SHINE For PINK GALA DINNER 2023 | Join and Support This Fund Raising Dinner For Underprivileged Breast Cancer Patients

  The Breast Cancer Resource Centre (BCRC) team at Universiti Malaya Medical Centre (UMMC), in partnership with the Candy Girls Support Group, is delighted to unveil our initiatives for Breast Cancer Awareness Month this October. This annual observance serves as a critical reminder of the importance of early detection, awareness, and support for those affected by this widespread disease.

 

  Breast cancer remains one of the most prevalent health issues globally, affecting individuals and their families. It is the most prevalent cancer among Malaysian women. The impact is profound, underscoring the need for proactive measures and unified efforts to combat this disease. 

  With early detection, treatment is more effective and recovery chances increase. However, the socioeconomically challenged demographic faces a reduced likelihood of receiving timely and suitable medical care due to elevated healthcare expenses, resulting in an unfavourable survival rate.

 

  Hence, our team is dedicated to making a significant impact this Breast Cancer Awareness Month with a series of planned events and activities designed to inform, support and inspire. Our activities include:

 

i)   Women’s Health Forum: A whole day event that will be held on the 21st of October 2023 at Auditorium South Tower, UMMC. This forum is in collaboration with the Pink Ribbon Wellness Foundation, which is headed by Datuk Dr. Devanand and Ms. Yong Lee Lee. 

T   The forum will encompass a diverse array of topics, offering comprehensive insights into various aspects of breast cancer. Several interesting topics to look forward to include “Lifestyle Choices for Breast Cancer Prevention”, “Navigating Insurance and Financial Challenges in Breast Cancer Care”, “Update on Surgical Management in Early Breast Cancer” and many more. The event has a RM50 registration fee and is limited to the first 250 participants. 

 

I.    Pink Gala Dinner 2023: A fundraising dinner that will be held on the 25th November 2023 at Komune Living & Wellness - LG@The Event Place for the B40 Diagnostic Funds. 

    

     As a one stop centre for breast cancer care, our team receives patients nationwide with a majority of them coming from the B40 economic group who are unable to finance their diagnostic investigations and lose the opportunity for an early diagnosis. Patients are forced to delay treatment which reduces their overall survival rate. The B40 Diagnostic Fund is dedicated to providing financial support to underprivileged patients for their diagnostic investigations of breast cancer. 

     Besides being a fundraiser, the event is organised to celebrate and support breast cancer survivors and will feature singing and traditional dance performances by breast cancer survivors from the UMMC Candy Girls Support Group. Furthermore, our Pink Gala dinner will include an exhibition on our traditional wear - the Kebaya Costume - from PakarBusana Melayu Tanahair and Mrs. Asia Worldwide which is part of the efforts to raise and gain UNESCO’s acknowledgement of kebaya as a world heritage. 

    With our Pink October Ambassadors - Dato' Sri Shyleena Faridah Khamis, Founder from Mrs Asia Worldwide and Ms. Chiong Pei Pei, Chief Brand Officer from Eshoplive Sdn. Bhd. making the height of this fundraising event meaningful and inspiring.

 

 We invite individuals, organisations, and communities to join us in our efforts this October. Here's how you can make a difference:

 

i)    Participate in Fundraising: Your donation can support vital research and patient assistance programmes.

 

   Spread Awareness: Share our campaigns and educational resources on social media to help raise awareness.

 

I.     Attend Our Events: Join us at our events to learn, engage, and show your support.

 

I     Support Survivors: Reach out to those who have battled breast cancer and offer your encouragement and understanding.

 

  For more information on our Pink October 2023: “Closing the Care Gap” activities and how to get involved, please visit our website at https://ummc.edu.my. 

   Breast Cancer Awareness Month is a time for unity, compassion, and action. Together, we can make a meaningful impact in the fight against breast cancer.

