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3M Scotch-Brite™ | Sparkle, Shine and Ready Your Home For A Picture-Perfect Dragon New Year!



Welcome the Lunar New Year of the Dragon in 2024 with a sparkly clean home using the 3M Scotch-Brite™ range of home cleaning products that deliver easy-to-use solutions for everyone. The 3M Scotch-Brite range of products includes sponges, sweepers, scourers and cloths that will allow consumers to keep every part of the home clean and tidy at all times.



The ever-popular 3M Scotch-Brite household brand can help families save time as cleaning becomes more efficient during the annual pre-Lunar New Year spring cleaning. 


With a wide range of products available for every need, families can be assured that a product will be suited for every corner of the house. Spring cleaning should also be a family affair, where everyone contributes to the joy of a sparkling home during the festive period.


“At 3M, we have an unwavering commitment to innovation and these Scotch-Brite products simplify cleaning tasks and provide a new level of efficiency to ensure that cleaning is a breeze. Embracing the spirit of the upcoming Lunar New Year season, the Scotch-Brite brand offers a perfect blend of effectiveness and ease, ensuring our homes are clean and radiantly festive-ready. 


Be it for the spring cleaning that awaits as an activity for the entire family or any minor clean-ups throughout the 15 days of celebration — with the Scotch-Brite brand, you can focus on the things that matter – time with your family,” shared Stephanie Ng, Category Development Marketing Manager for the Scotch-Brite brand, 3M Malaysia and Singapore.


Cleaning Made Easy: Dive into a World of Convenience with the new Scotch-Brite Hands-Free Mop and Easy Sweeper Plus+ Combo!


As the vibrant festivities of Lunar New Year approaches, families prioritise having a clean and welcoming home. Spring cleaning holds deep-rooted cultural importance during this auspicious time, symbolising the removal of the old to make way for the new. The role of spring cleaning should not only fall on one family member, but everyone should participate as a family activity so that all tasks can be completed efficiently and in less time.


The Scotch-Brite Hands Free Mop with Compact Bucket, a revolutionary addition to our cleaning solutions, is perfectly timed for pre-Lunar New Year preparations. The 2-way mop cloth works well for wet and dry cleaning and is versatile not only for various types of floors but also for the walls and ceilings.


Say goodbye to stubborn hair and dust, as this hands-free mop smoothly removes impurities, ensuring a thorough clean. The durable bucket also features a splash-proof design, complementing the mop’s efficiency. With a double scraper that swiftly removes water and a compact design for easy storage, the hands- free mop is a must-have for households seeking a convenient and effective cleaning solution. The 4x absorbency also ensures a superior cleaning experience, making it the perfect choice for spring cleaning. For added convenience, refills that can absorb 4x its weight in water is also available.



For a quick 5-minute clean-up before and after your reunion dinner, Scotch-Brite Easy Sweeper Plus+ Paper Wiper Mop is another excellent companion and efficient helper — so easy to use, even the family's youngest members can lend a hand. The Scotch-Brite Easy Sweeper Refills are also available in wet and dry options to enhance your cleaning experience. The dry refills use electrostatic charge for efficient dust pickup, while the wet refills offer 27% more moisture* and has 99.9% anti-bacterial properties where its anti-bacterial foam keeps odour-causing germs from building up on the sponge for a more hygienic clean, every time.



The raised cushion pad with a honeycomb design picks up even more dirt and dust.


With a longer mop stick and a bigger mop plate, you can reach further and clean faster without the worry of backaches. The 360-degree rotation on the mop head also provides better control when being used.


Versatility meets toughness: Scotch-Brite® Scrub Dots Sponges and Scotch-Brite™ General Purpose Cloth — from gentle cleansing to heavy-duty scrubbing, we've got you covered this festive season!



Maintaining a hygienic and visually pleasing home environment is crucial, especially during Lunar New Year. Many households have seen food scraps stuck in sponges, stubborn grease on pans and dusty ceiling fans. As families prepare for the auspicious celebration of Lunar New Year, having the right product companion will ensure effective cleaning, contributing to a fresh and welcoming environment for the festive season.


Enhance your cleaning routine with the exceptional performance of the Scotch- Brite® Non-Scratch Scrub Dots (Non-Scratch/Heavy Duty) Sponges, the solution for the toughest messes. With the sponges, you will not have to worry about any remnants from your Lunar New Year reunion dinner from fried spring rolls or braised mushrooms getting on the sponge after cleaning, ensuring cleanliness and hygiene.



For everyday grease, grime or dirt on surfaces like non-stick coated pots and pans, consumers can use the Scotch-Brite® Non-Scratch Scrub Dots Sponges that deliver a gratifying clean without scratching delicate surfaces. On the other hand, for heavier tasks, especially with stainless cookware, Scotch-Brite® Heavy Duty Scrub Dots Sponges are effective in cleaning stubborn stains and burnt bits. The sponge is uniquely designed with 3M technology that has over 500 dots to cut through messes without scratching or without messes getting stuck. For optimal performance, it is recommended that the scrubbing sponge be replaced every four weeks.



