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Thank You TOP Gives 674 Orang Asli Students Back-to-School Supplies |Supported by the Orang Asli Development Department (JAKOA)



The 2020 school year started on a high note for 674 Orang Asli students who received full back-to-school essentials via the A Brighter Future with TOP campaign.

The Orang Asli focused campaign by TOP, an innovative detergent brand from Japan, has set a record for the number of beneficiaries and the extensive contribution that includes new uniforms, shoes, socks, bags, stationeries, exercise books, workbooks, activity books, art and craft supplies, and musical instruments.


TOP collaborated with the Orang Asli Development Department (JAKOA), to deliver the back-to-school necessities to seven Orang Asli communities deep in the interior of Perak, Pahang and Negeri Sembilan so the children are dressed for success, and the financial pressure on families is reduced.

The campaign is in line with the Malaysian Education Blueprint (MEB) 2013-2025[1], that emphasises improving outcomes for Orang Asli students through public private partnership that extends to parents and communities to help transform the education system.

JAKOA Director General, Prof Juli Edo said the campaign has positively uplifted hundreds of Orang Asli families by easing their finances, providing motivation for children to stay in school.

“TOP has made the largest single back-to-school contribution to Orang Asli communities from the private sector, ever. It adds value to the existing assistance provided by JAKOA to Orang Asli students. This strategic public-private collaboration has sparked positivity among children, parents and teachers,” Prof Juli Edo said.

TOP, has held the campaign for five years to motivate students from underserved communities and B40 households to achieve more by boosting their self-confidence and self-esteem; and to educate them on caring for their clothing so that they are clean, and hygienically laundered. A total of 2,474 students have benefitted to-date.

TOP is famed for its breakthrough Micro-Clean Tech with Anti-Sebum technology developed by Lion Corporation Japan that effectively removes visible and invisible stains for hygienically clean living.


TOP collaborated with leading retailer TESCO to carry out the CSR fund raising campaign from November 15 to December 15, 2019 with 30 cents from the sales of selected TOP products from all TESCO outlets nationwide and Tesco Online channeled towards the Brighter Future with TOP fund.

Southern Lion Sdn Bhd, Marketing Manager (Fabric Care Division) Ms Ling Ai Li shared that public response to the campaign was overwhelming, almost triple the estimated collection, indicating strong support for a brighter future for Orang Asli children.

From this campaign it is clear that TOP and our customers care for the well-being of Orang Asli children, and are eager to support the Orang Asli community. Our thanks for the support and cooperation from JAKOA, the respective state education, Orang Asli village chiefs or Tok Batin, our retail partner TESCO and to our customers. Together we are making a brighter future possible for 674 children,” Ms Ling explained.

The team from TOP delivered back-to-school essentials to Pos Tenau, holding a laundry workshop for children to share tips on how to clean and maintain their school uniforms at its best, and providing each family that attended a pack of TOP Super White Micro Clean Tech detergent for use at home. The children welcomed the TOP team with a selection of songs in the Semai language.


The children of Pos Tenau impressed us with their creativity, talent and independence. Their joy at receiving these back-to-school essentials is infectious, turning the presentation into a celebration. Their ability to handwash their own uniforms, even among the youngest students is something all of us should master – they have taken the TOP tagline of Its’s Not Clean Until It is Micro Clean to heart,” said Ms Ling.

The Tok Batin of Pos Tenau in Perak, Yok Komlok A/L Sentor said the community was grateful for the tangible assistance and motivation to its school-going children.

For parents in our community we look forward to and dread the new school year. Most families have a few children in school, and the costs of their back-to-school needs is very high for us. However, we also want them to receive an education, and feel happy to attend school. When we found out that the Pos Tenau community had been selected for this campaign, children and parents were overjoyed. Thank you for A Brighter Future with TOP!” he said.


Tok Batin Ayof bin Ekal of Kampung Parit Gong, who is also a teacher at SK Putra, Simpang Durian said the contribution was comprehensive, generous and highly welcomed by the Orang Asli community.

One hundred and ten children from the villages in this area received new uniforms, shoes, socks, bags, stationeries, exercise books and even workbooks. There are also art supplies, and a ukulele. Parents in our community did not have to buy any back-to-school items. TOP and Malaysians have lifted a heavy financial burden from us, and shown that they care for our children,” he said.


List of recipient Orang Asli Schools, location and number of students:-
No.
Schools
Number of Orang Asli Students
1.     
SK Pos Musoh, Perak
70
2.     
SK Pos Lemoi, Pahang
84
3.     
SK Pos Bersih, Perak
147
4.     
SK Putra, Negeri Sembilan
110
5.     
SK Pos Tenau, Perak
79
6.     
SK Sg Mas, Pahang
79
7.     
SK Sg Mok, Pahang
105
Total
674

Interested to know more about TOP,
Customer Care Line : 1800-88-0133



[1] Malaysian Education Blueprint (MEB) 2013-2025 https://www.moe.gov.my/dasar/1207-malaysia-education-blueprint-2013-2025/file

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Flowers Blooming CNY Celebration for Senior Citizens at eCurve



Gong Xi Fa Cai! In celebration of Chinese New Year and in the spirit of giving and togetherness, eCurve recently treated senior citizens from Persatuan Rumah Amal Murni to experience eCurve’s colourful and lively Blossoms of Spring campaign.    

Upon arriving, the guests entered the Centre Atrium, which was beautifully transformed into a Chinese garden adorned with brightly lit red Chinese lanterns, intricately designed stone lions and a lavishly decorated Pagoda. 

Before taking their seats, the guests of honour took a short stroll through the garden, admiring the quaint scenery. 

Then came the highlight of the day, the specially choreographed live musical, Spring Sensation Dance Performance. The dancers took to the stage gracefully as they performed to traditional and contemporary Chinese tunes, dressed in eye-catching, glittering costumes and matching floral fans. In keeping with the Chinese New Year festivities, the audience were then amazed by the daring stunts performed by the acrobatic lion dance troupe. 



As a customary practice towards the end, the senior citizens were also presented with mandarin oranges with symbolised good fortune for the new year.

Gina Long Ahmad, Acting Centre Manager, eCurve said, “Reaching out to the community during the festive season is very important to us. We are honoured to commemorate this auspicious occasion with our guests from Persatuan Rumah Amal Murni and it was certainly heart-warming to see the smiles on their faces. Today’s celebration has definitely been a meaningful one and we look forward to spreading more cheer and joy in the future.”
Bringing the joyous day to a close, the Persatuan Rumah Amal Murni received Chinese New Year goodie bags and Ang Pow from eCurve, before making their way to Skaters Dim Sum to enjoy a hearty and delicious Chinese New Year meal.


Patrons can experience the Blossoms of Spring from 31 December 2019 to 27 January 2020 at eCurve’s Centre Atrium. Be sure to visit the beautifully decorated Chinese garden and watch exciting live performances, including a lion dance performance.


Throughout the campaign period, eCurve is also giving shoppers the opportunity to redeem festive treats such as an exclusive Fortune Candy Container and Ang Pow packets with a minimum spend of RM188 in a maximum of two receipts. 



All redemptions are subject to terms and conditions, and while stocks last. More photos can click here to view


Interested to find out more about eCurve’s Blossoms of Spring Chinese New Year campaign,
Website : www.ecurve.my

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