 

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EYE HEALTH FOR A BRIGHTER FUTURE | ROHTO EYE CARE ‘JOY OF SEEING' CSR CAMPAIGN EMPOWERS UNDERPRIVILEGED STUDENTS

 

Rohto Eye Care, a leading provider of innovative eye care solutions, is thrilled to announce the resounding success of its annual CSR campaign, "The Joy of Seeing." Building upon the accomplishments of the previous year, this campaign has once again made significant strides in fundraising, raising awareness, and positively transforming the lives of underprivileged B40 students. 

In collaboration with esteemed partners Pintar Foundation and Focus Point Vision Care Group Sdn Bhd, Rohto Eye Care expanded its outreach to three public schools in the bustling Klang Valley: Sekolah Kebangsaan Kampung Batu, Sekolah Kebangsaan Seri Cheras, and Sekolah Kebangsaan Kiaramas. With a profound impact on over 2,400 students, including 30% from economically disadvantaged B40 families, the campaign has truly made a difference. 

By joining forces with Focus Point Vision Care Group, renowned experts in the field, Rohto Eye Care went beyond traditional corporate social responsibility. Their dedicated team conducted engaging and informative educational talks on eye health while providing comprehensive eye health checks at the participating schools. 

The primary goal was to empower children with knowledge about their eyes, promote healthy eye care practices, and extend support to B40 students who required prescription glasses. 

To incite even greater support, Rohto Eye Care partnered with Watsons, a trusted and popular retail chain. Throughout the entire month of May, a portion of the sales from Rohto Eye Care products at Watsons stores nationwide was earmarked for the campaign fund. This collaborative effort not only bolstered the initiative's impact but also showcased the strength of unity in pursuing a common cause. 

Lim Mei Yuen, the esteemed General Manager of Rohto-Mentholatum, highlighted the paramount importance of the campaign and its objectives. 

Drawing attention to the alarming findings from the previous year, which revealed the detrimental effects of excessive screen time on students' eyesight, particularly in the context of digital learning during the pandemic, Lim expressed her sincere hope that this campaign would empower students to prioritize and safeguard their precious eyes. 

"Our aim is to educate students about invaluable eye care tips and exercises, enabling them to take proactive measures in maintaining optimal eye health," stated Lim. 

"Furthermore, we are proud to have sponsored 79 pairs of prescription glasses, a tangible effort to improve the vision of underprivileged B40 students and provide them with the tools they need to succeed academically. We understand the struggles faced by some children who are unable to see clearly in class due to limited resources." 

To make eye health education truly engaging, Rohto Eye Care incorporated an array of enjoyable activities, including blindfold games and an art contest. These initiatives aimed to reinforce the importance of maintaining healthy eyes and fostered a sense of enjoyment and participation among the students. 

Impaired eyesight among children is a growing global concern, particularly in Asia. Addressing this issue requires collective efforts to educate the public about how poor eye conditions can significantly impact a child's eyesight and overall eye health. 

Several factors contribute to poor eyesight, including genetics and lifestyle choices such as excessive screen time, reading in low light, and lack of sleep. By raising public consciousness about these influential factors, Rohto Eye Care aims to empower parents and caregivers to adopt measures that mitigate their negative impact on their children's vision. 

Early detection of refractive errors is vital for timely intervention and effective treatment. Parents are encouraged to remain vigilant for warning signs such as frequent squinting, persistent headaches, habitual eye rubbing, an inability to focus at appropriate distances, and an avoidance of activities that rely on clear eyesight. 

Promoting healthy eye habits is indispensable for preserving optimal eyesight in children. It is crucial to instill the practice of taking regular breaks from screens, ensuring proper lighting for reading and studying, emphasizing outdoor activities to alleviate eye strain, and prioritizing sufficient sleep. Regular eye examinations play an indispensable role in monitoring visual health and proactively managing refractive errors. 

In certain cases, children may require prescription glasses to attain and maintain optimal visual acuity. By collaborating with eye care professionals, Rohto Eye Care ensures that each child's individual needs are accurately assessed and met, empowering them to embrace the world with clarity and confidence. 

