RED BOX x JBL ENTERTAINMENT | NEW STRATEGIC ENTERTAINMENT PARTNERSHIP

 

Set to elevate Malaysia’s karaoke entertainment scene, karaoke entertainment industry leader, Red Box Karaoke Malaysia (Red Box), has entered into a memorandum of understanding (MoU) with Concept Associates (KL) Sdn. Bhd, Malaysia’s Sole Distributor for JBL Entertainment Malaysia.

The event, held today at Red Box, The Gardens Mall, and officiated by Rosmin Hashim,  Chairman of the Malaysian Recording Industry Association (RIM) and Chairman of Public Performance Malaysia (PPM), marks a significant milestone for both companies as they aim to enhance the karaoke experience and expand their market presence across Malaysia. This collaboration signifies a shared vision to provide innovative and high-quality entertainment solutions to its customers. 

The strategic partnership encompasses three significant highlights starting with Technological Integration. With JBL Entertainment Malaysia’s cutting-edge microphones, and speakers equipped in Red Box’s karaoke venues, this integration promises unparalleled audio experiences for karaoke enthusiasts, ensuring high-quality sound during every karaoke session.

To boost brand awareness and appeal to a wider audience, the collaboration will engage in Joint Marketing Initiatives. By combining their resources and know-how, Red Box and JBL Entertainment Malaysia will develop effective marketing campaigns. 

Red Box primarily targets families and friends, aiming to highlight their exclusive premium karaoke experiences. These cooperative endeavors will enhance their market standing and draw more customers to their numerous karaoke venues.

Lastly, with a strong focus on innovation, the partnership aims to enhance the overall Customer Experience Enhancement. By introducing new features and services, customers can expect an improved and more immersive karaoke experience with the clear, strong, and melodic tunes of their choice with the new JBL speakers provided. 

It is luxury in their own space, creating a better, more comfortable environment. Striving to innovate and meet customer expectations, Red Box and JBL Entertainment Malaysia are dedicated to providing their customers with the best possible karaoke experience.

Hashim highlighted, “Through this collaboration, I hope that Red Box and JBL will do their best to improve the karaoke entertainment sector and the music industry as a whole.  By working together, they should create campaigns and opportunities for consumers and spotlight potential Malaysian talents. ”

“With the upgrade of our karaoke sound systems, AI karaoke interface, and an outstanding lineup of food and beverages, we hope that Red Box will create unforgettable memories for karaoke lovers and set a benchmark in karaoke entertainment, inspiring others in the industry to follow suit,” said Mr. Karl Khoo, Chief Executive Officer Of Red Box. 

Mr. Andrew Lee, Executive Director of Concept Associates (KL) Sdn Bhd, commented on the partnership, stating, "We are thrilled to join hands with Red Box Karaoke Malaysia. This partnership is a perfect blend of JBL's superior audio technology and Red Box's expertise in the karaoke entertainment industry. Together, we will set new standards in delivering top-notch karaoke experiences to our customers."

Additionally, Red Box also announced its plans to launch its Cover Star Karaoke Competition 3.0, in the near future. The thrilling event will showcase the talent of many karaoke enthusiasts with a dream of being in the spotlight, judged by an esteemed line-up of judges on singing and personality. 

Furthermore, the winner of the competition will have opportunities to enter the local entertainment scene. This competition falls in line with Red Box’s initiative to support the local music industry, nurture and invest in talent, and foster partnerships with Malaysian entertainment companies.

The partnership between Red Box and JBL Entertainment Malaysia marks an exciting new chapter in the entertainment industry. 

With a shared vision for innovation and growth, both companies are set to make a significant impact, unleashing their combined expertise and resources to drive innovation and growth.

Red Box remains committed to providing top-notch karaoke experiences to visitors from all walks of life at affordable rates. Notably, Red Box's rates start from only  RM18++ per person for three hours of karaoke. 

Currently offering a special promotion from 1 June to 1 July 2024, guests can enjoy three hours of karaoke with unlimited beverages for just RM9.90 between 11 am and 6 pm. This promotion is available exclusively at Red Box The Curve, Red Box AEON Bukit Tinggi, Red Box Empire Shopping Gallery, Red Box 1st Avenue Penang, and Red Box Gurney Plaza Penang.

For more information, visit https://www.redbox.com.my/.

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DA MEN USJ | DRAGON ODYSSEY CHINESE NEW YEAR

 

As the Lunar New Year approaches, DA MEN USJ unveils a unique and eco-conscious celebration, prioritising the climate change narratives and influencing the adoption of lasting changes. 

Under the theme of ‘Dragon Odyssey’ between 12 January and 25 February 2024, the campaign leverages the symbolism of dragons and draws inspiration from beautiful Malaysian folklore, fostering engagement with shoppers, corporates, and authorities through the art of storytelling.

A crab-shaped metal bin at the main entrance champions the eco-friendly initiative, strategically placed to collect plastic caps and bottles. 

All gathered plastic will be conscientiously forwarded to the Subang Jaya City Council (MBSJ) recycling hub in USJ1, reinforcing DA MEN USJ’s dedication to fostering a sustainable and vibrant community throughout 2024.