For quick cleaning between guests' arrivals, the Scotch-Brite General Purpose Cloth offers versatility for various surfaces including tables, cupboards, and fan blades. Made of microfiber and has extra absorbent quality, it absorbs up to 50% more than ordinary cotton dishcloths*. You can be assured to have a good clean with just a few quick swipes on any surface.



Spring Cleaning Unity - Share the Burden, Multiply the Fun – Family Teamwork Triumphs! When tackling a deep clean or just looking for user-friendly cleaning products, the Scotch-Brite brand has got you covered. With high-quality and convenient cleaning solutions, 3M aims to simplify the process and help you discover the joy of a cleaner home. So, let's come together and make cleaning a breeze with the Scotch-Brite brand.



For a limited time, enjoy discounts up to 30%* during this Lunar New Year from now till 29 February 2024 when you purchase Scotch-Brite products on 3M Official Lazada & Shopee Stores and at selected physical retailers.



To sweeten the deal, receive a free Scotch-Brite® Limited Edition Dragon Scrub Sponge with a required minimum purchase on selected Scotch-Brite products on 3M Official Lazada & Shopee Stores and at selected physical retailers from 1 January 2024 onwards*.


The Scotch-Brite Hands Free Mop with Compact Bucket, Scotch-Brite Easy Sweeper Plus+ Paper Wiper Mop, Scotch-Brite® Scrub Dots Sponges and Scotch-Brite General Purpose Cloth and other Scotch-Brite products are available for purchase at key retail stores in Malaysia and Singapore. Online shoppers may visit the official online stores of Malaysia or Singapore based on their location to make purchases. The options are as follows:



Malaysia Online Official Stores

Lazada

Shopee

Singapore Online Official Stores

Lazada

Shopee


*Terms and conditions apply, while stocks last. Scotch-Brite is a trademark of 3M.

About the Scotch-Brite Brand


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Shopee Super Awards 2023 | Malaysia's Biggest E-Commerce Awards


Shopee Super Awards 2023 returned this year, celebrating the greatest and brightest stars of Malaysia’s booming e-commerce landscape. The red carpet awards show, held on 14 December 2023 at the Majestic Hotel in Kuala Lumpur, was hosted by Naz Rahman and Julie Woon, and featured star-studded performances by Dolla and Vanessa Reynauld. One of the biggest e-commerce awards in Malaysia, Shopee Super Awards shone a spotlight on brands and sellers who successfully transformed their businesses by taking live streaming and affiliate marketing by storm.

 


100 awards honoured beloved brands, homegrown sellers and outstanding talents that achieved exceptional growth in Shopee's marketplace by pushing the boundaries on innovation and delivering consistent quality. A 28-day voting period on the Shopee app in November allowed members of the public to vote for 25 award winners, whereas 75 non-voting awards were determined by platform data results across industry categories. 

 

Kenneth Soh, Head of Marketing at Shopee Malaysia said, "Shopee Super Awards 2023 proves the win-win relationship between online communities driving economic inclusion on e-commerce and Shopee’s role in enabling that, with their robust ecosystem of resources and valuable support. Our platform constantly empowers businesses to thrive in the digital economy — as evidenced by 98,000 new sellers joining our ecosystem this year —  especially with our free upskilling programs like Shopee University, Shopee Seller Summit, and KOL and Influencer Masterclasses. In fact, new local sellers to Shopee Live recorded ten times increase in sales and 16 times increase in orders this year compared to last year.”

 


Shopee Super Live Streamer Awards 

 

The Malaysian public was invited to cast votes all month November for Shopee sellers shortlisted for hosting the highest number of livestreams, achieving the highest livestream orders in their categories, and driving the highest live engagements and viewerships. The winners of Super Live Streamer awards who captivated audiences were:

 

      Super Essentials Livestream Brand: MYDIN Malaysia

      Super Fashion Livestream Brand: XES Shoes

      Super Lifestyle Livestream Brand: STABILO Official Store

      Super Electronic Livestream Brand: 70mai

      Super Beauty Livestream Seller: KL-PHARMACY

      Super Essentials Livestream Seller: PHINIX STORE

      Super Fashion Livestream Seller: ELGINI APPAREL SDN BHD

      Super Lifestyle Livestream Seller: JAYATECH

      Super Electronic Livestream Seller: allblue5367

 

Shopee Malaysian-Born Brand Award

 

HABIB Official Store won over the most public votes nationwide for Shopee’s first ever Malaysian-Born Brand award. HABIB demonstrated exceptional customer value and service as a Shopee Mall Brand recognised for 100% authentic products, free 15-day hassle-free returns, free shipping and brand membership perks. 

 

Shopee Super Aspiring Brand Awards 

 

The Super Aspiring Brand winners outperformed their categories in sales growth this year by creating personalised engagements with Malaysian shoppers on Shopee Live and engaging Shopee Affiliates. They also tailored hyper localised and user-centric shopping experiences via Shopee’s Big Campaigns, Free Shipping and Coin Cashback programmes. 

