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Alce Nero | 45 Years of Pioneering Organic and Sustainable Living Celebration

Monday, November 13, 2023

Organic produce and foods really took off in the early 2000s, soon after the European Union (EU) countries acquired comprehensive organic legislation in 1992 and the United States’ Foods Production Act 19902 was introduced.

However, way before it was globally accredited or on-trend, Alce Nero began pioneering organic produce and foods in 1978 when two cooperatives of Italian farmers decided to pioneer the organic revolution, producing wholesome food while respecting the environment. Alce Nero combines old farming methods with the most advanced research on health and the environment.

Today, Alce Nero is the No 1 organic brand in Italy. Our producers are involved in all stages of manufacture, thus, we can guarantee high quality, 100% organic, authentically Italian products that can be traced to its origins. The Alce Nero concept is farm-to-table, with as few steps in between as possible. Best of all, these products are grown without pesticides or synthetic chemicals, non-polluting and with no Genetically Modified Organisms (GMOs) to meet global organic certification standards. All Alce Nero products are certified organic proudly displaying the European Organic Certification and the Japanese Organic Certification.

Fittingly Alce Nero is celebrating its 45th anniversary coinciding with National Organic Month3 in September, and segueing into National Pasta Month in October. Combine these months through Alce Nero for a feast of organic pastas, and produce that are better for you and your family’s health, kinder to the Earth and more sustainable.

While pasta traces its origins to Italy, get creative this National Organic Month and National Pasta Month experimenting with fusion recipes that add elements of your culinary culture to Italian origin organic pasta from Alce Nero.

We have compiled some pasta recipes with distinctly Malaysian tastes to get you started.

Alce Nero Whole Wheat Laksa Carbonara

1https://en.wikipedia.org/wiki/EU-organic_production-regulation

2 https://en.wikipedia.org/wiki/Organic_Foods_Production_Act_of_1990

3 https://www.awarenessdays.com/awareness-days-calendar/organic-september-2023/

Kids, and many adults love carbonara but traditional carbonara can be a bit heavy, and bland to local palates. Alce Nero combines spicy laksa with creamy carbonara for a fusion fantasy that will have you hungry for more.

Cook the Alce Nero Whole Wheat Spaghetti according to package instructions. Drain and set aside. In a bowl, whisk the eggs and season with a pinch of salt and black pepper. Set aside. Heat a bit of cooking oil in a pan, add the laksa paste and sauté for a few minutes until fragrant. Pour in the Ayam Brand Organic Coconut Milk and bring the mixture to a gentle simmer. Slowly drizzle the whisked eggs into the laksa mixture while continuously stirring to create a creamy texture. Add cooked chicken and prawns to the laksa carbonara sauce.

Toss the cooked pasta into the laksa carbonara sauce, ensuring the pasta is well coated. Season with more salt and pepper to taste as needed. Serve the Alce Nero Laksa Carbonara in individual bowls, garnished with freshly chopped cilantro leaves and enjoy.

Prep time: 5 minutes, cook time: 25 minutes, serves: 3-4 pax

Alce Nero Rendang Bolognese

Spaghetti bolognese is for many of us the quintessential Italian pasta, although lacking in the spices that local tastebuds crave. Try Alce Nero rendang bolognese for a fusion of the best of Italian and Malay culinary culture.

Cook the Alce Nero Tricolore Spaghetti according to the package instructions. Drain and set aside. Heat a tablespoon of Alce Nero Extra Virgin Olive Oil in a pan over medium heat. Add chopped onion and minced garlic, sauteeing until fragrant. Add minced beef to the pan, brown until cooked through, breaking it up as you stir. Stir in the Ayam Brand Rendang Paste, ground cumin, and ground coriander. Cook for five minutes to infuse the flavours.

Add diced carrot and celery to the pan. Cook until the vegetables start to soften. Pour in the Ayam Brand Chopped Tomatoes, Ayam Brand Organic Coconut Milk, beef or vegetable broth, and Ayam Brand Tomato Puree. Stir well and let the mixture simmer over medium- low heat allowing the flavours to meld together and the sauce to thicken. Season with salt and pepper to taste. Serve the rendang bolognese sauce over the cooked Alce Nero Tricolore Spaghetti. Garnish with freshly chopped cilantro leaves for a burst of freshness & enjoy.

Prep time: 10 minutes, cook time: 40 minutes, serves: 4-5 pax

Alce Nero Stir-Fried Pesto Pasta

Pesto is basically a thicker Hakka lei cha so the fusion element is in the stir-frying of the Alce Nero Stir-fried Pesto Pasta.

Cook the Alce Nero Spaghetti according to the package instructions. Drain and set aside.

