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EYE HEALTH FOR A BRIGHTER FUTURE | ROHTO EYE CARE ‘JOY OF SEEING' CSR CAMPAIGN EMPOWERS UNDERPRIVILEGED STUDENTS

 

Rohto Eye Care, a leading provider of innovative eye care solutions, is thrilled to announce the resounding success of its annual CSR campaign, "The Joy of Seeing." Building upon the accomplishments of the previous year, this campaign has once again made significant strides in fundraising, raising awareness, and positively transforming the lives of underprivileged B40 students. 



In collaboration with esteemed partners Pintar Foundation and Focus Point Vision Care Group Sdn Bhd, Rohto Eye Care expanded its outreach to three public schools in the bustling Klang Valley: Sekolah Kebangsaan Kampung Batu, Sekolah Kebangsaan Seri Cheras, and Sekolah Kebangsaan Kiaramas. With a profound impact on over 2,400 students, including 30% from economically disadvantaged B40 families, the campaign has truly made a difference. 



By joining forces with Focus Point Vision Care Group, renowned experts in the field, Rohto Eye Care went beyond traditional corporate social responsibility. Their dedicated team conducted engaging and informative educational talks on eye health while providing comprehensive eye health checks at the participating schools. 



The primary goal was to empower children with knowledge about their eyes, promote healthy eye care practices, and extend support to B40 students who required prescription glasses. 



To incite even greater support, Rohto Eye Care partnered with Watsons, a trusted and popular retail chain. Throughout the entire month of May, a portion of the sales from Rohto Eye Care products at Watsons stores nationwide was earmarked for the campaign fund. This collaborative effort not only bolstered the initiative's impact but also showcased the strength of unity in pursuing a common cause. 



Lim Mei Yuen, the esteemed General Manager of Rohto-Mentholatum, highlighted the paramount importance of the campaign and its objectives. 



Drawing attention to the alarming findings from the previous year, which revealed the detrimental effects of excessive screen time on students' eyesight, particularly in the context of digital learning during the pandemic, Lim expressed her sincere hope that this campaign would empower students to prioritize and safeguard their precious eyes. 



"Our aim is to educate students about invaluable eye care tips and exercises, enabling them to take proactive measures in maintaining optimal eye health," stated Lim. 



"Furthermore, we are proud to have sponsored 79 pairs of prescription glasses, a tangible effort to improve the vision of underprivileged B40 students and provide them with the tools they need to succeed academically. We understand the struggles faced by some children who are unable to see clearly in class due to limited resources." 



To make eye health education truly engaging, Rohto Eye Care incorporated an array of enjoyable activities, including blindfold games and an art contest. These initiatives aimed to reinforce the importance of maintaining healthy eyes and fostered a sense of enjoyment and participation among the students. 



Impaired eyesight among children is a growing global concern, particularly in Asia. Addressing this issue requires collective efforts to educate the public about how poor eye conditions can significantly impact a child's eyesight and overall eye health. 



Several factors contribute to poor eyesight, including genetics and lifestyle choices such as excessive screen time, reading in low light, and lack of sleep. By raising public consciousness about these influential factors, Rohto Eye Care aims to empower parents and caregivers to adopt measures that mitigate their negative impact on their children's vision. 



Early detection of refractive errors is vital for timely intervention and effective treatment. Parents are encouraged to remain vigilant for warning signs such as frequent squinting, persistent headaches, habitual eye rubbing, an inability to focus at appropriate distances, and an avoidance of activities that rely on clear eyesight. 



Promoting healthy eye habits is indispensable for preserving optimal eyesight in children. It is crucial to instill the practice of taking regular breaks from screens, ensuring proper lighting for reading and studying, emphasizing outdoor activities to alleviate eye strain, and prioritizing sufficient sleep. Regular eye examinations play an indispensable role in monitoring visual health and proactively managing refractive errors. 



In certain cases, children may require prescription glasses to attain and maintain optimal visual acuity. By collaborating with eye care professionals, Rohto Eye Care ensures that each child's individual needs are accurately assessed and met, empowering them to embrace the world with clarity and confidence. 




Rohto Eye Care's outstanding achievement in its CSR campaign underscores the brand's unwavering dedication to promoting eye health and overall well-being among children. 



Through its sponsorship of prescription glasses and relentless efforts to raise awareness about the significance of eye health, Rohto Eye Care continues to make an enduring positive impact on the community, paving the way for a brighter and more promising future for the younger generation. 


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Shopee X Sasbadi | RM50 Million Benefits For Malaysian Students In Educational Materials

 


Shopee, the leading e-commerce platform in Southeast Asia & Taiwan, has officially partnered with Sasbadi, Malaysia’s leading publication house and education solutions provider, to empower students in achieving their educational goals. The partnership was launched to make high-quality learning and revision materials more accessible to the Malaysian student community, giving them access to the right tools to succeed in their studies.



Commencing on 1 July 2023, Shopee commits 50 million ringgit to help students purchase educational materials to assist them in achieving academic excellence. This is carried out via 20 ringgit cash equivalent vouchers with no minimum spend that can be redeemed on any educational materials available at Sasbadi’s Official Shopee Store, exclusively for new Shopee customers. Throughout the year, these vouchers will be printed in selected Sasbadi publications and distributed through Shopee and bookstores across the country. 