 

      Super Aspiring Brand - FMCG: SKINTIFIC

      Super Aspiring Brand - Fashion: Zoe Arissa Luxe

      Super Aspiring Brand - Lifestyle: Touch 'n Go Malaysia

      Super Aspiring Brand - Electronics: DREAME

 

 

Shopee Super Seller Awards 

 

The Super Seller awards went to sellers who achieved the highest Shopee store profits year-to-date in their categories by skillfully doing new things with Shopee’s 360 Marketing Solutions, balancing always on and tactical strategies. These winners increased visibility and sales when shoppers cash out on peak season shopping deals during Shopee’s Big Campaigns (Shopee’s 9.9, 11.11, and 12.12 birthday sales):

 

      Super Mobile & Smart Devices Seller: Spraygadget

      Super Home Appliances Seller: The White Goods

      Super Tech & Gaming Seller: Impulse Gaming

      Super Fashion Apparel Seller: LAU THING HIM

      Super Fashion Shoes Seller: Webee

      Super Fashion Accessories Seller: Grimo

      Super Beauty Seller: LONKOOM

      Super Essentials Seller: Khairul Aming

      Super Baby & Kids Seller: Momo House

      Super Lifestyle Seller: MUSIC BLISS SDN BHD


 

Shopee Super Shopee Celebrities 

 

The Super Shopee Celebrity award recognizes individuals who have not only launched a store or product on Shopee in the past year, but also demonstrated consistent engagement through Shopee Live participation. These winners utilised promotions effectively and achieved strong sales performance, making them true stars of the Shopee ecosystem. This year’s acclaimed winners include Dato’ Sri Siti Nurhaliza, Zoey Rahman, Ceddy Ang, Dato’ Jovian Mandagie, Nuex Rosli, and Ainul Aishah, each inspiring aspiring entrepreneurs and content creators with their dedication, innovation, and audience engagement.

 

Shopee Super Influencer Awards 

 

Shining a spotlight on exceptional talent, Shopee Super Influencer Awards recognized influencers who drove exceptional traffic growth (10% or more) with each campaign all year, lending credibility to local sellers and brands with quality content that resonates with Malaysians. These individuals had value-added postings with overwhelmingly positive engagement rates, zero dropouts, rapid growth in followers and reach:

 

      Shopee Super Influencer: Nyokki Ho 

      Shopee Super Influencer: Fateha

      Shopee Super Influencer: Chang Yong 

      Shopee Super Influencer: Hasha Shah

      Shopee Super Influencer: Nurul Najiah Hassan

      Shopee Super Influencer: Nurhasuna

      Shopee Super Influencer: Afiqchii

      Shopee Super Influencer: Toklez

      Shopee Super Influencer: Dina Sallehuddin

      Shopee Super Influencer: Sarah Mohd Shah

 

Shopee Super Affiliate Awards:  

 

Shopee Shopee Affiliates were honoured for connecting with Malaysian customers in trusted ways, providing genuine product recommendations and reviews, and driving traffic for local brands and sellers. Five Super Affiliate Livestreamers were distinguished for achieving the highest livestreams, orders, engagement and likes, and unique viewership throughout the year. In addition, five Super Affiliate Influencers earned their accolades by exceeding Average Daily Orders contribution year on year.

 

      Shopee Super Affiliate Livestreamer: Norashikin Binti Abd Rashid

      Shopee Super Affiliate Livestreamer: Ng Su Ling

      Shopee Super Affiliate Livestreamer: Jacklyn Goh Seoh Hooi

      Shopee Super Affiliate Livestreamer: Fadzilah Binti Abdul Jalil

      Shopee Super Affiliate Livestreamer: Chew Shiau Yin

      Shopee Super Affiliate Influencer: Puteri Syarlia Binti Sahfuzzaman

      Shopee Super Affiliate Influencer: Norita Binti Omar

      Shopee Super Affiliate Influencer: Indriana

      Shopee Super Affiliate Influencer: Nurul Iman Binti Abdul Rahim

      Shopee Super Affiliate Influencer: Syazwani Binti Md Saad

 

Recognizing Valued Partners 

 

For the invaluable support and dedication of partners who played a pivotal role in making the strengthening Shopee’s ecosystem, Shopee Super Partner Awards included Carlsberg, INNISFREE, KITSUI, Pernod Ricard, Signature Market, SKINTIFIC, and Vinda.


 

Shopee Rai Lokal - Breaking Barriers Online

 

Award winners were treated to a preview of the company’s inaugural documentary “Shopee Rai Lokal - Breaking Barriers Online”. The film features interviews with Edward Wong of HomeDecoStore, Felicia Tan of Mamami Shoppe, and Mohd Zaid of Lampu Cherita. They share their personal stories of overcoming obstacles, starting small, and achieving sustained growth in their respective fields.

 

“By sharing this documentary, we hope to inspire others to reach for their dreams online. We are also making it easy for Malaysians to shop locally by spotlighting super star sellers and capturing their stories,” said Soh.


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