In a food processor, combine the fresh basil leaves, pine nuts, grated Parmesan cheese, minced garlic, and a pinch of salt and pepper. Pulse until the ingredients are finely blended. With the food processor running, slowly drizzle in the Alce Nero Extra-Virgin Olive Oil until the mixture forms a smooth pesto sauce. Adjust the seasoning to taste.

Heat butter in a pan over medium heat. Add chopped onion and sauté until fragrant and translucent. Add bell peppers, cherry tomatoes, and zucchini to the pan and sauté for a few minutes until they are slightly tender. Toss the cooked Alce Nero Spaghetti into the pan with the sautéed vegetables. Add the prepared pesto sauce to the pan and mix everything together until the pasta is evenly coated. Cook for an additional couple of minutes to warm up the pesto and combine the flavours. Serve the stir-fried pesto pasta in individual plates, garnished with extra grated Parmesan cheese and enjoy.

Prep time: 10 minutes, cook time: 25 minutes, serves: 4-5 pax

Alce Nero products are available at AEON, Ben’s, Cold Storage, Giant, Jaya Grocer, Village Grocer, TF Value and via the Ayam Brand Shopee Official Store (https://shopee.com.my/ayambrandofficialstore) & Ayam Brand Lazada Official Store (https://www.lazada.com.my/shop/ayambrandofficialstore/)

For more time and effort saving recipes that you can enjoy, please visit,

Website : https://alcenero.asia/recipes.html

Facebook : https://www.facebook.com/AlceNeroMalaysia/

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Ayam Brand™ Pastes | Enjoy Malaysia's Authentic Flavours In Quickly, Original and Convenient Cooking Way!

Sunday, October 22, 2023

Malaysians love authentic traditional foods but some of us, millennials, Gen Zs and Gen Alphas were not schooled in making these heritage dishes.

Simply reach for Ayam Brand™ Pastes that come in four variants Ayam Brand™ Chicken Curry Paste, Ayam Brand™ Sambal Tumis Paste, Ayam Brand™ Asam Pedas Paste and Ayam Brand™ Rendang Paste. Guaranteed authentic tasting, and fool-proof as long as you follow the instructions on the pack and watch the stove.

A single 180g Ayam Brand™ Paste pack, topped with 500g to 600g of protein of your choice can be ready in 30 minutes or less and can generously feed five or six people. Rest assured that Ayam Brand™ Pastes are free from preservatives, added MSG and additives. They are also certified HALAL by JAKIM. Each pack retails for only RM5.

Grab your Ayam Brand™ Pastes on your next grocery run from 1st September until 31st October, in conjunction with Ayam Brand™'s Bonanza Beli & Menang, offering a total of RM100,000 in prizes. These prizes include 5 grand prizes of 20g gold bar, 7 first runner up prizes of 10g gold bar, 9 second runner up prizes of 5g gold bar, 40 consolation prizes of RM500 T&G credit and 180 weekly prizes of RM100 T&G credit. A minimum spend of RM20 on Ayam Brand™ and/or yumeat™ products in a single receipt receipt from participating retailers within Peninsular Malaysia is all you need to join.

Head over to www.ayambrand.com.my/peraduanbonanza for the details.

In the meantime, find the super simple step-by-step instructions to make and serve authentic Malaysian favourites.

Curry Chicken

Chicken curry is beloved by all Malaysians. Start your own curry chicken tradition with Ayam Brand™ Chicken Curry Paste that is a masterful combination of shallot, chillies, garlic, coriander seeds, cumin, fennel seeds, turmeric, galangal, lemongrass and other aromatic spices and herbs.

In a large pan over medium heat, add a pack of Ayam Brand™ Chicken Curry Paste and 600 grams of chicken. Stir fry for 2 to 3 minutes. Add two peeled and diced potatoes and 120ml of water. Stir well, cover and bring to boil. Reduce the heat and simmer for 30 minutes, stir occasionally or until chicken and potatoes are cooked. Stir in Ayam Brand™ Coconut Milk and return to boil. Serve with steamed rice, rotis or even fried noodles.

Prep time: 10 minutes, cooking time: 30 minutes, serve: 5-6 pax

Fish Asam Pedas

When you need that spicy sour hit, reach for Ayam Brand Asam Pedas that will wake up your senses with its secret mixture of tamarind, onion, dried chilli, torch ginger, garlic, shrimp paste and ginger.

Heat a tablespoon of vegetable oil, add the paste, and stir until you smell the wonderful aroma. Pour in 300ml of water, stir well and bring to the boil. Gently add in 500g of fish, lady’s finger, and a handful of laksa leaves. Reduce heat, and simmer for 2 minutes. Serve with steamed rice.

