this opportunity to showcase their talent and potential with the hopes of becoming Malaysia’s first Goodday KidSTART kid-preneur!”

 


Submissions for the Goodday KidSTART programme are open from 21st November 2022 to 23rd December 2022, and parents are invited to send a short video of their children's pitch to Susu Gooday via Facebook direct messaging https://www.facebook.com/gooddaymilkmalaysia or GooddayMilk via Instagram's direct messaging @gooddaymilkmy

 

The video should consist of three parts;

1. An introduction

2. Their inspiration to start a business

3. The quick elevator pitch of their idea

 

Following the five-week submission period and shortlisting process, 20 finalists will advance to the next stage to attend a 2-day intensive boot camp in January 2023. Children will be mentored and taught the necessary skills and abilities to successfully pitch their ideas to a panel of judges ranging from business entrepreneurs to captains of industry.

 

Prizes worth up to RM50,000 await the winners of the Goodday KidSTART kid-preneurs to bring their business ideas to life!

 

The Goodday KidSTART kid-preneur programme runs from 21st November 2022 to 8th January 2023. For more information, visit www.facebook.com/gooddaymilkmalaysia.

 

Source:

*https://www.eastspring.com/sg/money-parenting/a-quick-look-at-how-asian-parents-teach-about-money

**https://family.org.my/articles/parenting-articles/teaching-your-kids-about-money/

***:https://www.econstor.eu/bitstream/10419/248673/1/full-5.pdf

****Securities Commision of Malaysia “Youth Capital Market Survey A Malaysian Perspective 2022”

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