THE CURVE BERAYA DI KOTA RAYA | CELEBRATE THE SPIRIT OF 90s RAYA WITH NOSTALGIA THIS RAYA 2025

This Raya season, the Curve invites visitors to relive the nostalgia of 90s Raya celebrations with ‘Beraya di Kota Raya’. 

Running from 28 February to 6 April 2025, the campaign transforms the Centre Court into a vibrant retro bus terminal, celebrating the nostalgic charm of Raya in the city. 

A key highlight of the setup is the iconic pink minibus, a familiar sight in the Klang Valley and a beloved part of Malaysia’s transportation history. 

Complementing the nostalgic theme is a traditional Rumah Biru-inspired kampung house, reminiscent of the classic wooden homes of Kampung Baru, as well as old-school bus stops, ticket counters, and a 90s Raya setup that beautifully captures the charm of past celebrations.

 

En. Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad, shared, “This Raya, we are thrilled to celebrate the beauty of heritage while also supporting local businesses and uplifting the community. Through the ‘Beraya di Kota Raya’ campaign, we want to bring back the nostalgia of celebrating Raya in the city, where cherished traditions, vibrant bazaars, and communal festivities create a truly special experience for all generations.”

 

In keeping with its commitment to championing local entrepreneurs, the Curve welcomes over 100 Raya booths, including more than 10 celebrity booths, offering a diverse selection of Raya outfits, accessories, festive cookies and Juadah Berbuka Puasa throughout the mall. 

 

Visitors can immerse themselves in the Raya spirit with lively cultural performances such as Dikir Barat, Zapin, and Raya Musical Dance, while families can enjoy Kids’ Raya Workshops, where young ones can take part in Ketupat Weaving and Raya Card Making during weekends. 

 

Shoppers will also be rewarded through the Curve’s Gift with Purchase (GWP) programme. With a minimum spend of RM200, shoppers will receive limited-edition Raya packets and stickers. Those spending RM450 and above will receive a special Raya tote bag, designed by renowned doodle artistAnn Jaafar, along with Raya packets and stickers.  

 

For those who love a challenge, the Curve’s ‘Cari dan Menang’ social media contest offers shoppers a chance to win shopping vouchers, and exclusive the Curve merchandise. 

 

In the spirit of giving, the Curve marked the launch of its Raya campaign with a heartfelt Berbuka Puasa gathering for children from Rumah Anak Yatim Damai Kuang, where Flint also hosted them for a special iftar experience as part of the Curve Lurve CSR initiative. 

To make the occasion more meaningful, the Curve and its vendors contributed essential items, Raya outfits, duit raya, hampers, and festive cookies, ensuring the children enjoyed a truly memorable celebration.

 

Further fostering the spirit of giving, the Curve collaborated with Suria FM to organise a Bubur Lambukdistribution, featuring the renowned Masjid Kampung Baru Bubur Lambuk team. The traditional dish was prepared and shared with visitors, with the participation of En. Khairul Azizi Bin Ismail, Chief Executive Officer of Boustead Properties Berhad, En. Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad, and Suria FM’s radio personalities DJ Lin, Iman, and Chiwan and staff members. 

 

To encourage community participation, a Donation Booth ‘Kongsi Rezeki’ is available  at the Centre Court from 28 February to 6 April, where shoppers can contribute essential items to Rumah Anak Yatim Damai Kuang. Donations will be delivered in two batches, on 17 March and 7 April. Additionally, every Friday before iftar, the Curve’s management team will distribute 50 special Ramadan gift packs to shoppers as a token of appreciation.  

 

Embracing the festive spirit of togetherness, the Curve is sponsoring tickets for the #theCurveBelanjaBalikKampung initiative in collaboration with Suria FM. This exciting social media and on-air contest invites participants to submit their most creative Pantun Raya for a chance to win VIP bus tickets home for Raya to the southern, eastern and northern region.  