Prep time: 10 minutes, cooking time: 15 minutes, serve: 5-6 pax

Prawn Sambal Tumis

Stir-fried Sambal or popularly known as Sambal Tumis in many unique variations is a mainstay of all Malaysian households. Add this easily adaptable dish to your repertoire with Ayam Brand Sambal Tumis Paste that is rich with onions, chillies, shrimp paste, candlenut, dried shrimp, and curry leaves.

Heat two tablespoons of oil in a wok over medium-high heat. Add one finely sliced onion and stir fry for 2 minutes. Add a pack of Ayam Brand™ Sambal Tumis Paste, stir and bring to boil. Add 500 grams of prawns and stir until the prawns are cooked. Serve with steamed rice.

Prep time: 10 minutes, cooking time: 10 minutes, serve: 5-6 pax

Try these easy, convenient and authentic local pastes from Ayam Brand™ to indulge in the Malaysian culinary experience.

Ayam Brand™ products are widely available from your friendly local provision stores, Aeon, Aeonbig, Econsave, Giant, selected Hero, Jaya Grocer, Lotuss, Mydin, Village Grocer, OTK, Checkers, Matahari, NSK, Pasaraya Econjaya, Sabasun, Pantai Timor, Billion, Sunshine, Nirwana, Tunas Manja, Pasaraya Hwa Thai, Maslee, Target, CS Brothers, Family Store or visit the Ayam Brand™ Official stores on Shopee and Lazada.

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Ayam Brand Cooks Up Taste of Comfort for Children in collaboration with Celebrity Chef Ili Sulaiman

Friday, January 6, 2023

Ayam Brand recently hosted 55 children from 11 non-profit organisations including orphanages to equip them with skills on how to prepare nutritious meals, as an extension of its annual Ayam Brand Community Care Campaign and its 130th anniversary celebration this year. The community care event is the brand’s 15th consecutive year of giving back to the society.

The community outreach titled “Taste of Comfort” gave underprivileged children the opportunity to learn all about healthy eating and how they can create dishes filled with nutrition and comforting flavours using Ayam Brand’s quality canned food that have no preservatives, no added MSG, trans fat, and additives.

“This year, Ayam Brand celebrated our 130 years milestone by offering Malaysians healthy meal options with our wide range of products, and we wanted to also ensure that we provided the underprivileged the same access to healthy food. We truly believe that healthy children and individuals are key to building a thriving society and an even stronger nation. Hence, this time we are empowering more kids with the knowledge of healthy eating, and equipping them with the lifelong skill of creating nutritious meals for themselves,” shared A Clouet & Co. (KL) Marketing Manager, Teoh Wei Ling.

To bring out the message of healthy eating, Ayam Brand teamed up with food entrepreneur and TV personality, Chef Ili Sulaiman, who led the children in a cooking workshop that taught about the importance of a balanced diet.

Through simple demonstrations, the children learnt how they can create their own nutritious meals like D-I-Y Comfort Pizza with ingredients such as Ayam Brand’s saba fish and tuna for their supply of omega 3.

They also learnt to create Tropical Fruit Smoothie Bowls which they can replicate on their own at home using Ayam Brand’s products.

“Cooking is a skill that anyone can learn no matter your age. I’m honoured to partner with Ayam Brand and have the opportunity to educate children about healthy meals and inspire them to unlock their creativity when it comes to cooking. I believe this will be a skill that will follow them everyday for the rest of their lives,” shared Ili.

The community outreach event saw orphans from Fungates Superflow Foundation, Precious Gem Home, Trinity Children Home, Yayasan Sunbeams Home, Rumah Charis, House of Joy, Rumah Bakti Al-Kausar, Rumah Shalom, Pusat Jagaan Anbe Sivam, Ti – Ratana, and Rumah Kebajikan Anbu Illam learning how to cook easy-to-prepare and delicious meals in a workshop led by Chef Ili. The children were also taught values such as teamwork through interactive games.

“Children are the next generation of leaders who will play a crucial role in shaping the future of our country. As a brand that has been journeying with Malaysians from generation to generation for the past century, Ayam Brand aims to continue serving all Malaysians including the underprivileged children to help them reach their full potential, starting with building healthy eating habits,” added Teoh Wei Ling.

To further enable each home to create healthy meals for the children, Ayam Brand also donated two months’ worth of Ayam Brand food products to the 11 participating organisations and invited the children to discover more local recipes by downloading the “130-Years of Homely Goodness” e-recipe book from Ayam Brand Website www.ayambrand.com.my as inspiration to get creative in the kitchen with Ayam Brand’s wide range of food products.