“For those in need of high-quality learning materials, you are not alone – Sasbadi is committed to helping you achieve your full potential. We trust Shopee to make available this much-needed support to students across Malaysia, particularly underserved communities who need it the most, and we will continue to explore all avenues for raising awareness about such efforts,” said Law King Hui, Group Managing Director and Co-Founder of Sasbadi.  



“We are humbled to partner with like-minded companies like Sasbadi to support the rising educational needs of rural, underprivileged and underserved students from diverse backgrounds across Malaysia. This is part of our commitment to support local communities using technology. I strongly believe in the importance of education and together with my team, I am glad to be able to pay forward the support I received during my student days. We hope that Shopee's support will enable these students to achieve their dreams,” said Kenneth Soh, Head of Marketing at Shopee Malaysia.


Shopee took a similar step in May 2022 when it collectively raised nearly 300 thousand ringgit for *#ShopeeGivesBack partners like UNICEF Malaysia in meeting critical needs of marginalised children and their families in Covid-19.



During the year-long campaign, Shopee’s platform will serve easy-access offerings tailored to students’ needs based on data-driven insights. Specifically, students’ searches for educational needs, such as practical notebooks or school supplies, educational textbooks, educational aid devices, and extra-curricular supplies. Concurrently, Sasbadi’s publications, available on Shopee and in bookshops nationwide, will incorporate the 20-ringgit vouchers, allowing students to conveniently redeem them for educational materials at Sasbadi’s Official Shopee Store on the platform.


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Parents And Kids Have Fun This School Holiday With Hasbro At Paradigm Mall!



Let’s have fun at  Hasbro’s School Holiday at Paradigm Mall? Nothing! Allow kids to unwind and detach from mobile screens and embrace the kid in them.

 

Hasbro, a leading global play and entertainment company is thrilled to announce the exciting Hasbro School Holidays located at Paradigm Mall Petaling Jaya at the Upper Atrium (UG) from the 26th May till the 10th of June, 2023

Hasbro is partnering with WCT Mall and Paradigm to create a paradise of toys and games for kids to express themselves and for adults to bring out the inner-child in them because no one is ever too young to have fun.



Consisting more than 5 stations with different themes along with Hasbro iconic characters such as NERF, Play-Doh, Transformers, My Little Pony and more.. This event is a must-go for families with children! What’s best is each station is catered to children with age limit for safety measures.


 

For instance, the Play-Doh: Slide into Play-Doh World, suitable for kids aged 2 years old and above, NERF Arena that is suitable for children aged 6 years old and above, Hasbro Gaming (Interactive Arena) suitable for family & friends! We've got the lowdown on what to anticipate at this one-of-a-kind event, so keep reading!

 



TRANSFORMERS: RISE OF THE BEAST

It is exciting to bring fans an exciting new line of Transformers figurines that celebrates the iconic characters and thrilling action in accordance with the new movie Transformers: Rise of the Beasts.

 



Spot the 2M statue of leader of the Autobots, Optimus Prime at the entrance of the event! Explore Transformers latest toy collection in conjunction with Transformers: Rise of the Beasts movie which is set to be released on the 9th of June 2023.


 

NERF ARENA

It is essential for kids to learn the value of teamwork at a young age. Kids can enhance their motor skills, coordination, and physical activity when they Gear up with NERF for a Team Battle of “Capture the flag” where kids and adults can work together in a 3v3 indoor war for the first team to capture the opponent’s flag wins! 



Explore Hasbro bestsellers NERF Elite 2.0 and the latest collection, NERF Elite Junior Blasters where target boards are available on ground for kids to try out the NERF Blasters.


 


MONOPOLY

The iconic city of Monopoly is being brought to you! Enjoy taking a bunch of family pictures playing with life-sized pieces from the iconic board game together at the camera-ready set.


 

MY LITTLE PONY

Take pictures with My Little Pony on the rockstar photo set! Kids can also enjoy My Little Pony Colouring at the interaction area where each day would be a different My Little Pony character  for the little ones to express their creativity

Colouring is a great way for kids to enhance sensory  development as it allows them to be imaginative of how their little pony would look like.

 


HASBRO GAMING

Patrons can challenge their family and friends, or even strangers in a game of Jenga and Twister.  Twister - The game that ties you up in knots! A fun family game that requires balance and rubber  limbs! Want a game experience that combines friends, skill, suspense, laughter, and maybe a  little luck? We have a life-sized Jenga on ground! Any way you choose, show your Jenga style!

 


PLAY-DOH: SLIDE INTO PLAY-DOH WORLD!

Playing with Play-Doh encourages kids to create without worry where they can be imaginative without limits and help with motor skills as it is colourful and by incorporating various colours. 


The texture of Play-Doh to a child's playtime can help their learning and perception. Designated in the prominent Play-Doh colour and together with cans of Play-Doh, children can now investigate into the Play-Doh world and explore the fun of creativity down the slide. We must ignite brave imaginations at play, today.



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