 

 

Upon arrival at the lobby on the Ground Floor, shoppers are welcomed with a captivating Dragon Pearl display in an underwater setting, with peonies, chrysanthemums, and marine life to give a unique artistic spin to the festive celebration.

 

Catch traditional and acrobatic lion dance performances on the Ground Floor every weekend on 20 and 28 January, and 17 and 24 February 2024 at 2pm. Partnering with VR Drumming Academy, DA MEN USJ showcases a multi-genre musical production involving 70 performers inspired by the legend of Naga Seri Gumum (Dragon of Tasik Chini) and the Chinese favourite, Nezha. A stunning performance will unfold every weekend between 20 January and 24 February 2024 against a mystical underwater mall decoration, some crafted from recycled materials.

 

Shoppers are in for a treat with special meet-and-greet sessions with the beloved Prosperity Bear every weekend from mid-January. Dive into the enchanting ‘Dragon Odyssey’ each week, where dance, drums, and creative use of rescued items converge in a musical production supporting the mall's initiatives. Unleash your creativity with the pre-show eco arts and crafts workshops provided by Global Art, offering a family-friendly experience and creations to enhance your show experience. 

Shoppers can also pick up festive essentials like BBQ dried meat, cookies, gift hampers or even traditional Chinese wear for the whole family at the Odyssey Huatketplace located at the Ground floor. Let prosperity and all things nice come your way when you toss your wishes at the Tree of Blessings at the Atrium, Ground Floor.

 

 

After all your shopping, remember to pick up fantastic rewards at the Information Counter on the Ground Floor. 

Shoppers can walk away with ‘Dragon Odyssey’ edition Chinese New Year ang pow packets with every RM80 spent in two combined receipts mall-wide. Those who spend RM250 mall-wide (RM350 at Jaya Grocer) in two combined receipts can redeem an exclusive gift box set of a mug and warmer.

 

Big spenders have the chance to win enticing rewards, including the grand prize of a 2D1N stay at Pavilion Hotel Urban Studio with breakfast and Club Access worth RM980, a first runner up prize of a 2D1N stay at Pavilion Hotel Grand Oasis breakfast worth RM790, and a second runner up prize of an IMAXX Cordless Stick Vacuum worth RM699.

  

 

For more information on ‘Dragon Odyssey’ activities, visit damen-mall.com or check for real-time updates via Facebook, Instagram, or contact Customer Service at 03 8021 0222.

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CNY2022 With Astro Ü虎加把劲 UHuu Jia-Ba-Jin CNY Album

This Chinese New Year (CNY), Astro encourages Malaysians to move forward with renewed energy inspired by the spirit of UHuu. As we continue to adapt to the new norm and fast-moving developments, unyielding persistence is important as shown in the spirit of UHuu, our mascot that signifies hope and aspiration. With its catchy tagline Ü 虎加把劲 • 家家万事兴(UHuu Jia-Ba-Jin• Jia-Jia-Wan-Shi-Xing) , which means, pushing forward with courage, positive energy and spirit as prosperity and opportunity will be in abundance as long as we keep pushing forward.

 

Customers can look forward to Astro’s roaring CNY campaign includes original songs, exclusive merchandise, exciting collaborations, amazing discounts, and signature content premieres such as:

 

UHuu Jia-Ba-Jin CNY Album with close to 100 celebrities for 6 catchy CNY songs

 

For the past 15 years, Astro has consistently released CNY tunes and it has been the soundtrack of every household during CNY. This year, Astro collaborates with Multimedia once again to bring together nearly 100 local artistes, singers and hosts to create a six-track CNY album titled UHuu Jia-Ba-Jin CNY Album. Astro’s CNY theme song for this year, Ü虎加把劲 (UHuu Jia-Ba-Jin) features over 60 performers from Astro, including its radio brands – MY, MELODY and GOXUAN. The other tracks in the album are 虎虎 Gongxi Bersama, 虎你过好年, 百分百动起来, 佳年 and春回大地贺新年.

 

Exclusive UHuu Plush Toy and Merchandise are Now Available Nationwide

 

In conjunction with the album's launch, Malaysian can look forward to the much-anticipated Astro 2022 limited edition UHuu merchandise which are UHuu plush toys, USB, 5 designs of rubber stamps, T-shirt, comic book and power bank. These exclusive merchandises are now available for purchase at all Popular Bookstore stores nationwide and its Shopee store, as well as the other designated offline and online platforms such as Harris Bookstore, Go Shop, MyNews, Plus One Facebook page and MyDunia. For every purchase, Astro will donate RM1.80 to a charity for education.

 

Want to be the next social media sensation? Then, just record a short video of you dancing with your friends and family and upload it to your social media with the hashtag #DanceWithUhuu. Winners will walk away with cash prizes and exclusive Astro CNY merchandise. You can also download adorable UHuu CNY Stickers for WhatsApp from 26 December 2021 via sticker.ly.