 

This year, the mall continues to expand its offerings with new tenants, including F&B favourites like Serai, Kenangan Coffee, Toast Maker, Koppiku, Summer Bliss, and Richeese, alongside fashion and accessory brands such as Original Classic, Osmanli Oud, Hyrem, and Case. Families can also look forward to Moonbug Cocomelon, a new edutainment experience for young children.  

 

To accommodate the festive crowd, the Curve will extend its operating hours until 12 AM during the last week of Ramadan, giving visitors more time to shop, dine, and prepare for the festivities.

 

From nostalgic decorations, vibrant cultural performances, meaningful CSR initiatives, and a bustling Raya marketplace, the Curve’s ‘Beraya di Kota Raya’ offers a truly special festive experience. Visitors can immerse themselves in the charm of past Raya celebrations, rekindle cherished memories, and create new moments of joy with their loved ones.  

 

For more details about the campaign, as well as other exciting events at the Curve, please visit our website at www.thecurve.com.my, or stay connected with us on Facebook and Instagram.

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THE ULTIMATE VALENTINE’S DAY PLAYBOOK AT PAVILION BUKIT JALIL

Looking to create an unforgettable Valentine’s Day experience? Whether you’re planning for your loved one, meeting up with a new flame, or celebrating with your besties, we’ve curated the perfect guide for you at Pavilion Bukit Jalil! From Instagram-worthy moments to thoughtful gift moments, to create lasting memories this Valentine’s Day.

MORNING BLISS: COFFEE, CROISSANTS, AND SWEET BEGINNINGS

Begin your love-filled journey with an intimate breakfast date at one of Pavilion Bukit Jalil’s charming cafes. Whether you choose the sophisticated ambience of illy Caffè, the warm comfort of San Francisco Coffee, or the elegant setting of DOME Café, start your day with freshly baked croissants and aromatic coffee.

Want to make it extra special? Slip a handwritten love note across the table - it’s these little gestures that make big impressions.

Locations:

• illy Caffè - Level 3 (Orange Zone)

• San Francisco Coffee - Level 3 (Pink Zone)

• DOME Café - Level 3 (Pink Zone)

TREASURE HUNT: FINDING THE PERFECT GIFT

Valentine’s Day presents the perfect opportunity to express your affection (or even yourself!) through thoughtfully chosen gifts. Explore Pavilion Bukit Jalil’s curated selection of boutiques for presents that speak from the heart:

For Her: Make her heart skip a beat with fashion-forward pieces from ROOM8008 and Hutz Fashion or add sparkle to her collection with elegant accessories from Swarovski.

Pro tip: Schedule a glamour session at MAC before dinner for that extra special touch!

Locations:

• ROOM8008 - Level 2 (Pink Zone)

• Hutz Fashion - Level 3 (Pink Zone)

• Swarovski - Level 3 (Pink Zone)

• MAC - Level 3 (Orange Zone)

For Him: Elevate his style with contemporary fashion from HLA or classic pieces from Levi’s. Add sophisticated accessories from Rhapsody, or treat him to a personalised skincare experience at Customlab Skin Care.

For the collectors at heart, NOT ONLY TOY offers unique limited-edition pieces that will surely make his child's side appear.

Locations:

• HLA - Level 2 (Orange Zone)

• Levi’s - Level 3 (Orange Zone)

• Rhapsody - Level 2 (Orange Zone)

• Customlab Skin Care - Level 4 (Orange Zone)

• NOT ONLY TOY - Level 2 (Orange Zone)

For Couples: Create picture-perfect moments with matching ensembles from PUMA or Giordano because why not look cute together? To make the day truly unforgettable, get yourself and your partner timeless pieces from Pandora that symbolise your connection.

Locations:

• PUMA - Level 4 (Orange Zone)

• Giordano - Level 2 (Orange Zone)

• Pandora - Level 3 (Pink Zone)

LUNCHTIME: FUEL UP FOR THE FUN AHEAD

Pro-tip for the guys out there; don’t leave your girlfriend hangry because we’re in for a whole day of celebration! Keep the energy high with a delightful lunch at any of the diverse dining destinations offered at Pavilion Bukit Jalil - each venue offers its own unique atmosphere and flavours to suit your mood.