Rohto Eye Care's outstanding achievement in its CSR campaign underscores the brand's unwavering dedication to promoting eye health and overall well-being among children. 

Through its sponsorship of prescription glasses and relentless efforts to raise awareness about the significance of eye health, Rohto Eye Care continues to make an enduring positive impact on the community, paving the way for a brighter and more promising future for the younger generation. 

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Guardian Malaysia CSR | Keeping Kids Clean And Healthy Everyday

Guardian Malaysia announced a new nationwide community service programme, “Together, Keeping Kids Clean and Healthy” aimed at helping children from low income families stay clean and, consequently, healthy. As part of its #guardiancares initiative, the programme which will start on 15 December 2022, will provide children from low income families with hygiene products, in particular, body wash.

 

Anna Ng, Brand Marketing Director, Southeast Asia, Guardian, said:

 

“At Guardian, we believe that everyone deserves to feel clean and healthy.  It is a basic human right.  It should not be a luxury or privilege, especially for children.  Children from low income families are especially vulnerable because these families do not have the resources, especially post Covid-19, to be able to buy hygiene products when their priority is to buy food to feed their children.   The rising cost of living further exacerbates these difficulties when you factor in other major expenditures such as transportation, education, rent, and mortgages.

 

“Yet keeping children clean and healthy remains vital when, for example, we saw cases of hand, foot and mouth disease (HFMD) this year rise 20-fold compared to last year with children the most affected.  And with our recent experiences with Covid-19, keeping good hygiene especially good hand hygiene remains a very important tool in preventing the spread of infectious diseases such as Covid-19.”  

 

“Apart from that, we also truly believe that when a child is clean and smells nice, it boosts his self-esteem and improves his mental well-being too.” added Ng.

 

To mark the launch of this campaign in Malaysia today, 200 school children from Primary One classes of Sekolah Kebangsaan Bandar Sri Damansara 1, received 2 bottles of one litre body wash and 100ml bottles of body wash and a Guardiancares Bear each,  In addition 800 Primary Two to Six children received one bottle of 1Liter body wash.  The school children will also get a #guardiancares eco-bag with hygiene posters detailing the correct way to wash their hands and body during bath time.

 

 

The Guardiancares Bear will be on sale at Ringgit Malaysia Thirty only, at all Guardian stores throughout Malaysia and through Guardian’s online store and the Guardian mobile app.  All proceeds from the sale of Guardiancares Bears will go to the #guardiancares fund to support the bath care needs of underprivileged children in Malaysia. 

 

At the launch, Guardian team members also pitched in to help finish a mural inspired by Haris Rashid at the school depicting the importance of keeping healthy and clean.

 

Ng added:  “Through this programme, we are targeting to provide 20 million baths to underprivileged children not only in Malaysia but in other South East Asian countries, namely, Singapore, Indonesia, Cambodia and Vietnam.

 

“This initiative is a region-wide Guardian community service programme covering five  countries with each country working with a local Non-Governmental Organisation (NGO) so that our contributions will reach the intended children. In Malaysia, Guardian will work with Yayasan Perintis Malaysia who will help distribute these bath care products and identify the child recipients on behalf of Guardian.  We will be focussing on children aged of 12 years and below from B40 families who live in low-cost flats and low-cost houses near the schools.

 

“Additionally, for every one litre of Guardian bath care product sold in Malaysia, 15 sen will be donated to buying bath care products for these underprivileged children. So we hope our customers will support our community service effort by buying Guardian bath care products,” Ng said. 

 

The #guardiancares initiative is a sustainability initiative focused on caring for the health of its customers and the community that Guardian operates in.  

 

“We would like to inspire and empower customers to make healthy and sustainable choices when it comes to choosing the health and beauty brands they trust at Guardian.  At the end of the day, we want our customers to ‘care’ about what they buy.  We believe that beauty begins from the inside.  By choosing to care, together we can make a difference,” Ng concluded.

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