 

Astro Announces its First Ever Collaboration With LEGO®️

 

For the first time, Astro is collaborating with LEGO®️ to give away an exclusive LEGO®️ Tiger Microbuild for Astro customers to redeem via Astro Rewards. In addition to the LEGO®️ Tiger Microbuild, LEGO®️ will also be sponsoring limited edition sets such as the LEGO®️ Year of the Tiger Limited Edition Set, LEGO®️ Lunar New Year Traditions Set and LEGO®️ Lunar New Year Ice Festival Set as giveaways through the various upcoming CNY programmes, roadshow and more.

 

From 15 – 23 January 2022 do not miss the chance to win exclusive UHuu merchandise and special meet-and-greet sessions with the UHuu mascot and Astro celebrities at the Astro UHuu Jia-Ba-Jin Roadshow, at locations such as Penang, Johor Bharu and Kuala Lumpur.

 

Astro continues to reward customers with high quality entertainment this CNY

 

In keeping up with tradition of CNY, Astro continues to bring exciting programmes for everyone in the family. Astro customers can look forward to an exciting range of originals and specially produced CNY content premieres including: The Exclusive Astro CNY Countdown Gala 2022 will see more than 60 Astro's very own multi-talented celebrities joining hands in their energetic performances, led by Jack Lim, Jentzen Lim and Jiang Han as they assist six local performing arts units who are affected by the pandemic; another show on the must watch list is the Hokkien New Year countdown show, Hua Hee Bai Ti Gong showcasing the tradition and custom of the Hokkien community with the small theatre performance, singing and games. Also, don’t miss the brand-new music game show, All in to Win where two person are paired and work together in order to win exciting cash prizes.

 

Want to find out more about your career, wealth, love, and health in the year of the Tiger? Join well-known Feng Shui Master Paw in Feng Shui Made Easy 2022 (AEC), Joey Yap in Feng Shui Voyage 2022 (TVB Jade) and Roar of Prosperity 2022(TVB Jade) to get valuable Feng Shui tips for 2022. For delectable recipes this CNY, tune in to cooking shows such as Classic Balik Kampung CNY Special 2022, Hua Hee Secret Cuisine S2, Heart2Heart Kitchen S4 and Maria's Auspicious Menu 6. Kids can also enjoy their favourite festive line up on Xiao Tai Yang including My Kid Can Cook - CNY Special and  XTY Fun Stay Home Mini Showcase CNY Special.

 

Fans of Hokkien shows can also enjoy the brand-new Hua Hee Dai sitcom Hua Hee Opit, featuring the popular local Hokkien stars Freddie Ng, Xiao Feng Feng, Ong Kar Ling and more. This CNY, all Astro customers can also enjoy their favourite Chinese blockbusters starring action martial arts stars, Jet Li, Donnie Yen and Chow Yun-fat on the UHuu Action Pop Up Channel 338, from 15 January – 20 February 2022. Astro customers can stream it all on their preferred devices via Astro GO.

 

Kicked start the Go Shop UHuu! Roaring Prosperity campaign

 

Go Shop celebrates this festive season with auspicious deals and rewards with their UHuu! Roaring Prosperity campaign from now till 31 January 2022. Customers can shop from an abundant of product selection such as spring-cleaning products, kitchen appliance and cookware, beauty & fashion, hampers & gifts, festive food & snacks (including the Malaysian Chinese all-time favourite ‘frozen poon choi’) and many more. Go Shop brings you greater savings and exciting offers such as Prosperity Free Gift Bundles, UHuu! Deals from RM28, Double Discount with RM28 off instantly and another RM28 off on the next purchase, and Free Shipping Nationwide (including Sabah & Sarawak) now until 31 December 2021.  In addition, customers can catch special Chinese New Year LIVE shows on Astro CH303, weekdays at 12pm and weekends at 12pm and 2pm for even greater discounts and deals. Customers who purchase products from these live shows will also receive free Go Shop CNY Angpow packets. Stay tuned for more exciting offers in the month of January and save the date for the CNY Live Party show on 8 January 2022, Astro CH303. For more information, go to www.goshop.com.my or download the Go Shop app on Google Play and App Store.

 

At the CNY launch of the Astro UHuu Jia-Ba-Jin campaign today, popular Astro and other local celebrities were present, including Jack Lim, Jentzen Lim, Gan Jiang Han, Gan Mei Yan, Joe Chang, Freddie Ng, Eng Yee Min, Ong Kar Ling, Meeki Ng, Weon Kuan, Amy Chan, Jazz Bai Ling, Vivienne Oon,  Aki Chan, Yenz, Moo Yan Yee with the daughter, Tiong Button, Pauline Tan, Jie Ying, Juztin Lan, Thomas Kok, Daniel Huang Zhen Yu, Chris Tong Bing Yu, Wayne, Elva Suyann, Ke Qing, Qiu Wen, Malik Abdullah, Sara Ali, Uthaya, Trisyia, Ztish, Crystal Ong, Queenzy Cheng, Sharon Wong, Marcus Yong, Lyee Cheok and Glen Yu; along with the music producer for Astro’s CNY songs, Ciang Teng.

 

For more information on Astro Ü虎加把劲 UHuu Jia-Ba-Jin CNY Album,

Website : www.UHUU2022.com

Hashtag : #UHUU2022 

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