Savour gourmet burgers and creative tacos at Burger & Taco, where comfort food meets culinary innovation. For a touch of Parisian romance, Paris Baguette serves artisanal pastries and elegant sandwiches. Experience contemporary fusion at Bask Bear Supreme, where traditional favourites meet modern creativity.

Locations:

• Burger & Taco - Level 1 (Pink Zone)

• Paris Baguette - Level 3 (Orange Zone)

• Bask Bear Supreme - Level 1 (Orange Zone)

AFTERNOON RENDEZVOUS: ADVENTURE, ART & A LITTLE ROMANCE

This is where things get exciting! Transform your afternoon into an adventure filled with shared experiences and discoveries.

Begin with a literary journey through BUKIT JALIL TSUTAYA BOOKS to explore stories together. Channel your creativity at Good Times DIY Baking Studio with couples’ baking sessions. Surprises keep up the adrenaline! 

Take a fun detour to POP MART and pick out adorable blind box collectables as a cute keepsake from your special day.

Locations:

• BUKIT JALIL TSUTAYA BOOKS - Level 2 (Orange Zone)

• Good Times DIY Baking Studio - Level 5 (Pink Zone)

• POP MART - Level 4 (Orange Zone)

Feeling competitive? Unleash your playful side at Game On Sports Hub, featuring arcade games and sports simulations. After all the excitement, cool off with a refreshing drink from Cutea Panda, serving fruit tea, fresh tea, smoothies, ice cream, and desserts—panda-approved treats at unbeatable prices!

Finally, capture your special moments at Plan.B Studio, where professional photography meets creative expression.

Locations:

• Game On Sports Hub - Level 4 (Orange Zone)

• Cutea Panda - Level 5 (Orange Zone)

• Plan.B Studio - Level 5 (Pink Zone)

PAMPER PERFECT: PRE-DINNER GLOW-UP

Prepare for your evening with indulgent self-care experiences.

Revitalise your skin with a professional facial at Face Wash Bear, where experts will work their magic to leave your skin feeling clean, hydrated, and radiant. 

For something a little more transformative, visit A-WoW-ME Hair Saloon for a fresh hairstyle. She wants a new set of nails? Head to Cutiecle + the Nail Experts for a manicure and pedicure session.

These pampering sessions ensure you’ll both look and feel your best for the evening ahead!

Locations:

• Face Wash Bear - Level 5 (Pink Zone)

• A-WoW-ME Hair Saloon - Level 4 (Orange Zone)

• Cutiecle + the Nail Experts - Level 5 (Pink Zone)

GRAND FINALE: ROMANTIC DINNER AND TWILIGHT MOMENTS

Crown your perfect day with an enchanting dinner at one of the premier dining destinations.

Set your romantic night at Arthur’s Storehouse, a sophisticated Irish gastropub offering premium whiskeys and hearty, flavorful dishes. For a lively and energetic atmosphere, SOULed OUT delivers flavourful international cuisine and upbeat vibes, making it the ideal spot to toast to your love. If you’d like to unwind with a good movie date, head over to TGV Cinemas and chill with the latest movie on the big screen.

Locations:

• Arthur’s Storehouse - Level 3 (Pink Zone)

• SOULed OUT - Level 3 (Orange Zone)

• TGV Cinemas - Level 5 (Orange Zone)

Complete your Valentine’s celebration with a romantic stroll through the mall’s beautifully illuminated spaces, soaking in the ambiance and capturing final photos of your special day against the mall’s stunning evening backdrop. 

Whether you’re celebrating with a special someone, or your besties, or just treating yourself, Pavilion Bukit Jalil is the ultimate Valentine’s Day destination.

For more about Mouse Mommy Treats, 

do follow us*

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